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July 11, 2013 By Erik Deckers

Five Loathsome Phrases I Wish People Would Stop Using

I could scream sometimes.

There are certain words and phrases, whether they’re overused or misused, that just make me crazy.

For example, some people absolutely hate the phrase “it is what it is,” claiming it to be nonsensical pap. However, I find it to be a nice Zen summary of Freud’s “sometimes a cigar is just a cigar.” It means “this is the situation, and you’re not going to be able to change it.”

But there are other loathsome phrases that make me want to tear a dictionary in half.

Give Back

Big bag of money. Sure wish it was real.
Why don’t you give this back to me? The economy is troubled.
People say this to mean “do good for the community and other people.” But it doesn’t really count if you didn’t receive anything from that community. “Give back” implies you’re returning the favor. But too many people use it to mean they want to do something nice for someone else, somewhere else.

A rock star who wants to give back should donate money to his school’s music education program. A movie star who wants to give back should give money to her hometown’s theatre scene. A rock star or movie star giving money to disaster relief 2,000 miles away is not “giving back,” they’re “helping.”

Words to use instead: Give, donate, help, lend a hand, chip in, serve, support, contribute, bestow.

#YOLO

Stands for You Only Live Once. Said primarily by 20-somethings about their tattoos, their funny hats, their soy chai lattes, and their participation in charity-based fun runs. Rarely used for sky diving, base jumping, rock climbing, or other activities where the “once” can actually be realized.

Ervin McKiness, a 21-year-old aspiring rapper, once tweeted YOLO about driving drunk, and then died minutes later in a car accident. Irony, thou art a bitch.

The phrase needs to be reserved for people who are actually doing daring things that could result in their death. Not trying a new brand of vodka in their apple-tinis.

Words to use instead: I actually miss “No Fear” now.

An Historic

This is just wrong. The “an” is used incorrectly, and I want to Hulk-smash something whenever I hear it. There is no right usage, there is no version of this where “an” comes out on top. Just because you hear the newscasters on BBC World News say it doesn’t make it correct, it makes them wrong. Pompous and wrong.

There’s a simple rule we all learned in first grade: Any word that starts with a vowel sound is preceded by ‘an.’ Any word that starts with a consonant sound is preceded by ‘a.’ This means “an apple” and “an orange” are correct, as well as “a unicorn” and “an MBA” (because it’s “yew-ni-corn” and “emm bee ay,” not “oonicorn” and “mmmm-bah.”

So, unless you’re a 1950s Cockney chimney sweep, the word referring to things long ago is “h-h-historic,” not “‘iss-toric.” Since the word starts with the H sound, you precede it with an ‘a.’

Words to use instead: ‘A’

In This (Troubled) Economy

Everyone knows the economy has been in the toilet since 2008, unless you just woke up from a six year nap on your giant pile of money. We don’t need to be reminded that it’s troubled, sluggish, recovering, or a problem of any kind. We already know.

It needs to stop being an excuse, a reason we can’t/won’t do things, or included in every single article and press release that even hints at money. It has almost become its own word, inthistroubledeconomy.

I’m not saying you can’t talk about the economy, or that it’s not a valid reason for some things going the way they are. Just stop using that phrase. You make me want to throw pennies at you.

Words to use instead: None. Just see if you can write about why sales are down without alluding to the economy at all. Blame Jenkins from Accounts.

Lean In

What the hell does this even mean? I know it’s Sheryl Sandberg’s book about women and leadership, but the phrase itself is about as vague and generic as “it is what it is,” but much less helpful.

Times are difficult? Lean in.

Struggling in this troubled economy? Lean in.

Wind blowing in your face, threatening to knock you over?

What did Nutrition Hulk say when he was asked “Fat out?”

Maybe it’s because I don’t know what it means that makes me hate this phrase, but — nope, I just checked; I hate it regardless of whether I know what it means. It’s throwaway advice that’s too easy to spout and provides about as much support as a “Hang in there, Kitty. Friday’s coming!” poster.

