What are some different freelance rates that freelance writers ought to be charging? It depends on where you live. If you live in America’s Heartland, where the cost of living is lower, you’ll charge less. If you live on one of the three coasts (that includes Chicago), your rates will be much, much higher.
It always makes me laugh when clients from Out East or Out West think that we aren’t charging enough here in Indiana, because our rates are often 50 – 100% less than what they’re being charged by hometown writers. We’re able to charge so much because our cost of living is so much lower. Rent is anywhere from $600 – $1,200 here in Central Indiana, but in New York, that’s the the cost of a gallon of milk.
But things aren’t as good if they’re not as expensive, so the smart freelancer raises his or her rates to meet expense expectations when the client is from Away.
Having said that, here’s a typical freelance rate for the Midwest (excluding Chicago; see above “Out East or Out West”). Also, keep in mind that these rates may be higher or lower, depending on whether you’re a new freelancer or a seasoned professional:
- Blog post (300 – 500 words): $75 – $125
- Web copy (1 page): $75 – $100
- Press release (1 page): $100
- White paper (6 – 10 pages): $300 – $600
- Market copy (2 pages): $200
- Newspaper or magazine article (< 1,000 words): $300 – $1,000, depending on the publication.
To that, I would add:
- To fix what you already wrote: $50/hr.
- If you edit the work, and I have to go back and fix what you did: $200/hour
- You’re from the East/West Coast, and think we don’t charge enough: Double the above rates until we reach your desired expectations.
Update: I’ve received a lot of feedback on this particular post, both in the comments and messages scrawled in blood on the flaming bags of dog poo on my front porch. This is a contentious issue for some, because they make much more than this from their freelance work. For others, they can’t believe I would advocate charging so much (those are usually the people who hire freelancers).
The point of this post is to get you thinking about what freelancers should be charging, at least as a starting point. Your mileage will vary, depending on your experience, where you live, and who you’re writing for.
Writing a magazine article for a small startup magazine in small-town Indiana is going to be way different than writing a cover piece for Newsweek or US News and World Report. Giving one price for a magazine is like saying, “A car costs $18,000.”
So, if you’re thinking about hiring a freelancer, these are prices to start with when hiring freelancers here in America’s heartland. If you’re looking to launch your freelance career, this a good guideline if you live in the Midwest. But if you’re a freelancer who’s already earning more than this, ignore these numbers, keep doing good work, and charge what your clients are willing to pay.