Articles by Mike Seidle

About Mike Seidle

Mike Seidle is one of the founders of Professional Blog Service and currently is Director of Development for DirectEmployers Association. Mike currently serves on Professional Blog Service's board of directors.

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Here are my most recent posts

How to Help Google Identify Authors of Content on Your Site

Google is changing the web again. This time, they are asking webmasters to begin identifying authors in a way that allows:

  • Google to track who is the author of content
  • Google to track about the author pages (called profiles by Google).
  • Authors to authenticate their profiles (author pages) on multiple websites.

If you are an author, this is fantastic… and if you are a content publisher, it’s even better because Google is now starting to look at who writes, not just the cold math behind an article.

To acknowledge an author, you use the HTML5  rel attribute in a link pointing to an “about the author” page on the same website like this:

Article written by <a rel="author" href="../authors/mikeseidle">Mike Seidle</a>

Because most authors have profile (about the author pages) on multiple websites, Google has a way to link them together. The first step is to put a link to the author’s website on the profile with a rel=”me” attribute like this:

<a rel="me" href="">Read more about Mike</a>

On the page, we have to insert a recriprocal link back to the above about the author page (profile)  with the rel=”me” attribute:

<a rel="me" href="">How To Help Google Identify Authors of Content on Your Site</a>

Before all you search engine optimization experts get your hair on fire about reciprocal links causing bad things to happen to your page rank, here’s the link on Google’s Webmaster Tools that shows that it is required by Google to do a reciprocal link.

As of the time this post was written, most blogging software does not support the new author tagging features yet, so you’ll either have to write a plug in or embed your own links. I would expect to see support for author and profile tagging to be included in future versions of WordPress soon.


How To Turbocharge Your LinkedIn Profile

Web pages are useless without traffic, and the same is true about LinkedIn profiles. It doesn’t matter if you are looking for new customers, a job or just more connections, no traffic = no opportunity. Here’s a simple strategy I used to increase the traffic to my LinkedIn profile page from 3-4 people per day to 70-80 people per day (that means 27,000+ visits in a year). Feel free to make it your own:

Step 1: Figure out what your goal is with your LinkedIn Profile.

This isn’t that hard. Your LinkedIn profile is a resume with a couple of places you get to be creative, and there are really only a few practical uses for LinkedIn. Most likely your goal is one of these four: [Read more…]

Accuracy in Web Metrics is a Myth. Go for Real Time Analytics

It’s online marketers’ dirty little secret: Web metrics are not very accurate. None of them.

Surprised? You shouldn’t be.

Users can block script and pixel based systems and proxy servers (servers that cache content to reduce bandwidth use on networks, like say, your ISP’s or corporate network) prevent your server’s weblog from recording every page view (I wrote in a little more detail on accuracy issues here). On top of network issues, there are some basic software limitations in browsers and metric packages that prevent every click and visit from being counted.

How bad is it? Somewhere between 4% and 12%. And it’s almost, almost always missing clicks, visits and page views.

So, do web analytics have value? Yes. But despite what you may think, their value isn’t counting every single click you get on your site. It’s for identifying trends. Knowing what is happening and what has happened in aggregate has great value. Even with a 6-12% margin of error.

The problem is, many web metrics solutions are on a time delay (like Google Analytics) that prevents you from seeing what is happening now. On the internet “NOW” means everything. And if you want to see what is happening minute to minute, your options are rather limited.

Here’s a situation that happened with one of my clients:

We had a client who had just started a $90,000, 48 hour advertising campaign for a major affiliate network. We didn’t realize it, but some bad code was preventing people coming to a landing page for step 3 in the registration process. A real-time analytics package allowed us to see the problem and fix it in about 15 minutes, but a once-a-day analytics package would have only pointed out the problem halfway through our 48 hour schedule.

Should we have tested the landing page better? Yes. Reality is that marketing sites are often done on much tighter deadlines than traditional software development and sometimes testing isn’t that great. That means real time metrics are critical.

If we had waited 12 hours for metrics to become available, my client would have lost 25% of sales and 25% of the money they had spent on the campaign.

Real time matters more than you think. If you’re not investing in it, you need to consider it.