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CelebBoutique Shredded by a Lack of Curiosity and General Awareness

CelebBoutique, the British clothing website, may have committed the foul-up of all foul-ups:

CelebBoutique tweet says #Aurora is trending, clearly about our Kim K inspired #Aurora dress.

After being hammered for just a few minutes on social media, their social media people turned on the TV, and saw the terrible news from Aurora, Colorado. Then they sent this:

We apologise for our misunderstanding about Aurora. – CB

We didn’t check what the trend was about hence the confusion, again we do apologise.

Followed by this:

We are incredibly sorry for our tweet about Aurora – Our PR is NOT US based and had not checked the reason for the trend, at that time our
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social media was totally UNAWARE of the situation and simply thought it was another trending topic – we have removed the very insensitive
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tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
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this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. – CB

Meanwhile, most Americans are livid at the insensitivity of what is now being perceived as a vacuous and clueless fashion brand spouting off about clothes, shoes, and celebrities. As a result, CelebBoutique has just taken a major hit to its brand, with several thousand people pounding them like the fist of an angry god.

And it’s not going to go away anytime soon.

I’ll cut them a little slack. Yes, I’m angry, but I also recognize that mistakes do happen. Someone made a terrible mistake, and it’s not worth storming the castle with pitchforks and torches. No one should lose their job for this.

But this was a mistake that could have easily — EASILY! — been prevented.

All you have to do is be curious, and be willing to educate yourself.

Lack of Curiosity Killed CelebBoutique

Erik Deckers' Twitter response to CelebBoutiqueTheir first follow-up tweets are the first indication that curiosity is not something CelebBoutique’s social media staff holds in great quantities.

“We didn’t check what the trend was about.”

How do you not check this? How can you not be the least bit curious that some word is trending? Why was the first thing that popped into your head about you and your dress, and not “gee, I wonder why that word is trending?”

There are tools to tell you what is trending. There are tools to tell you why something is trending. Google, Twitter Search, even hashtags.org are all places to start.

This is where people need to think like journalists. A journalist never reports on a story that he hears from one person. A newspaper reporter doesn’t write a single sentence until she has confirmed everything her sources tell her. And they never, ever fire off a comment without knowing a single thing about what they’re talking about.

I don’t know if CelebBoutique uses an outside PR firm to do their social media, or if they have an internal staff. I don’t know if they have one person in charge of the Twitter account, or if there are several people.

But regardless of who is doing what, you need to act like a journalist. Even for just a minute. Act like a journalist.

Be curious.

Ask questions.

Wonder why something is happening, and don’t just fire off the first thing that comes into your head, like an 8-year-old.

Otherwise, you pull a boneheaded move like this, and all the goodwill you and your company have worked for will be shredded and ground into the dirt.

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Update: It looks like the National Rifle Association made a similar gaffe. They actually deleted their entire Twitter account.

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Yet Another Serial Plagiarist Busted by Google

March is International Serial Plagiarist Month, apparently. Because it’s the month that I discovered my humor columns being ripped off by, not one, but two newspaper editors in North America.

Yesterday morning, I received an email from humor columnist, George Waters, who said that we, plus 12 other humor writers, had been ripped off by Steve Jeffrey, publisher of The Anchor in Chestermere, Alberta, Canada, in 42 columns out of the last 52 weeks.

Not just a line here or there, or one of the funnier jokes. He did a complete copy-and-paste job, made some edits to give it a local flavor, and then published it under his name.

(You can read a very thorough writeup of the plagiarism situation by Andrew Beaujon of The Poynter Institute, a journalism school in Florida.)

Bicycle thieves and Dutch police
If only plagiarists were this easy to catch.

Earlier this month, Jon Flatland of the Blooming Prairie (Minn.) Times was found to have been plagiarizing humor columns and blogs from several humor writers, possibly as far back as 15 – 18 years ago. He resigned in disgrace, and his publisher notified the Minnesota Newspaper Foundation and another writer notified the North Dakota Newspaper Association about his plagiarism. He’ll never work in newspapers again.

And 25 days later I get another email that I have been stolen from yet again, but I was only ripped off twice. Fellow humorist Sheila Moss had 24 columns lifted.

How do we know? Because Waters copied every single column published under Steve Jeffrey’s name from the last 52 weeks — the online archives for anything beyond that were not available — and Googled unique phrases from each and every piece, and found columns that were written beforehand by someone else. That’s how he found me and three Canadians, eight Americans, and one Australian. I’ve also used Google Cache to find copies of my columns in The Anchor’s Issuu.com PDF newspapers. (Note: Just because you delete something from your website doesn’t mean it’s gone; Google saves this in their cache for weeks and even months.)

