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Another Blog Writing Secret: Write Like You Speak

I’ve talked in the past about different blog writing secrets — write list posts, write an email to your mom — but I’ve thought of one more secret you can try:

Write how you speak.

Imagine you have to present the content of your post to a small group. How would you say it? Hopefully you won’t be stiff and overly formal. Hopefully you won’t try for the lofty language of a presidential inauguration speech. Imagine presenting the material in a casual, laid back manner, and how it would sound.

Then write that almost as a script.

If it helps, close your eyes and visualize yourself giving that talk. Think of the vocal inflections, the pauses, the emphasis, the important points, and the stuff you would gloss over.

If you can write it this informally, as if you were giving a 5 – 10 minute talk, you can come up with 200 – 300 words for a blog post.

As you write it, try to hear yourself speaking the words. If it helps, read it out loud with the same inflection and delivery as if you were actually giving the talk. You’ll near the places where you take a breath, you’ll hear the words you want to emphasize, and you’ll even hear the paragraph breaks.

And since a lot of people tend to read things as if they hear a narrator in their head, your post will seem conversational in tone, and as if it were being delivered in person. That makes it easy to digest and enjoyable to read.

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Stories of Rejection to Soothe the Artist’s Soul

Yesterday, I wrote about how it’s a good idea that some people quit their art after receiving a couple of rejections.

If you really love your art, you won’t let a few haters keep you from it. That’s because it’s a passion, not a daydream. It’s not a whim. It’s not something you do during commercials. It’s what you do instead of everything else, every day.

If you’re easily persuaded to quit, just because someone somewhere didn’t like what you were doing, then quit. Quit now. Quit wasting your time in pursuing something you don’t really love, just because you thought it “sounded neat.” Save the rest us the hassle of climbing over you later.

railroad spike
One of these things could hold a ton of rejection letters.

For the most part, the editors, publishers, and judges are pretty smart. They’re not know-nothing mouth-breathers. They know what their publication or venue needs, and they know you’re not the one to fill the spot they have open.

But occasionally, there are those who, well, pass up a good thing, and will be remembered long after they die as the poor schlub who let [insert blockbuster artist here] slip through their fingers. These are some of the stories we writers tell ourselves to make ourselves feel better after receiving yet another rejection:

  • Stephen King used to hang rejection letters on a railroad spike, because there were so many of them. After he became famous, he found an old, rather nasty rejection letter. He pulled out the original story, which was not very good, and sent it back to the same magazine that had rejected him. They were so excited to get a story from the master of horror, that they made sure it got into the next issue, and emblazoned his name on the cover.
  • F. Scott Fitzgerald’s The Great Gatsby was once rejected with the line, “You’d have a decent book if you’d get rid of that Gatsby character.” The Great Gatsby went on to be published, with that Gatsby character intact, and is now ranked #2 in Modern Library’s 100 Best Novels of the 20th Century
  • My favorite book, Catch-22, by Joseph Heller, is #7 on Modern Library’s list. But it was rejected by several publishers, including one particularly facepalming line, “I haven’t the foggiest idea about what the man is trying to say. . . Apparently the author intends it to be funny — possibly even satire — but it is really not funny on any intellectual level.”
  • Speaking of Stephen King, his book, Carrie, was rejected with the line, “We are not interested in science fiction which deals with negative utopias. They do not sell.” I always love to hear from editors and producers who “know” what the public wants, only to find out they have absolutely no clue.
  • e.e. cummings’ very first work, The Enormous Room, is considered a masterpiece of modern poetry, but it very nearly didn’t see the light of day. cummings had to self-publish the work, because it was rejected by 15 publishers beforehand. But he at least dedicated the book to the 15 publishers who thought that his work wasn’t good enough.
  • J.K. Rowling was rejected by 12 publishers before Bloomsbury agreed to publish Harry Potter and The Philosopher’s Stone. And they only accepted it because the chairman’s 8-year-old daughter had been given the first chapter to read, and then demanded more. Bloomsbury auctioned the US rights to Scholastic for $105,000, and then Rowling went on to make more money than the Queen of England, over $1 billion. Meanwhile publishers like Penguin, HarperCollins, and TransWorld had all turned the book down because it was 120,000 words long.

In doing my research on this post, I found something interesting, and the biggest, most important lesson out of all of this for us artists: James Joyce, like every other artist, had received many rejections over his career. Dubliners was rejected more than 20 times. But more importantly, A Portrait of the Artist as a Young Man (#3 on the Modern Library list) was only published after he re-wrote it several times.

