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You are here: Home / Archives for All Posts / Social Media / Facebook

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March 26, 2012 By Erik Deckers

Employers Should NEVER Be Allowed to Ask for Facebook Passwords

This whole “employers asking for job candidate Facebook passwords” thing is complete bullshit.

Not only is it an infringement of personal privacy, it’s unconscionable that they would make a person’s private life part of that hiring decision.

In some cases, employers are even asking current employees for their Facebook passwords as a condition of their continued employment. It was bad enough when they required employees to friend someone from the company, now they’re demanding total access to the things you wanted to keep hidden from everyone but close family.

That’s not to say that a person who is wildly inappropriate or shows poor decision making skills should still be hired — if you’re stupid enough to post your half-nude keg stand photos for the entire world to see, maybe you don’t deserve that job as a kindergarten teacher — but if you’re smart enough to keep it private, or better yet, not to put yourself in that situation in the first place, then employers shouldn’t be snooping around.

Employers are free to Google a potential candidate to see what they can find, for the same reason. If you put your stuff online online, you should be willing to stand behind it. And if you wish you had never put it out there, there are ways to hide it. Or at least make sure it’s not seen by people who think a YouTube video montage of you yelling at children and puppies makes you a horrible person.

But as far as I’m concerned, Facebook is like your house with a giant picture window. You would never parade naked in front of the open window, but you have some things that you do that you would prefer to keep private and personal. Those are the things you keep in your desk, in a closet, or under the bed.

Yet, employers asking for Facebook passwords are basically asking for the key to your house so they can root through your drawers, read your diary, flip through family photo albums, look at your bank and credit card statements. They want to see what they can find, to determine whether they should hire you in the first place, or let you keep your job. They don’t have any reason for this search. They don’t think there’s anything incriminating to find, or have any evidence that you’ve done anything wrong. They just want to see if there is.

You would never let the police put a speed tracking device on your car to tell them when you speed. You wouldn’t let them come into your house uninvited for a quick peek. Why would you give employers the open opportunity to waltz in whenever they’d like, to see if there’s anything they maybe ought to be concerned about?

Don’t give me this “if you haven’t done anything wrong, you should have nothing to fear” bullshit either. I haven’t done anything wrong, and yet I’m not going to let anyone into my life, house, or Facebook account to snoop around in the hopes they can find something incriminating.

I’ll admit that there may be some sensitive jobs that require a background check. But the thoroughness of this type of probing make Facebook snooping look like a quick drive-by glance through your front window at 30 miles an hour.

I have not met a single individual who supports this. At least no one who is facing the fear and desperation of unemployment, or the desire to keep their job. Nor anyone whose job it is to professionally argue that Facebook snooping should be allowed. If anyone thinks it’s okay to give your employer unfettered access into your personal life in order to get/keep your job, let me know.

But if you, as an employer, are going to snoop around my personal Facebook account, then by all means, let me snoop around yours. Give me your password, and I’ll poke and prod at my leisure. Maybe I won’t find anything salacious, but do you really want someone poking around to see all your private messages and the photos that you marked “friends only?”

We still have a relatively fragile economy, and people have been unemployed for months, or face a devastating financial loss because of new unemployment. For employers to dangle the golden carrot of survival in front of a candidate in exchange for the ability to snoop into a person’s private life are slimy, underhanded, and extremely unethical. There is no earthly reason, short of working for a federal agency where you’re allowed to carry a gun or know state secrets, that employers should be allowed to become electronic voyeurs into someone’s non-work life.

Companies that do so face the threat of lawsuits from disqualified job candidates, loss of corporate Facebook accounts, and possible legal action as Congress and several states seek to make this against the law.

Photo credit: Tony Fischer Photography (Flickr)

Filed Under: Facebook, No Bullshit Social Media, Opinion, Social Media Tagged With: Facebook, Social Media

March 20, 2012 By Erik Deckers

How a Radio Theater Troupe Uses Social Media to Gain a Worldwide Audience

Social media has played a big part in the success of Decoder Ring Theatre, a Canadian radio theater troupe that produces audio plays reminiscent of old-time radio. Their two mainstay characters, Red Panda and Black Jack Justice live in Toronto (Red Panda during WWII, and Black Jack a few years after). Decoder Ring Theatre also produced six of my radio plays last summer.

