Blog Writing

January 31, 2011 By Erik Deckers

Five Reasons to Use Posterous as a Social Media Distribution Point

I’ve been enjoying playing with Posterous for about a year now, and while I don’t recommend it for everyone, it can be a great tool for some people. You should consider using Posterous if you are a:

Beginning blogger
Social media specialist
Mobile blogger
Crisis communicator

Posterous is an email submission blog. You send your post as an email to your own Posterous.com address, treat the subject line as the headline, and any attachments you send are incorporated into the post itself. It’s not pretty at times, but if you need something fast, this is it. Plus, you can go in and edit stuff to make it look better later.

Posterous.com Screenshot — My Posterous.com blog

I’ve often said, “Using a blog interface is a lot like sending an email.” Now, thanks to Posterous, it really is sending an email.

Here are five reasons to use Posterous as a blog platform and social media distribution point:

It’s ideal for mobile phone users. If you’re constantly on the go, and want to blog about the things you see, Posterous allows you to upload photos or videos to your site, along with any accompanying text. Posterous takes advantage of the overall computing power of today’s mobile phones. When I need to demonstrate Posterous during a talk, a few minutes before I go on, I’ll snap a picture of the gathering audience on my mobile phone, attach it to an email, and type in a couple of lines. Before my talk begins, I tell the audience, “I’m going to hit send on this email right now. You’ll see why it’s important in 10 minutes.” Then, when I get to that point in my talk, I show them my Posterous page, which has the picture of them. If you’re a crisis communicator or a mobile blogger, this is an ideal tool for communicating with the public on the fly.
Posterous will automatically send videos and photos to other sites. I have tied my Flickr, Picasa, and YouTube accounts to my Posterous account; it also sends videos to Vimeo. Whenever I take photos or videos, and send them to Posterous, they are automatically uploaded to the appropriate networks. I don’t have to upload them first, and then download the embed code. The downside for anyone who is concerned about search engine optimization is that your digital properties are on Posterous, not on YouTube or Flickr, so you lose any search engine juice that would normally come from a well-optimized video or photo that links to your site. There are workarounds for this, but they take some extra time after your post has been uploaded. If you’re a social media specialist, you’ll love this feature.
Posterous will automatically repopulate content to other blog platforms. You can tell Posterous to re-send your content on to your WordPress, Blogger, Drupal, TypePad, LiveJournal, Xanga, or Tumblr site. Publish a post on Posterous, republish it on your “official” blog. Yes, there are plugins and apps that let you email your posts in to these platforms, but they won’t necessarily upload your video and photos to YouTube and Flickr. Again, crisis communicators or mobile bloggers who need to get information out to several networks will love this feature.
Tell Posterous NOT to post to certain networks. The default setting for Posterous is to repost everything to every network you want it to (i.e. email my post to post@posterous.com. But what if you have a photo you don’t want to send to Flickr, or you don’t want a post to show up on your WordPress blog? By using a specific email address — for example facebook+youtube+blog+twitter@posterous.com — I can tell Posterous to post to my different properties, but leave out a specific network. In this example, I’m leaving out Flickr.
Posterous can automatically notify Twitter, Facebook, Google Buzz, etc. about new blog posts. Tie your Posterous blog into your different social networks, and notify your followers when a new post is up.

January 20, 2011 By Erik Deckers

Five Tips to Being Productive While You’re on the Road

I’ve been traveling a lot lately, with speaking gigs and client meetings, and I’m finding it harder to be productive, especially when these are all day trips, and the time I would normally spend in a hotel or a coffee shop is instead spent driving to or from my events. I’m also a regular entre-commuter, carrying my office in my backpack and working wherever I can find a coffee shop with free wifi.

While days like this mean a lot of evening, night, and weekend work (and a lot less sleep), there are some ways I have found I can still be productive while I’m out and about.

Get someone else to drive. When Paul and I drive anywhere, we take turns driving, so the other can get some work done. Get a friend or colleague to drive you to an appointment, or once you’re a big shot making a few thousand bucks for a speech, hire a driver. Do some work while the other person drives, and don’t be afraid to say “I can’t talk right now, I have to get this done.”
Keep projects “in the cloud” on your laptop. When we’re driving, I can tether my mobile phone to my laptop and get some very slow, basic wifi. This means that loading websites, answering emails, and writing blog posts is painful and I just give up. Instead, I write email responses and blog posts on my laptop and upload them when I get to a coffee shop or my destination. Since our writers turn in their submissions via Google Docs, I download them before I ever leave, make the changes, and upload them when we get to our next stop.

