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January 10, 2013 By Erik Deckers

How to Make a Living as a Writer

A lot of people dream of making a living as a writer, or at least making money from it, but it’s getting harder, thanks to the Internet.

Stupid Internet.

The irony is that the thing that’s made it easier for people to get published has also made it harder for people to get paid for doing it. And yet, it has also created new ways for people to get paid for writing.

But here’s the sad, scary irony — you will almost never make a decent, full-time, support-a-family living as a professional writer.

Paul Lorinczi, president of Professional Blog Service
Okay, we’re NOT really ghosts. I mean, you can actually see us.

Every other novelist I know, and I know a few good ones, makes their living doing something other than writing novels. Most of them make their living as teachers, and they write novels as their nights/weekends job. (Even William Faulkner was a postmaster. One of our country’s greatest novelists, and he sold stamps!) The few magazine writers I know only write articles as a sideline. And I have yet to meet a blogger who writes for himself or herself as their only source of income. (There may be a few in existence, but I haven’t met them yet.)

Here’s why:

  • Novelists get paid advances, and then receive royalties on book sales. Advances and royalty checks are getting smaller as publishers’ margins get smaller. So unless your last name is Grisham or Patterson, you’re not going to make a living this way, unless you work it at constantly. There are a few novelists who write 10 – 12 hours per day and produce a novel a month which they sell as ebooks, but they’re few and far between.
  • Magazine writers get paid a few hundred dollars. Let’s pick $500 as a nice round, almost-attainable number. If you wanted to make $60,000 per year, you would have to write 10 magazine articles per month. That’s doable, but you’re working constantly, more than you would at a corporate job. Also, you’ll take quite a while to reach that level, so be prepared for a few years of that constant work at little to no pay.
  • Nonfiction book writers (me included) make squat from our book sales. I own my own business. My friend, Kate, is a freelance book editor. Other authors support their book sales with public speaking gigs, or use it to promote their actual business.

The sad truth is that it’s very difficult to make a full-time salary solely from writing, unless you’re a journalist, and even those people are facing uncertain futures.

The Secret to Making Money as a Writer

There’s really only one way you’re going to make money by sitting down at a computer and churning out words by the bushel: write for someone else.

Seriously, that’s it. That’s all there is to it.

The people who make money writing are the people who don’t get to put their name on their work. They give up the credit and recognition in exchange for a paycheck.

Political speechwriters get paid to write speeches for people who will never give them public credit. They don’t get to put their name above, and the speaker will never say, “I’d like to publicly thank my speechwriter who crafted these words.”

Marketing copywriters write copy that makes hundreds of thousands of dollars for their employer, but they never get to put their byline on a brochure. (They also rarely get any bonuses for their work, even if their work directly led to a 30% spike in sales.)

In my own company, we ghostwrite for other people, not ourselves. This blog post right here? I’m publishing it under my own name, but I won’t get a dime for it. I’m hoping it will attract the attention of a client who’s willing to hire us though. Instead, we write blog posts for clients under their name, help them win search, and convince clients they know what they’re talking about. But because we’re ghosts, we don’t tell anyone who our clients are.

For people who want to make money by, as Hemingway put it, sitting at a typewriter, opening a vein, and bleeding, be prepared to do it for other people. Farm out your talents as a hired gun and craftsman. An ink slinger and a wordsmith. The pro from Dover who does what no one else can.

Ultimately you have a choice: be well-known and struggle, or be hidden and satisfied.

My suggestion is to do both. Write for other people during the day, and write for yourself at night. Ultimately, you’ll get the best of both worlds.

Filed Under: Blog Writing, Blogging, Business Blogging, Personal Branding, Writing, Writing Skills Tagged With: advice, freelance writing, writers, writing

October 5, 2012 By Erik Deckers

There’s No Such Thing As a Gifted Writer

A recent email newsletter from Jeff Goins posed the question, “is writing a gift or a skill?” That is, are you a gifted writer, or did you work at it?

The better question is, “are the things we do well born within us (innate or a gift) or are they developed through hard work (learned or a skill).

It’s an age-old philosophical question: are we born with all the knowledge and abilities within us, and that knowledge is uncovered as we go through life? Or are we a blank slate, a tabula rasa, and we fill that slate up as we go through life?

If writing is a gift, I want mine to be wrapped in Thomas the Tank Engine paper.

