Posts Tagged: writing

Ruminations of an “Outsider Writer”

Lately, I’ve been thinking about what it means to be a writer. What does it mean to be a good writer?

Can anyone do it, or is it something that should only be attempted by trained professionals?

I’ve been thinking about this after hearing a new term: outsider artist. An outsider artist is someone who did not get any formal academic training about being an artist. They’re totally self-taught, they picked things up by trial and error, or by asking other artists, but they didn’t pursue a four year art degree to learn all of the different schools and styles, techniques and tricks.

In some circles, outsider art — Art Brut, French for “raw art” — is a label given with some disdain. It’s said with a slight sneer, like the person who said it just got a whiff of something you stepped in. The outsider artist is not in that special circle. They’re excluded from polite society, and are looked down on, or talked about behind their backs. They are outside the circles of culture, acceptability, and the success that a $10,000+ a year tuition brings.

In other circles, being an outsider artist is a badge of honor. They’re the rebels, the artists from the wrong sides of the tracks. Many outsider artists are not discovered until after their death, if they’re ever discovered at all.

I’m an outsider writer. (A term I’m not fond of, mostly because the rhyming makes it sound silly.)

I was not formally trained as a writer, at least not four years’ worth. I took the required English comp class, a couple journalism classes, and wrote for my college newspaper. My writing skills are completely self-taught, sharpened over the last 23 years.

Does this make me less of a writer? Am I somehow outside the mainstream because I didn’t get the creative writing degree, or the Master of Fine Arts (MFA)?

I’ve met some of these MFAs and creative writers. Most of them are fine people who have skills I’m envious of. Some of these insider writers are not as good as they believe. Some of them just plain suck. And some of them are snobbish, arrogant, and. . .well, let’s just say I came up with a different meaning for “MFA.”

I’m often torn in my views on writing: on one hand, it’s an art form that should only be practiced professionally by people who have a mastery of the language, and can create compelling sentences and stories. Their work shouldn’t be clumsily manhandled by non-writers who claim to be “editing” it.

On the other hand, writing is egalitarian: anyone can be a writer. It’s something we were all taught to do throughout school and college. It’s something that even a person with a high school education can excel at.

Most days, I fall into the egalitarian camp. Anyone can be a writer. You just need the desire, determination, some basic skills, and a pen. From there, you can be any kind of writer you want. Who am I to say whether you’re “good enough,” or shouldn’t enjoy every apple of success you can grab? I’m the outsider, remember?

I’m an outsider writer, but I’ve claimed the awards and accolades the properly-trained writers should have gotten. You have to wonder just how good all their training is when a stone-cold noobie can make a bigger impact with one piece than the people who spent several years of their life preparing for.

I’m an outsider writer, and I wear that badge, that literary leather jacket, with pride. I’ve scratched and struggled for every success I’ve gotten, and I earned every one of my scars. I’ve spent the last 20+ years, studying, reading, practicing, and honing. I’ve been rejected by some of the best and the worst in the business. I like my outsider writer status. It suits me, and I wear it better than a lot of the insiders wear theirs.

Please note: I am not saying I can outwrite any MFA or creative writer. I’m not some Wyatt Earp wordsmith. Far from it. I have several friends who are trained writers, and frankly, they can kick my ass, and I gape open-mouthed at their ability to string words together. But I offer this idea of the successful Outsider Writer to anyone who has an urge to write, but thought that a lack of training or education should hold them back.

Are you an outsider or trained writer? Did you get an education in creative writing, or did you just figure it out as you went along? Are you better off or worse off for your choice? And do you wish you could do it any differently, if you had the chance?

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

Blogging for Posterity, not Search or Readership

We’ve been debating around the office whether it’s better to write for search or to write for readers.

I think it’s actually a little of both.

On the one hand, there are people who will never optimize a single blog post for search engines. They just write awesome stuff and people flock to them through word of mouth.

On the other, there are people who believe that it’s okay to churn out crap, just so long as you win search engine results. Their thought is if you win more search, you get more traffic.

