I’ve talked in the past about different blog writing secrets — write list posts, write an email to your mom — but I’ve thought of one more secret you can try:
Write how you speak.
Imagine you have to present the content of your post to a small group. How would you say it? Hopefully you won’t be stiff and overly formal. Hopefully you won’t try for the lofty language of a presidential inauguration speech. Imagine presenting the material in a casual, laid back manner, and how it would sound.
Then write that almost as a script.
If it helps, close your eyes and visualize yourself giving that talk. Think of the vocal inflections, the pauses, the emphasis, the important points, and the stuff you would gloss over.
If you can write it this informally, as if you were giving a 5 – 10 minute talk, you can come up with 200 – 300 words for a blog post.
As you write it, try to hear yourself speaking the words. If it helps, read it out loud with the same inflection and delivery as if you were actually giving the talk. You’ll near the places where you take a breath, you’ll hear the words you want to emphasize, and you’ll even hear the paragraph breaks.
And since a lot of people tend to read things as if they hear a narrator in their head, your post will seem conversational in tone, and as if it were being delivered in person. That makes it easy to digest and enjoyable to read.