Posts Tagged: coffee shops

Be an Entre-Commuter With Just a Latte and a Laptop

I’m the mayor of my office and my church.

At least that’s what Foursquare tells me. I’ve checked in enough times at both places that I’ve been declared the mayor.

Foursquare is a location-based social networking site that lets you tell people where you are via Twitter and Facebook.

Think: 50% friend-finder, 30% social city guide, 20% nightlife game. We wanted to build something that not only helps you keep up with your friends, but exposes you to new things in and challenges you to explore cities in different ways.

You check in at different places around a city, give tips and recommendations, and in general get to know your city better.

I’ve been using FourSquare a lot lately, especially after I got my new Droid phone a few weeks ago.

I’m starting to earn the reputation for being out and about all the time. I check in everywhere I go: the office, the coffee shop, the library, the grocery store. I’m not out any more than usual. I’m just telling people about it.

But it’s become a whole lot easier now for me to be out and about too, thanks to my laptop and the proliferation of free wifi around the city. I’ve become a real entre-commuter.

(Entre-commuter: entrepreneurial commuter who works out of a coffee shop, cafe, restaurant, library, or any other place with free wifi. Term coined by Erik Deckers and Paul Lorinczi to justify why they don’t sit in the office all day, every day.)

We came up with the term entre-commuter for those people who own their own business and have the ability to do it anywhere. They can do it from home, the local library, or their local coffee shop. We happen to favor Hubbard & Cravens in Broad Ripple, although I’ll travel just about anywhere around Central Indiana for good coffee.

The great thing about being an entre-commuter is that you get to network with other people, and collaborate with them on occasion. I can’t tell you the number of people I’ve met with, helped, provided connections for, and done business with, just because we both happened to be out at the same time in the same place. And meeting some of the same people in the same place several times has blossomed my network beyond the typical Chamber and other networking events.

Where do entre-commuters gather?

I prefer to patronize local coffee shops and restaurants, although I’ll hit the occasional chain once in a while. We need to support our local establishments more than the chains — the chains don’t support our local economies. The locals do.

Is there entre-commuters etiquette?

There are a few rules for entre-commuters. They’re fairly common sense, but I still see people violate them from time to time.

  • Don’t camp out. They have to turn tables during peak times. If you’re sitting with a computer and a bottled water over lunch, they’re losing money on you.
  • Only occupy tables during low times. Don’t take up a 4-top all by yourself if you can help it, and don’t be afraid to share a table with a stranger either.
  • Buy something. Spend money, and more than just a little. Don’t buy a $2 coffee and then sit for 8 hours.
  • Be respectful. This is someone else’s business, not your office. Don’t treat it like it’s your place. You’re a guest.
  • Keep your voices down. Other people are there too, so don’t have loud conversations. You’re not at the club, you’re at a quiet little shop.

Entre-commuters just need to be somewhere we can find free wifi and good coffee. Somewhere we can connect online and offline. Find your local shops and spend some time there. See if you can create some business, as well as giving the local shops some business as well.

Photo: Nina Turns 40 blog

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

How a Coffee Shop Used Twitter to Double Its Business

This post was originally published on February 3, 2009 on the DeckersMarketing.com blog, which will soon be closed down.

J.R. Cohen, operations manager for CoffeeGroundz Cafe (@CoffeeGroundz) in Houston, TX, used Twitter to nearly double his clientele, by using it to take advance orders from customers, thus flying in the face of everyone who has ever said Twitter can’t be used to make money.

Erica O’Grady tells an interesting story at the Pistachio Consulting blog about Cohen’s foray into Twitter, and how he used it to successfully grow his business.

Before he started, Cohen had never even heard of Twitter, but a customer talked him into trying it, and he soon had 1,000 followers on the micro-blog network.

It started on Halloween Day, 2008 when one of Cohen’s regulars Tweeted a drive-through breakfast order to him. This was hailed as possibly the first to-go order placed on Twitter, and Cohen began taking orders via direct message from his followers.

