When “No Bullshit Social Media” Showed Up At My House

The last time I was this excited about opening up a box was last December, when I opened a box filled with copies of Branding Yourself. The first thing I did was call Kyle Lacy and congratulate and thank him.

No Bullshit Social Media books

This is one of the most beautiful sights I've ever seen.

This time, when my copies of No Bullshit Social Media showed up, I called Jason Falls to congratulate him, and had to leave him a voice mail message.

There comes a time in every writer’s life where publishing blog posts aren’t enough, and they have to resort to the printed word in newspapers and magazines. Or plays. Or speeches. Then, there comes a time when those aren’t enough. Then, it’s books. Self-published, vanity published, collections, and even big boy really-and-for-true publisher books.

Writing is a drug, and blogging is the gateway.

There is no greater high to a writer than to see his or her own name on the cover of a book that they didn’t have to shell out $2,000 to have printed.

I have a lot of people to thank for giving me that opportunity: our editor, Katherine Bull, who I fooled believed in me, and was willing to put up with Jason’s bullshit quirky mannerisms; Leslie O’Neill, our development editor, who made our book awesome; Brandon Prebynski, who made sure everything in our book was correct and really worked; my business partner, Paul Lorinczi, who kept me on track at work, and made sure I had the mental bandwidth to get everything done; and, my wife, Toni, who helped me keep a writing schedule and still find time for the family, and made sure I got at least 4 hours of sleep a night.

This is a momentous time for me, and I have not felt this proud since, well, last December. I appreciate everyone who helped me accomplish a writer’s dream for the third time. I appreciate everyone who has shared their knowledge with me over the years to make me the kind of person who could write a book like this. And I appreciate everyone who will buy the book, and maybe make it a best-seller (secret goal #4).

Will there be more books? Yes. Do I know when or what subject? No. Will they have a curse word in the title? Probably not. But I’m sure going to try.

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency He co-authored four social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (3rd ed., 2017, Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.


    1. Congratulations, Honey! I am very proud of you. I always knew you would be writing books.

    2. Brian D. Shelton says

      Congratulations, Erik and Jason. Wishing you great success with the book. Cheers!

    3. Brandon Prebynski says

      Congratulations, Erik and Jason, on this title. You guys put into writing some of most worthwhile ways to think about social. Making sure that a brand’s goals are accounted for when determining what needs to be executed is crucial (no matter what the business function), and you have presented the ideas thoroughly. I smile when I see this one on the shelves because, although there are lots of great titles on the market, I appreciate how this one brings everything full-circle. For those who have not taken a gander at this one yet, it’s legit. Nicely done, Erik and Jason!

    4. Congrats, Erik – the cover looks great, and I didn’t realize that it was going to be hard cover. I look forward to picking up a copy!

    5. Congratulations Erik! This has to be an exciting day for both you and Jason. I am close to being done with my copy and have loved it (review coming soon). As I told Jason last week at Dreamforce, the tone is what really sets this book apart from others. Bravo!

    6. Congratulations, Erik! Looking forward to getting my copy soon.


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