The problem with the latter is that while you may get more traffic, you also get more people who see your writing is crap, and so you get more people who ignore you. The problem with the former is that you can’t rely on word of mouth. That’s why it’s important that you do both.

I call it writing for posterity.

Writing for posterity means you want to win search, but you also want people to read it. It means you optimize for search while you write as well as you can. This shouldn’t be an either/or proposition.

I had a great example of writing for posterity on my Laughing Stalk humor blog last week. For no reason that I can determine, I got a big spike of readers — 600 over 3 days — showing up at a column I wrote nearly a year ago.

My blog post/humor column, “Honey, It’s Over. Burma Shave!“, started ranking high on my Google Analytics, nearly 10 months after I first wrote it.

Screenshot for Google Analytics for Laughing Stalk

The source? Google.se, or Google Sweden.

The reason? I don’t even know. I don’t know if I got featured on a front page somehow. I don’t know if a news story mentioned the incident. I don’t know if there was an auditorium filled with Swedes who were all visiting my site.

What I know is that I had nearly 606 Swedes visit my site over a 3 day period, and spend some time on my site. They came because they found me on Google (Google Sweden, which I guess just makes me Swedish famous), and they stayed for an average of 40 seconds. Not huge time, but all the RSS bots seem to be screwing with my Time On Page stats.

Had I tried to just focus on search for this post, my readability would have most likely suffered. But had I just focused on readership, I may never have been found.

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

10 Advanced Blog Writing Techniques Used By Professional Bloggers

Anyone can write a basic blog. It’s not that hard. And I’ve talked for hours, whether at seminars or at a one-on-one “brain picking” session about basic blog writing. But I rarely get the chance to talk about advanced blogging, the secrets that I use to improve my blog, and make it stand out from the hundreds of thousands of basic blogs.

Cover of Corporate Blogging for Dummies book

This is a good book to use for advanced blogging. At least until I write my own.

Here are 10 advanced blog writing techniques we use for our clients and ourselves.

  1. Use WordPress.org: I don’t have anything against platforms like Blogspot.com, WordPress.com, or Posterous.com (I have blogs on all three). But WordPress.org is what a lot of the pros use, because it’s extremely customizable and you can improve its functionality with a few plug-ins.
  2. Use a search engine optimization plug-in: We use All in One SEO Pack and Zemanta. Both of these let us do some additional optimization on our articles, which is something the other blog platforms don’t do as well.
  3. Choose 1 – 2 keywords or phrases per post: Stick with the mantra, “one idea, one keyword, one post, one day.” This post is about the keyword phrase “blog writing techniques,” and nothing else. Not about choosing topics, not about winning readers, not about whether video or photos help with readership, it’s just about how you actually write posts. By doing this, I not only boost my SEO efforts, but I don’t overload people with information.
  4. Write catchy, dramatic headlines: Your headline needs to be catchy, interesting, and compelling. Include phrases like “10 Secrets” or “5 Tips” to fire peoples’ interest. Also, be sure to use your exact keyword phrase in the title for better SEO.
  5. Use keywords in your anchor text: If I’m writing about , I need to link that phrase to another article about that phrase (which I just did. Sneaky, huh?).
  6. Watch your keyword density: Density means the percentage ratio of keywords to copy. This particular article has about a 1% keyword density (1 keyword every 100 words). If the number is below 1%, search engines might not realize what your post is about. Anything over 2 %- 3% could be seen as keyword stuffing, and the search engines could drop you. Shoot for 1.5% – 1.99%. Divide the number of keywords by the total number of words to figure density.
  7. Automate your cross-posting: Use services like Twitterfeed.com and Ping.fm to promote your posts to your Facebook, Twitter, and LinkedIn accounts, and 40 other social networks. It will save you several minutes every time you publish a post.
  8. Use analytics to determine how your effectiveness: This lets you see where your traffic is coming from, what brought them there, and how long they stayed. You may learn that a particular keyword is getting a lot of traffic, so you write about that topic again. Or that a particular website is sending a lot of traffic, so you work to get published on that site again. I like Google Analytics for solid analytics.
  9. Publish your blog 2 – 3 times a week: Everyone who starts blogging has great intentions, but life intrudes and this resolution gets broken like it’s January 3rd. If you want to excel at blogging, you must write more than once a week. Schedule an hour a day to write, or schedule a three hour block, and write all your posts in advance.
  10. Become a fast writer: Writing fast means being able to find the best words and assemble 400 of them in 20 minutes. If you can’t do this, focus on those things that are holding you back, and work to overcome them. Being able to write fast will also help you publish more frequently.

