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Erik Deckers

About Erik Deckers

Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency He co-authored four social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (3rd ed., 2017, Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.

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Here are my most recent posts

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No Bullshit Social Media: No Tree-Hugging, Kumbaya BS

The following is a guest post by my fellow author and good friend, Jason Falls. It originally appeared on his Social Media Explorer blog.

Now that the world knows Erik Deckers and I have written the soon-to-be-published No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, we’re beginning to do a lot of interviews. The first question we’re typically asked is, “Why did you write this book?” While that question is somewhat answered in the promotional video (see below) we recorded for the book’s spiffy new website, I thought it might be wise to dive a little deeper into that reasoning here.

Available at NoBullshitSocialMedia.com

As you may have seen on the Exploring Social Media infographic Social Media: Bridging The Gap we published last month, the stark reality of the marketplace is that too many businesses, especially small businesses, aren’t using social media. Heck, 44 percent of small businesses don’t even have a website! Only 27 percent of small businesses use Facebook. Just 18 percent use LinkedIn. The numbers are similarly staggering for the use of SEO techniques and online advertising. An astonishing 65 percent of small businesses — many brick-and-mortar retail shops — say that mobile marketing is not valuable to them. And this one floored me: 68 percent of businesses update their websites no more frequently than once per month. (See the infographic for the various sources of that data.)

While I’m sure Erik and I could have penned, “No Bullshit Digital Marketing,” and frankly, we may have to, we wanted to deliver the business possibility for social media to the masses. Business owners, marketing managers, executives … the people who are running these companies who don’t use or see much reason for using social media, mobile marketing or Internet marketing at all … they need to see that you can use social media marketing with business in mind. You can plan for success. You can establish goals.

I’ve said a few times I think this might be the first book that looks at social media marketing through a strategic planning filter, like you would other communications channels. We’ve stripped away the tree-hugger, Kumbaya bullshit and laid out the seven drivers social media can fuel for your business. We’ve collected case studies and examples of how others are using social media to drive those seven areas and we’ve put it all together into a book that hands you a blueprint for success in the social realm.

In my opinion, the book should have been written and published two years ago. But fate/timing/whatever got in the way. It might be a little late to the conversation for some of you, but I’ll guarantee you it isn’t for the mainstream business owners and executives who are showing up in those statistics as not getting it.

My professional mission at this point in my career is to make social media marketing more accessible. I help individuals do that through my learning community and question-answer site at Exploring Social Media. I help companies do that individually as a social media marketing strategic consultant. I try to translate that when I give talks and speeches as a social media keynote speaker.

No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing is another way Erik and I can evangelize what we do and make social media marketing more accessible to those that need it most.

Download a free chapter at NoBullshitSocialMedia.com and pre-order your copy for a mid-October delivery today. We’d be honored if you did.

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No Bullshit Social Media: One Jujuflop Away from Civil Collapse

There’s a great piece of narration from the Hitchhiker’s Guide to the Galaxy that talks about how certain words, which were once distasteful and unspeakable, are now perfectly acceptable to say.

Like “jujuflop.”

In today’s modern Galaxy there is, of course, very little still held to be unspeakable. Many words and expressions which only a matter of decades ago were considered so distastefully explicit that were they merely to be breathed in public, the perpetrator would be shunned, barred from polite society, and, in extreme cases, shot through the lungs, are now thought to be very healthy and proper, and their use in everyday speech is seen as evidence of a well-adjusted, relaxed, and totally unf**ked-up personality.

So, for instance, when in a recent national speech, the financial minister of the Royal World Estate of Qualvista actually dared to say that due to one thing and another, and the fact that no one had made any food for awhile and the king seemed to have died, and that most of the population had been on holiday now for over three years, the economy had now arrived at what he called, “One whole juju-flop situation,” everyone was so pleased he felt able to come out and say it, that they quite failed to notice that their five-thousand-year-old civilisation had just collapsed overnight.