I lean more toward the blank slate side. That we learn what we know through experience, rather than uncovering it. That it takes hundreds and thousands of hours to get good at anything. That we need to practice over and over and over to get something right.

For those people who are very good at what they do — writing, football, music — we work our asses off at it every day. It’s not a gift, it’s not innate. There’s no such thing as a gifted writer.

To call it a gift is to minimize that hard work. It says that only by some quirk of fate and randomly firing neurons did we become writers, athletes, and musicians. It means that we don’t have to work at it, we just have to discover that we’re good at it, and then run with that. It means you can pick up that skill any time you want, and with a little bit of work, you can be awesome a it.

The Myth of the Gifted Writer

While there certainly are people who have specific gifts, these gifts are usually physical in nature, and can’t be developed. For example, Peyton Manning is 6’5″, which contributes to his success as a quarterback, but that’s a gift. You can’t learn “tall.”

But beyond that, the person’s skills — strength, quickness, shooting ability, hand-eye coordination, game knowledge, even Manning’s laser rocket arm — are all developed and/or learned. You can train and learn everything else. You can work out and gain strength. There are drills that will develop quickness. Even fast-twitch muscles can be developed and enhanced (and built up). You may never be as strong as a lineman or as fast as a sprinter, but you can certainly do it better than most people you know just by working at it for a while.

Think of it this way:

  • Peyton Manning is a student of the game, and has been since he was a young boy. He watches countless hours of game film over and over so he can understand and learn what every opponent and coach does in certain situations. He will even watch the game film of a head coach’s former boss to see where the coach learned his game calling skills. The guy is a computer who dumps GBs of data into his brain like they were candy.That’s knowledge and experience learned over the years.
  • After Manning was forced to take 2011 off, he had to rehab not only his neck, but his arm. Sports journalists talked about how Manning’s arm had lost its zip, and they worried that he lost his ability. But his arm strength is back and the laser rocket arm is firing correctly again. That’s not a gift, or the strength would never have gone away. That’s exercise and redeveloping muscle memory.
  • Several years ago, the US Women’s Softball team had an unusual training exercise to improve their reaction time. Their coach had written different numbers on different tennis balls, one per ball. He then fired them out of a pitching machine while the women took batting practice. They had to call out the number they saw before they swung the bat. He was teaching/training them to see and react faster.
  • WNBA Indiana Fever player Katie Douglas grew up in Greenwood, Indiana, graduated from Purdue University, and is now a star in the WNBA. A few weeks ago she became only the 10th player to score 5,000 points in her career. But she got that way because she spent countless hours shooting baskets, over and over and over, from the time she was a little girl up until she scored that 5,000th point. And she still does it. She wasn’t a gifted athlete, she worked constantly.
  • One of the things that every good writer did when he or she was little was read, and read a lot. In fact, they still read constantly. And writing expert after writing expert will tell you that the best way to practice writing, other than actually writing, is reading other people’s work. That’s because we’re still learning and honing our craft
  • When you listen to stories of successful musicians and how they started out, especially the guitar players, they’ll tell you the same thing every time: “I used to play for hours at a time. I was obsessed. I would just sit there and try to learn that new song from the radio, and play it over and over until I got it right.” I met a guy this past Sunday, the lead guitarist for The Plateros. At age 20, he’s better than most guitarists. I asked him how long he had been playing. He said he started when he was 9, and would come home from school every day, start playing, and play until bedtime. At 4 hours a day, that’s 1,000 hours a year. In 10 years, he’s put in Malcom Gladwell’s 10,000 hours to become an outlier.

My point is this: nobody is gifted. Nobody picks up a guitar and starts playing at age 27, and is immediately awesome. Tall, athletic kids don’t go out for the high school football team for the first time, and become the starting quarterback. Serena and Venus Williams were not goofing around with tennis rackets one day and decided to give this tennis thing a try.

Every one of them worked hard from way back when they were kids and pursued their dream of doing what they loved when they were adults. They developed the skills and knowledge necessary to pursue the game. There was no gift. There were just thousands of hours of hard work.

So it goes with writers. We were all readers as little kids. We all liked telling stories, and even wrote them down. And we did it obsessively, never realizing that we were building skills that would make us writers when we were adults.

Is writing a gift? No, unless you count the gift of those thousands of hours we all used to read and write when we could have been playing football, tennis, or a guitar.

If writing was so easy, then every athlete who wrote a book wouldn’t have a co-author.