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

5 Tips to Become a Professional Blogger


Someone once asked me, “How do I become a blogger?”

“Simple,” I wrote back, “Raise your hands over your head, and shout to the heavens, ‘I. Am. A BLOGGER!!‘ And then you are one.”

It really is that easy to become a blogger. Truly anyone can do it. You just need some basic software, and know how to type. After that, you’re good to go.

But becoming a professional blogger is a whole different matter. Here are 5 tips to becoming an actual professional word slinger.

  1. Make sure you define what you mean by “professional.” There are two types of professional blogger: the person who makes a lot of money selling something via their blog, usually either Google Ads or ebooks, and the professional ghost blogger. While finding success as the former is possible, finding it as the latter is more likely. I have one friend who has a very popular blog, and sells Google AdWords on it. It only brings in a few thousand dollars a year, certainly not enough to make a living. Ghost bloggers, on the other hand, can earn a decent living writing blog posts for other clients. Part copywriter, part social media geek, part blog manager, the ghost blogger is your basic freelance writer, but working in this specific electronic format.
  2. Make sure your writing skills are strong. Writing is easy, writing well is hard. I realize that we can all write in complete sentences and organize our thoughts into semi-coherent patterns. So can your average eighth grader. Unfortunately, some people never progressed beyond that level of skill. If you want to be a professional blogger, your writing needs to be of a higher quality than most.

    If you’re not sure, find some other writers you trust and whose skills you admire, and ask them to honestly evaluate your writing. Tell them you don’t want the typical pat on the head and “it’s pretty good” assessment. Ask them to be honest, and to give you a real evaluation of your skills. If they truly like it, then you’re on your way. If they don’t, start a blog, and work hard to improve. I’ve been a writer for 20 years, and am still learning and improving.
  3. Try to specialize in an area you have experience in. It’s not a requirement, but it will make your life easier. The one interesting thing about newspaper reporters is that they are an expert for a day, absorbing enough information to write their articles. The next day, they move on to a new subject. Ghost bloggers do this. They learn as much about the client as they can, and will write whatever the client wants them to. The client will usually dictate what they want said, the writer writes it, and then gives it to the client for approval. This way, the writer learns about the client, much like a reporter learns about his or her beat.

    When we take on a new client, we spend a lot of time learning about their industry and their company. As we work for them over the months, we do become knowledgeable about their field. But the clients we truly excel at are those we have experience and knowledge in. With them, we can hit the ground running, and our learning curve is significantly flattened.

  4. Associate with other professional writers. It’s often said we’re only as good as the 5 people we hang out with the most. If that’s the case, make sure you’re spending it with other professional writers (or at least really good amateurs). In fact, some of your best mentors and referral sources will be your competitors. Read their blogs, meet them at conferences, hang out with them at coffee shops. You’ll learn a lot from them. Then — and this is the important part — be willing to do the same for other, younger writers who come to you for advice and education.
  5. Read a lot. Every writer has a writing style they learned from reading someone else’s stuff. I learned mine from reading Dave Barry, Kurt Vonnegut, Tom Waits, Hunter S. Thompson, and Ernest Hemingway. To keep my own style from becoming stale, I revisit my favorite works and re-immerse myself in their words and style. I also seek out new writers with similar styles, and draw inspiration from them.