But that didn’t stop Jeffrey from expressing bewilderment at the accusation that 80% of his columns were found to be nearly identical to columns by other people. According to Beaujon’s article:

Reached by telephone in Alberta, where he said he was about to travel to British Columbia for two weeks, Jeffrey seemed baffled by Waters’ allegations. His column, he told me, doesn’t even touch on comedy. “I don’t write humor, and I don’t blog,” he said. “I write a ‘Lighthouse’ column, but ‘Lighthouse’ is about local politics.”

Well, the Lighthouse columns I read from August 25, 2011 and October 13, 2011 looked an awful lot like mine, with a few details changed. One is from 2003 about the three hours I worked as a telemarketer in college, and the other was an open letter to a fictitious fellow traveler to Boston. In 18 years, I have never written about local Canadian politics.

God Save Me From Newspaper Editors

As blogging has grown in popularity, bloggers have been increasingly under attack by the media. Bobby King, president of the Indianapolis Newspaper Guild, once called us the animals in the blogosphere. And yet, it’s not the bloggers, but the highly trained professional newspaper people that have stolen from me.

Three times.

In all the years that I’ve been a humor writer, I’ve had my work stolen by three different newspaper editors. (I discovered my work being lifted back in the early 2000s by an assistant editor of a weekly paper in Ontario.)

That means Canada leads the U.S. in theft of my work, 2 to 1.

But I have never found a legitimate, serious blogger stealing anything of mine. (That’s not to say it hasn’t happened, but I’ve never found it.)

What’s most frustrating about this is that I’ve been writing my newspaper column for little to no pay for all these years, publishing it in 10 different newspapers around Indiana, and in The American Reporter online. I do this because I love writing, and I love making people laugh. Humor writing has never been about the money. I’ve tried self-syndicating, but found very few takers. “We don’t have the budget,” is the frequent answer. So I gave up trying to earn money from it, and just do it because I love it.

So it frosts me when editors — bearers of journalistic ethics and integrity — profit dishonestly from my work. They collect salaries, they collect advertising revenue, and they make their living by stealing something they weren’t willing to pay me for.

I still consider journalism to be a noble profession, and I still think editors play a vital role in informing the public. I won’t paint all editors with the same overgeneralizing brush that people like Bobby King have painted my profession. Hell, I got my “professional” writing start thanks to one newspaper editor in northern Indiana who took a chance on me 18 years ago, so I am forever grateful to editors as a whole.

But I’m also getting sick of media professionals decrying the state of the blogging industry, when it’s their brethren who keep stealing my stuff. If you want to talk about “the animals in the blogosphere,” let’s first have a conversation about “the thieves in the editors’ offices.”

Otherwise, get your own house in order before you attack mine.

And quit stealing my stuff.

Fallout from Steve Jeffrey’s Serial Plagiarism

Here’s what has happened since the theft was first discovered:

All archives from The Anchor’s website were removed immediately after the Poynter.org story, as have all of their PDF versions from Issuu.com.

I’ve been in touch with the Alberta Weekly Newspaper Association and I launched an official complaint with the Alberta Press Council. I don’t know what results those will bring, but hopefully we’ll see some sort of investigation and resolution.

UPDATE: According to an article in the Calgary Herald (“Calgary-area newspaper editor resigns following plagiarism allegations”, Steve Jeffrey resigned his position as publisher of The Anchor today (Tuesday). According to the article,

“I really don’t have any way to defend myself. I did use articles for inspiration, but thought that I had changed the content enough to comply,” (Jeffrey) said in an e-mail to the Herald.

Ripped Off Columnists

All links point to at least one stolen newspaper column or blog:

Stories about Steve Jeffrey’s serial plagiarism:

Because I believe in thoroughness and the power of search engine optimization, you can also read stories about Steve Jeffrey’s serial plagiarism at these blogs and newspapers:

 

Photo credit: welcome2bo (Flickr)

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Employers Should NEVER Be Allowed to Ask for Facebook Passwords

This whole “employers asking for job candidate Facebook passwords” thing is complete bullshit.

Not only is it an infringement of personal privacy, it’s unconscionable that they would make a person’s private life part of that hiring decision.

