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13 Things to Do or Not to Do When Connecting With Me for the First Time

There used to be a certain etiquette to asking people to connect on LinkedIn. Salespeople trying to sell. Marketers trying to market. Writers who want to get advice from other writers. You asked permission before you did anything. You made connections with people and developed relationships.

But not anymore. Now, everything is just so blatantly commercial and everyone is asking for something without ever offering anything in return.

Social media has made us lazy, AI is making it even worse. And I’m done with it. If you want to connect with me, follow these 13 steps.

7 Things Not to Do When Connecting With Me for the First Time

  1. Don’t misspell my name. I’ve been alive for five decades, and I’ve been hammered with the wrong spelling for all five. You will not endear yourself to me, and this almost guarantees I won’t respond.
  2. Don’t ask me for a meeting to discuss your product. Is this really the first thing you ask your prospects? I don’t even know you. Do you ask people you just met for a date? Did you propose to your spouse on the first date? Why is your first ever email to me an invitation to hear about a product I don’t even know if I want? Nurture the relationships before you try to close anything.
  3. Don’t ask me to pick my brain for free. I believe in helping people and sharing knowledge, but meeting with you takes time. I won’t charge you my hourly rate, but at least offer to buy lunch. Having said that, I would LOVE to meet with you and teach you, so please ask. But I’m getting a cheeseburger. With bacon.
  4. Don’t ask for strategies or campaigns. That falls under consulting, and that gets my hourly rate. ($150/hour, 2 hour minimum.) But if we’re friends, I might let things slip and accidentally give you some advice. Over lunch.
  5. Don’t ask me to read over your stuff right off the bat. I will be happy to later. Later. My TBR pile is so big, it has filled three bookcases. I read 72 books per year, and I have way more than 72 books. When I feel emotionally invested in our relationship, I will be EAGER to read your stuff. If you just ask me first thing, it’s going to the bottom of the third bookcase.
  6. Don’t not read my bio. I’m a professional writer and a content marketer. I get paid to write books and do content marketing campaigns. You’d be amazed at the number of people who offer to write a book for me or want to sell me their generative AI services. That’s like selling self-driving cars to chauffeurs.
  7. Use an AI bot to connect with me. There are Chrome plugins that will send the same formulaic emails. I can spot those. I will absolutely refuse to connect with you at all if that’s what you’re doing. You literally have the easiest job in the world: You sit at a computer and move your fingers. Don’t get lazier at that.

6 Things to Do When Connecting With Me for the First Time

  1. Do some basic research beyond my LinkedIn profile. I’ve written several books and numerous articles. Want to catch my attention? Show me that you read them. Better yet, send me a photo of you holding one of my books. You immediately go to the front of the line on everything.
  2. Have a conversation with me. Leave comments on my blog or on my LinkedIn posts. Several comments, not just one-and-done. Show me that you’re paying attention and get on my radar. I’ll notice it and think, “Hmm, that person might be worth talking to.”
  3. Share something about yourself. I like building relationships. I don’t buy from businesses, I buy from people I like. If your very first communication with me is a pitch, I will not be interested. But when friends ask me to help, I may not buy, but I’ll make introductions and referrals.
  4. Add value to our relationship. The thing you sell does not add value, YOU do. Share an article you wrote. Recommend a book or a restaurant. Post a link to a band or a song you think I’d like. Tell me a story about something cool or funny you did.
  5. Read my blogs (like my work blog or my humor blog) A lot of writing and content marketing advice you want help with is probably on my work blog. It’s not that I don’t want to give you the advice, but rather, I wrote the articles because I kept answering the same questions. Read them, and then we’ll talk. Over lunch.
  6. Ask real questions that you would ask someone if you met in person. Again, I believe in relationships. Start a relationship with me. If you were at a networking event, you wouldn’t ask someone you just met for a sales meeting as the very first question, right? You’d make small talk and get to know that person. Make small talk! Ask questions. Not the pre-programmed AI-generated questions you asked the LinkedIn bots to ask. Try to find out things about me, and base those questions on the research you did.

Marketing is hard — well, not that hard. You could be an ironmonger — and it’s being done poorly by people who are looking for shortcuts to avoid the hard work. AI is only making it worse.

