Eight Writer Archetypes: Which One Are You?

What writer archetype are you? Not the kind of writer. Not the genre, fiction or nonfiction, poet or PR flak classification. But your tribe of fellow writers who think and do the same thing you do, even if it’s for a different company, publication, or industry.

Carl Jung originally used the term archetype to refer to a collective pattern of thought present in every individual — self, shadow, animus, anima, and persona. And we have seen other archetypes in different books, plays, and movies throughout the centuries — great mother, wise old man, trickster, hero, child, devil, and so on.

Writers can be collected into different archetypes as well. Different collective patterns of thought that help us define who we are. We may not know it, or put words to the ideas and motivations, but these collective patterns of thought are what drive us into the form of our work.

I started thinking about writer archetypes this week, and tried to come up with my own classifications. Based on my own extensive research (i.e. I did three different Google searches), I can’t find anything else like it. (Which is odd, because writers love to talk about this kind of thing.)

So here are the eight Writer Archetypes I’ve come up with. Which one are you?

    • Informer: These are the journalists and the news writers. They tell us the who, what, where, when, why, and how of the world. If you read it in a newspaper or watched it on the news, you’re hearing from an Informer. Sports writers and entertainment reporters are also Informers.
    • Analyst: What does the news mean? What can we infer from the latest political polls? What does the Arab Spring mean for the rest of the world? The political pundits, the economists, the financial gurus are all Analysts. The Informer gave you the latest Dow report, but it’s the Analyst who goes on CNBC and tells you why it’s good or bad. A news story will tell the latest job numbers, but the economist tells you whether that means the economy is up or down.
    • Educator: Writers who convey knowledge to help others learn. It’s more than just being an Informer, because the readers presumably already know how something works. Whether it’s a text book, a technical manual, or even just a series of blog posts that show you how to take advantage of Google AuthorRank, the writer who writes to intentionally teach is an Educator. A lot of bloggers and marketing book authors live in this space, choosing to build their personal brand and expertise by teaching instead of selling directly.
    • Chronicler: The Chronicler is the observer of the human condition. You find a lot of newspaper columnists here. They’re not quite news, but they don’t fit anywhere else. Matthew Tulley of the Indianapolis Star is one, as was Studs Terkel and his 45 year radio program. Historians are usually found among the Chronicler ranks, as are a few novelists and many creative nonfiction writers.
    • Advocate: The rabble rouser with a pen. They not only observe the human condition, but they speak for those who have no voice, in order to effect change. The Advocate brings awareness to a cause in order to get people to care about it and even take action. The Bilerico Project is an Advocate for the LGBT community. You can even learn to be an activist writer at Bowling Green State University.
    • Persuader: One step beyond the Advocate, the Persuader works to get people to take action on something, but not necessarily a social cause. Political speechwriters are Persuaders, people in ministry are Persuaders, as is anyone who wants their reader to change their mind about a belief, opinion, or value. Public relations people work here, but marketers do not. That’s because a marketer is actually a. . .
    • Merchant: The Merchant is a Persuader who gets people to spend money. You could call this a subset of Persuader, but this is the only writing archetype where the primary focus is to get people to spend money. The other writers may hope to get money for what they do, but it’s not their sole purpose. In addition to marketers, advertisers, grant writers, content marketers, and even sales copywriters are Merchants.
    • Entertainer: Fiction, poetry, stage plays, screenplays. Anything you would read, watch, or hear for entertainment or escapist reasons lives here. You read a novel, watch a play or a TV show, or listen to a radio play that was written by the Entertainer. Many Entertainers can easily put one foot in the other archetypes — the Chronicler novelist, the Educator radio theater playwright, the Advocate stage playwright.


As I thought about these archetypes, I envisioned them on a wheel. Each one is a modified version of the one that came before it. The Analyst builds on the work of the Informer, while the Educator teaches you to understand what the Analyst meant. The Chronicler educates people about life in another place, and the Advocate wants you to know how important it is. And so on.

Writer Archetypes

The 8 writer archetypes. Each one is a progression of the one that comes before it.

But, this is not a natural evolution of writing. You don’t start out as an Informer, and move around the clock as time goes by, moving from one state to the other. You can make the jump from archetype to archetype within a career, a year, or even switching gears and topics in a single day.

There are plenty of journalists who became novelists, or Educators who take the plunge into the marketing world, especially as marketing becomes more educational in nature. And, of course, there are plenty of people who stay in the same archetype their entire lives.

This is still a rough idea, and one I’m hoping to develop further. If you have any changes, ideas, or recommendations, I’d love to hear them. Leave a comment and let me know what you think.

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency He co-authored four social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (3rd ed., 2017, Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.


    1. Hey Erik,

      I like what you have created here, but to continue to echo what has already been shared. It’s very difficult to define and say I am just one of these archetypes. I could almost envision this more of a like a color wheel, where you put a few of these together and you have this or that style.

      The difficult part is actually clearly defining what would be created, and specific examples of those different types. Even now as I am reading that for me personally it’s kind of hard to actually think of specific example of what the exact archetype. I understand the samples you have provided, but actually having a specific example would be ideal only in my opinion.

      I am very interested in seeing where this goes!


      P.S. I wish I had something like this a few weeks ago, I was trying to explain something similar so friend and just could not lay it out as well as you have!

    2. I see a different kind of chart. Leave your eight pie segments where they are, but rating yourself on a 0-to-7 scale radiating outward. Then you have something looking like a spiderweb, that characterizes your strengths and weaknesses among different forms of written expression,

      • That’s a good idea, but it will take me forever to do on Photoshop, so I’m going to say no.

        Just kidding, Ike. That actually is a very good idea. I’m going to give some thought as to what that 7 point scale would represent. I’m sort of envisioning the shape that PeerIndex draws. Thanks for the idea.

    3. I love that part of your proposal is the BLEND. Nobody is only one of those categories. Oh, at a time, sure, but even then, we are blends of many things. I think a writer who only knows one way would be pretty boring, and essentially useless in this business, and a writer who delves into the world of fiction would be even more useless, hovering about in only one piece of that pie. When I give essay assignments, I give out a theme, a purpose, and then I step back. People – the real writers, that is – will inevitably cover the requirements in their own way, ie convince/persuade/enlighten/entertain/sell/list/teach/etc/plus in 48 different ways. (I have 48 writing students this semester, no two alike nor should there be.) Salespeople/writers/butchers/bakers/candlestick makers/etc are at their best when the individuality and sincerity shine through. Oh, and those people whose single skill is marketing-without-creativity-individuality-personality? I delete each and every one of their unimaginative, in-my-face sales emails. This is, of course, me being me, AFTER I mentally correct all the horrific grammar and spelling errors, every. single. one. of which is 100% inexcusable in any kind of professional writing. Now, don’t you wish you were in my class? Of course you do.