In some cases, employers are even asking current employees for their Facebook passwords as a condition of their continued employment. It was bad enough when they required employees to friend someone from the company, now they’re demanding total access to the things you wanted to keep hidden from everyone but close family.Doorway to the International Spy Museum, Washington DC

That’s not to say that a person who is wildly inappropriate or shows poor decision making skills should still be hired — if you’re stupid enough to post your half-nude keg stand photos for the entire world to see, maybe you don’t deserve that job as a kindergarten teacher — but if you’re smart enough to keep it private, or better yet, not to put yourself in that situation in the first place, then employers shouldn’t be snooping around.

Employers are free to Google a potential candidate to see what they can find, for the same reason. If you put your stuff online online, you should be willing to stand behind it. And if you wish you had never put it out there, there are ways to hide it. Or at least make sure it’s not seen by people who think a YouTube video montage of you yelling at children and puppies makes you a horrible person.

But as far as I’m concerned, Facebook is like your house with a giant picture window. You would never parade naked in front of the open window, but you have some things that you do that you would prefer to keep private and personal. Those are the things you keep in your desk, in a closet, or under the bed.

Yet, employers asking for Facebook passwords are basically asking for the key to your house so they can root through your drawers, read your diary, flip through family photo albums, look at your bank and credit card statements. They want to see what they can find, to determine whether they should hire you in the first place, or let you keep your job. They don’t have any reason for this search. They don’t think there’s anything incriminating to find, or have any evidence that you’ve done anything wrong. They just want to see if there is.

You would never let the police put a speed tracking device on your car to tell them when you speed. You wouldn’t let them come into your house uninvited for a quick peek. Why would you give employers the open opportunity to waltz in whenever they’d like, to see if there’s anything they maybe ought to be concerned about?

Don’t give me this “if you haven’t done anything wrong, you should have nothing to fear” bullshit either. I haven’t done anything wrong, and yet I’m not going to let anyone into my life, house, or Facebook account to snoop around in the hopes they can find something incriminating.

I’ll admit that there may be some sensitive jobs that require a background check. But the thoroughness of this type of probing make Facebook snooping look like a quick drive-by glance through your front window at 30 miles an hour.

I have not met a single individual who supports this. At least no one who is facing the fear and desperation of unemployment, or the desire to keep their job. Nor anyone whose job it is to professionally argue that Facebook snooping should be allowed. If anyone thinks it’s okay to give your employer unfettered access into your personal life in order to get/keep your job, let me know.

But if you, as an employer, are going to snoop around my personal Facebook account, then by all means, let me snoop around yours. Give me your password, and I’ll poke and prod at my leisure. Maybe I won’t find anything salacious, but do you really want someone poking around to see all your private messages and the photos that you marked “friends only?”

We still have a relatively fragile economy, and people have been unemployed for months, or face a devastating financial loss because of new unemployment. For employers to dangle the golden carrot of survival in front of a candidate in exchange for the ability to snoop into a person’s private life are slimy, underhanded, and extremely unethical. There is no earthly reason, short of working for a federal agency where you’re allowed to carry a gun or know state secrets, that employers should be allowed to become electronic voyeurs into someone’s non-work life.

Companies that do so face the threat of lawsuits from disqualified job candidates, loss of corporate Facebook accounts, and possible legal action as Congress and several states seek to make this against the law.

Photo credit: Tony Fischer Photography (Flickr)

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Four Ways You Can Earn Money as a Blogger

So you’ve been blogging for several years, or at least several months, and you want to start seeing a little cash for your efforts. I was recently talking about making money with blogs on a blogging forum, and shared this answer. I thought it was worth expanding on and resharing here, since it’s a question I’m frequently asked when I give talks about blogging.

1) Sell ads.

Put a Google AdWords feed on your blog. As you write content, Google will examine your content and put up ads that seems to fit what you’ve written. Then, as people show up to read what you’ve written — presumably because they’re interested in the topic — they’re more likely to click an ad, because they’re interested in a product or service about that topic.Spray painted dollar sign on street

Upside: Very passive. You don’t have to do anything extra to your blog. Set the code, and then you’re done. Just get traffic and hope they click. However, you’re always in readership gain mode, which you should already be doing. But if you’re depending on this for your income, you need to focus on getting readers more frequently.

Downside:It feels a little slimy, if you don’t want to commercialize your site. It turns your blog into a billboard. And depending on the kind of blog you have, it may not work, or it may just clash with the theme and topic of your blog. If your blog is for your business, ads will probably not work. And why would you want to damage your credibility for the sake of a few bucks in Google Ad revenue?