Stop looking for shortcuts, stop relying on AI, and start making connections. If you want to connect with me, do it with an eye toward developing a relationship, not booking a sales call with me on your very first communication with me. That’s never going to happen.

Photo credit: Jrouse5 (Wikimedia Commons, Creative Commons 4.0)
Photo credit: The Carol M. Highsmith collection, Library of Congress

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Why You Need to Write Your Memoir

A story.

In 1943, when my grandmother, Margarita, was 34, she was living in Bandung, Indonesia with her husband, 12-year-old daughter, and newborn son. At the time, Indonesia was a Dutch colony, but the Indonesian government agreed to let the Japanese army use their islands as a base if they would get rid of the colonizers. So the Japanese rounded up all the Dutch women and put them into internment camps; they put all the Dutch men into work camps.

Margarita’s husband, Wilhelmus, was placed into one of the men’s camps where they were put to work building infrastructure for the Japanese. Do you know the movie, “The Bridge On The River Kwai“? According to family history, Wilhelmus was one of the prisoners forced to build that.

My grandmother, Margarita Blankevoort Binning. I wish I could have written her memoir.
One night, Japanese soldiers showed up to take my grandmother into the women’s camp. In a panic, she grabbed a set of coffee spoons, two left shoes, and a bassinet holding her 3-week-old son.

There were 108,000 Dutch women and children put into internment camps on Java, Sumatra, Borneo, and Timor. My grandmother was one of them; fortunately, her newborn son — my father — was not.

She was taken to a way station camp, a clearinghouse, where she would be sorted and sent to a different camp in the area.

Internees were held in more than 350 camps across the Far East. In the internment camps conditions were severe. Food and clothing were generally in short supply and facilities were basic. Conditions varied according to the location of the camps. Those on mainland China fared relatively well, but conditions in the Netherlands East Indies were among the worst and casualties from disease and malnutrition were high.

— A Short History Of Civilian Internment Camps In The Far East

She had been there for two days when she stopped producing the milk her son needed, which meant he had nothing to eat. She told me once, “He never cried. He just opened his mouth to try to nurse, but there was nothing for him.”

So Margarita went to the camp commander and said, “You need to send my son away. There’s nothing for him to eat.”

“Where do you want me to send him?” the commander asked.

“I don’t care,” said Margarita. “He’ll die if he stays here. Please send him away and save his life. At least if he’s not here, he can survive.” She decided she would rather give up her son so he could live than to keep him with her until he died.

That night, more soldiers showed up at the house where her daughter was staying and said, “Come with us.” No explanation, no details. Just, “come with us.”

Her daughter, who was also named Margarita, had a German father, so she had not been taken into the camp with her mother. Instead, she was living with a German woman. And since Japan and Germany were allies, the Japanese soldiers left German citizens alone.

The soldiers escorted young Margarita to the camp, where she was taken to a fence where my grandmother met her. They didn’t speak, neither of them said a word. She just handed her 3-week-old baby over the fence to her daughter and then turned and walked away, still never saying a word. She spent the night shattered and sobbing, refusing to forgive herself for what she had done, frantic about what would become of her son.

Two years later, when the camps were liberated, she was reunited with her two children and her husband, and they left Indonesia and returned to the Netherlands. She later moved to the United States, and my father was 9 years old when he moved to the U.S.

My grandmother, Margarita Blankevoort, at age 36.
My grandmother told me that story, and several others, as I was growing up.

Stories about how thieves blew sleeping powder under the door of their house and then stole all of their furniture in the night. Stories about how Indonesian militia massacred a convoy of Dutch women and children on their way to a Dutch harbor. How she and her children were supposed to be in that convoy, but couldn’t make it, so they went a day later.

She told me stories about growing up in Chile, her life in The Netherlands, her life in Indonesia, and her time in the United States as a young mother.

She’s gone now, passed away at 101, so I can’t ask her questions or learn more of her stories. It’s something I wish I could have spent more time doing, learning stories I could pass on to my kids and grandkids. They never met her, and now they’ll never know her stories.

I can tell them the stories that I know. I could even write them down, but they would be vague generalities and broad sweeps culled from memories of half-heard tales, not rich details.

We have forgotten our great-grandparents. Our great-grandchildren will forget us.