Words to use instead: Any other nonspecific form of encouragement.

Filed Under: Language, Writing Tagged With: language, writing, writing skills

June 21, 2013 By Erik Deckers

Grammar Bullies, Write or Shut Up

I saw a video based on an essay by Stephen Fry about how he loathes language pedants (that’s fancy British talk for Grammar Bullies), and it’s got me rethinking how I approach my own love of language and punctuation pet peeves.

First, let me say I’m not a fan of a 6:30 minute kinetic typography video (see it below); I’d rather just read the original, or hear the audio, not read at someone else’s out-loud pace. But that’s just me. Other than that, this was brilliant.

For me, it is a cause of some upset that more Anglophones don’t enjoy language. Music is enjoyable it seems, so are dance and other, athletic forms of movement. People seem to be able to find sensual and sensuous pleasure in almost anything but words these days. Words, it seems belong to other people, anyone who expresses themselves with originality, delight and verbal freshness is more likely to be mocked, distrusted or disliked than welcomed. The free and happy use of words appears to be considered elitist or pretentious.

<snip>

There are all kinds of pedants around with more time to read and imitate Lynne Truss and John Humphrys than to write poems, love-letters, novels and stories it seems. They whip out their Sharpies and take away and add apostrophes from public signs, shake their heads at prepositions which end sentences and mutter at split infinitives and misspellings, but do they bubble and froth and slobber and cream with joy at language? Do they ever let the tripping of the tips of their tongues against the tops of their teeth transport them to giddy euphoric bliss? Do they ever yoke impossible words together for the sound-sex of it? Do they use language to seduce, charm, excite, please, affirm and tickle those they talk to? Do they? I doubt it. They’re too farting busy sneering at a greengrocer’s less than perfect use of the apostrophe. Well sod them to Hades. They think they’re guardians of language. They’re no more guardians of language than the Kennel Club is the guardian of dogkind.

— Don’t Mind Your Language by Stephen Fry

I’ve always been a stickler about language, but I try not to make an ass of myself about it. I make sure I use it correctly, but I don’t want to be a Grammar Bully. I don’t correct people out loud, although I’ve been known to mark up a sign or two. And I’ve, on occasion, sent my friend Doug Karr a private DM when he’s misspelled a word in a blog post.

My bigger crusade has been spent fighting the Grammar Bullies, those self-appointed vigilantes who snipe and gripe about every preposition-ending sentence, every split infinitive, and every other misguided grammar myth that they insist on perpetrating because they stopped learning about grammar after the 5th grade.

(Had they continued, they would know those myths have long been debunked, and that you can boldly split infinitives and end sentences with any prepositions you come up with.)

My Challenge to Grammar Bullies

So I’m changing my own personal rules about language usage. I’m not going to pick nits off other people’s language, unless they pick on someone else first. I’m not going to correct someone’s mistakes, unless they just need a guiding hand to send them in the right direction, rather than a bully’s smackdown.

To the Grammar Bullies, those people who still vomit out their 5th grade English rules like yesterdays’ lunch, you need to put up or shut up. Most of those rules are outdated or were incorrect in the first place.

If you’re a Grammar Bully who doesn’t actually do any real writing yourself, you’re a coward. An assassin who does his work with poisons, so he can be safely out of harm’s way, rather than the warrior, who wades into battle and earns his glory. You’re the theater critic who can’t act, the sports analyst who never played.

I think the new standard for Grammar Sticklers (that’s fancy American talk for “you’re being an A-hole”) should be that you need to be a Writer. You can’t just complain about grammar and language. You need to produce your own grammar and language for everyone to see.

Write, as Fry said, “poems, love-letters, novels and stories.” Put them out there for the whole world to see. Let the other people who are “too farting busy sneering and guarding the language” get a gander at your work.

But if you can’t produce, if you don’t have any skin in the game, then your “corrections” are hollow and pedantic (that’s fancy talk for “this is why no one likes you”), and should be ignored.