2) Become an affiliate marketer.

This is where you open, say, an Amazon affiliate account and link to a few books that you really enjoy. When someone clicks a link that you provide (with your affiliate account embedded in the link), you make a little money if that person orders the book. The more people who buy your affiliate product, the more money you make. You could even become a book and product reviewer. Whenever you link to that book or product, you embed your affiliate link and see if you can get people to buy the product based on your review.

You can be one of two kinds of AMs — the sell everything everywhere kind, or the kind who wins a really big audience of loyal followers who will buy anything you suggest. The former kind are usually messing around with every type of affiliate product they can find, the latter are in constant network growth mode (see #1).

Upside: Better return than ad sales. Decent rate of return, especially as you load more products onto your affiliate site and get a bigger audience.

Downside: Affiliate marketing can be hard work, and often requires you to take on several products with several websites if you want to make a lot of money (if you want to be the first kind), or work your ass off to become a rockstar with thousands and thousands of groupies. You may also open yourself up to spam tactics if you want to be one of the big-dollar affiliate marketers.

3) Become a product or service reviewer.

I need to preface this by saying you should never, ever charge a company to review their product. That’s not ethical. You’re a citizen journalist, you have a media outlet. If you charge money, then you’re writing an advertisement, not a review. However, you are completely free to accept a product or service in exchange for reviewing it.

Let’s say you’re a parenting blogger, and you want to start reviewing products. You could review baby products, toddler toys, and children’s books. Or you could take a techy turn, and review technology products and services that might be of interest to other parenting bloggers (i.e. video cameras, blog platforms, blogging conferences), which in turn helps you become a better blogger and reach an even bigger audience.

Or you could become a family blogger, which opens up other avenues, like trying out new family-friendly restaurants or vacation spots. (I do some travel blogging for my state’s office of tourism, so I get to take some trips around Indiana once in a while, but my stories always have a family angle.)

Upside: Free stuff!

Downside: No money. You do this to earn perks and benefits that you might not otherwise get, which can stretch your family’s budget, but this is a tough way to earn a living. On the upside, it could lead to other opportunities later on. I know someone who started writing a travel blog, and is now a professional travel writer who gets flown to far-off locales and gets paid to describe his experience. You also have to disclose any kinds of financial gifts or payments you received, according to the FTC’s blogging rules.

4) Become a freelancer.

Professional Blog Service is a corporate blogging services company. We write regular blog posts for corporate clients who want to have a corporate web presence. We’re ghost writers, basically. And even though our company is an agency, I know several freelancers who are ghost bloggers on their own, without being an “official” agency. We’ve even (gladly, willingly) helped a couple of our freelancers get started and become our competition.

Good writers can earn anywhere from $500 – $1,000 per month for a single client. Get 4 – 5 clients, and you’re earning a decent salary. You can work from anywhere, work your own hours, and get to hone your writing skills constantly.

Upside: This is going to be the best, most consistent way you’re going to make money as a blogger. You’re not building readership and are not in reader generation mode. You just write. However, it’s a real job with real responsibilities and work hours. You don’t get to take a “I don’t feel like doing anything today” day.

Downside:It’s hard work. It’s also not on your own blog. No one will ever know what you’re doing, because you’re a ghost, and you’re supposed to keep your involvement quiet. You will also do a lot of writing, which can cause burnout. There are days I’m so tired of writing that I slam my laptop lid down a little harder than necessary and just sit in front of the TV. And if you love writing, you may start to not love it if you’re not careful.

Bloggers, how do you make money doing what you do? Are you a full-time blogger? Or are you just earning a little extra cash on the side? Any methods or ideas you’d be willing to share? And newbie bloggers, are there any questions you have?

Photo credit: Leo Reynolds (Flickr)

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Use Communication Theory to Boost Search Engine Optimization

The persuasion theory behind celebrity endorsements is the same theory behind Google’s new social media search.

It’s called Balance Theory, and when you understand the essence of it, you start to understand why Google is putting so much stock into Google+. And how Google+ can enhance your own search experience.

Balance Theory and Celebrity Endorsements

Without getting into all the scientific language we used when I was in graduate school, balance theory basically says this:

  • I like Celebrity A.
  • Celebrity A likes Product B.
  • That means I should like (and buy) Product B as well.

(Fellow philosophy majors will also recognize this as the 2 premises/1 conclusion logical construction.)