What are your stories? What are the cool, dramatic, exciting, or emotional things that happened to you in your past? What are the life lessons you want to pass on to your kids and grandkids? Would you like your great-grandchildren and great-great-grandchildren to know who you are?

We have forgotten the fourth generation before us. Many of us — nearly all of us — have never met our great-grandparents. I’ll bet you don’t even know their names.

And our great-grandchildren will never know us. They won’t know our names, what we did, what lessons we taught our own kids. Any stories they hear about us will be mostly forgotten, half-heard, and lacking the rich detail of the original storyteller.

This is why writing your memoir is critical to preserving your life story and leaving a legacy for the people who come after you.

A memoir is more than just your autobiography. More than “This is my life and what happened to me.”

A memoir is your story of “these are the lessons I learned in my life.”

You can pass your memoir on to your family and friends so they know what you stood for and what you accomplished in your life. They’ll know your history, both good and bad, and they’ll remember you for generations to come.

I’m now working on a book about how to write your own memoir, so if you’re interested in hearing more about it, leave a comment or email me, and I’ll let you know when it’s finished.

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How to Give a 6-Minute Presentation at 1 Million Cups

As an entrepreneur, you’ll often be asked to give a pitch about your company and your offering. Of course, there’s the 30-second elevator pitch, the 2-minute pitch, and so on, but you’ll have to pitch your company no matter what you do.

At 1 Million Cups (I lead the Orlando chapter), you have six minutes to give a presentation, followed by 20 minutes of questions, constructive advice, and feedback, about both your company and your presentation.

I’ve seen countless entrepreneurs give what is likely their first presentation, and they blow it. They try to cram as much information into their slides as they can, they fill us up with statistics and stories, and they tell us as much as they can about the problem, its scope, and the heartbreak of whatever it is they’re fixing. They also include their own journey, their history, how they learned about the problem, and how they decided to fix it.

Eugeniu Rotari of Via Typing presenting at 1 Million Cups Orlando.
They have a couple dozen slides — I once saw a presentation that had 30 slides — and they think six minutes is plenty of time to share their vision about how they’re going to solve this problem that’s plaguing millions.

Except they barely get through the first three slides when time runs out.

They failed. We didn’t learn about the company, their work, whether the problem can actually be fixed, or whether they’re the ones capable of doing it.

Ideally, when you have a six-minute presentation, you should have a slide deck with only six slides. Your slide deck should have very little text on it, and it should have stunning visuals. (Those are less important, but still helpful.)

What it should not have:

  • More than 5 bullet points.
  • More than 5 words in each point.
  • Organizational charts.
  • A doctoral dissertation’s worth of industry statistics.

How should your 1 Million Cups presentation should go

This is a Problem-Solution format that tells people, well, what the problem is, and how you can solve it.

Basically, your ideal slide deck should contain the following information.

  1. Opening splash screen
  2. The problem you want to solve
  3. The cost/size of the problem (the TAM, SAM, and SOM)
  4. The solution to the problem
  5. How YOU provide the solution
  6. Your contact info.

Don’t forget, your presentation should start with a story. Not necessarily a story about you, but about a client who benefitted from your work. Tell this while we’re looking at your second slide.

“ABC company had a problem: they were losing $50,000 per month on employee turnover and onboarding. We helped them identify a manager who was causing the high turnover and fed him to alligators. We also created a digital training and onboarding system that turned a three-month, paper-based onboarding process into a process that beamed important company information directly into a person’s brain. The company saved $600,000 per year, and they gave me a $25 Starbucks gift card.”

Or something like that.

For slide three, talk about how bad management and lengthy turnover cost American businesses eleventy-billion dollars per year. And in your chosen industry, it’s $2 billion. And in your home state, it costs your industry $500 million.

Slide four is about your alligator farm and data-brain transference beam.

Slide five is about how you patented the data-brain transference beam and now license it out to other HR consultants.

Slide six is how people can get ahold of you if they want to reduce their own onboarding costs, or are really tired of their brother-in-law.

Rather than squeezing every piece of information into your presentation that you can, leave that information for the actual Q&A portion of the presentation.

And if there was something you didn’t get to talk about don’t worry, there will be plenty of people with questions. But if it’s critical that you talk about it, then be sure to include it in your presentation. Cut something else out so you can get the most important information in there.

Another possible layout

Unlike the previous format, this is a Problem-Assistance presentation. Basically, you’re saying “I have a problem I need help with.”