You’re not allowed to gripe. You’re not allowed to point out errors in other people’s writing. You may not complain about these things, because you haven’t earned the right. You haven’t done the work. You haven’t slung the ink. You haven’t sat down at a typewriter, opened a vein, and bled.

Because until you do, you don’t know the annoyance of a pesky piss-ant biting at your ankles, complaining about things they know nothing about.

So, you self-appointed grammar thugs and bullies, put your Sharpies down, pick up your notebooks and laptops, and let’s see what you can do. Until then, keep your pens and your pedantic rules in your pockets, and let the real writers get back to work.

(As for the rest of you: seriously, stop putting apostrophes in words to pluralize them. “DVD’s” and “car’s” is incorrect.)

 

 

Filed Under: Blog Writing, Blogging, Grammar, Language, Writing, Writing Skills Tagged With: grammar, punctuation, writers, writing

June 13, 2013 By Erik Deckers

How Bloggers Can Use Ernest Hemingway’s Iceberg Theory of Writing

No one ever thinks about how big an iceberg really is. When you see an iceberg, you only see 20% of it. The other 80% is below the surface of the water. But without that 80%, you wouldn’t have the 20%. The visible 20% is built on the foundation of the 80%, even though you’ll never see it, or in some cases, even realize that it’s there.

That’s the philosophy of Ernest Hemingway’s Iceberg Theory of writing.

He also called it the Theory of Omission, because it was the things he omitted that made his writing more authentic.

He wrote about real people he knew, rather than making up characters. He wrote about subjects he was passionate about, fishing, bull fighting, hunting, and even writing. But it was what he didn’t talk about, the foundations, that gave the stories their strong underpinnings. He believed those things were understood and felt by the reader, and would come through in the story. In his essay, “The Art of the Short Story,” Hemingway said:

A few things I have found to be true. If you leave out important things or events that you know about, the story is strengthened. If you leave or skip something because you do not know it, the story will be worthless. The test of any story is how very good the stuff that you, not your editors, omit. . .You could omit anything if you knew that you omitted and the omitted part would strengthen the story and make people feel something more than they understood.

It means that writers need to have an in-depth understanding of what and who they’re writing about, rather than only a surface knowledge. The knowledgeable writer has better depth to a story, while the less knowledgeable one does not. And Hemingway believed you could tell the difference between the writer who omitted something they knew from the writer who omitted something they didn’t know.

Although Hemingway was a fiction writer, he based characters in his stories on people he knew. They would act and react the same way their real-life counterparts would. He even strongly admonished F. Scott Fitzgerald for not writing about real people.

Bloggers Need the Iceberg Theory

This works for bloggers and nonfiction writers too. In the ideas we express and the language we use, we should build our stories and blog posts on the 80% of the iceberg no one else will see.

For ghost bloggers, it means we have to know more than just the story we’re writing. We have to know how the product or service works. We have to know the industries the client is targeting. We even have to know the allied industries that affect, and are affected by, the client’s work.

Because all that knowledge informs and flavors each blog post, and shows up in the tiny details that are present or are missing.

And believe me, the client and their readers know what’s missing, and they can tell when the writer knows what they’re talking about. They can tell when the omissions are intentional, and when they’re because of a lack of knowledge.

To build that iceberg yourself, it means spending time having conversations with the client. Learning the things that interest them. The things they think are cool about their job, and even their own hobbies. It means listening to them talk to other colleagues about the company, so you can find their voice.

Ultimately, this lets us build the base of our iceberg in such a way that the 20% we can see will be fully supported, and not tip over into the sea with a single nudge.

 

Photo credit: NOAA’s National Ocean Service (Flickr, Creative Commons)

Filed Under: Blog Writing, Blogging, Blogging Services, Writing, Writing Skills Tagged With: blog writing, content marketing, Ernest Hemingway, writing, writing skills

June 7, 2013 By Erik Deckers

Three Secrets to Writing Fast

I was once sitting at a meeting where an interesting question came up, so when I got back to my office, I wrote a blog post about it, and it was up an hour later.