That’s the key.

Joyce reworked and reworked one of his most famous novels many times before it was finally accepted. While artists like to console themselves with stories about Stephen King and J.K. Rowling, and the idea that our original work is an undiscovered masterpiece, the more common outcome is that we have to take Joyce’s path and rework and redo our original work several times before it meets the acceptance of someone who’s willing to pay for our efforts. We like to think that the people who turn us down are idiots, but with a few exceptions, they know what they’re doing.

The Stephen Kings and J.K. Rowling’s of the world are, quite literally, one in a few million. They’re the outliers.

For every Stephen King, there are tens and hundreds of thousands of manuscripts editors will encounter over their lifetime that are an absolute waste of paper. So if you were rejected by a publisher, call them all the names you want in your own home, but never write back and tell them how stupid they were.

Brush yourself off, rewrite your manuscript again, and find another publisher.

Do as Frank Sinatra said, and live the best revenge through massive success, so that one day, your name and your editor’s name will be put on a list like this.

Photo credit: wizetux (Flickr, Creative Commons)

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3 Ways to Write a 30 Minute Blog Post

Want to write a 30 minute blog post, but you’re not a writer? Do you struggle with getting anything written in under an hour? I once knew a PR professional who couldn’t write a press release in less than three hours, yet I wrote the same release in 20 minutes.

Why?

Because most of this stuff, like it or not, is formulaic. Formula doesn’t mean boring or lacking quality. But it does mean following a few of the same steps over and over and over. The end result doesn’t have to be formulaic, but the process does. And if you can get the process down, you can write a blog post in 30 minutes or less.

Here are three ways you can write a 30 minute blog post.

1. Write When You’re Not Writing

Good writers write all the time, but they don’t necessarily do it with a pen in their hand or a laptop under their fingers. You can do write while you’re driving, showering, standing, sitting, commuting, cleaning the house, cooking, or staring out the window. In fact, staring out the window is a great way to write.

This kid is off to a great start as a writer.

The Lance Mannion blog (which is the macho-est dude’s name since Dirk Facepunch) had a great description of what writing is.

“Standing, that’s working. Sitting is working. Pacing is writing. I do my best thinking then. Looking out the window, that’s writing. Brushing your teeth is writing. Anything’s writing,” Rob says. “The hardest writing is showering.”

Just turn off your radio or TV and start writing your next post in your head. I wrote this post while I was driving to lunch today.

2. The List Post

Bloggers everywhere are rolling their eyes at this, but tough shit. List posts are awesome. List posts are easy. And whether you like them or not, list posts bring in readers. (You’re here, aren’t you?)

Chances are, everything you want to say about a particular topic can be summed up in a few key points. After all, we’ve been taught to write and speak with three main points. And we’ve been trained to skim and read in bullet points by USA Today and many magazines (check out Cosmo the next time you’re in the supermarket checkout line). Like I always tell people, “I’ll quit doing list articles the week after Cosmo does.”

So break your post into 3, 5, or even 10 reasons/secrets/tips/tricks. Write them in outline form, and then give a brief explanation of each point, and move on. Later, develop each point into its own blog post and explore the idea more thoroughly.

3. Write an Email to Your Mom

First of all, you have to stop writing for posterity. You have to stop writing as if your blog posts will be pored over in 100 years by scholars as evidence of your great thinking. You have to stop writing as if you’re going to say something profoundly awesome that will change the face of your industry.

(This is also true of people who buy new notebooks, write two pages in them, and then abandon them.)

Instead, write an email to your mom.

We all love our mom, but she never quite gets what we do. She sort of does, especially if you explain it in simple terms without all the jargon and insider knowledge.

So start your blog post with these 10 words: Dear Mom, Let me tell you what I learned today.

Then, explain what you want her to know in language she’ll understand. It’s even better if you can explain why it’s so cool, too. And keep it short — 300 – 350 words — she doesn’t want to be mired in the details. Save that for a future email.

Then, go back and delete that 10 word opening. You’ve got your blog post.

So, there you have it. Three ways you can write a blog post in 30 minutes or less. As long as you keep it short and simple, and use basic language, you should be able to get it done.

