For Immediate Release
November 17, 2017
(ORLANDO)—Entrepreneurs know how to get things done with less money, fewer resources, and in a shorter amount of time. Humor writer and Florida entrepreneur Erik Deckers recently demonstrated that by hypothetically fulfilling all the items mentioned in the 12 Days Of Christmas. Deckers was able to find everything for $8,407, nearly 76 percent less than PNC Bank’s proposed cost of $34,558.65.
For the last 33 years, the PNC Financial Service Group has calculated the cost of every item of the classic Christmas carol. Deckers, a newspaper humor columnist and small business owner, decided he could do better. He did some basic Internet research and contacted a couple of friends, and came up with a figure much lower than PNC, and wrote about it for his latest humor column.
Deckers said he checked a bird-selling website and sourced seven swans for $3,050. He also contacted a friend who works in entertainment at Disney World.
“Based on her recommendations, I think I could get 19 male and female dancers for $50 each for a two-hour gig, plus a couple passes through the craft table,” said Deckers. “That’s $4,000 to PNC’s $26,000.”
Deckers also researched other poultry hatcheries for the geese, partridges, and French hens.
“PNC was spending $180 on French hens,” said Deckers. “I found five of them for $7.75 apiece. That’s $38.75 total, with two hens left over for Easter eggs next year.”
Deckers admits this is all tongue-in-cheek, and he appreciates PNC’s annual efforts. But he also wanted to show that small businesses can achieve nearly the same results as large corporations, especially since they don’t have the same resources.
“There are plenty of entrepreneurs in this country who are doing great things on shoestring budgets,” said Deckers. “We don’t all get millions of dollars from venture capitalists, and we don’t have the huge budgets of the corporations. So we get things done by being resourceful and calling on our professional networks for help. I thought this was a great way to remind people of that fact.”
About Erik Deckers
Erik Deckers has been a newspaper humor columnist since 1995, and has owned his own small business, Pro Blog Service, since 2009. He recently published the 3rd edition of his book, Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech), with co-author Kyle Lacy. The book is available on Amazon.com, and at Barnes & Noble and Books-A-Million.