    It’s important to remember, however, not to copy your favorite styles, but take the best from each of them, and synthesize them into your own. By creating your own distinctive writing style, you’ll stand out as a quality writer and blogger, worthy of the fees you demand.

What about you? Do you have any writing tips or suggestions for aspiring professional bloggers? Leave your thoughts in the comment section.

Photo: Brad J. Ward (Flickr), noted social media marketer

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

Why Writers Need a Dedicated Website or Blog

Writers are some of the worst self-promoters I know.

“I’m a writer, not a marketer” is the familiar lament.

Writers suffer from the all-too-familiar “if you build it they will come” syndrome. If I write something, publishers should leap out of their chair, shouting that their lifelong search is over, and take the private jet to my house and sign me to a huge book deal. Problem is, it just doesn’t work that way.nude woman with write or be written off

Show me a writer who’s not a marketer, and I’ll show you a failed writer.

Fellow humor writer Bruce “8 Simple Rules” Cameron (yeah, those 8 Simple Rules) recently said in an email, “So, despite the fact that nobody can prove to me that a writer needs a dedicated web site, I re-designed and re-launched my writer website last month.”

There are any number of reasons why writers need their own website. First and foremost, it’s a marketing tool. You build awareness with your website, you give this increasingly-online world a place to find you. Before it was easy to build a website, Bruce built an email subscription list of 40,000 people in 52 countries in the late 1990s. That was his marketing tool, and one he used to great effect, but it wasn’t easy to find or join.

Secondly, it’s a publishing tool. If you’re just starting out as a writer, there’s no better way to start publishing and finding readers. Set up a blog, write stuff, and gather readers. Then, keep writing stuff and gathering more readers. Eventually, your writing will be seen by influential people, and you’ll find newer and bigger opportunities.

So to answer Bruce’s question, and in keeping with his writings, I give you…

8 Simple Rules Why Writers Need Their Own Dedicated Website:

  1. Readers and editors can find you.
  2. Your readers become big fans. Big fans tell their friends, who also become big fans. Big fans buy your books, that you were asked to write by the editors.
  3. You hotlink to your book on Amazon, and drive your big fans to it so you can sell your book. Your big fans buy your book from your Amazon affiliate link so you make a couple bucks more with each sale.
  4. People who pay speakers a few thousand bucks to speak at corporate gigs can find you.
  5. People who see you speak at their national corporate event become big fans.
  6. You remember what big fans do, right?
  7. You need a place to tell people to go when you’re on Twitter, Facebook, LinkedIn.
  8. What do you mean, you’re a writer, not a social media geek?

You don’t need a dedicated website that cost $5,000 though. Maybe if you want some funky graphics or an ecommerce site, you can spend that much. (I can even put you in touch with the people who can help you.)

Instead you can just get by with a simple WordPress.com or Blogger.com website. Or if you want to get really complex, lease some server space, download WordPress.org to it, and you can have your own look and design, and even add your own plugins. (Our Pro Blog site is made with WordPress.org.)

The great thing about WordPress and Blogger is that they all allow you to add pages. You don’t have to deal with the typical blog look of only having one page. Not only will you have your blog page, you can create additional pages for your bio, contact information, videos of you doing book readings, and useful links.

While you don’t have to sell your soul and become a dedicated marketer, it won’t hurt to start thinking that way. (We’ll give you a good price for it.) If you still don’t want to, don’t worry. There are still thousands of writers — many of whom are worse than you — who are out promoting and marketing themselves online, being found by editors, and having important meetings about special projects. But you can console yourself with the thought that you didn’t resort to marketing (eww!) to promote your work.

You’ll need to when you see their books in the bookstore.

Photo credit: Djuliet (Flickr)

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

What Brown Eggs Can Teach Us About Niche Marketing

This post was originally published on DeckersMarketing.com (now defunct) on March 22, 2009.

What color are your eggs?

You're paying too much for special brown eggs

If you’re like most people, they’re white. But if you’re like those people who buy organic, all-natural anything, you probably buy brown eggs.

