While we’re not sure what the Google Car will do for you yet (they’re not even sure if or when it will be available for retail sales), there are a few ways we can see Google integrating its search engine features into its car:
- Use Google Maps to plot your most commonly visited sites — home, office, favorite coffee shop — and the routes you take to get there.
- Monitor traffic on Google Maps, and not only help you avoid traffic jams, but even relieve congestion by redirecting traffic from heavily congest areas.
- Keep track of where your friends and family live, thanks to Google’s social media efforts, and plot out the best routes to get there.
- Let you search for a new restaurant while you’re on the road — voice activated, of course — listen to the user reviews, call them on your Google Voice phone, and then make a reservation.
- Check you in on Foursquare or Gowalla when you arrive at the restaurant.
- And the really cool thing, personalize your billboards. Think of all those video billboards you can see right now, the ones that work like giant TVs. What if they could replace the old-school static billboards with green screen, like they use in TV studios. Whenever your Google Car drives past a billboard, it pops up a personal ad that only you can see from your car, thanks to the new transparent TV screen that functions as a high-impact windshield too. It’s pay-per-click at 70 miles-per-hour.
Special thanks to Andre and Keith for helping me work out some of these ideas (the commonly visited locations and friends and family maps are Andre’s idea).
My book, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (affiliate link), is available for pre-order on Amazon.com. I wrote it with my good friend, Kyle Lacy, who I also helped write Twitter Marketing For Dummies (another affiliate link).