Your format will look more like this.

  1. Opening screen
  2. The work you do
  3. How long have you done it/your education or experience
  4. The problem you are facing
  5. The things you have tried —OR — what kind of help you need
  6. Contact info

The information is the same, and maybe you’ll open with a similar story. But the focus of this presentation will be on your struggles with growth and expansion or finding new clients or dealing with pesky alligator inspectors or finding a good defense attorney.

The ideas are the same: You still only have six minutes, and you’ll get 20 minutes of questions and feedback. So don’t try to cram in everything, just include the basic facts and trust that people will ask you the questions that will allow you to share that information.

Be sure to practice your talk a few times, even if it’s just while you’re driving in your car. But as long as you’re telling your stories and sharing your information, the presentation will flow naturally, and it will come easily.

Finally, make sure you prepare your slide deck to show on someone else’s technology.

Good luck!

Photo credit: Erik Deckers

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Conduct Informational Interviews to Land Your Next Job

One of my favorite podcasts is Jeff Pearlman’s Two Writers Slinging Yang, a podcast about writing and journalism. Jeff also writes a Substack called The Yang Slinger.

Sorry I didn’t upgrade to the paid version, Jeff.

In it, he usually dives deep into a particular question or issue he’s wrestling with, getting input from his friends and former colleagues in the sportswriting biz.

This week, he wasn’t wrestling with an issue so much as he was looking for help from those same colleagues. (Read it here.) He asked:

This week’s substack topic is a doozie: a friend of mine, just 23 (former student of mine, actually) just got laid off. He called asking me for advice … and I’m honestly running out of answers. So I’m collecting advice for this week’s substack. What would YOU tell him?

Although Jeff didn’t ask for my advice, I’m going to give it, mostly because I like to hear myself talk. It’s the same advice I have given to aspiring entrepreneurs, college students, and job seekers for the last 14 years. I’ve written about it elsewhere in the past, but I think it’s time I plant this flag on my own blog.

Here goes:

The power of Informational Interviews

If you’re looking for a job, stop looking on the job boards. Frankly, the job boards suck. They are literally bad at what they do.

That’s because roughly 85% of jobs come through networking, although 50% of all job applications come through the job boards.

That means 15% of all jobs are filled through job boards. If you batted .150 in baseball, you would have a very short career.

The rest of the jobs — the EIGHTY-FIVE PERCENT — come from professional connections.

  • You meet someone at a conference.
  • A friend tells you about an opening at their company.
  • Your old boss or colleague calls you from their new company.
  • A friend of a friend of a friend introduces you to someone they know.
  • You had coffee or lunch with someone in the same profession.

It’s these last two that we’re going to focus on. You’re going to interview your way to your next job, and you’re going to do it by having coffee with someone and then with someone else, and then they’ll introduce you to someone else, and on and on.

I learned this from a friend who used this tactic in the 1980s after he moved to Indianapolis from New York. Within three months of informational interviews, he had three job offers and requests for 40 hours/week of freelance work.*

* This is notable because most freelancers usually only hope to work 20 hours a week; the other 20 hours are spent chasing up more work. So set your prices according to a 1,000 hour work year. (Your salary needs ÷ 1,000 = your hourly rate.)

And I’ve used it many times myself, as well as told other people about it. This advice has helped get people job interviews, internships, and brand-new jobs that they never heard about because they never showed up on any job boards.

That’s because 70% of all jobs are never published publicly.

Your job is not to apply for jobs.

Fourteen years ago, I spoke to a job seekers’ support group about informational interviews. Many of them had been searching for a job for many months without luck.

After my talk, one guy stood up and proudly declared, “My current job is to find my next job. I spend 8 hours a day applying on the job boards.” He even seemed a little smug about it.

I did that in 2005 and it was soul killing. After one week of spending four hours a day on the job boards, I was so damn depressed I could barely get out of bed. But the guy was undeterred. He wasn’t going to let the world get him down, he was going to apply and apply and apply.

A year later, I was asked to come back and give the same talk.

You’ll never guess who was still attending the weekly meetings.

When you lose your job, our temptation is to hit the job boards, like our parents, teachers, and guidance counselors all told us to do.