Paul Lorinczi, president of Professional Blog Service — Paul's working on our new monthly email newsletter.

Plan for work breaks. I’m sitting in a coffee shop in Columbus, Indiana, on the way back from giving a talk in Lexington, KY, to write this post, because we had some client work to take care of. Yes, we could just keep going, but we’re about to head north into Indianapolis’ rush hour traffic, and by delaying now, we’ll miss the bulk of the 5:00 rush. It also lets us get some work done so we don’t have to deal with it when we get home. Why slog through rush hour traffic only to do some more work when we just want to relax? Normally, we try to plan a 30 minute break in our longer trips so we can stop off and handle any surprise client requests — publishing a blog post, sending a Facebook message, responding to a tweet — that come in while we’re in the car.
Make phone calls instead of emails. My efficiency-expert friends say to stay off the phone and send emails, because I can write a note in two minutes, but a phone call can take 10. But when I’m driving, I’ve got 2 – 3 hours before I get to my location, so why not kill some time on the phone? I get to make that personal touch with people I do business with, and I avoid the 10-email-exchange that we try to do to get a task out of our inbox and into the other person’s. In some cases, a phone call even lets us finish a project completely.
Plug your laptop in whenever possible. I’m watching my laptop slowly drain its battery to below 50%, and I remember that I didn’t plug in earlier when I had the chance. Whenever you stop for a quick break (#3), your time and productivity may be limited by the fact that your battery wasn’t charged previously. This also cuts your productivity in the car — if your battery dies, you and your companion are forced to talk about ~~your feelings~~ any topic that randomly comes to mind. One way to avoid this is to get a DC converter for your car, like the truckers use. Get a decent one at your local hardware store or a truck stop, and plug it into your car’s cigarette lighter, then plug your laptop into it. Some really good ones even have a USB charger so you can charge your mobile phone with your USB cable.

What are your tips? How do you keep productive while you’re in the car? Leave a comment and share your wisdom.

January 11, 2011 By Erik Deckers

3 Secrets of Creating Effective and SAFE Humor for Your Writing

I’ve been writing newspaper humor columns for over 17 years.

And I can tell you one of the hardest things to do is to be funny week after week. So hard that I can’t always do it. In fact, I slacked off for six months in 1998, but apparently no one noticed.

Sarah Schaefer at 92Y Tribeca Comedy Festival

But I have learned a few secrets about writing humor over the years, based on how humor itself works. These aren’t just the “rule of three” or “end words in a hard K” tricks, but the psychological motivation of humor. If you can learn how to write jokes using these secrets, you can start safely adding humor to your blogs, your articles, or your presentations.

(I have to give special thanks to my dad, Dr. Lambert Deckers, a psychology professor who studied the motivation of humor for a number of years, and Dick Wolfsie, fellow humor writer and features reporter for WISH-TV, for teaching me all of this. I totally stole all of this information from them.)

Humor Rule #1: All Humor is Based on a Surprise

The Purdue University linguist Victor Raskin wrote that all humor is based on a surprise, or a lie. That is, comedians lie to us by setting us up with one premise, and then lie to us (or surprise us) with the punchline. The laugh comes from the surprise.

Here’s an example: writer Dorothy Parker once famously said, “If all the girls who attended the Yale prom were laid end to end, I wouldn’t be a bit surprised.”

Did you see it? As you started reading Parker’s line, by the time you got to “laid end to end,” your mind already started thinking about what was going to come next, like a measurement of distance: “they would stretch across campus” or something similar. But she surprised us by instead questioning the moral virtue of the girls who attended the Yale prom. And that’s where the laugh came from.

This type of sentence is called a paraprosdokian, which is from the Greek meaning “expectation.”

However, not all surprises are paraprosdokian in nature. There are times when endings are just unexpected, but didn’t require a single sentence to get there. Most punchlines to jokes are surprises, which is what makes them humorous.

If you want to add a joke to your posts, throw in a surprise thought or two, almost as a parenthetical statement, at the end of a paragraph where a punchline would typically sit.

Humor Rule #2: Good Humor is Based on Recognition

Writing a punchline that requires previous knowledge of the source material is a great way to get a laugh. If the audience is already familiar with the source of a punchline, the reason behind it, the source it references, or if it’s something they’ve experienced before, you’ll get a laugh. For example, telling computer jokes to a bunch of IT geeks will get a laugh, but telling the same joke to a bunch of fashion models won’t. The way Dick Wolfsie explained it, the reader feels like they’re in on the joke, which makes them feel good, and they laugh.