Photo credit: Donovan Beeson (Flickr, Creative Commons)

Filed Under: Writing, Writing Skills Tagged With: writers, writing

October 2, 2012 By Erik Deckers

Erik Deckers’ 8 Rules of Writing

I’ve been so inspired by the Brain Pickings weekly installments of Rules of Writing (that link goes to Neil Gaiman’s 8 rules), that I decided to come up with my own rules of writing that I’ve learned over the last 25 years (sweet Jebus! that’s a lot).

1. Write like real people speak. Your 7th grade English teacher didn’t know shit about real writing. If you have to contort your sentences to fit what she taught, drop it. Say your thoughts out loud, and write them down.

2. Short words, short sentences, short paragraphs. Write like a journalist, not a college professor. Smart people sound smarter when they can make difficult things easy to understand.

3. There is no such thing as inspiration, just like there’s no such thing as writer’s block. Real writers sit down and do it every day. It’s a job. You start, you do the work, you stop (sort of). Accountants don’t get accountant’s block. Plumber’s don’t wait for inspiration. They do their job because they have to. So it goes with writers.A Moleskine notebook and Pilot G-2 .05 mm blue pen

4. Write with a pen, never a pencil. Pencils don’t require you to commit to your ideas. You can erase a pencil, you have to scribble out a pen. At least then you can see evidence of your thought process.

5. Never write for other people. Write for you. Write the stuff you want to read. If you write for other people, you’ll never make anyone happy, including yourself. If you write for you, at least someone will be happy.

6. Read poetry. Listen to music by poets and songwriters. Start thinking in metaphors. Even the most boring non-fiction can liven up with a few metaphors. And if you don’t like poetry, listen to some Tom Waits albums. I’m particular to Nighthawks At The Diner and the song “Putnam County.” Now that’s some poetry.

7. Don’t assume you don’t need marketing. “My work should stand on its own merit” is the mating call of the coward. If they don’t promote their work, people won’t find it, and they can protect their fragile ego. Promote your work and get people’s opinions. It will make you a better writer.

8. “Write drunk, edit sober” (Peter DeVries originally said a version of this, not Ernest Hemingway.). This doesn’t extol the virtues of drinking and writing. Rather, it means alcohol lowers our inhibitions. That’s when our real essence comes out, and we write (and act) like we don’t have those voices and filters that keep the “real” us from coming out. Write like you’ve been drinking a little bit, and then edit like it’s the next morning. Don’t smooth everything back to “normal.” Knock off the rough edges, and keep the best stuff.

Filed Under: Blog Writing, Blogging, Language, Writing, Writing Skills Tagged With: advice, Ernest Hemingway, writers, writing

September 24, 2012 By Erik Deckers

Six Writing Terms That Are Fun to Know

I listen to enough writing and language podcasts that I keep hearing certain writing terms bandied about like I’m supposed to know what they are. After hearing some of the same ones over and over, I decided to look them up. And then, because I constantly need to feed this beast, I decided to turn them into a blog post.

These are words that every writer should know, if nothing else, than to explain with a wild look in their sleep-deprived eyes why they do what they do, or at least, how they do it.Nude woman with the words "write or be written off" written across her front shoulders

At the very least, it just makes you sound smart at parties.

Hypergraphia

The manic need to write. This is more than just the weird obsession that most writers have. Wikipedia says “It is not itself a disorder, but can be associated with temporal lobe changes in epilepsy, and hypomania and mania in the context of bipolar disorder.” Don’t worry, if you feel like you need to write all the time, you probably don’t have hypergraphia. You’re just obsessed. True hypergraphia is the overwhelming desire to write, even to the point that you don’t eat, sleep, or visit the bathroom. (Ewwww!) But you can also tell people you have “mild hypergraphia” and watch them edge slowly toward the cheese dip.

Prescriptive versus Descriptive grammar

Prescriptivists are real bastards about grammar rules and the way language should be used. These are the ones who rend their garments, gnash their teeth, and wail whenever another sacred grammar cow is threatened. Scads of prescriptivists were truly upset when the Associated Press said you can start sentences with “Hopefully,” or when they learned you can end sentences with prepositions.

But Descriptivists — also called linguists — are more concerned with language as it’s actually used by speakers and writers. They’re the ones who shout “common usage!” like it’s a Get Out Of Jail Free card whenever a prescriptivist corrects them on something.

