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August 12, 2011 By Erik Deckers

The Difficulties of Writing With Nonsexist Language

I was called a sexist because of a single tweet.

At a blogging session at Blog Indiana, I said, “If you’re opposed to ghost blogging, then let the woman who answers your phone introduce herself to every caller.”

I actually hesitated for a moment. What was a less sexist way of asking this? I knew there was a potential for trouble, and there was an easy way out of it, but I wasn’t a big fan of the solution, so I skipped it.

Then I followed it up with “If you’re against ghost blogging, let your copywriter sign her name to your brochure” to balance things out.

Sure enough, I got called out by Mary Long (@lawfirmPRwriter): “or how about “the PERSON who answers your phone shouldn’t introduce themselves?” Not all writers are men/women are secretaries.”

Yes, absolutely. Not all women are secretaries (actually, they’re administrative assistants now, as I’ve been reminded many times), but Mary’s solution is the one I was trying to avoid.

Now, I loathe the “he/she solution.” As in “If you’re against ghost blogging, let the man/woman who answers the phone introduce himself/herself.” That’s just ugly.

Or, I could be a little more generic and use “themselves,” but it’s actually wrong. And since I just got done giving a keynote about the importance of language and writing, I didn’t want to abuse the language, even though I had just advocated the overthrow of the “don’t end your sentences with a preposition” rule.

The problem is if I talk about the one person who answers the phone, I can’t use the plural themselves.

Plus I’ve been admonished by our editor on No Bullshit Social Media not to do that, so I hesitate doing it now.

So I fell back on what I usually try to do, and balance it out. I’ll use the male pronoun sometimes, but because I know better, I balance it out by using the female pronoun and possessive at other times.

And if I do something like “the woman who answers your phones,” I’ll follow it up with “let the copywriter sign her name.”

I don’t always have the space, especially on Twitter, to be completely nonsexist or inclusive in my language. And I don’t want to be as politically correct as I had to be in the 1990s, filling every grad school paper with he/she and him/her.

I have to be satisfied with being nonsexist over my entire body of work, and making sure that I balance the hes and the shes. I make sure that I don’t always talk about nurses as being women or doctors as being men. It’s not a perfect solution, and it requires the reader to read more of my work than a single 140 character remark, but it’s the best solution I’ve found.

It can be a real struggle and I would know what solution other writers have found. How do you solve the sexist language question? Have you found a workable solution? Do you have any suggestions?

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Filed Under: Social Media, Twitter, Writing Tagged With: Blog Indiana, language, Twitter, writing

About Erik Deckers

Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency He co-authored four social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (3rd ed., 2017, Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.

Reader Interactions

Comments

  1. Erik Deckers says

    August 26, 2011 at 8:47 am

    Heather,

    Thank you very much for the kind words. You have discovered my one serious weakness — I don’t know the capitalization rules. I try to follow AP style, and there are certain “minor” words they don’t capitalize. Like to, the, etc. Grammar Girl (@GrammarGirl) even did a podcast on it, and I remembered about half the words she said were capitalized.

    Other styles will just capitalize every word, or they only capitalize the first word and proper nouns. I suppose I should try to figure out the rules of what gets capitalized.

    I appreciate your comment though. Thank you.

  2. Heather says

    August 25, 2011 at 4:09 pm

    I love your blog! I found it after Googling “value add,” because I came across it in (you guessed it) a piece written by a salesperson in my organization. You’ve got a new fan, but I also have one bit of advice. You should make an effort to properly capitalize your headings. This one capitalizes “with,” which is unnecessary. Another fails to capitalize “be” and a third actually does capitalize “Be.” I know it’s just blogging, but you seem to me the type of person who cares about consistency and proper grammar, even in this medium. Love your posts.

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