But it’s all bullshit. I mean, sure you can do the job application jitterbug, but the odds are stacked against you.

Our world has changed so much. We communicate differently, we connect differently, we consume media differently, we learn differently. So why the hell would we look jobs the way our parents and grandparents did?

If you’re going to take that path, you might as well apprentice yourself out to a blacksmith or cobbler.

Here’s how to do informational interviews

An old coffee shop in Central Florida that is no longer in existence.

(First, let me apologize for taking so long to get here. I did not mean to pull that same recipe website bullshit, writing a 4,000-word murder mystery before sharing their Memaw’s tomato sandwich recipe. I’m very sorry!)

So here’s how you do informational interviews.

Step 1: Reach out to someone in your industry, field, or company you want to work for.

Ask them to meet you for coffee or lunch because you want to learn more about their career and how they got there. A Zoom call or phone call will also work.

There is a very good chance these people will want to talk to you because they want to talk about themselves.

If you were to call them and ask about a possible job, I can almost guarantee they will not talk to you.

If you asked if you could do some freelance work for them, they probably won’t want to talk to you.

But if you say, “Can you talk about yourself for an hour and I’ll totally listen to everything you say?” they will scramble to meet you because everyone loves to talk about themselves.

Step 2: Ask them questions.

What did they major in? How did they get their first job? What do they like about it? What do they dislike?

Let them do all the talking. You can intersperse little comments like, “Oh, I hate that, too,” or “I did that once.” But this is not your time to do a lot of talking; this is not your interview, it’s theirs.

If they ask you questions, you can answer. But make sure they do most of the talking.

There’s an old adage that the more someone else talks, the smarter you look. So you want to come away from this looking like a genius.

Step 3: Mute your phone!

And put it in your pocket.

Don’t turn it off because you may need to share something with your interviewee. But don’t keep it out where it can be a distraction. And never, ever take a call.

Step 4: Take careful notes.

Get a notebook and a good pen and take as many notes as you can. Make this your interview notebook and fill it up with people’s great advice, ideas, and stories.

Even if you never look at your notebook again, this makes you look like you’re listening and that this is so important, you don’t want to forget it.

Now, you not only look like a genius, you look like a good listener.

Step 5: When it’s all over, ask these two critical questions.

This is the really important part, so pay attention!

When you’re nearly finished, ask them two questions:

  1. Do you know anyone else I should talk to?
  2. Great, can you introduce me to them?

Because you’ve been such a good listener and you seem really smart, they’re going to be happy to introduce you to other people. They’ll say, “Yes, you should talk to my friend, Danielle.”

And then you’re going to ask them to do an email introduction between you and Danielle. (Click here to see how to do a proper email introduction between two people.)

Do NOT let them say, “Just tell Danielle I told you to contact her.”

Because Danielle is not necessarily convinced that your new friend really did tell you to contact her. You could be lying. This could be a trick. Maybe you’re just dropping the friend’s name in the hopes that you can meet with her.

You want to avoid even the slightest appearance of that, which is why you need their introduction.

Step 6: You follow-up first.

Don’t wait for Danielle (or whomever) to contact you first. Once you get that email introduction, follow up with Danielle. Ask them the same questions — “I wanted to learn more about you and your career. Can we meet for coffee?” — and go through the same process: listening, note taking, two critical questions.

Your meeting with Danielle will lead to a meeting with Rosario, which will lead to one with Curt, which will lead to one with Javier, and so on and so on.

Maybe you’ll get lucky and one of them will make two introductions, and now you’ve doubled your productivity.

Along the way, something will happen. Someone will know someone with a job opening. Or they’ll be looking for someone who does what you do. Or they’ll put your résumé on the hiring manager’s desk.

Whatever it is, you will have networked your way into a new job without filling out a single application. You’ll have avoided the job boards, skipped the HR gantlet, or put up with the months of rejections that comes with slogging it out on the job boards and classified ads like our parents and grandparents.

GIVE informational interviews, too

One day, many years from now, you’re going to be sitting at your desk and your email is going to ping (or your intra-cranial implant is going to buzz — I don’t know what the future’s going to bring), some 23-year-old kid is going to ask you to sit down with them over a cup of coffee or Soylent Green or whatever the hell we’re drinking in 2038.