I interviewed Decoder Ring founder and leader Gregg Taylor, and asked him about how social media has played a success in what they’ve done, and what their strategy has been over the years. These are his answers.

Decoder Ring Theatre cast
Cast of Decoder Ring Theatre, an audio theatre company in Toronto.

1) How much of your success do you attribute to your own social media networks vs. sheer doggedness and word of mouth?

I kind of lump our social media presence under the broad heading of “sheer doggedness and word of mouth”, so it’s hard for me to seperate the two! Really, Facebook and Twitter have evolved into ways for us to be a part of the daily lives of those listeners who want that kind of relationship.

I started both pages at the specific requests of listeners, and I do try and keep the content on each a little different, for the benefit of those who follow both pages and also our fan boards at audiodramatalk.com.

Yes, I certainly do let our corner of Facebook and Twitter know when a new episode goes up, or a new book comes out, because let’s be honest, everyone loses track of these things sometimes, even when you’re as predictable as we are (new episodes on the 1st & 15th of every month, year-round!).

But I do want our social media presence to be just that… social. Facebook offers those listeners a chance to react not just with me, but with each other, to discuss what they like and what they don’t (and of course, in the process, have us appear in the timelines of their friends)… Twitter started out as a little more “behind the scenes/this is what I’m working on right this second”, and still is that kind of sneak-peek for those interested, though by extension it also has become a “welcome to my brain”… again, it’s like the DVD extras for the really big fans. I think we pick up some new listeners that way, but for me, it’s about the enhanced experience, being a part of the extended Decoder Ring family.

2) Are you seeing a lot of traffic coming in from outside referrals (i.e. Twitter, Facebook), as opposed to repeat listeners? Where do they come from?

Listenership has been solid and steady. It’s often hard to tell where it comes from, in a way… when you’re just starting out and you get an extra 80 downloads it’s like “Holy Hanna, look at that spike!”. It has to be a pretty big event for it to really register as an abberation in our patterns these days. Well, big by our standards anyway. I think we’re getting to be big enough now to really properly understand just how tiny we are… we’re comparing ourselves to outfits with gobs of money and wondering just what we’d have to do to make an impact. There have been some serious spikes.

Roger Ebert gave us a shout-out a year or two ago, and that was nice. He tweets a LOT though. I’ve followed him on and off, and there’s no way you can check out everything he mentions unless you have a powerful amount of time on your hands. Still, I have a lot of respect for him and for him to think we were worthy of a mention was exciting.

I guess the biggest single event in terms on new listenership was when we unexpectedly got profiled by the BBC’s technology program last year… just a little piece, but it played all weekend on BBC and around the world on the world service. That was large. Our UK numbers passed Canada immediately and never looked back, which is pretty surprising, considering that the Red Panda Adventures is pretty much the only pulp hero universe in which you’ll hear about the Dieppe Raid, or have a cameo by WLM King, our wartime PM.

I guess what’s great about our listenership is that once we have someone hooked, they tend to stay with us forever, and they get that wonderful evangelical zeal that folks on the internet so often have when promoting things that they love to everyone they know. That’s what really makes us go.

3) What’s your biggest source of listeners?

America. I know that’s not exactly what you’re asking, but I think I ran on a bit in the last question. We have listeners all over the US, but seem to have some super-concentrated pockets in Washington State, in Southern California, in Texas and New York and in Iowa. Lots of Iowans. Don’t seem to have a lot in the Boston area, though. I keep shouting-out to my beloved Patriots and I rarely get a holler back. It is just possible that the crossover audience between NFL football and on-line old-time-radio-style mystery and superhero adventure programs isn’t as great as I imagine it must be. Still, never hurts. Go Pats.

