Content Factory

Do you need search engine-friendly content?

Moleskine notebook and Macbook — tools of the tradeWe write content because most clients don’t have time to do it themselves. If you talk to most web developers, their biggest complaint is getting content written for client websites. Clients promise to do it themselves, only to run into a snag, and not have anything at launch time. Or they don’t do it correctly. Or they assumed the web developer was going to do it

How to write search engine-friendly content

In 2012, we would have told you writing is done for two audiences: people and search engines.

You had to write copy that was interesting to read, but still used all the right keywords, hyperlinks, and anchor text.

These days, Google doesn’t care about that anymore. They don’t want tricks and tactics. Use too many of those, and they’ll penalize your website, drop it in the rankings, if not delete it from their index completely.

Now, they’re focused on user behavior. They look at how long visitors spend on a particular page, whether they look at other pages on the site, and whether they shared the site on social media. That means if your content is too long, too short, or too uninteresting, they won’t stick around and Google may penalize the website. At the very least, it will be outranked on the search results pages.

But if you can tell a good story, make it interesting, and make it valuable, Google will reward you with higher rankings because readers are showing up, sticking around, and sharing.

If you are looking for effective written content, we provide the following services:

  • Blog writing and management
  • Website copy
  • Press releases
  • White papers
  • eBooks
  • Special reports

The value to you is you get something professionally written, it’s done in a timely manner, and it’s written to appeal to the search engines and readers.

For more information, or to get a quote on our costs, please fill out the form below or call us at 317-674-3745.

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