Take that interview. Sit down with that kid. Answer their questions and talk about yourself because this is your moment to shine and share all the cool shit you’ve been doing. They’re going to take notes and they’re not going to talk much, which means they must be really smart.

And when they ask you, you’re going to introduce them to two or three of your colleagues, because you kick ass. And you’re going to help this kid get started on their own career path.

Because someone did it for you and that’s how you ended up having your own awesome career.

Photo credit: Jeff Pearlman’s Substack
Photo credit: Erik Deckers (Hey, that’s me!)

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Five Things to Do Before You Present On Someone Else’s Tech

A couple months ago, a friend was going to give a presentation at our local 1 Million Cups chapter here in Orlando. He sent me a PowerPoint version of a slide deck he had spent several hours on. He had built it in Apple Keynote, exported it to PowerPoint, and I uploaded it to Google Slides.

We run all of our slide decks off my Google Drive account on the computer in the meeting room, rather than trying to mess with thumb drives or using another person’s laptop. We only have one hour for our meeting and we can’t waste a few minutes swapping out laptops or trying to get the screen mirroring to function.

“We may have a few formatting issues,” I warned.

“It should be fine,” he said.

“It won’t be fine,” I said.

Luckily, we had time to run through the deck and we saw that there were, in fact, several formatting problems with the text. He spent the next few minutes fixing them as he cursed Apple, Google, and for good measure, Windows about the “utter shit show” that is converting files.

“What’s even causing this?” my friend ranted. “Why can’t I just upload a Keynote deck to Google Drive and have it work?”

“Because Google and Apple don’t play well together. They both refuse to try to accommodate the other and so you can’t open Apple products in Google Drive,” I said.

Many people have this problem, especially when they present at events and use the host’s tech instead of their own. I used to get rather annoyed when an organizer wouldn’t let me use my laptop. After all, I made the presentation on my software (Keynote), the fonts were in my system, and the videos were embedded in the deck. As long as I could use my laptop, everything was great.

Once I became an organizer, I got annoyed at the prima donnas who insisted on using their own gear.

(And yes, I recognize the conflict between those two ideas. I’m fine with it.)

But I realized why the organizers want you to use their tech. It’s either something provided by the conference hotel or center, and they know it will work. Or they just don’t have time to switch between everyone’s computers and then fart around with getting the monitors to work because you don’t have the right kind of adapter or the power cord is too short.

If you do a lot of public speaking, you will inevitably be asked to present on someone else’s technology and equipment. Don’t be a jerk about it or believe your presentation is so precious that it can only be done on your computer or the entire conference will fail and the hotel will fall into the ocean.

Of course, this isn’t ideal, but we can’t always get what we want, and is one of those times.

So here are five things to do when you present on someone else’s tech.

1. Keep the design simple

My friend, Dave Delaney, is an amazing speaker. (And he’s not the guy I mentioned above.)
When I design my slides, I like to use one large photo as the backdrop and then a short headline in bold. If necessary, I’ll use bullet points with 1 – 3 words per bullet item.

(This has nothing to do with presenting on someone else’s tech, I just think it’s important to mention because I still see so many people who don’t do this. PRACTICE GOOD DESIGN, PEOPLE!)

That also means avoid all transitions and fancy graphics. They may not work properly if your deck is converted to another format, like Keynote to Powerpoint or vice versa, let alone Google Drive. (See #4.) Plus, transitions are the Comic Sans of presentations.

Remember, your slide deck is there as visual support, it’s NOT the purpose of your presentation. If we can read your slide deck without you, you have an article, not a presentation. But if you can give your presentation without your slide deck, then you’re a real speaker.

2. Use basic fonts.

Remember, Apple and Google do not play well together, so the fonts you use probably do not exist on Google Drive. That system doesn’t have all the fonts you do, whether you use Apple or Windows. That means Google will often change your fonts to its closest equivalents, but that’s what screws up your formatting. (Here’s a list of Google’s available fonts.)

You can paste your text into a slide, but that doesn’t mean it will look the same when you open it somewhere else.

Pick basic fonts like Gil Sans or *shudder* Arial. Don’t use cool fonts that you downloaded from a font site. They probably won’t upload.

3. Upload your slide deck to Google Drive.

There are three ways you can get your slide deck to your event organizer.