Cohen has become such a big fan of Twitter that he used CoffeeGroundz as site for a Tweetup for 100 Houston Twitterites – who bought food and drinks – which O’Grady says was the largest Houston Tweetup ever.

Houston Twitterati meet at CoffeeGroundz for a Tweetup

Houston Twitterati meet at CoffeeGroundz for a Tweetup

What about you? How do you use Twitter? Have you made money from it? Is there a way you could? Or do you have any suggestions from anyone else who wants to dive into Twitter?

From the Pistachio Consulting site
Erica O’Grady is the #1 Erica on Google – Most days :o) Currently she is a Social Media Consultant based in Houston, Texas (the damn near finest city in the South). You can read her blog at ReinventingErica.com or follow her on Twitter (@ericaogrady).

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

Mobile Work Days: The Benefits of Entrepreneurial Collaboration

One of the things I love about Indianapolis is the business cooperation, especially among the small businesses and entrepreneurs. I saw a lot of this when several of us would get together at The Bean Cup in Greenwood for a Mobile Work Day.

I didn’t get there as often as I wanted, and we didn’t call it a Mobile Work Day, but I did get to spend some time with Doug Karr, Jason Bean, James Paden, and Stephen Coley of Brandswag.

It’s actually an efficient way to work. Many times I learned about new information, heard about new services and best practices, and even got some help fixing a couple problems that had plagued me for months. It was also a way to strengthen friendships and working relationships. I have a few more people I feel comfortable calling for help and/or referring business to.

Since then, I’ve tried to start up Mobile Work Days in other areas of town. I’ve had them at Gourmet Grounds of Geist in Fishers, and Hubbard and Cravens in Broad Ripple. While attendance has been small, the idea has been embraced by the social media pros and entrepreneurs in the area. I think Mobile Work Days may be a new way of doing business and boosting our local economy.

So we’re going to try to make this a real thing, a real way of doing business.

What is a Mobile Work Day?

A Mobile Work Day (#MobileWorkDay) is where entrepreneurs and small businesspeople hang out in a local coffee shop and get some work done with other entrepreneurs and SMBs.

We pick local coffee shops, as opposed to Starbucks, for a number of reasons:

  1. Free wifi. None of this paid wifi or AT&T crap. I know some Starbucks now offer free wifi, but that’s because the locals have been doing it for years.
  2. The coffee is better. ‘Nuff said.
  3. Local shops are more conducive to groups. A lot of the locals have tables you can shove together for groups of 6 or more. At the Bean Cup, we would sometimes take up half their tables and have 16 – 20 people working together in one long row of tables. Unfortunately, they may have had the biggest seating available, so that option may be lost to us.
  4. Money you spend at local shops come back to the community. When you spend $1 at a local shop, $.40 stays in the area. When you spend $1 at a Starbucks, only $.13 stays.

There are no rules or expectations for what you work on, how long you stay, or when you show up or leave. Our only request is that you spend some money at the place. Get a cup of coffee and a refill, or a latte and a muffin. Buy some lunch and a water. Just make it worth the coffee shop’s while for having us take up some tables for a few hours.

Ultimately, Mobile Work Days are good for the community. Hosting one at a local coffee shop helps their business, and it boosts our own local economy by supporting local merchants. Besides, if we want local support for our own businesses, we need to support them. If you’re an entrepreneur who has meetings at big chains, don’t be surprised if your local community can’t or won’t support you in return.

Our next Mobile Work Day is Thursday, November 19 at Hubbard & Cravens at 6229 Carrollton Rd., in Broad Ripple. We’ll start at around 8:30 or 9:00, and go until about 4:00 or 5:00.

We’ll start holding these on the 3rd Thursday of every month, and we’ll try to come up with some different places to hold it. If you have any suggestions, let me hear them. Our criteria is free, reliable wifi, the ability to hold a group of at least 10 mobile professionals while still taking good care of their regular crowd.

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

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