“How did you get that up there so fast?” someone else from the meeting asked.

“Well, I had to drive back to the office first,” I said.

My friend thought I was being a smartass, but that’s actually how and why I was able to write that blog post.

I’ve gotten to the point where I can write most things very fast. It always seems to surprise people, but it’s actually not that hard. Here are my three secrets (plus one bonus) to writing fast:

1. Write when you’re not in front of the computer

Remember, writing is not an activity you must perform with a laptop computer. That’s typing. Writing is the act of putting the right words into the right order.

That means you can write anywhere, at any time. I write when I’m in the car. I think of the basic ideas of my piece, how I want to lay it out, and any points I want to make. The blog post I mentioned earlier was one I was actually able to write in 30 minutes, because I thought about it for the entire 15 minute trip in my car.

You can write in the car, in the shower, going for a walk, or any other time you don’t have to engage the language portion of your brain somewhere else. That means you shouldn’t do it when you’re having a conversation, watching TV, or listening to talk radio.

I wrote this blog post in my car on a recent road trip.

2. Sketch out basic notes

Whenever I have a cool idea, it will often get stuck in my brain, and won’t let me work on anything else. So I write it down in my notebook, which frees it from my head, letting me work on something else. Once I do this, it also reboots my brain so I can start sketching out that idea a little better.

If I want to work on an idea for an article or post, I write down the three main points I want to make, and then think about it in the car. With that tiny bit of pen-and-paper work, I open up any logjams in my head, and I can think about the piece a lot more effectively.

3. Write like you talk

Doing this taught me to be a better writer.
Do you talk to yourself in your mind? Do you have an inner monologue going in your head? (Don’t lie, I know you do.)

What tone does it take? If you’re like most people, it’s conversational. You talk like you, well, talk.

And yet, most people try to write very formally, using big words and lo-o-o-ong sentences. They ignore their inner monologue, and channel their Inner Professor. As a result, it takes three times longer than it should to write something. They think of the word they would have used, and then think of the bigger, “smarter” word instead. Since they’re not used to writing that way, or even speaking that way, it slows them down.

If you want to write fast, write like you talk. Get your inner monologue to sound more like your public speaking voice, using the language you use in real life (assuming you’re not a chronic cusser). Imagine speaking your words out loud, as if you were giving a speech to a room full of your friends and colleagues.

After a while, you’ll be able to sync your speaking voice and your writing voice, and you’ll write down what your inner monologue is saying, exactly as it’s being said. This will save you all kinds of time from trying to use your formal writing voice when that’s something you should have left behind when you graduated from college.

BONUS: Learn how to type fast

This may seem hardly worth mentioning, but once you start doing these other things, you’ll find that you may not be able to type fast enough to keep up with your brain. If you’re still typing with two or three fingers, and cannot touch type, learn it.

(Note: If you’re still battling with the traditional QWERTY keyboard and are clocking in at 50 words per minute, consider switching to a Dvorak keyboard. I still use the QWERTY, because I can type 90 wpm; Randy Cassingham says that if you can type that fast, you won’t be any faster on the Dvorak. But if you’re running at half that speed, take a few weeks to learn the new keyboard, and you’ll find you’re blazing fast.)

Otherwise, what will happen is that you’ll find your fingers are moving slower than your brain, which means your brain will not only outrun your words, but you’ll find that you’re forgetting what you were going to say. You’ll have to stop and try to remember what it was, which is a big drag on productivity.

While there are plenty of writers who still prefer to write with a pen on a notebook or note pad, because they like to “be in the moment,” I have retrained my brain over the years to function better in front of a keyboard. This is where I do my best work. And it saves me plenty of time to be in the moment for other things later on.