 

 
Photo credit: avlxyz (Flickr, Creative Commons)

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Typing is an Important Writing Skill

I learned something interesting from a musician friend of mine last night. According to Rodney Thomas, a professional musician and my good friend from high school, when he plays piano, for the most part, his left hand runs on auto pilot. He can’t think about his left hand while he concentrates on his right hand. And at times, he has to switch his right hand to auto pilot so he can focus on his left for a few minutes.

It’s an interesting phenomenon. When we’re doing something multi-handed like playing piano or typing, our hands operate differently from each other. Our left hand truly does not know what our right hand is doing. We run on auto pilot for certain things.

I learned to type on one of these. Now I want another one.

As a writer, my auto pilot activity is typing.

It sounds weird, but I think good writers are also good typists. We should be writing so much that we don’t think about our typing, we think about the words that are coming out of our brains. The people who can’t type are struggling to write well, because their focus is on their hands and not their words.

For other good writers, they refuse to type anything because they don’t know how, so they write things long hand on legal tablets. They recognize that their typing is going to get in the way of their writing.

I’ve been typing for so long — since Mr. Carey’s Typing 1 class in 1983 — that I am a touch typist. I can turn my head and pay attention to a conversation. I can close my eyes and lean my head back. I can type right-handed while I hold a coffee cup in my left hand. And I have, on more than one occasion, started to fall asleep and continue typing for three or four sentences. It freaks my family out when I do that.

What’s weird is that I have such strong muscle memory for the way certain words are typed that if I misspell something or I transpose two letters, I can tell. My fingers move out of order and I can tell it as soon as I happen. That’s when I turn away from the conversation, or lift my head and open my eyes to fix the error.

As odd as it sounds, a good writing skill to practice is typing. The better you type, the less you have to concentrate on typing. The less you have to concentrate in typing, the more you can concentrate on the words.

So if you can’t type, start focusing on whatever you need to do to be a better typist. As you master that important-but-mindless skill, you’ll be able to focus on your writing.

 
Photo credit: sasa.mutic (Flickr, Creative Commons)

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What Malcolm Gladwell REALLY Said About The 10,000 Hour Rule

Too many times, people misquote Malcolm Gladwell’s 10,000 hour rule regarding being an expert.

“Malcolm Gladwell said you have to have 10000 hours in a subject to be an expert,” they will often state. The problem is, they’re repeating a misquote from someone else who has never read the book.

The 10,000 hour rule is from Gladwell’s book, Outliers: The Story of Success (affiliate link), which if you haven’t read it, I highly recommend it.

The problem is, Gladwell never said you needed 10,000 hours to be an expert, you need 10,000 hours to be a phenom. To be so freakishly awesome, to be such a standout among your peers, that sometimes your first name is enough to tell people who you are: Peyton. Tiger. Venus. Kobe. Oprah.

But in the meantime, here’s what Malcolm Gladwell said about the 10,000 hour rule and being an outlier:

“In fact, by the age of twenty, the elite performers (violinists) had each totaled ten thousand hours of practice.” — p. 38

“The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything,” writes the neurologist Daniel Levitin. — p. 40

“To become a chess grandmaster also seems to take about ten years. (Only the legendary Bobby Fisher got to that elite level in less than that amount of time: it took him nine years.) And what’s ten years? Well, it’s roughly how long it takes to put in ten thousand hours of hard practice. Ten thousand hours is the magic number of greatness.” — p. 41

So who is Gladwell talking about? Is he talking about the people who are merely “pretty good” or “very good” in their field? Is he talking about the Carson Palmer’s of the world? (Palmer is the QB for the Oakland Raiders. He’s good, but he’s no Peyton Manning.) Is he talking about the people who know enough about their subject to perform at a master’s level?

No, he’s talking about those surprising success stories who stand head and shoulders above the elite performers in their industry. That one guy who is way better than the 31 other “best quarterbacks in the country.” That one woman who fearsomely dominates all other female tennis players in the world.

“This is a book about outliers, about men and women who do things that are out of the ordinary. Over the course of the chapters ahead, I’m going to introduce you to one kind of outlier after another: to geniuses, business tycoons, rock stars, and software programmers. — p. 17

So, let me reiterate: an expert is someone who has a level of mastery about a special skill or knowledge in a particular field. They are not the freakishly good. The world class. The first-name-only celebrities. Those are the “outliers.” The “experts” are everyone else.

My point is, it doesn’t take 10,000 hours of deliberate practice to become an expert. It takes less than that. Don’t get me wrong, you have to know a lot about your field. You have to have spent thousands of hours doing it. But that’s not the 10,000 hour rule.