I’ll tell you a dirty little secret about those eggs: There’s no difference between brown eggs and white eggs. Eggs is eggs. There’s just one way to figure out what color of egg you’re going to get.

You get white eggs from white chickens, brown eggs from brown chickens. In fact, Ithaca College has a great chart that shows the world’s different poultry breeds and the color eggs they lay. You’ll see that the color of the chicken results in the same color egg.

There’s nothing special about brown eggs. They’re not healthier, they don’t have lower cholesterol, they aren’t organic. I worked in the international poultry industry for 10 years, and I can tell you that there is absolutely no difference in eggs or egg color. They come from brown friggin’ chickens, and if you’re paying more them than white eggs, you’re paying too much.

So what do brown eggs teach us about niche marketing? One very important lesson.

It’s how your customers perceive your value that makes you valuable. You may be just like all the other businesses out there, but if that’s how you distinguish yourself, then you’re going to become just another price-based commodity in the market. But if you create a niche and increase your perceived value, you can specialize in an industry, gain valuable experience, and thus, charge more.

In other words, be the brown egg. People buy brown eggs, because they think there’s something special about them, as if they’re somehow better than the white eggs, even though they’re not. They still make omelettes, they still make fried egg sandwiches, and neither is bad for your cholesterol (that myth was busted a couple years after it started).

But the specialty grocery stores and brown chicken farmers have created a special niche especially for people who are willing to spend more. They don’t sell them to the general public. Instead, brown chickens are rarer than white chickens (at least around here), so they sell brown eggs in specialty stores and to value-driven consumers. Hence the higher prices.

If I were a general copywriter – a white egg, as it were – I could charge between $50 – $75 per hour in my local market. And that’s what a generalist usually gets. But as a specialist — the brown egg — I could charge anywhere from $100 – $125 per hour.

Now there is a difference between the generalist and the specialist. While the specialist has a couple of industries they know better than anyone else, they can still do general assignments. But while the generalist can do general assignments, they can’t do the special ones as well as someone who lives and breathes that industry.

I have created my niche to be in the blogging and social media industries (and yeah, I can write about poultry products), because that’s where my passion lies. As a result, I’m more passionate about the products and technologies, more knowledgeable about the industries, and can create better results than someone barely acquainted with it. It means I charge higher rates than the general copywriter who says, “yeah, I can write about any area.” (Frankly, I can write about any area too, but by focusing on those specialty areas, I have created my special niche.)

In other words, I’m the brown egg. And as any organically-inclined specialty food shopper can tell you, I cost twice as much as the regular old eggs everyone else gets.

What color egg are you?

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

What Stylebook Should Bloggers Use?

If you ever want to see writers argue loudly (and who doesn’t?), ask them which writing style guide is the best. The opinions will be varied, the disagreements will be vocal, and the slap fights will be, well, slappy.

Nothing gets the ire of a writer up higher than someone slamming on their beloved style guide. A stylebook is really just a preference guide for how you want people to punctuate, and spell and capitalize certain words.

Bloggers often get caught in the cross-fire, because we don’t know which style guide we should use. This is a question I’m often asked, and I always say the same thing:

Bloggers should use the Associated Press Stylebook

I like the Associated Press Stylebook (affiliate link) because it’s a book for journalists by journalists. And since bloggers are really citizen journalists, we might as well use the book the journalists use. Although it was really written for writers who work for the Associated Press, it has been adopted by every journalist except for the New York Times.

While there are no major differences between most of the stylebooks, except on some small ticky-tack stuff, like whether you should use the Oxford comma or whether or not to hyphenate certain words.

I realize there are many style guides you can choose from: MLA (Modern Language Association for English), Turabian (history), and APA (American Psychological Association; social sciences) for the academic world. The Chicago Manual of Style for book publishers, Strunk and White’s Element of Style for general writing, and The Bluebook for lawyers.

While there is the Columbia Guide to Online Style (COS), I prefer the AP Stylebook. The COS is used for citing online sources, and is a style guide for “creating documents electronically for submission for print or electronic publication,” but from what I can see, it’s used more for academic purposes, rather than the real world.

