• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Pro Blog Service

  • Business Blogging
    • Blogging and Content Marketing for Search Engine Optimization (SEO)
    • Social Media Strategy and Consulting
    • Blogging Services
    • Content Factory
    • Need a Law Blog or Legal Blog?
    • Download Our Whitepaper: ROI On Hiring a Ghost Blogger
    • Pro Blog Service Books
  • Blog
  • Speaking
  • About Us
    • Erik Deckers
    • 4 Simple Rules for Guest Posting on Our Blog
  • Get Ghost Blogging Quote
  • Link Sharing/Contributed Articles
You are here: Home / Business Blogging / Need a Law Blog or Legal Blog?

Need a Law Blog or Legal Blog?

Why should a lawyer have a law blog?

Do you even need one? What good can it do?

A law blog does three things:

  • It establishes your expertise in your area of specialty.
  • It helps local people find you more easily via Google.
  • It helps you market to new clients without running afoul of you state’s bar association rules. (More on this in a minute.)

If you want to be a recognized authority in your field, there are a few ways to do it. One is to be visible to potential clients in that field. For example, if you specialize in alternative energy startups, you could blog regularly about the issues facing both alternative energy companies and startups, as well as providing commentary on news and developments in the industry.

Your readers would be alternative energy entrepreneurs and principles. You would inform and educate them, and help them understand why you’re the expert to call when the need arises. (Of course, you would never provide legal advice, or talk about clients on your blog. But you can certainly educate people.)

This approach also does not violate your state bar’s rules on advertising and marketing, since there would be no competitive or comparative language, no guarantees, no promises. Just educational information that demonstrates your deep knowledge and understanding of your specialty. The rules you follow for advertising are even easier to follow in legal blogging.

Blogging Helps Local SEO

Blogging also helps you and your firm be found on Google. That’s because Google focuses more on localized search results now, rather than large national results.

The next time you’re on Google, try this experiment: search for a type of restaurant, say Italian, and see what comes up: Italian restaurants in your town. This works for most businesses or services. Search for coffee shops, dry cleaners, plumbers, etc. The results that come up are usually the ones closest to you.

This same is true for your firm. If someone in your geographic region looks for “alternative energy attorneys,” and you’ve followed all the right steps, your site will be at or near the top of the search results.

That’s because Google knows where you are when you perform that search. They want to be as helpful as possible, so they look for the best results closest to you. This is what local SEO does for businesses.

If potential clients can find your site on Google, they’re more likely to contact you. If they can’t, well, you know.

Right now, Google is looking for fresh hot content. People are on search engines looking for information that can help educate them about the issues they face. If you generate fresh content frequently, you’re more likely to find people who need answers to their questions and someone to help solve their problems.

But I don’t have time. Why should I spend 5 hours of $300/hour billable time to blog?

You don’t. That’s the point.

We are professional writers who can generate 8 blog posts a month for you, with just 1 hour of your time. Per month.

Do you really want to spend $300 – $600 in billable time, 2 – 3 times a week, writing posts? If you write 8 blog posts a month, that’s costing you anywhere from $2400 – $5400 in billable time.

But if you turn it over to a professional content marketer with experience in legal blogging, we will only take up a fraction of your time at a fraction of the cost, but deliver the same (or better) results. Here’s how it works:

  1. We interview you on that month’s topics – 30 minutes
  2. Pro Blog Service writes the blog articles – 0 minutes
  3. You review and approve – 10 – 30 minutes
  4. We publish the posts to your blog – 0 minutes

Notice that you provide the appropriate information. We transcribe what you have told us, but in a way that is readable and easily understood by potential clients. Your thoughts, your ideas, your viewpoints. Our time, our word smithing.

If you want to talk about how legal blogging can help your practice, please call us at (317) 674-3745, or fill out the form below:

Full Name:
Company Name
Address, City, State Zip:
Your Email
Confirm Email
Phone:
Do you already have a business blog?
How many posts per month are you considering?
Are you interested in promoting your blog with social media?
Do you sell products or service online?
Please enter the Captcha code.

What are your goals? For the blog, we mean. Although life goals are acceptable too.
Please enter the Captcha code.

Primary Sidebar

Subscribe via RSS

Categories

Tags

advice bloggers blogging blog writing books book writing business blogging citizen journalism content marketing copywriting crisis communication digital marketing Ernest Hemingway Facebook freelance writing ghost blogging ghostwriting Google grammar Jason Falls journalism language Linkedin marketing media networking newspapers No Bullshit Social Media personal branding public relations public speaking punctuation ROI SEO Social Media social media experts social media marketing social networking storytelling traditional media Twitter video writers writing writing skills

Archives

Footer

Recent Posts

  • Marketers, Put Analogies, Similes, and Metaphors to Work for You
  • Five Terrible Ways to Start a Blog Article and Five Good Ways
  • Understand Your Content Marketing ROI
  • Pick ONLY One: Creative, Analytics, or Strategy
  • Writers Don’t Need Special Fancy Writing Apps

BUY ERIK DECKERS’ LATEST BOOK

Erik Deckers' and Kyle Lacy's book - Branding Yourself now available at Amazon

Request a Quote – It’s easy

We write blog posts, manage social media campaigns, write online press releases, write monthly news letters and can write your website content.

Let's figure out the right package for you.

FREE 17 Advanced Secrets to Improve Your Writing ebook

Download our new ebook, 17 Advanced Secrets to Improve Your Writing

Erik recently presented at the Blogging For Business webinar, and shared his presentation "12 Content Marketing Secrets from the Giants of Fiction.

If you attended the event (or even if you didn't!), you can get a free copy of his new ebook on professional-level secrets to make your writing better than the competition.

You can download a copy of free ebook here.

© Copyright 2020 Professional Blog Service, LLC.

All rights reserved. Use of this site indicates your consent to our Privacy Policy and Terms of Use.

1485 Oviedo Mall Boulevard Oviedo, FL 32765
Call us at (317) 674-3745 Contact Us About