If you’ve ever wondered what all the different types of marketing — content marketing, inbound marketing, push marketing — actually mean, wonder no more. Here is the basic definition of what each of these are, and what they do.
|
Marketing Style |
Definition |
|
Content Marketing |
Marketing |
|
Digital Marketing |
Marketing |
|
Direct Marketing |
Marketing |
|
Inbound Marketing |
Marketing |
|
Internet Marketing |
Marketing |
|
Mobile Marketing |
Marketing |
|
Online Marketing |
Marketing |
|
Outbound Marketing |
Marketing |
|
Push Marketing |
Marketing |
|
Relationship Marketing |
Marketing |
|
Social Media Marketing |
Marketing |
|
Word-Of-Mouth Marketing |
Marketing |
When you get down to it, marketing is marketing. We can put all kinds of fancy names on it, or do some mental gymnastics to make it seem like one type of marketing is so much different from another. But all marketing does the same thing: convince people to buy your product. They just have different names to achieve the same goal. (And if we’re being truly honest, they’re not that different from each other.)
If you want to hire a marketer, hire someone who knows marketing. There’s no one method better than another, there’s no one special strategy that will be a magic bullet to your particular need.
And when it comes to online/social media marketing, you’d better make damn sure your marketing agency has extensive marketing experience, and isn’t just well-versed in using the latest shiny new social media toys.
Photo credit: James Prochnik (Flickr, Creative Commons)