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

Five Things Newspapers Can Teach Us About Blogging

If you’re not getting readers to your blog, it may not be your social media promotion, it may be because your blog sucks.

(Okay, it doesn’t really suck. I was just saying that to get your attention. You’ll see why in a minute.)

I recently spoke to the Hoosier PRSA chapter of the Public Relations Society of America about the secrets of blogging, and realized I had never actually written about the subject of the presentation.

Blogs are a lot like newspapers. In fact, a good blog is written more like a newspaper than a magazine. And since bloggers are becoming citizen journalists, I think it’s important that bloggers learn to write like newspaper writers. Here are a few ways you can improve your blog writing and have it read more like a newspaper article.

Write in Newspaper Style.

This means the most important information goes first, second most important goes next, and so on. It’s the inverted pyramid style. After a certain point, usually around the halfway mark, you start seeing more of the inside information, background story, etc., and the story gets boring.

Newspapers are written this way, because readers usually abandon a story when it gets boring. They also abandon it because it’s too long.

So with a blog post, you need to end the post before you get to the boring part. When you start writing background information, or repeating old information, stop. Don’t write a post that’s long enough for people to get bored. Instead, put a “To learn more about this issue, check out these previous posts” section with links to older stories.

Short words. Short sentences. Short paragraphs.

Despite what my 7th grade English teacher said, it’s perfectly all right to have a one word paragraph.

Nyah.

By breaking things up, and making them easier to read, we’re more likely to continue on. We glance ahead and see all the short paragraphs and think, “that’s not so hard. I can go a little longer.” Pretty soon, “a little longer” turns into “the entire story.”

Negative Space = Readability

One of the reasons newspapers are tough to read is the lack of negative space (that’s fancy graphic designer talk for “spaces between paragraphs”). All the paragraphs are crammed together, which can make for some tiring reading.

Our eyes and our brains need a break from all the text running together, so we look for that break by switching to other stories, abandoning the one we were just reading. But if you can provide some extra relief in the story, that will help propel readers forward.

Create a Powerful Lede

I got your attention when I said your blog sucked, didn’t I? Not every blog post has to have a Pulitzer-quality opening, but it doesn’t hurt to have something that’s attention getting and informative.

Remember, a newspaper article’s job is to get you to read the first sentence. The first sentence’s job is to get you to read the second sentence, and so on. So your lede better be a doozy.

(By the way, the opening sentence of a newspaper is spelled “lede,” not “lead.” Lead is the soft metal used to create the individual letters used to lay out the newspaper. Since “ledd” and “leed” are spelled the same, journos started calling the opening sentence the “lede” to avoid confusion, forcing future generations to explain that we’re not idiots, and we do know how to correctly spell that word.)

Write For a Clever 12-Year-Old

It’s a newspaper’s dirty little secret that they write for a 6th grade education and attention span. (Don’t feel too insulted; TV news is produced at a 4th grade level.) That’s why the important stuff is at the front of the story. Bloggers need to do that too.

It’s not that your readers are stupid, or can’t understand big words. It’s that we just don’t want to devote the mental resources and energy to decoding really long and complicated words. Even academic journals written by and for Ph.Ds in an academic field are considered “better” if they’re written at a high school level instead of a post-graduate level.

So skip the polysyllabic words and use short ones instead.

It’s also important that you explain new terms. Assume that your story is going to be read by someone who is experiencing this issue for the very first time. Don’t assume knowledge on their part, don’t assume they know as much about the story as you do. So be sure to explain it like you’re telling that 12-year-old for the first time. Don’t use jargon, acronyms, and abbreviations unless you explain them.

For example, newspaper style requires you spell out what a term means, followed by the acronym/abbreviation in parentheses. That tells the reader you’re going to use it from then on in the story.

The Federal Motor Carrier Safety Administration (FMCSA) today announced a new measure banning texting by truck drivers.