  1. You can email it to them.
  2. You can share it via Dropbox.
  3. You can upload it to Google Drive.*

*You can also use Slideshare, but I don’t want to type “Google Drive or Slideshare” over and over.

Just be aware that if you do the first two options, the organizer may upload your deck to their own Google Drive.

But — and this is critical — Google Drive will completely screw up your formatting. And you’ll learn this right in the middle of your presentation when your beautifully-designed slides look like hot garbage.

Instead of sending your slide deck to the organizer, upload it to your own Google Drive and then share the link via email. This lets you double-check all formatting and avoid any embarrassing formatting issues. You can be assured that everything looks great on the day of your presentation.

Plus, if all else fails, you can open the web browser on their computer, log into your Google account (it’s your Gmail password), and drive your presentation from there.

It’s a good idea to upload it even if you’re using your own tech just so you have a backup in case your computer breaks or gets stolen.

Note: If you use Apple Keynote, you will have to export your slide deck to a PowerPoint format before you upload it.

4. Do NOT put your deck on a flash drive

You’re not Johnny Mnemonic, so stop handing people a thumb drive with your presentation on it. It’s getting harder to use flash drives these days anyway, because a lot of newer computers don’t have a USB drive. Or they use a web-based presentation platform, not PowerPoint or Keynote. A lot of computers don’t have USB-A slots on their computers anymore, at least in the Apple world. My 2019 MacBook Pro only has two USB-C slots and nowhere to put in a flash drive.

A flash drive should be a backup method only, not your primary means of delivery. But if you insist on this, make sure you have an adapter that lets you plug your Flash drive into a USB-C slot. Remember, you are the person responsible for making sure your presentation will work on the host’s computer, not the host. So if you insist on using a flash drive, make sure that you have the necessary adapters for any situation.

5. If you insist on using your own tech, make sure you have these things

  • A USB clicker (affiliate link). These come with a little USB dongle that plugs into a computer and will work on Windows and Apple.
  • USB-rechargeable batteries (affiliate link). These are AAA and they fit the USB clicker listed above, but if your clicker takes AA, then get AA rechargeables. These things can plug into a USB slot on the computer and charge in an hour. You don’t want to get to a presentation and find your clicker isn’t working. Just carry a couple spares and the charging cable in your bag.
  • A USB-to-HDMI-and-VGA adapter (affiliate link). I carry my HDMI/VGA adapter because there are still a few places rocking the old VGA cables and won’t upgrade any time soon. You don’t want to get caught out.
  • If you have a newer Apple computer, get a 7-in-1 USB-C hub adapter (affiliate link). The one I listed here has ports for HDMI, USB-A, USB-C, micro SD, and standard SD cards.
  • A 10-foot power strip with USB slots (affiliate link). I have been in plenty of situations where the facility does not have an adequate power source, or they only have one single-plug extension cord and I have two devices. A power strip will alleviate that problem. And the 10-foot cord will cover most lengths, especially if you already have your computer power cord with you.

You don’t need to carry these things all the time, but you do want to put them in your bag or briefcase on the day you speak so you don’t get caught in a bind when you show up and find that your presentation room is not equipped with any technology made before 2010.

And remember to write your name on all these items so you can show that they’re yours and not the organizer’s.

When you present on someone else’s tech, it will take some additional preparation, but it’s a great way to ensure that you’re fully prepared. Just design the deck with basic fonts and photos, upload it to Google Drive, double-check the formatting, and then share the link with the organizer. Carry your own tech so you can handle any hiccups that happen on the day of your talk.

Photo credit: Dave Delaney (DaveDelaney.me, Used with permission)

By

Book Authors, Your Publisher Will Not Handle Your Book Publicity for You. Only You Will.

A few days ago, I spoke with two different people who were ready to publish their very first book. They wanted to know how to find a publisher that would handle their book publicity for them.

“Oh, your publisher won’t promote your book for you,” I said.

“Really? I thought the publisher handled all of that!”

“No, not at all. Unless your last name is Grisham or Patterson, your publisher won’t do shit for you.*”

* (Technically, that’s not true. Your publisher handles all editing, page layout, and cover design. You pay for that if you self-publish.)

It’s inescapable: When you write a book, you need to do your own promotion, or you need to hire someone to do it for you. Your publisher won’t do it, your agent won’t do it, your friends won’t do it. (Hell, they’ll barely buy your book!)