Inigo Montoya #LessIconicMovieLines quote - Hello, my name is Iñigo Montoya. You grilled my bratwurst. Prepare some fries. — I can't help it, I was REALLY proud of this one.

Here’s an example: As I was writing this post, my friend Rhett Cochran started the #LessIconicMovieLines meme on Twitter. Several of us threw out suggestions based on memorable movie lines. The movie lines that did the best were fairly popular ones — you couldn’t use lines from a movie no one had seen, like Ishtar — and they were surprising enough to be funny.

This is also why “callbacks” work so well: they “call back” to something that was said earlier. A lot of standup comics use callbacks during their act. When the audience recognizes the joke, and remembers where it came from, they feel like they were in on it, and the joke scores.

A lot of character-driven sitcoms rely on recognition for their humor. You get to know their characters, their foibles, their tendencies, their likes and dislikes. Then, whenever they’re placed in a particular situation that draws on one of those facets, it’s funny. But when a different character is placed into the same situation, it won’t be funny.

Recognition is also why jokes often fall flat, especially when you tell inside jokes to someone who wasn’t there. If you have to say “I guess you had to be there,” that’s a good indication the joke won’t be funny.

Humor Rule #3: Humor is Based on Making the Reader Feeling Superior. Good Humor is Self-Deprecating

Making a reader feel superior is another key to humor. Basically, if I feel smarter, better, prettier, richer, or more successful than the subject of the joke, the joke scores. It can often piggy-back off Recognition. That is, if I understand the inside joke or the callback, then I feel smarter, like I’m in on something special, and I’ll laugh.

However, this is where a lot of humor can be dangerous, and I urge you to use it carefully. It’s why people are told to avoid using humor at all. People love to make jokes at someone else’s expense, and end up offending somebody (or a whole lot of somebodies). It’s one thing to make a joke about a single person, but then it becomes tempting to make a joke about a group of people — computer geeks, people from a neighboring state — which can then turn into jokes about race, disability, size, etc., which then creates all kinds of problems.

To safely follow this rule, never, ever make a joke at someone else’s expense, because it will promptly backfire. Don’t think it won’t happen? Think back carefully to that one awful cringe moment in your life where you made a joke about a friend, only to discover that the punchline was related to some childhood condition, sensitive subject they’re in counseling about, or the tragic death of a loved one. (Congratulations if you only have one of those.)

In essence, if your humor has to rely on someone else feeling bad, then don’t do it.

There is one exception where it’s okay to violate this rule: if you make fun of yourself, you are completely safe. By making fun of yourself, the authority, you’re making the audience feel superior to you. I used this in the last sentence of the first paragraph, “In fact, I slacked off for six months in 1998, but apparently no one noticed.”

This is a great trick used by public speakers. By being up on stage, speaking to the audience from a position of authority, they are in the power position. So good speakers will make fun of themselves, which makes the audience feel like they’re superior to the speaker, and the joke scores.

There are several other humor secrets you can use, like exaggeration, being outrageous, or absurd, that can also make your writing or speaking funny.

In a future post, I’ll discuss how to string a few small jokes together to make your next presentation or blog post rock.

At least from a humor perspective. If you suck at speaking, I can’t help you.

My book, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (affiliate link), is available on Amazon.com, as well as at Barnes & Noble and Borders bookstores. I wrote it with my good friend, Kyle Lacy.

Photo credit: Sarah Schaefer, 92YTribeca (Flickr)
Twitter screenshot: Erik Deckers

January 4, 2011 By Erik Deckers

Four Professional Secrets to Ignite Your Writing

Do you want to make your writing sing?

Do you want it to be passionate, emotional, and to move scores of people to action? Do you want to write your barbaric yawp! over the screens of the world? Here are four professional secrets I’ve used over the years to help ignite my own writing.

Alliteration, Assonance, and Consonance

Writing can be memorable just with a little bit of alliteration. It can lighten the mood, and make a piece light-hearted without being silly or funny. Alliteration is where the first sound of a word are the same — crazy cars, beautiful beaches. Consonance is where internal consonants sound the same — Errant Erik — while assonance is where internal vowels sound the same — awful coffee, fair sherry.

One of my writers recently submitted a post about snow plows entitled “How Now Snow Plow,” which set a lighter mood for the entire piece, and we were able to do something a little lighter about something that’s usually very, well, not light.

Metaphors and Similes

Regular readers know I love metaphors. Metaphors are what give language its richness, its vividness. In the family of language, they’re the Wild Adventurer, that crazy uncle who lives exciting adventures searching for ancient treasure.