4) You were recently in a radio theatre voting contest. When I last looked a few weeks ago, you were 3 – 4 TIMES ahead of the entire pack, if you had combined all their scores. How did you spread the word about that?

Yeah, I try not to do that stuff too much. I did mobilize our social media folks/fanboards to push for the Podcast Award in 2010, mostly because I was sick and tired of not winning it. Then we won it and it really changed absolutely nothing. Nice to win, made no impact on our audience. In all fairness, I’m not sure “Cultural/Arts” is really a high impact category for a lot of people. I’m sure it carries more weight in other divisions. Actually, come to think of it they never even sent us an award, or certificate or anything. Still, like I say, it was exciting to win, and I bugged people quite a bit about that. But I don’t like to do it too often.

The New Radio Theater contest was different because rather than competing for a non-existent trophy, it’s a cash prize, and I’d love to be able to give a little scratch to some of the folks who have worked so hard on the shows over the years. Really, I think the contest was devised to get people excited about either writing a script for their broadcast radio program New Radio Theater or allowing them to play something already created. It doesn’t take a prize to get me up for that, I love a little radio play wherever I can get it (Can I give a little shout out to Midnight Audio Theatre on Central Ohio’s NPR station WCBE 90.5, now playing Black Jack Justice? – Oh-me-oh, oh-my-oh, Columbus, Ohio! Thank you)

5) Did you end up winning?

Well, it actually runs until January 31st, and I’m writing this on Jan 26th, so I don’t know. (After the 31st, Decoder Ring’s play “The Albatross” ran away with online voting at 1,013 votes.)

Voting is only one part of the process. There are 6 official judges, and the on-line voting counts as a 7th judge. Who can tell? Maybe winning the popular vote in a landslide will actually work against us.

There are also some folks in the audio theatre world that don’t like what we do because we’re old-school. We’re telling stories set in the era when radio was king, but we’re not doing that because it makes us more or less marketable, we’re doing it because these are the stories we want to tell. You have to love what you do, or you can’t expect anyone else to.

We focus on the story and the characters, rather than sound effects, because those are the stories I want to write and we want to create. And also to hear. I think that love comes through in the work, and I think it’s why we have the audience that we do. In any event, there are some great shows in the running, and the judges are some very, very qualified people, I’ll respect their decision whatever it is.

6) Did you feel even a little guilty for exercising your social networks for this contest, almost like you had a social media cheat code?

No way, baby. We have an audience. That’s what everyone putting themselves out there on the Internet hopes for first, and most never find. We’ve developed a group of people who are passionate about the work that we create, that want to be involved and to help where they can, and we’ve developed networks that allow us to reach out to some of those most passionate people directly.

We’d be fools not to use it. It would be like wanting to fail. We can’t influence how the judges will vote, but if you put something out there that’s in our power to effect, by golly we’re going to go out there with our small but hardy band of internet ruffians and get it done.

7) How have you gotten most of your social media connections?

 We promote them on the website, and periodically give them an audio plug in the programs themselves, for those 50% or so of our listeners who get the programs from a podcatcher like iTunes and probably never visit the site directly. It gives our champions one more way to try and convert their friends to our cause.

8) Are they listeners who found you on social media, or are they people who found you on social media and started listening?

 I think both. It’s a bit of a longer shot on Twitter… “Hmmm… this guy seems to share my love for the wisdom of @GoddamnBatman, maybe I’ll listen to his radio show…”, but it happens.

9) How would you incorporate your social networks into a Decoder Ring production or promotion?

We have done a number of “live tweet recording days” from the studio, with various members of our ensemble popping on with comments throughout the seasion. Those were pretty fun. A lot of tweets in a short time though, and I try not to take up too much real estate on anyone’s feed.

10) What advice would you give to radio theatre and live theatre troupes who want to start using social media for their own promotions?

 Do it, but be yourself. You can’t just be out trolling for listeners/customers. You have to be giving something of yourself in the process, and it can be hard to keep up. I still haven’t gone near Google+…. really, I just haven’t had the time. I need to see some evidence that it’s going to stick before I can carve off another piece of myself for that!