Filed Under: Blog Writing, Blogging, Writing, Writing Skills Tagged With: typing, writers, writing

February 20, 2013 By Erik Deckers

Stop Telling Students “Said is Dead;” They Shouldn’t Use Anything Else

One of the most fun, yet annoying things I’ve ever done for my oldest daughter is to undo the writing “rules” her teacher taught her in the 7th grade.

“Paragraphs have to be 3 – 4 sentences long. Don’t use contractions. Don’t start sentences with ‘and,’ ‘but,’ or ‘or.’ Don’t end your sentences with a preposition.”

When she was in the 7th grade, I had told her not to follow one of her writing rules “because,” I said, citing my full 20+ years of experience, “it’s stupid.” She did, and when the teacher corrected her, she said, “My dad told me not to do it, and he’s a professional writer.”

Believe it or not, that was the end of that little rule, although the teacher did explain that she wanted my daughter to at least know the basics, so she could understand what rules she was breaking.

“They shouldn’t be rules in the first place,” I started to tell my daughter, but my wife stopped me.

Now that my daughter is home schooled, and writing (especially blogging) has become a central part of my daughter’s education, I’m able to teach her the right way to write, and not the school way to write.

And yes, there’s a difference.

This is What Happens When You Focus Too Much on Math

I was more than a little annoyed and disheartened to read John Warner’s “Said Is NOT Dead” article on InsideHigherEd.com.

Recently, the most disturbing news I’ve heard in a long time came across my Facebook feed. It was supplied by Matt Bell, a writer and creative writing teacher of my acquaintance who had heard this very troubling thing from the students in one of his classes.

They told Professor Bell that when it comes to tagging dialog in their fiction, “said is dead.” He inquired where they learned this, and they answered, “school.”

This is what annoys me about our educational system. We have people who don’t write teaching people how to write. We make science teachers have a background in science, history teachers have a history degree. And yes, I know English teachers have an English degree, but they’re usually readers, not writers. Or they’re not very good writers, otherwise they wouldn’t be telling students to use “enthused,” “squealed,” “chortled,” and “shrieked,” instead of “said” and “asked.”

That’s not good writing. That shows you have a thesaurus, and it’s actually very distracting. The whole point of dialog is to relay a conversation, not show how clever the author is. I want to hear the people speaking, I don’t want to see how many different emotion words the author knows.

To paraphrase Warner’s friend, Jim Ruland, “A tag on a line of dialog is like a tag on a garment: you’re not supposed to notice it and it’s slightly embarrassing when you do.”

By teaching “said is dead,” these teachers are violating two other important rules of writing:

  1. Don’t use adverbs. Don’t describe a verb, use a better verb.
  2. Show, don’t tell. Don’t tell me she’s enthusiastic, describe it through her actions.

Good dialog should flow like a good TV show. When you have good actors doing good dialog, you don’t need a lot of visual fluff to go with it. When you’re writing dialog, you don’t need all that pap and fluff to tell the reader what to think. You show it with the rest of the narrative or the other character’s reaction.

Teachers Need to Learn to Write

Writing is easy. Writing well is hard. And the better you get, the harder it gets. But people who teach grossly incorrect ideas like “said is dead” are making it harder for people who actually want to write for a living.

Anyone who has to unlearn a bad habit is at a disadvantage compared to the people who learned good habits early on. Teachers who tell their students “said is dead” — or any of these other grammar and language myths — are doing their students a horrible disservice. And employers like me end up with an entire generation of students who couldn’t write their way out of a wet paper bag without a quiver full of adjectives.

Teachers, if you want to help your students be good writers, start writing yourself. Write essays and short stories. Don’t just read them, produce them. Invite professional writers and college writing professors to your class to talk about what the writing life is like. Start reading blogs from professional writers and creating writing teachers to see what kinds of advice they’re giving and what ideas they’re teaching.

Give them sound writing advice that every professional writer is following in the real world, and not something from the Pollyanna School of Saccharine Pap.

