“Which costs less, writing my own company blog or hiring a ghost blogger?”
Business blogging is an important part of any company’s marketing efforts. It not only improves your search engine ranking, but also establishes you as an expert in your industry. It’s a great lead-generation tool as well as an effective way to educate your customers on simple (and even complex) questions
Most companies will try to go it alone and do all of their blogging in-house. The problem is, they’re losing a lot of money in salary and lost opportunity costs. You can save your company a lot of time and money by outsourcing your blogging to a professional ghost blogger. We even have a white paper that can help you calculate your ROI on hiring a ghost blogger versus blogging in-house. (Hint: ghost blogging wins.)
The numbers are pretty straightforward. If you’re trying to convince your boss that outsourcing is going to be more cost-effective, because you won’t be able to hire an experienced writer with your current budget, then this can help you persuade him or her.
We do the work so you can go to your meetings.
That was our tagline when we first started: we do the work so you can go to your meetings. Because companies like to have a lot of meetings. When our founders worked in corporate America and for state government (Erik Deckers used to be the Risk Communication Director for the Indiana State Department of Health), we went to a lot of meetings. Sometimes six hours of meetings in an 8-hour day.
If that’s your schedule, where do you think you’re going to find the time to do any blogging?
That’s where a ghost blogger comes in handy. We don’t have to go to your meetings. Hell, we don’t have to go to any meetings, unless they’re held in our favorite coffee shops.
We just sit down, do the work, and write your blog posts for you. They’re professionally written, interesting to read, fully optimized for search, and will help establish your industry knowledge and expertise.
If you want to be found more easily online and be seen as one of the experts, you need a ghost blogger.
But if you’re still not convinced, download our whitepaper, “Business Blogging: The Cost of Corporate DIY Blogs,” and see if we can answer your questions and quell your uncertainties. Then, request a quote, and we’ll be happy to help you.