Similes, on the other hand, are the English teacher. The weak-chinnned, bespectacled, and slightly timid English teacher. They repeat, relate, and give you an idea of something, but they don’t actually do the thing they’re telling you about. (See, that there is a metaphor.)

“Life is like a box of chocolates,” said Forrest Gump. Meh. Sure, it’s nice, and it’s memorable, but it doesn’t bring anything to life.

But, “men’s words are bullets, that their enemies take up and make use of against them,” said George Savile in Maxims of State.

How sad, that life itself is reduced to a simple simile — a box of chocolates — while mere words can be bullets in the hands of our enemies. A well-turned metaphor can provide a thunderous impact to your writing.

Having said all that, similes can also be a powerful device. Think of any hard-boiled private detective story, when a sexy client entered the office — “She had legs like smooth alabaster towers that rose straight up to the heavens” — and you can see what similes can do for your writing.

While I recommend metaphors in your writing, similes will do in a pinch. But don’t rely on either device too much.

Hyperbole

Walt Whitman’s famous line from Leaves of Grass — his “barbaric yawp” — is surrounded by hyperbole. Hyperbole is an exaggeration that is not meant to be taken literally.

The spotted hawk swoops by and accuses me—he complains of my gab and my loitering.

I too am not a bit tamed—I too am untranslatable;
I sound my barbaric yawp over the roofs of the world.

The last scud of day holds back for me;
It flings my likeness after the rest, and true as any, on the shadow’d wilds;
It coaxes me to the vapor and the dusk.

I love the hyperbole here: a hawk accuses and complains, Whitman shouts over the roofs of the world, and the last scud of day flings his likeness. He’s not saying the hawk’s cries sound like accusations or complaints (which would make it a weak-chinned simile). He’s not saying he wishes his cries would ring out over the roofs of the world, or that they can only be heard 100 yards away. And a scud in Whitman’s day was when a ship runs before a strong wind, but with little sail set. So can it really fling things, especially a person’s likeness?

Whitman’s hyperbole, and excellent use of metaphor, make Leaves of Grass one of the most memorable pieces of literature from the 19th century.

Action Verbs

While I normally hate business jargon that gets turned into verbs, I love using action verbs, or even taking similes and turning them into verbs.

Last year, I gave a presentation on “10 Techniques to Rocket Your Blog to Success.” The verb phrase “rocket your blog” was a whole lot more dramatic and powerful than “make your blog take off like a rocket.”

By using the word “rocket” as a verb, I was able to create an image of power and speed, and give the idea that this was something important and powerful.

Even the verb in this post’s headline — ignite — is a lot better than the others I could have chosen: improve, help, boost, embiggen. None of them gave the impression of, well, lighting a fire under your writing. (Five cool points to anyone who can tell me what literary device I just used in that last sentence.)

So, these are just four techniques that I use to help my own writing. What are some of the ones you use? How do you punch up your own writing, and make it memorable? Share your ideas in the comments.

January 3, 2011 By Erik Deckers

Five Advanced Techniques to Help Your Blog

This is not one of those posts that restates the same damn advice you get in all the other “Grow Your Blog” posts.

I will not tell you to “write good content” or “promote your blog to your social networks.” That advice is so worn out, even the Amish roll their eyes whenever they hear it.

So I won’t share lessons from the Mr. Obvious School of Blogging. But these are five advanced techniques you should consider. They will either grow your readership, improve your search rankings, or both.

1) Find a deep niche. Not just a semi-vague niche — like “Italian cooking” — but a deeper one, like “gluten free Italian cooking.” While “food” is a hugely generic topic, and “cooking” is a little more specific, even a style of cooking is still too broad. But if you can get to one specific detail, you’ll dominate that market. While it may be a long-tail search, keep in mind that there are still thousands, if not tens of thousands, of people looking for that niche.

2) Create backlinks from other sites. Any search engine optimization specialist is going to tell you that backlinks are crucial to improving your search engine rankings. Yes, onsite optimization is important — keywords in the title, anchor text, etc. — but backlinks are the best way to optimize your site, because you’re telling the search engines your site is very popular.

The easiest way to generate backlinks are going to be via comments, but be aware that this is not a powerful way to create them. Comment links don’t have as much juice as a link on another blog. Write guest posts on other blogs, get people to reference you in other posts, and participate in forum discussions related to your blog’s topic.