And people will not flock to your book just because you wrote it.

Your book may be great, but no one will care.

That’s because there are close to 1 million books published in the US each year. And if you count self-published books, that number is closer to 4 million.

Also, if you do manage to find a publisher, there’s only a 1% chance that your book will reach a bookstore.

Out of the 1 million books published this year, only 10,000 will make it to a bookstore. (My last edition of Branding Yourself was not placed in Barnes & Noble, even though they carried the last two editions plus my other book, No Bullshit Social Media. My publisher said Barnes & Noble just wasn’t a viable partner for them anymore. One of the biggest biz-tech publishers in the country, and they no longer worked with Barnes & Noble.)

So, your book is not going to magically sell just because you wrote it. If it did, we’d all be rich.

Which means you need promotion and publicity.

But your publisher is publishing dozens, if not a few hundred, books per year. Do you think they have the time to devote to your book and ignore all the others?

Absolutely not. If your publisher can put any weight behind the promotional efforts, it will be a few hours of sending a generic press release to all the same media outlets, blogs, and podcasters they send all other book announcements to. And then it’s on to the next book. And the next one. And the next one. And soon, your book is forgotten along with all the others they just promoted.

In fact, when you submit your book proposal or manuscript to a publisher, they’ll want to know the size of your social media footprint and newsletter subscription list. And if it’s not “a lot,” then they won’t publish you. It doesn’t matter if your book is the second coming of Confederacy of Dunces, they will give you a hard pass.

Which means you’re on your own.

Which means — and I cannot stress this enough — you need to do your own book publicity.

Let me say that again but in a bigger font.

You need to do your own book publicity!

If you don’t do it yourself, your book will not get promoted.

Oh sure, you could pay someone to do it, but you won’t get good publicity for less than a few thousand dollars per month.

It’s a question of time versus money: If you don’t have the time, then you need to pay someone to do it. If you don’t have the money, then you need to do it yourself.

Without explaining how to do it all (because there are several good books on the subject (affiliate link)), your publicity efforts should include:

  • An email newsletter campaign.
  • A social media campaign (Twitter and/or Facebook, plus maybe TikTok).
  • A book reviewer/blogger campaign.
  • A podcast interview campaign.
  • A paid online advertising campaign.
  • An email-your-friends campaign. (Email each of them, one at a time, ask them to buy.)
  • A convention/conference campaign.

You don’t have to do all of these things, but you need at least two of them — the first two — because they’re the easiest, they can be automated and scheduled, and they’re free. (Sign up for Mailchimp or Moosend; they have free starter options.)

I don’t care if you hate social media. I don’t care if you don’t know how to do an email newsletter. I don’t care if you hate having to email 200 book bloggers one at a time.

You have to do it. You have to do it. You have to do it.

Because your book won’t sell otherwise. Period, end of sentence.

Otherwise, your book will be the greatest thing you’ve ever done that no one will ever know it. You’ll sell it to a few friends and family members, and your partner will secretly buy three copies and give them to friends. But it will be just a tiny drop in 4-Million-Books-Published-Each-Year Ocean.

So let me say it again, but in red: You need to do your own book publicity!

“But I don’t like social—”

I don’t care. Get over yourself.

“But I don’t know how—”

I don’t care. Figure it out.

“But I don’t have the ti—”

I don’t care. Make the time.

“But I—”

Knock, knock.

“Who’s there?”

I don’t care. Do you know who else doesn’t care?

Everyone!

You need to do book publicity to make them care. You need to promote your book until you’re sick of it. And then you need to promote it some more. And when you think everyone else is sick of it, promote it some more.

Bottom line: You’re going to spend 90% of your time writing your book. And you’re going to spend the other 90% promoting it.

Because if you don’t do it, no one else will. No one will care as much as you. No one is invested as much as you.

You can either pay someone to do it, and they won’t spend as much time on it as you want.

Or you can suck it up and do it yourself.

Because your publisher will not promote your book for you.

Final note

All of this is not to discourage you into giving up or not seeking publication. You absolutely should. Submit to agents and publishers and get your book out into the world. You deserve to be published! People should read your work. Just be aware that your work is not done once you write The End. It’s only beginning.

Photo credit: Dimhou (Pixabay, Creative Commons 0)