I feel that way about No Bullshit Social Media, the book I wrote with Jason Falls. I’m not embarrassed by the title. I’m only worried that this is America’s jujuflop: 1) That no one is shocked by the title because we’ve all heard and said worse, and 2) that everyone is so pleased to see it in print that they fail to notice everything else has collapsed around them.

I can’t remember whose idea the title was, but when we pitched it to our editor, Katherine Bull (@katherinebull) and her department, there wasn’t a whole lot of pushback on it. There was some concern over what some of the bookstores might say, but they were all “meh” about it, so we knew we were golden.

I’m proud of the “No Bullshit” title and I’m proud of the work. There’s no question about that (although I won’t let my kids repeat it). And I know there are still some people who, despite my best efforts, will not speak or even write out the name of the title, despite my entreaties that they should honor the literary integrity of the book’s title.

(I actually respect them for this. But that doesn’t mean I’m going to quit trying to get them to say it.)

We picked the title, because that was the only way to describe the approach we were going to take in the book. That, and because we thought Gary Vaynerchuk might want the title . . .And The Horse You Rode In On for his next book.

So, don’t worry about whether you like the title. If you don’t believe social media is right for your company, you need to read it. You don’t have to say the name, you just have to read the book. This book is for you, whether you like the title or not.

No Bullshit describes the approach and it describes the attitude. We’re not going to snow you with lilting chants about “be a part of conversations with your customers” or other tree-hugging hippie bullshit, as Jason calls it. Social media marketing is about the bottom line. About making money. About finding a way to turn this free marketing channel into one that brings in revenue.

Because the executives and business owners who pooh-pooh social media as a passing fad or merely for young people are missing out on a chance to make more money, win new customers, and ensure their company’s very survival.

And that’s no bullshit.

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Announcing The New No Bullshit Social Media Book with Jason Falls

I’ve always wanted to have a book cover with a dirty word on it. Nothing horrific, nothing you would find in “those” bookstores with a plain brown wrapper on it. But something a little shocking.

That’s what I’ve written with my good friend Jason Falls: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.

We’re launching this book in October, and it will be found in “real” bookstores like Barnes & Noble, Books-A-Million, and Borders. You can also get it on Amazon.com and BN.com.

As I’ve talked to businesses over the last few years about social media marketing, I run into the same excuses for why they’re scared to they don’t want to use social media:

  • Our customers don’t use it.
  • People will talk about us.
  • Our employees won’t use it right.
  • It’s still just for young people.

And we cite statistics and show real-world examples — here are your customers on it; they’re already talking about you; the fastest growing Facebook demographic is women age 50 – 60 — and still run into the same resistance and fears that have been ruling them. The same stupid reasons they gave for the telephone, the personal computer, cell phones, and the fax machine. Customers don’t use it, staff will abuse it, yada yada yada.

No Bullshit Social Media makes the business case for small businesses and large corporations about why and how they should use social media to improve their bottom line. It’s not a strategy-development book, or a how-to book. It’s written at a mid-level view for the C-level and for the small business owner about what social media does and where other companies have used it with great success. It shows what departments you can use it in, and how you make money with it.

Jason and I also want to come to your town and deliver the No Bullshit message in person. We’re putting together a book tour and quickly adding more dates.

If you have a group, organization or business that would like to sponsor a book tour visit, we’re keeping it simple: Travel expenses and 100 books for one of us, travel expenses and 200 books for both. (We can even help you get bulk book discounts.) Give the books away to the attendees, your company, or local businesses. We’ll talk to your group, get them fired up about social media marketing, and even sign books.

I’m thrilled and honored that Jason agreed to write this book, after a late-night text this past December. He’s been great to work with, and I’m constantly amazed at the way his brain works, as well as the Pearson editorial staff’s ability to deal with it. And him.

I’m looking forward to how well you — and the hopefully thousands of business owners — receive the book. Thank you for your support.