11) Have you ever thought about video taping a show and editing it together for a YouTube promotion? Sort of a behind the scenes look at a Decoder Ring show? Better yet, how about uStreaming a taping one night? (I’d watch that one in a heartbeat.)

Yep. We’ve thought about it. It hasn’t happened for a few reasons (a) We run about a year ahead of releases, so it’s spoiler city (b) Making good video is a lot more time/trouble/expense than making good audio and (c) It can be a pretty big distraction when we’re already trying to get a lot done in a short time. Someday!

Filed Under: Facebook, Marketing, Social Media, Social Networks, Twitter Tagged With: Social Media

February 15, 2012 By Erik Deckers

Three Ways New Fiction Writers Can Promote Their Work With Social Media

How can a writer promote their own work, especially if they are just releasing their first published work? Thanks to ebooks and ereaders, as well as print-on-demand and self-publication, any fledgling writer can publish their work and make it available to the general public.

But how can they get readers before they have even established their writing career? Here are three ways new writers can promote their newly published works to a wider audience than their moms.

1. Find readers on Twellow and Facebook.

Twellow is a Twitter directory that lets you search people’s Twitter bios. Look for anyone who would fit your target readership. If you write sci-fi, look to see if anyone has science fiction or sci-fi in their bio. Chances are they’re fellow writers, but you’ll find a lot of sci-fi fans too.

Check out the Facebook pages and groups too, and start friending and connecting with people in those groups. As you follow the other two steps, they’ll be the people you want to reach out to.

2. Pre-release the book in blog form.

As you’re writing your book, try publishing sections of it on a blog. Invite reader comment and ask them to give you feedback, ask questions, and make any suggestions. Make your changes from the blog and incorporate them into the final manuscript.

You’ll also get readers who start to follow along because they get drawn into the serial nature of the story. Plus, don’t worry about people not wanting buy the book because it’s on the web. There are plenty of people who have written books that were originally posted online first, and went on to great success. They’ll be willing to pick up your book too.

3. Create an audio version of your book.

Seth Harwood released the self-published Jack Wakes Up book as an audio podcast. He would read approximately 45 minutes of the book each week and upload it as a podcast. While that seemed to fly in the face of conventional publishing wisdom, the Jack Wakes Up ended up garnering enough attention that it was then picked up by Three Rivers Press and published.

It’s possible with some publishers that you can keep the audio rights to your book. If you’re self-publishing it, you own all versions, including audio and ebooks. So take advantage of that. Get a decent microphone (I prefer the Blue Snowball USB mic), and start reading it. Don’t launch until you get at least half the book recorded though. It builds in some extra time in case you run into a production delay.

Filed Under: Facebook, Marketing, Social Media, Social Media Marketing, Social Networks, Twitter, Writing Tagged With: publishing, Social Media, social media marketing, writing

February 10, 2012 By Erik Deckers

Dear Executives, Social Media Does Not Render Your Employees Stupid

Social media does not make people stupid. It does not make them irresponsible, lazy, or unproductive. Social media will make you money, however, if you do it right.

I talk to a lot of business owners and executives who worry that if they start using social media to market their business, their employees’ productivity will plummet.

I’ve had meetings in the last two days with two different business owners. One has embraced Facebook and blogging fully, the other is worried that Facebook will hamper his employees’ ability to get work done.

The first employer urges his employees to do stuff on social media. Almost requires it. His Facebook page gets dozens of visits a day, which is awesome because they sell such a niche product, the customer base for the entire country can be measured in the thousands.

The other employer says — and rightly so — that they have so much administrative work to do around the office, he doesn’t want their Facebook efforts to distract them from getting their admin work done.

The first employer wants to know how he can do more social media marketing. The second employer wants to know the bare minimum he can get by with.

As Doug Karr says, asking what the minimum you can get by with on social media is like asking how slowly you can drive a race car.

Social Media Marketing is Not About Playing

ZOMG! Facebook lets me play with kittehs!!

