Ernest Hemingway’s Five Secrets to Good Blogging

Ernest Hemingway would have kicked ass as a blogger.

No, really. I’ve been on a major Hemingway kick for the last several weeks, reading his short stories, his books and ideas on writing, and even a collection of stories he wrote when he was a cub reporter with the Kansas City Star, and I’m convinced he would be an A-List blogger in a matter of weeks.Ernest Hemingway

Hemingway’s writing habits are what would have made him an ideal blogger.Here are what I think his five secrets to good blogging would be.

  1. Write and speak with authority. Hemingway knew he was a great writer. He was not humble about it at all. While I’m not suggesting you act cocky and arrogant, you do need to write with authority. Don’t waffle around with qualifying statements, like “I think it may be possible” or “If I had to make a choice, but only if I really had to make one.” It makes you sound like a ninny. Hemingway once said of his criticism of F. Scott Fitzgerald’s Tender is the Night, “Jesus, it’s marvelous to tell other people how to write, live, die, etc.” In other words, without being an insufferable jerk about it, have the confidence to tell people how to do the thing you’re writing about.
  2. Avoid adverbs. Adverbs are those things that tell how something was done. “He ran quickly.” “She laughed loudly.”Don’t use adverbs at all. You can’t run slowly, otherwise you’re jogging. You can’t laugh loudly, but you can belly laugh or guffaw or snort; a soft laugh is a chuckle. Don’t describe the verb, use a more descriptive one.So, don’t tell us something is “really cool” or “fairly unique.” For one thing, cool is cool, and unique is unique. For another, “unique” means “one of a kind, there is nothing like it in all the world.” You can’t be “fairly one of a kind.” While Hemingway was not a fan of adjectives either, he and many other writers have spoken out against adverbs. It’s something you should quit using as well.
  3. Don’t write for “The Reader.” In a letter to Arthur Mizener, Hemingway wrote, “I believe that basically you write for two people; yourself to try to make it absolutely perfect; or if not that, then wonderful. Then you write for who you love whether she can read or write or not and whether she is alive or dead.” That means, don’t worry about what the critics and haters and jackasses are going to say. Don’t anticipate what comments you might get, and how you can head them off at the pass. Don’t avoid controversial topics just because you think someone might disagree with you. Write for you, and make it awesome. Then, write it for just one person, and whether it will please him/her or not.
  4. Have a set writing schedule. I’m trying to adopt this idea myself now. Block out a time each day where you can write uninterrupted. Don’t take meetings, don’t answer email, don’t do Twitter. Just write. Hemingway’s schedule was to get up early, get to the typewriter by 7:00, and write until lunchtime. Even when he was starting out and had to work odd jobs, he would only do them after lunch. He didn’t drink until he was done writing, and he would even get up when he was hung over. But no matter what, he was always writing at the same time every day.
  5. Leave stuff out. Hemingway believed in the Iceberg Theory of writing. That is, while an iceberg may look massive, only 20% of it is sticking out of the water. There is sooooo much more that lies beneath the surface. It’s that below-the-surface structure that makes the visible part so impressive.Ernest would omit everything he could. He already hated adverbs (#2). In his dialogue, he never used any word other than “said,” not replied, shouted, retorted, or complained. He avoided entire scenes of action, leaving the reader to come up with his own idea of what happened. His greatest example of Iceberg writing is his now-famous six word novel, “For sale: Baby shoes. Never used.” All kinds of questions hang over that story, most notably, “why?” The answers we create in our own heads are the hidden part of the iceberg that Hemingway wanted us to understand.

    Similarly, as bloggers, we need to leave things out. Don’t use descriptions of what you were thinking when you came up with a certain blog topic. Don’t do exposition. Explain why something is important, and what it means to us. If you want exposition and background, create a separate post and link to it — “if you’re curious as to why I thought of this, click here” — and then count the clicks. If no one clicked it, you didn’t need it.

Blogging is the new newspaper. Posts need to be short, punchy, and interesting right from the very beginning — all characteristics that marked a Hemingway story. Follow these Hemingway techniques to make your posts more interesting and dramatic.

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency He co-authored four social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (3rd ed., 2017, Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.


    1. Dave,


      I meant adverbs. Thank you for catching that.


    2. Psst, “quickly” and “loudly” are not adjectives. They’re adverbs.

    3. You know, this could be series. Would Shakespeare be an A-List blogger? What Emily Dickenson’s poetry teaches us about blogging? Etc. etc. The lessons learned might be similar because good writing always follows a pattern. I’ve read much of Hemmingway’s works — my kick came at IU. But I haven’t seen his short stories written while he was a reporter.

      Great post!