(Update: As my friend and published novelist, Cathy Day, said in the comments below: If any K-12 teachers find their way to this post and feel inspired to focus on their own identities as writers, this is just what they need: The Indiana Writing Project (or if they don’t live in Indiana, many states off similar summer institutes).)

Filed Under: Grammar, Language, Writing, Writing Skills Tagged With: advice, writers, writing

February 8, 2013 By Erik Deckers

Three Unrelated Skills to Make You a Better Writer

Every writer gets the same advice when they’re starting out — write every day, read a lot, practice writing exercises — but that can only get you so far. There are other skills to develop.

It’s like a baseball player who only practices hitting and catching. Yes, those are important skills that he needs to practice over and over. But there are other skills he can practice that will also improve his playing ability: lifting weights, sprint workouts, and even off-season work like chopping wood and playing basketball, will improve his ability to swing a bat.

Doing this taught me to be a better writer.
For writers, there are related skills they can develop, through other activities that exercise their writing muscles, but don’t actually have them writing the same same stuff over and over. These other activities can improve your communication skills, which will ultimately improve your writing.

Twitter

I always thought I was good at concise writing, until I fell in love with Twitter. After using it for a year, and learning how to fit a single thought into 140 characters, I realized I was doing that in my regular writing. When I went back and compared my work to the previous year, I could see how everything was tighter, and how I expressed ideas more fully with fewer, better words.

Twitter has especially helped my humor writing, because I’ve learned how to set up a joke and deliver the punchline in a single tweet. This has had a huge impact on my humor column writing, because I’ve been able to squeeze more jokes into the same number of column inches.

To learn how to tweet effectively:

  • Distill your thoughts into the most expressive nouns and verbs.
  • Cut the adverbs.
  • Use adjectives sparingly.
  • Avoid first person references. Instead of saying “I had lunch at @BoogieBurger,” say “Had lunch at @BoogieBurger” or even “Ate at @BoogieBurger.”

(This last one is more of a space saver, but it also teaches you how to write with greater punch.)

Want to make it a real challenge? Avoid abbreviations if possible, and never, ever use text speak. Then, make your thoughts fit into the required space. That’s the best training you can ever do for yourself.

Public Speaking

If you speak in public, you already know how to deliver information clearly and directly, making it easy for your audience to understand and be interested in it. If you’ve been doing it for a while, you’ve already got a speaking style. (And if you don’t, find your local Toastmasters club, and learn to speak in public.)

As you develop that speaking style, try to tailor your writing style to match it. As you’re reading, imagine yourself delivering the material to your audience. If you speak with strong declarative statements, write them. If you’re funny in person, be funny on paper. If you’re calming to your audience, be calming to your reader. Basically, your spoken word choice and delivery should affect your written word choice and style. And as more people hear you speak, the more they’ll hear your voice when they read your work. Match the one to the other in tone, word choice, and even rhythm.

Storytelling

I don’t mean become the kind of storytellers you see at festivals or hear on The Moth, although that helps. Rather, focus on telling stories to friends over dinner. The story should have a beginning, middle, and end. It should create suspense, and have an interesting payoff at the end.

If you can easily tell those kinds of stories out loud, you’ll learn how to tell those stories on paper. Any story or blog post you write should have a beginning, a middle, and an end. It needs to have an interesting payoff. (Of course, with blogging and journalism, the payoff comes at the beginning, so you’ll need to learn how to deliver the punchline first, and turn the setup into its own a-ha! moment.)

As you’re writing your articles, write it as if you were going to deliver it in public, but as a five-minute story. If you can shift the storytelling architecture to your writing, that makes your work easier to follow. You learn how to keep people involved from a post or article from beginning to end.

These are the three skills I have worked on over the last several years, and they have made a big difference in what, how, and how well I write. And I’m always looking for the next new challenge or skill to master to make it even better.

How about you? What challenges are you taking on yourself to become a better writer?

Filed Under: Blog Writing, Blogging, Communication, Speaking, Writing, Writing Skills Tagged With: advice, public speaking, storytelling, Twitter, writers, writing

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