Metonymy

Replacing the name of one thing with the name of something else that’s closely associated with it. For example, referring to “Detroit” when you mean “auto makers;” “Washington” when you mean “politicians, Congress, or the President;” and, “Wall Street” when you mean “those thieving bastards who wrecked the economy.” Hat tip to @RyanBrock, owner of Metonymy Media, for teaching me this word.

Synedoche

A type of metonymy where a specific part of something that is used to refer to the whole. “The White House” when you mean “the President and his staff;” “graybeards” as “a group of old men;” or one that I’ve been talking about a lot lately, “Coke” when referring to “any carbonated beverage.”

Trope

A figure of speech where the words are used in a way to change their meaning. It comes from the Greek verb for “to turn” or “to alter.” I include it here, because metonymy and synedoche are both tropes, as are metaphors and irony (Completely useless trivia: These four figures of speech are considered the four master tropes)

Will these terms make you a better writer? Will they transform and uplift your words into the realm of the powerful and noble?

No. Not at all.

But are they fun to know because they make you feel smarter? Definitely. Trot one or two of them out at your next writers gathering, and use them in a sentence like it’s the most natural thing in the world. If nothing else, you’ll feel smarter than that smarmy, hatchet-faced Evelyn who’s always prattling on and on about her latest self-published “office romance” novel.

Photo credit: Djuliet (Flickr, Creative Commons)

Filed Under: Blog Writing, Blogging, Grammar, Language, Writing, Writing Skills Tagged With: grammar, language, writers, writing

September 20, 2012 By Erik Deckers

You Can’t Escape Being a Writer

I’m always writing.

I don’t mean I’m always sitting in front of a computer, churning out words, although it certainly feels like that.

No, the boon and the curse of being a writer is that you can do it anywhere. Many times, I’ll flesh out a column or a blog post while I’m driving, puttering around the garage, or in the shower. An idea will take hold, and I’ll start fleshing out ideas before I ever get a pen in my hand.Erik Deckers' Moleskine & Coffee Tumbler

A couple months ago ago, I cited a Lance Mannion blog post (which is still the macho-est name since Dirk Facepunch) who wrote a great article in 2009 about what writing is.

Standing, that’s working. Sitting is working. Pacing is writing. I do my best thinking then. Looking out the window, that’s writing. Brushing your teeth is writing. Anything’s writing,” Rob says. “The hardest writing is showering.’

On the upside, that means that I can be working whenever I’m awake or have a little downtime. On the downside, that means I’m working whenever I’m awake or have a little downtime.

The problem comes when I get a good idea and start fleshing it out, only to forget it later. I usually carry a notebook around with me, but the Indiana State Police frown on people scribbling down notes while they’re driving down the highway.

I’ve also had a great idea that I wrote in my head and then found out that I had already done something just like it a few months earlier (that’s happened more than once).

Or when I’ve just spent the last 6 – 8 hours working, and I just want to relax and shut my brain down for a little while, I can’t stop thinking about new ideas.

So here are a few things I do stop thinking about writing for a while:

  • Keep a pen and paper on my bedside table. When I have an idea just before I drop off to sleep, I write it down.
  • Use Evernote on my mobile phone. I store all my ideas, interesting articles, and notes on my Evernote. And one thing I love about mobile Evernote is that I can record an audio note. When I’m in my car, I just hit the Evernote Audio button, and record the idea. It’s uploaded to Evernote, and it downloads to my laptop the next time I fire it up.
  • Carry a notebook at ALL times: I’m a Moleskine snob and am very picky about my pens — blue Pilot G2 .05mm — and I make sure I have it with me. That way, I’m always ready when inspiration hits.
  • Use a notes app on my iPad. For whatever reason, I’m not a big fan of the standard Notes app on my iPad, so I bought Draft a few days ago, and I’ve been enjoying that. I use it to take notes at sporting events I’m covering, and even use it when I’m watching TV. I also set it up to forward my notes to Evernote (which is also a note taking app, but I couldn’t tell you why I don’t use it instead. Certainly would’ve saved me $2.99).
  • Just write the damn thing: I was trying to enjoy a quiet lunch when this blog post popped into my head. I kept thinking about it and thinking about it until finally I just pulled out my laptop and wrote it. Took me 30 minutes, and now I’m done. Of course, lunch is over and I have to go back to work. . .

The idea behind these strategies is that if I write an idea down, I get it out of my brain where it’s been rattling around. That frees me up to think about other stuff, or at the very least, stop thinking about that idea. I can shut down my mental writing for a while and focus on something else.