Afterward, I can use FMCSA in the story wherever I want. However, when I do a new story, I have to assume a new set of readers, so I have to spell it out again.

Writing a blog can be easy, especially if you’re doing it informally, and for just a few people. But writing it newspaper style takes a little more effort, but the payoff can be worth it. You’ll get more readers, your readers will stick around longer, and you’ll earn a reputation of being a stellar writer.

Just remember to tell them where you learned it.

Photo credit (inverted pyramid at the Louvre): KeepTheByte, Flickr
Photo credit (lead type): JM3, Flickr

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About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

Why You Should Put One Space After a Period, not Two

This post was originally published on March 5, 2009 at DeckersMarketing.com, which has been retired.

I raised a bit of a Twitter ruckus this morning, when I posted the following tweet:

# Attention Unfrozen Caveman Lawyer: Here in the 21st century, we put 1 space after a period, not 2. That’s a typewriter thing.

It was just a random thought. Nothing sparked it, nothing set it off. I just like to post little pithy commenth every tho often.

I started getting replies from people I had never met, so I ran over to Twitterfall to see what was going on. Apparently, my little off-the-cuff random comment was sparking some serious conversation in Oregon, Texas, Massachusetts, and even England and Australia.

Oopsie. People really like their two spaces after a period. That’s fine. It’s not wrong to do it, it’s just not necessary.

typewriter1

The rule came from our old typing classes, where we were told to use two spaces after a period. Younger people (i.e. punks and whippersnappers who never had to use a real typewriter) learned the two space rule from people who. . . learned to type on typewriters. (I learned from Mr. Carey, Typing 1 teacher, Muncie Central H.S., in 1983.)

According to Wikipedia, this double-spacing is sometimes called English spacing, although since the mid-1990s, it’s been called French spacing. (Insert your own joke about the French, cheese, and surrendering here.)

The reason for the two spaces is because typewriters use a fixed width font. That is, all letters were the same fixed width. The letters ‘i’ and ‘l’ take up the same space as the letter ‘m.’ To set the sentences apart from each other and make them easier to read, we used two spaces. This practice actually hearkens back to the typesetting days, when typesetters had to hand place each character and punctuation mark. They just stuck in a double space and the habit carried forward.

But unless you use Courier on your computer, today’s software programs use a variable width font like Arial and Times New Roman, which means the letter ‘i’ and ‘l’ take up a minimum amount of space, while the ‘m’ uses more. In fact, an ‘l’ is almost one-third the size of an ‘m.’ Take a look:

m
lll

In addition to this, the computer jams the period in tight against the last letter in a sentence, which creates a little extra space on the other side. If you could measure it, it would be microns of a difference, but the space looks bigger because of how the period is placed against that last letter.

The world is ignoring that second space

If you create websites, you’ll find that html will ignore any space after the first space. (And I know, I know, there’s a whole other controversy about whether it’s website, web site, or even Web site. That’s for a different post.)

Plus, there are some cases, like using Twitter or other micro-blogging services, when every character counts, you don’t want to waste a character on an extra space.

The net result of this variable width is that sentences are easier to read, which means the extra space is not necessary. Again, not wrong, just not necessary. (Okay, maybe a little wrong.)

This issue is not without its passionate controversy.

There were plenty of Twitterers who said I could have their extra space when I pried it from their cold, dead fingers. They learned to type on a typewriter, and are trying to break 30 – 40+ years of habit (it took me two weeks to quit doing it, and I had only been typing for 15 years at the time).

On the other hand, Luke Maciak at Terminally Incoherent said clients would count spaces in Word documents and send them back for revision if he didn’t use two spaces. Needless to say, he hated these clients.

So who’s wrong, and who’s right? Nobody, although I’m claiming moral superiority in this matter. I salute the traditionalists who want to stick with two spaces after a period. I love tradition and doing things old school (I still listen to radio theater). But I also see the need for ease of use, and eliminating extra keystrokes. And really, that’s what it’s all about.

(I’d be interested to see if someone has ever figure out what the saved spaces translates into for saved disk space.)

