After yesterday’s post, Ten Signs You’re NOT a Social Media Expert, my friend Josh Husmann asked “Help me out! Why shouldn’t my twitter feed forward to Facebook?”
It’s a fair question, and it’s something I see a lot of people doing it. I even did it for a few weeks, until someone who wasn’t on Twitter told me to stop it. Here are six reasons you shouldn’t feed your Twitter stream into your Facebook stream.
- Most of your Facebook friends aren’t on Twitter. They don’t understand #hashtags and @replies. Your Twitter messages that contain those will just be confusing and/or boring.
- No one wants to read half a Twitter conversation, especially if they have no way of reading the other half.
- If you also automate your blog feed to Facebook, then your Facebook friends will get hit with two messages about new blog posts.
- If you’re trying to create an effective personal brand, then automating your feed will work against you. Take the time to write a custom message for both Twitter and Facebook.
- Facebook status updates can hold a whole lot more than a tweet. Why limit yourself to 140 characters on something that gives you a few hundred?
- Your Twitter audience is not necessarily your Facebook audience. Most of my Facebook network is made up of friends, family, people from high school and college, and people who live in the Indianapolis area. But they are not necessarily social media or PR people that I work with. A good number of my tweets are about business, social media, etc., and while I don’t mind sharing personal information with my Twitter stream, I don’t want to bother my personal stream with work information.
My book, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (affiliate link), is available on Amazon.com, as well as at Barnes & Noble and Borders bookstores. I wrote it with my good friend, Kyle Lacy.
Photo credit: NathanGibbs (Flickr)