Filed Under: Blog Writing, Blogging, Content Marketing, Marketing, Writing, Writing Skills Tagged With: advice, writers, writing

August 28, 2012 By Erik Deckers

Fewer Words, Greater Impact: How to Write Like a Minimalist

My family and I have gone through some major downsizing over the last 10 years, as much by choice as by circumstance. We realized we had reached the point of super-saturation of stuff when our big house in a small town was crammed with needless stuff.

In preparation for a move to Indianapolis, we filled a 4 cubic yard dumpster three times with unusable stuff. I donated more than 600 books to my local library. And we gave away toys and children’s clothes by the carload. It was all stuff we had been hanging on to, but never really needed. As we moved to Indianapolis, we used more than 60 feet of moving truck, taking several different trips, and still had too much stuff. After four more years of paring and weeding, we could get almost everything into a single 24 foot truck.

It’s a wonderful feeling of freedom, but we could get rid of a whole lot more.

As we de-crapified our lives, we started thinking like minimalists, trying to get by with the least amount of stuff we could.Crammed bookshelves

One myth people have about minimalism is that it means going without. A minimalist washes dishes by hand instead of using a dishwasher. A minimalist owns four dishes, instead of 12 full place settings, plus a set of china. A minimalist has very little furniture, and their rooms are nearly empty.

That’s not minimalism. That’s spartan living. There’s a difference.

A minimalist doesn’t have very much stuff, but they make sure that what they have does the most and is the best they get.

For example, a minimalist will have gotten rid of their 600 books, but kept their very favorite ones in all the world. A minimalist will have 12 place settings, but they’ll skip the china, and they’ll have something that can stand up to a lot of abuse, but still looks nice. A minimalist will own a dishwasher, but it will be the best one they can afford so they don’t have to buy a new one every three years. A minimalist will have give up VHS tapes for DVDs, and then give up DVDs for Netflix and their local library, or burn their favorite DVDs to a 2 TB hard drive.

What Does That Have to Do With Writing?

Just like a minimalist chooses the things that mean the most to him or her, minimalist writers choose the best words laden with the deepest, richest meaning they can find.

For example, a minimalist will have a small bookshelf to hold 100 books of his favorite books. And it will be made from a sturdy oak or cherry wood. It will not be made out of pressed sawdust that sags when you put more than 30 books on it.

The minimalist writer will also use the best words to describe that bookshelf.

He stared at his collection of well-thumbed books lining the heavy oak bookcase, now in its third generation of owner. The man ran his hands along the sides, feeling the tool marks from where his grandfather had hand sawn and planed the boards as a young man, building it from the farm’s oak trees. The heavy case was over 80 years old, and still showed no signs of sagging, unlike her pressed sawdust shelves that tilted precariously against the apartment wall.

If you read closely, you can see a few important facts that we were able to convey with just one or two words.

  • His grandfather lived in a time before power tools and owned a farm. The fact that he built it when he was younger means that he was pretty handy.
  • The fact that the bookcase hasn’t sagged despite being 80 years old also speaks to the strength of the wood, as well as the grandfather’s skills with tools.
  • The current owner of the bookcase, “he,” reads a lot of the same books over and over. “Well-thumbed” was your clue. He also doesn’t own that many of them, since he can fit them all on one bookcase.
  • Chances are, the man is very selective about his books. We can surmise that he reads high0quality books. Why? He appreciates the quality of the shelves, and he fills them with books he reads over and over. So you know it’s not filled with paperback versions of “Twilight” and “Fifty Shades of Grey.” What’s in it, we don’t know. We could add a further clue if we used a phrase like “leather-bound” or “old,” but we also don’t want to cram too much into the description.
  • He is also in a relationship. You see this in the mention of “her shelves.” He’s either married or living with her, since her shelves are in his apartment.
  • The two are either fairly young, they live in a big city, or they can’t afford a house. Presumably we’ll find out later.

We could have written that passage with nearly five times as many words — describing the condition of the books in a few sentences, talking about the quality of construction, or describing how his girlfriend’s crappy bookshelf should be considered a hazardous area.

But we can convey the same feelings, finding even deeper ones, by writing like a minimalist and picking the words that mean the most.

Photo credit: jonathanpberger (Flickr, Creative Commons

Filed Under: Blog Writing, Blogging, Language, Writing, Writing Skills Tagged With: advice, Ernest Hemingway, writers, writing

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