In other words, I like Eminem. Eminem likes Chrysler. Therefore, I should also like Chrysler. (The danger is that if I don’t like Celebrity A, I’ll purposely not like Product B just to restore that balance. It’s why a lot of sponsors drop celebrities who get into trouble.)

This is what marketers are counting on when they put a celebrity’s name and face on a product or company. It’s why Eminem is schlepping Chrysler on the Super Bowl. It’s why Reebok is clamoring for contracts with the NFL. It’s why Nike puts famous basketball players on its shoes.

This is the same basic idea that goes into Google’s personalized “My World” search results. If you’ve used Google lately, you’ve noticed that a lot of your friends are appearing in those results. That’s because Google is relying on Balance Theory to help improve your search results. (Maybe not intentionally, but that’s what’s at play here.)

Here’s what they’re doing with it:

  • I like Douglas Karr.
  • Douglas Karr has talked about corporate blogging.
  • That means I should check out what Douglas has said about corporate blogging.

And if I like what Google has shown me, I’ll continue to use Google.

Google's Personal Results for Corporate Blogging
These are the PERSONAL results for "corporate blogging." But that is not really Jason Falls in the 2nd picture from the left.

How Can You Use Balance Theory in Search Engine Optimization?

If you’re building your personal brand, or you’re doing social media marketing for your company, the best way to use Balance Theory for your search engine optimization is to use Google+, and develop relationships with key decision makers at the companies you want to do business with.

  • Connect with the decision makers at the companies you’re trying to reach.
  • Write blog posts about the key areas and problems they’re dealing with at their company. You can find that out just by paying attention to their conversations on LinkedIn, Twitter, and Google+.
  • Continue to share important articles with them related to those same areas and problems. (This is all part of that “be a valuable resource” stuff we’ve talked about before.)

Then, as these people search for those particular keywords, your blog posts and your articles will rise to the top of their search engine results page. End result? “Hmm, this person seems to know an awful lot about this topic. I wonder what else they can help me with?”

However, this is not a reason to connect with everyone you can find on Google+ or to spam the bejeezus out of them with all kinds of articles and blog posts. You do that, and you’ll most certainly be blocked and ignored by everyone you’re trying to reach. Just write about what you want to write about at an acceptable pace, and connect with a reasonable number of people on a level that doesn’t seem creepy, desperate, or spammy.

With a little effort and just by following some common sense, you can use the Balance Theory — something usually only used by marketers with millions to spend — to start winning higher search engine rankings on your chosen keywords.

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Should I Cover Up the Name of No Bullshit Social Media?

Update: Awesomize.me contacted me with a great response addressing this issue.

I wrote a book with a naughty word in the title.

My latest book, No Bullshit Social Media, which I wrote with my good friend Jason Falls, has generated surprisingly little controversy. It’s been placed cover out on all the shelves in all the Barnes & Noble bookstores. It was even on their New Arrivals shelf, top center, where everyone could see it.

Of course, there has been some controversy. I’ve given presentations where I had to refer to the book as “No BS.” One group asked that I not mention the book at all, and since they dealt with a lot of very conservative Christians, who would be attending the conference, I was fine with that. (I covered up most of the offending word, and kept the cover one the last slide of the slide deck though.)

I’m not ashamed of the title. I’m not sorry I did it. I understand that some people don’t like saying it, and I’m fine with that. If they want to call it No BS, they’re more than welcome to. I won’t tell someone to do something they’re not comfortable with.

But what’s bothering me today is a particular social network, awesomize.me is covering up the title of the book completely. In my bio, I included the title of my book, spelled out in all its 4 letter (8 letter?) glory.

However, the “no naughty words” algorithm covered up the word, and recast it as No @#$% Social Media.

This actually bothers me. I can’t tell you why. It’s not censorship, because awesomize.me is a private company, and they can do what they want. If they want to make a rule that says “no swear words,” then they’re free to do it.

But at the same time, I’m annoyed by the fact that on a social network made up of grownups, I can’t use a grownup word. Not in a gratuitous, shocking, let’s-make-everyone-giggle kind of a way. But in a this-is-a-real-book-title way.

The easy thing to do would be to just change the title of the book myself to “No BS Social Media,” or “No Bull***” or even “No Bullsh*t.” But I don’t want to. That’s not the name of the book.

Am I overreacting? Should I just toe the line and change the title of the book in my bio? Or should I stand firm on principle, and refuse to change it, even if it means that people are going to wonder what @#$% stands for?

What would you do?