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If Your Local Government Doesn’t Hire Your Company, That May Be Your Fault

I get pretty pissed when I hear stories of how my city or state government spent thousands of dollars on out-of-state consultants, when there are outstanding companies right here in Indiana.

For example, the city of Fort Wayne, Indiana spent $72,000 on a social media consultant from Chicago, when one of Indiana’s best social media consulting firms is less than 10 minutes from the city building. Talk about job creation: in Fort Wayne, that could have easily created 1 – 2 jobs for young social media marketing professionals. Instead, the money was sent four hours, one state, and one time zone away.

I was listening to an episode of Douglas Karr’s Marketing Tech Radio show on Blog Talk Radio, where he and his guests were discussing how local and state governments, and even large companies, ignore home-grown talent in favor of out-of-state consultants. Sending our tax dollars out of state hurts our local economy because those contracts could mean new job creation, which means more tax revenue, and so on.

So why aren’t governments and larger companies hiring local companies to do the work?

Is it the elitism that says hometown talent isn’t that talented? Is it the hometown curse? Is it that the government decision makers are looking to flex a little muscle and feel more powerful?

Or is it the local companies’ fault?

Not to disparage my fellow small business owners, but sometimes if we’re not being hired by our local companies and governments, that’s our own damn fault.

It’s our fault because they didn’t know we even existed. It’s our fault because we never talked to our local governments and big companies. It’s our fault because in all of our networking and back-slapping, we didn’t realize we were networking with other small businesses, and not the real decision makers in the government or the corporations.

That’s not to say the big organizations are absolved of all blame. I mean, a simple Google search that includes your city or state will show you whether there’s a local company that can do the work. If you want a web design company for your Evansville business, Google “web design Evansville” and you’ll find bushels of them.

(And shame on any company or government body that doesn’t actively seek out local companies to do the work for them. Don’t make up some lame excuse about how you wanted a web designer that has government web design experience, or needed a marketing agency that specializes in statewide tourism, not local tourism. The truth is, you couldn’t be bothered to look.)

But while we can point fingers at government and corporations, and blame them for being lazy and unmotivated, the local companies need to share in the blame.

If a particular government agency doesn’t know you exist, did you even tell them about you? Did you meet with the decision makers in a particular agency? Have you added them to your e-newsletter list? Do you invite them to your industry events? And, most importantly, did you respond to the agency’s RFP? If you never filled one out, then of course they’re not going to hire you. As mind-numbing and aggravating as these rules are, they do exist, and you can’t fight them.

I spent most of the day at the Minority and Women’s Business Enterprise Central Indiana Resource Fair. It’s a day-long series of workshops to encourage small minority-owned and women-owned businesses to apply for government contracts. Apparently there is something like $3 BILLION in government contracts in the state of Indiana alone. And in some cases, the contracts go unfulfilled because no one applies for them. So the state has taken the initiative to ask these MWBEs to please PLEASE PLEASE apply for these contracts.

Applying for an RFP is not rocket science. It’s not that hard. Truthfully, it’s mostly bureaucratic busy work. Having served on a couple RFP committees when I was at the State Health Department, I can tell you that they’re tedious and boring, and a 20 page proposal is usually 18 pages too long. But, the contracts get awarded to the companies that suck it up, deal with the tedium, and submit the proposal.

There are government websites and email newsletters that tell you when RFPs are available. All you have to do is register and fill them out. Don’t wait until the winning bid has been announced before you whine about the out-of-state company getting the contract. They filled out the RFP, and you didn’t.

There are real people who work at these large companies and government agencies. They have phones and email addressess. All you have to do is call them and meet with them to tell them what you do. Don’t wait for RFP opportunities to come up, do it beforehand.

Look, if state and local government want to stimulate the local economy, they would do well to leave the building once in a while, and point their web browsers to something other than their own websites, but they sometimes can’t. I worked in state government for a year-and-a-half, and while it was never said outright, we were discouraged from associating with people from the private sector. The same is true with a lot of corporations. If it wasn’t invented there, they think, it must suck.

