I’ve always wanted to have a book cover with a dirty word on it. Nothing horrific, nothing you would find in “those” bookstores with a plain brown wrapper on it. But something a little shocking.
That’s what I’ve written with my good friend Jason Falls: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing.
We’re launching this book in October, and it will be found in “real” bookstores like Barnes & Noble, Books-A-Million, and Borders. You can also get it on Amazon.com and BN.com.
As I’ve talked to businesses over the last few years about social media marketing, I run into the same excuses for why they’re scared to they don’t want to use social media:
- Our customers don’t use it.
- People will talk about us.
- Our employees won’t use it right.
- It’s still just for young people.
And we cite statistics and show real-world examples — here are your customers on it; they’re already talking about you; the fastest growing Facebook demographic is women age 50 – 60 — and still run into the same resistance and fears that have been ruling them. The same stupid reasons they gave for the telephone, the personal computer, cell phones, and the fax machine. Customers don’t use it, staff will abuse it, yada yada yada.
No Bullshit Social Media makes the business case for small businesses and large corporations about why and how they should use social media to improve their bottom line. It’s not a strategy-development book, or a how-to book. It’s written at a mid-level view for the C-level and for the small business owner about what social media does and where other companies have used it with great success. It shows what departments you can use it in, and how you make money with it.
Jason and I also want to come to your town and deliver the No Bullshit message in person. We’re putting together a book tour and quickly adding more dates.
If you have a group, organization or business that would like to sponsor a book tour visit, we’re keeping it simple: Travel expenses and 100 books for one of us, travel expenses and 200 books for both. (We can even help you get bulk book discounts.) Give the books away to the attendees, your company, or local businesses. We’ll talk to your group, get them fired up about social media marketing, and even sign books.
I’m thrilled and honored that Jason agreed to write this book, after a late-night text this past December. He’s been great to work with, and I’m constantly amazed at the way his brain works, as well as the Pearson editorial staff’s ability to deal with it. And him.
I’m looking forward to how well you — and the hopefully thousands of business owners — receive the book. Thank you for your support.