We as employers trust our employees. We trust them to answer the phones and be pleasant to everyone who calls in. We trust them to make travel to other states and make sales calls and presentations. We trust them to take payments from customers and put our money in the bank. We trust them to buy products from other companies. And we even trust them to use computers without standing over them, watching them type every email.

So what is it about social media that scares the bejeezus out of every employer and makes them think that the second they allow Facebook onto their computers, their entire workforce is going to turn into a bunch of 13-year-old girls jacked up on Red Bull and the most recent Justin Bieber sighting?

If you trust these people enough to do business in your name, collect and spend your money, and talk to your customers, then you need to trust them enough to continue to do these things while Facebook is unblocked on their computers.

If you don’t trust them, that’s your fault. If you don’t trust your employees to not screw around, you’re the problem, not Facebook. You hired the wrong people, and that’s a management issue.

Hire people who will get their work done, and make your expectations for social media usage clear from the outset. These are people who can help your company be more profitable, so why not take advantage of that?

Social Media Marketing is About Making Money

The whole reason for a business to be on social media is to make money. Period. It’s not to play Farmville on Facebook. It’s not to pin the latest novelty cake on Pinterest. It’s not to take photos of a rusted out piece of farm equipment on Instagram. It’s to find people who would be interested in buying your products or services.

Every business owner and manager is always looking for a way to make more money and be more profitable. The problem is, many of them are hampered by doing the things that don’t make them money. Doing payroll. Filing claims. Managing inventory. Filling and shipping product orders.

The problem is, payroll, paperwork, inventory, and shipping don’t make you money. Marketing makes you money. Finding new customers makes your money. If you’re a business owner, and you’re spending your valuable time doing payroll, paperwork, inventory, and shipping, instead of generating revenue, outsource them.

Hire a bookkeeping firm to manage payroll. Hire a virtual assistant to file your claims. Hire a $10 hour college student to count inventory and stick orders in boxes. The less of this non-revenue generating work you can do, the better.

Spend the newly found time pursuing new customers. Spend it on Facebook, Twitter, or writing your blog. It doesn’t take long to bring in a couple choice clients to recover the costs of having a part-time employee handle the grunt work that’s actually losing you money. Have them handle more of your non-revenue workload, and find a couple more. You can grow just by having someone else do the heavy lifting for you.

But it starts with letting go of the fear that your employees are going to be struck stupid the second you allow Facebook, Twitter, or LinkedIn on your company computers.

Photo credit: bjornlifoto (Flickr)

Filed Under: Blogging, Blogging Services, Facebook, Lead Generation, Marketing, Social Media, Social Media Marketing, Social Networks, Twitter Tagged With: Facebook, productivity, social media marketing

December 7, 2011 By Erik Deckers

Four Online Predictions for 2012

Okay, I’m going to jump on the trends bandwagon and offer yet another online predictions blog post where I polish my crystal ball and predict the future of social media. I think I have a decent track record going for me. In 2010, I predicted that Android sales were going to outpace iPhones, and I was only six months late on that (it finally happened earlier this year). Of course, I also said SMS would become obsolete, and that ain’t happening any time soon, so I’m batting .500.

Emboldened by my previous success — and with a promise to Allison Carter (@allisonlcarter) that this list will not mention mobile or geo-location networks — here are my four predictions for 2012.

1. An even bigger focus on quality of written content.

Thanks to Google Panda, the traditional SEO techniques of on-site optimization and backlinking is not as effective or important as it once was. Now, Panda measures things like bounce rate and time on site. In other words, if your site sucks, your rankings will drop. If your site is good, your rankings will rise.

Want to improve your rankings? Improve the quality of your content, especially your writing. The better your writing is, the longer people will stick around.

We’ll see a bigger push for web designers and bloggers to have better writing, not just a bunch of schlocky writing. So for anyone who has been in the quantity-over-quality camp of blog writing, you’re going to have a tough time of it in 2012.