Government and corporations need to get over themselves and actually learn about their business communities and see what resources are available within a 20 minute drive of their office, rather than sending our tax dollars to high-dollar consultants.

But if local businesses want to get those government and corporate contracts, we would do well to skip the same old networking events and actually call up people from our government and big companies, and invite them to lunch. Attend their events, or better yet, invite them to our events. Let them get to know the local landscape, and be the one to help them navigate it. (Trust me, they’ll remember you if you help them out.)

In the end, both parties bear equal responsibility for this problem, and need to contribute equally to its solution. But someone needs to go first. Will it be you? Or will you just wait to see if your phone starts magically ringing?

Photo credit: Fotofisken

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Everything I Need to Know About Personal Branding I Learned From Mr. Rogers

I’m a huge Mr. Rogers fan. I try to live my life by what I learned when I was five years old.

I’ve often been accused of being a little too optimistic, too naive, or too pollyanna-ish. Personally I don’t see a problem with that, since the alternative is to be a pessimistic jerk. It doesn’t take any more effort to treat someone with respect.

I watched Mr. Rogers with my kids — and sometimes alone in my hotel room when I was traveling and away from them — and decided to model my own personal branding mission based on what Mr. Rogers taught me when I was a kid, and what he was teaching my own kids.

So everything I need to know about personal branding, I learned from Mr. Rogers.

You Are Special

Leo “the hug doctor” Buscaglia once said that you should treat everyone like they’re hurting, because they probably are. Mr. Rogers said he tried to treat everyone as if they were lovable and wanted to be loved. My goal is to treat everyone as someone special, because 1) they are, and 2) I will never know who will become someone significant later in my life.

My whole career growth in the last few years can all be traced back to one friend I met over 17 years ago, and lost track of. We met each other again six years ago, and that chance discovery online resulted in me moving down to Indianapolis in 2006, and eventually becoming a business owner. If I had written Darrin off, or never treated him as someone special, I might never have ended up in Indianapolis. And you might not be reading this blog post.

It’s YOU I Like

“It’s not the clothes you wear, it’s not the way you do your hair.” I like you, not for what you can do for me, but for the person you are. I don’t care what you do for a living, I don’t care how much money you have. Remember, you are special. Not your job, not your clothes, not your car. I couldn’t care less what you do, wear, or drive.

Won’t You Be My Neighbor? (It’s a Beautiful Day in the Neighborhood)

I love community. I love the sense of community I get with people in my town, people in my favorite neighborhood, people in my industry, even people in my online networks. And I’ll reach out to as many people as I can in those different communities to help my network grow. I’ll even bring people from one community to another.

I meet with people in my industry at my favorite coffee shop in my favorite neighborhood. I invite people from my town to industry events. By cross-pollinating these communities, I can create one big network of awesomeness.

There Are Many Ways to Say I Love You

I’ve been listening to The Go-Giver on CD lately, and I’m getting ready to listen to Linchpin a second time. Listening to these two books, I’m reminded that my success doesn’t come from taking from others, it comes from serving them (something else my friend Darrin taught me). The more I can do for people, the more that will be visited back upon me. We talk about this idea quite a bit in Branding Yourself (affiliate link), where we discuss the idea of Givers Gain. Givers Gain says you earn more by giving more. I can say “I Love You” by serving you in the ways that you need. Getting you to give me something doesn’t say “I love you,” it says “I see you as a means to an end.”

You’ve Got to Do It

Social media is not one of those quick fixes, no matter how much we want it to be. You can’t write one blog post, send one tweet, or like one page to find success. You need to do it over and over again. And when you’re tired of doing it, you need to do it some more. It’s hard work, it takes time and energy, but it’s going to pay off in the end. “And when you’re through, you’ll know, you did it.”

Any kid who grew up with Mr. Rogers will remember these songs and the lessons he taught us. But just because we grew up doesn’t mean these lessons have become less important, or don’t apply to us now that we’re older.