If you can get your links on a site with a high pagerank (use WebRank Toolbar or other pagerank monitoring tools), all the better. Also, getting a link on a .gov website will carry more weight than a .info or .biz site, especially if that .info/.biz site is only a year old. (Google gives more weight to domains that are more than a year old, and have been purchased for more than a year.)

3) Create a secondary blog to create keyword-rich backlogs. The best way to control your backlinks is to create a second blog on a completely different platform or server, and point it back at your original site. Set something up on Posterous, WordPress.com, or even Blogger, and create content that is about the very same thing your site is about.

It’s important that you put new, original content on this second site. Don’t just run an old blog post through an article spinner, or make a few edits to a post. You need to write completely new blog posts. They don’t have to be terribly long: 250 words or so. But they should be about the topic of your primary blog, and should link back to that primary blog. (Be sure to link only a particular keyword or phrase. Don’t link to an entire sentence or extra unrelated words.)

4) Use article marketing. Article sites like Ezine.com and others are a great way to repurpose some of your writing, and build backlinks. The premise is the same as writing for a secondary blog and pointing it to your primary blog. However, unlike a second blog, you don’t have to put as much work into an article. Take an old post, rewrite and rearrange it, and then submit it to some article sites, all which will point back to your primary blog.

5) Submit to social sharing sites. The biggest spike in my blog’s traffic in the last year came when a post I wrote for my humor blog, “Understanding 7 Different Kinds of Humor,” hit the front page of StumbleUpon.com, and got 700 visits in 2 days. In fact, nearly 40% of my regular traffic comes from my StumbleUpon submissions, so anytime I write a new humor post, I always submit it to StumbleUpon.

This does two things for me: first, it builds a backlink from a highly-popular website (Pagerank of 8), and second, it introduces my site to a whole new group of readers. Many readers visit once and never return, but I have also gained a lot of regular readers who read my new posts or subscribe to my RSS feed.

Other sites like Digg, Delicious, and even Bloggers.com can all build backlinks and gain new readers as well.

While there are other advanced blogging techniques, these are the five I use over and over, whether it’s on my own blog or on our client blogs.

Photo credit: Svenwerk (Flickr)

November 24, 2010 By Erik Deckers

Do You Know Where to Tap the Hammer?

A parable.

A business owner is horrified to discover one morning that her company’s server is broken. Won’t boot up, won’t turn on. She calls a computer repair expert to come out and see what he can do.

The expert shows up, looks at the machine carefully, and even gives it a careful listen. He runs his fingers lightly on the side of the computer, and then taps it with a small hammer. The computer starts right up, the business owner is happy, and the expert goes away.

Hammer with light streaks — If I had this hammer, man, I could fix ANYTHING!

Two days later, the expert’s bill shows up. “Computer repair, $500,” it says.

The business owner calls up the expert, angry. “$500?! All you did was tap the computer, and you charged me $500?! I need to see an itemized version of your bill, to see why you thought that was worth $500.”

Two days later, the new bill arrives in the mail. “Tapping the computer with a hammer, $1. Knowing where to tap the hammer, $499.”

Knowing Where to Tap the Hammer: The Moral

Once, I was talking to a freelance writer friend, and she was worried about charging too much for her services.

“I don’t see how I can charge that much an hour, just to write a single press release,” she said, like she was worried she would be found out as a fraud, or that people would realize anyone could do it.

“Do you have special knowledge that enables you to write that press release in under an hour?”

“Oh sure, I’ve done so many of these, I can write them in 30 minutes sometimes.”

“And do you think your clients could write that same release in under an hour?”

“No, they take 3 or 4 hours to write one.”

So I told her the computer hammer story.

“You know where to tap the computer,” I said. “Your job seems easy to you because you’ve done it for years. But to someone who has never done it, it seems daunting. But then if they see how easy it is for you, they assume it’s that easy for anyone. But if they don’t know how to do it, it’s still a mystery.”

What can you do better than anyone else? What is a special piece of knowledge that you have that could be valuable to someone else? What are you putting your energy and time into?

For me, it’s writing. For Lorraine Ball, it’s PR for small businesses. For Paul D’Andrea, it’s portraits and event photography.

For us hammer tappers, we’re always learning new stuff, new tools and techniques, new ways of doing things.

Knowing where to tap the hammer is what sets us apart from those of us who will try the same things over and over — flipping the computer off and on, trying it in different plugs, shaking it — before declaring it impossible to finish.

My book, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (affiliate link), is available for pre-order on Amazon.com. I wrote it with my good friend, Kyle Lacy, who I also helped write Twitter Marketing For Dummies (another affiliate link).

Photo credit: KyleMay (Flickr)