2. Disruption will be the watchword, and the way to make money.

We’re already seeing how social media, broadband, and mobile phones are disrupting some middle men businesses. People are canceling their cable and satellite TV, and instead watching videos on Netflix and Hulu. We’re getting local news from local bloggers, or national news from each other, instead of TV news and newspapers. I even quit listening to local commercial radio, choosing instead to listen to an awesome public radio station out of Louisville, KY. Traditional media has been disrupted, but that’s not all.

We’ll continue to see more middle men being disrupted by fast phones and social media — look for advertising and PR agencies, publishers, banks, and credit card companies to take a big hit as people figure out how to circumvent these gatekeepers. Look for other people who figure it out to make a buttload of money being the disruptions, or taking advantage of the new disruptions.

(Case in point, Dwolla, which only charges $.25 per transaction for anything over $10 (under $10 is free), and is currently on course to move about $350 million per year.)

3. Citizen journalism will continue to grow and become more important.

Newspapers have taken a big hit in the last 10 years, thanks to online media — a disruption that’s been years in the making — but people still want local news. The newspapers that will survive and thrive will be the dailies in smaller cities, and the weeklies in small towns. In the big cities, we’ll see more citizen journalism as people report on their local stories. More Twitpics, more cell phone videos, more stories that are pieced together through people acting like their own journalists.

I would love to see some news-minded entrepreneur figure out a way to gather all of this content and monetize it. While that may not happen in 2012, look for online-only newspapers like The American Reporter to pick up the slack of the big city papers, and local news outlets like Patch to become more widespread and easier to use.

We’re going to see more news, commentary, sports, etc. covered up by real people, not professional journalists. I also think we’ll see smaller print newspapers get smarter about their online efforts, and even TV stations to continue to embrace the web. Could we also see someone start an Internet-only TV news style of website?

4. Teenagers will begin to leave Facebook in droves.

Their moms and dads are on Facebook. Their grandparents are on Facebook. The whole point behind Facebook was it was a place to go where you could be cool. And as everyone knows, it’s impossible to be cool when your parents are around. They’re moving to other networks where their parents are not. Even Ben Bajarin (@benbajarin) of Time Magazine is questioning whether it’s the beginning of the end for Facebook. (Hint: No, not yet. But don’t be surprised if it happens one day far off into the future.)

Where they’re all going is still unknown. MySpace is still popular among teenagers. YouTube is actually the second biggest network among teenagers (Facebook is still first). And the gaming console networks are seeing a big uptick. But when all the stats are showing that 1 in 5 teenagers are leaving Facebook, it’s time for marketers to stop with this “social media is for young people” nonsense and recognize that the parents and grandparents are embracing it more easily now.

Photo credit: JasonLangheine (Flickr)

Filed Under: Blog Writing, Blogging, Blogging Services, Broadcast Media, Citizen Journalism, Facebook, Marketing, Print Media, Social Media, Social Media Marketing, Social Networks, Traditional Media, Writing Tagged With: citizen journalism, Facebook, marketing, Social Media

November 22, 2011 By Erik Deckers

Calling Out Bad Behavior via Social Media

We tend to be pretty passive-aggressive as a society. And social media seems to have made it worse, in some ways. Social media has made it possible for us to point out bad behavior, and we’ll often do it to a complete stranger, but we won’t do it to our friends.

I did a short (unscientific) survey last month to find out whether people would call out bad behavior on the part of strangers versus friends. I wasn’t surprised by some of the results, partly because most of the people I know are pretty nice people and not prone to being online jerks. But mostly because many respondents are from the Midwest, and we’re annoyingly nice about a lot of things.

Summary

Basically what I found is, we are more likely to forgive friends, but we will stick it to a complete stranger.

  • If we are wronged by a friend, we’ll point it out privately rather than call it out.
  • 40% of us will hang a stranger out to dry publicly; nearly all of us will tell someone else about it.
  • Only a very few people will say or do nothing, either about a friend or a stranger’s bad behavior.

The Survey

This was a four question survey, with a series of answers that asks about responses that range from very direct (and rather jerky) to very passive (being a doormat).