If you want to make a difference in someone else’s life, and your own, try treating people like they’re special, like you like them just for them. Invite them to be a part of your community. Show them some love. And stick with it, doing it again and again.

You’ll love the end results, but if you don’t get exactly where you want to be, that’s okay. I’m proud of you.

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Three Ways to Overcome Presentation Technology Hiccups

You’re setting up for your presentations, the room is filling up, and Bzzzzzz — the projector isn’t working.

Crap!

The presentation you and your friend have spent a few hours working on is down the toilet, because your computer and the projector aren’t talking to each other. That happened to me and my friend, Dana M. Nelson, as we were getting ready to speak to the MWBE Central Indiana Resource Fair.

Erik and Dana speaking about social media and personal branding. This is the only photographic evidence we have.

We plugged in my computer — I always insist on using my Macbook, because it “always” works — but the projector wouldn’t detect it. Cords are plugged in properly, and everything should be running, but no dice. We plugged in Dana’s computer, and nothing. Hers is a Windows machine, so we decide to blame the projector, and go on with the presentation.

“We weren’t going to talk about a lot of tools today,” we tell the crowd, “but you still may want to write stuff down.”

Dana and I have given enough presentations that we were able to unplug the projector, shut it off, and just start talking. The facility staff brought in another projector about halfway through, and we managed to plug it in while we were talking. But it wasn’t even necessary. How so?

Here’s why and how we were able to manage our presentation so easily, despite not being able to show the gorgeous presentation we had worked so hard to create.

1. Don’t use a lot of text on your slides.

This is a given anyway: if you have more than 5 – 7 words on a slide, that’s too many. Keep your text limited to headlines with a large photo that takes up the entire background. Remember, people are there to see you speak, not read what you wrote. If they wanted to do that, they would read your blog. They’re there to watch you.

If your presentation relies on those visual elements and will fail without them, then you’re not speaking, you’re reciting.

Our slides only had headlines, so we just used my laptop as a reminder of what we were going to talk about next. And since the slides were basically functioning like bullet points — “Social media is not about selling” — we could talk for several minutes about that point without ever having to refer to any other words on the screen.

2. Don’t rely on online technologies for your presentation.

That means don’t create online Prezi presentations and leave them up there. It means don’t upload your presentation to Slideshare and assume you’ll access it through someone else’s computer. It means don’t include embedded YouTube videos hoping they’ll come through on your slide deck.

Basically, if you think you’ll need wifi to give your presentation, change it. Download your Prezis, copy your slide deck to a USB stick (export it to PowerPoint if you’re running Keynote for Mac), and download your videos. (I hope it goes without saying not to download copyrighted material.) Try to run everything off of your own laptop, not over wifi. Apparently there were some issues in getting the wifi to work in our area, so if we had depended on it for our own presentation, we would have been dead in the water, not even able to access the deck so we could remember our 10 secrets.

3. Know your stuff cold.

Dana and I have been speaking about social media for more than three years. We know this material so well that we could just start talking about it at the drop of a hat. Scramble up our slide deck, and we could have gone on without batting an eye. But that comes with talking about social media and personal branding for years.

If you don’t have the luxury of having years, or even months, of experience, then start studying for your next presentation. Write about the different points of your material, especially on a blog. Discuss it over lunch with friends. Tell them about the subtle nuances of a particular topic. Say your presentation out loud in the car to and from work. And then write about everything some more. Boil everything you want to throw on a single slide down to those five words, and then learn 3 important points about that particular concept.

If you can recite this information cold, it won’t matter if your projector is working or you can’t get wifi. All you need is your laptop and your slide deck so you can use it to keep your place in your presentation. If you don’t have that, write your main points out on a piece of paper and work from that.

As long as you prepare for things breaking down and you know your stuff cold, you’ll give a killer presentation, regardless of what may happen.

Photo credit: Kyle Lacy (Instagram). Thanks, Kyle!