For example, question #1 asked: When a friend — who uses social media — wrongs me in some way, I am more likely to:

  1. Call them out BY NAME on a social network. “I can’t believe @edeckers stood me up for our meeting this morning.”
  2. Point out my annoyance, but don’t mention their name. “Got stood up for a 7:30 am meeting.”
  3. Send them a private message pointing out the problem. “Did you forget we had a meeting this morning?”
  4. Absolutely nothing.

The Results

So would you @reply someone or set your Facebook status to call them out by name? Or would you passive-aggressively point out to the whole world that some unnamed jerkface missed your morning meeting?

I wasn’t that surprised by the results. Most people are nice enough to keep our gripes private, and to not air our grievances in public, and the numbers bore this out. Out of 107 responses to Question 1:

  • 80 people (74.7%) said they would email their friend privately to point out their problems.
  • 12 people (11.2%) would call out the incident, but not name the person.
  • 11 people (10.2%) would do absolutely nothing at all.
  • 4 people (3%) would call that person out by name.

I was intrigued that the number of people who would do absolutely nothing to tell the other person what they had done was nearly the same as the number of people who would point out the bad behavior but not name any names.

When I’m in public, and someone does something annoying, I am more likely to:

Friends vs. Strangers

Question #2 was about whether people would point out something annoying that someone else did, but not to them: When I’m in public, and someone does something annoying, I am more likely to:

  1. Point out their bad behavior on a social network, including pictures or video. “Check out this jerkwad being an ass to his wife.”
  2. Point out their bad behavior, but give them their anonymity. “Some guy next to me is being an ass to his wife.”
  3. Email a friend privately and relay the story to them.
  4. Absolutely nothing.

The results were a little more dramatic this time compared to what people would say to their friends. Out of 106 responses (someone missed this one):

  • 57 people (53.8%) said they would email a friend privately to tell them about the stranger’s behavior.
  • 32 people (30.2%) said they would call out this stranger’s behavior, and include pictures or videos
  • 11 people (10.3%) would call out the behavior, but not include any identifying information.
  • 6 people (5.7%) would do absolutely nothing.
When a stranger does something annoying in public, I am more likely to:

Observations

This is the stuff that intrigues me, and really makes me wish I had paid better attention in stats class in grad school. Because there are some interesting correlations between what we consider acceptable behavior toward friends versus complete strangers.

  • Most people (nearly 75%) will tell friends privately about their own bad behavior, but 40.5% of these people will publicly call out bad behavior from a stranger.
  • Compare that to 3% of people who would call out a friend by name on Twitter or Facebook. This tells me that most people are nice, and a few can be rather cut-throat and nasty.
  • Surprisingly, more people — 30.2% vs. 10.3% — will point an accusing finger at a stranger by including evidence of their bad behavior than will give them anonymity.
  • 94.3% of people will tell someone about a stranger’s bad behavior, whether it’s publicly or via email.
  • The number of people who would point out bad behavior but protect the person’s identity in either situation is nearly the same: 10.3% will talk about a stranger versus 11.2% who will call out, but not identify, friends (11 people vs. 12 people).
  • The percentage of people who will do nothing when a friend wrongs them versus a stranger nearly doubled — 10.2% versus 5.7% respectively, or 11 versus 6 people.

Conclusion

So what does all of this mean? Are we people with a strong sense of moral outrage who will point out the failings of other people, but only when they’re not anyone we know? And do we hold back out of fear of retribution or respect for our friends’ feelings? Or do we have an overwhelming sense of schadenfreude, but refrain from doing it at inappropriate moments?

What about you? What do you think? What conclusions can you draw from this study? What do you think this tells us about ourselves, as it relates to social media?

The rest of the questions:

Question #3: When I am having an argument with a friend or family member, I will start/continue the discussion on a social network.

  • Yes (2 people)
  • No (105 people)

Question #4: Which social network do you use the most?

  • Twitter (51 people)
  • Facebook (50)
  • LinkedIn (5)
  • Google+ (1)

Filed Under: Communication, Facebook, Research Desk, Social Media, Social Networks, Twitter Tagged With: Facebook, Social Media, Twitter

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