So what about you? Are you a single spacer or a double spacer? Why? If you’re a double, would you ever consider switching to single? Why not?

———-
A little more about it from the Chicago Manual of Style:

The view at CMOS is that there is no reason for two spaces after a period in published work. Some people, however—my colleagues included—prefer it, relegating this preference to their personal correspondence and notes. I’ve noticed in old American books printed in the few decades before and after the turn of the last century (ca. 1870–1930 at least) that there seemed to be a trend in publishing to use extra space (sometimes quite a bit of it) after periods. And many people were taught to use that extra space in typing class (I was). But introducing two spaces after the period causes problems: (1) it is inefficient, requiring an extra keystroke for every sentence; (2) even if a program is set to automatically put an extra space after a period, such automation is never foolproof; (3) there is no proof that an extra space actually improves readability—as your comment suggests, it’s probably just a matter of familiarity (Who knows? perhaps it’s actually more efficient to read with less regard for sentences as individual units of thought—many centuries ago, for example in ancient Greece, there were no spaces even between words, and no punctuation); (4) two spaces are harder to control for than one in electronic documents (I find that the earmark of a document that imposes a two-space rule is a smattering of instances of both three spaces and one space after a period, and two spaces in the middle of sentences); and (5) two spaces can cause problems with line breaks in certain programs.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

What Tom Waits Can Teach You About Powerful Writing

Tom Waits isn’t just a musician, he’s a lifestyle choice. The growly-voiced singer-songwriter has created some of the most powerful, haunting music I’ve ever poured into my ears. Waits does it with simple, sad music, but more importantly, with a mastery of poetic language that would make Lord Byron pull his hair out with envy.

Especially the metaphor. Waits’ music is filled with metaphors, which gives it the emotional impact and depth you just don’t get with the Single Ladies and Poker Faces of the world. (Most of today’s music has all the emotional complexity of a high school prom, but Waits is an in-depth, all-night discussion about the meaning of life.)

A couple months ago, I wrote about why metaphors make for more powerful writing than similes. I said:

I don’t like similes. They’re weak. They’re the pencil-necked milksop of literary devices. They say things are similar, but not quite that item. Life is like a box of chocolates, but not really.

Take a look at (this) example: “Men’s words are bullets.” That’s a powerful phrase. It doesn’t say they’re like bullets, that they remind people of bullets, or “words can hurt people sort of like bullets can hurt people.” That’s just smarmy, wishy-washy pap.

“Men’s words are bullets,” on the other hand, makes you feel the the emotional damage that can be done by words, feeling the piercing, crashing power of a bullet fired from a large gun.

I’ve been listening to Waits’ Nighthawks at the Diner album a lot lately. It’s my favorite Waits album, and carries my favorite Waits song, Putnam County.

Any writer who wants to learn about the power and grip of language should give this a listen, and pay careful attention to Waits’ use of language. A quick check showed only one simile in the entire piece, and the rest were metaphors.

If you want to master writing and create language that grabs you by the scruff of the neck and shakes you to pay attention, study these lyrics, listen to the song, and see if you can introduce this style into your own writing.

Putnam County, Tom Waits

I guess things were always kinda quiet around Putnam County
Kinda shy and sleepy as it clung to the skirts of the 2-lane
That was stretched out just like an asphalt dance floor
Where all the old-timers in bib jeans and store bought boots
Were hunkerin’ down in the dirt
To lie about their lives and the places that they’d been

And they’d suck on Coca Colas, yeah, and be spittin’ Day’s Work
Until the moon was a stray dog on the ridge and
And the taverns would be swollen until the naked eye of 2 a.m.
And the Stratocasters slung over the Burgermeister beer guts

And swizzle stick legs jackknifed over naugahyde stools
And the witch hazel spread out over the linoleum floors
And pedal pushers stretched out over a midriff bulge
And the coiffed brunette curls over Maybelline eyes
Wearing Prince Machiavelli, or something
Estee Lauder, smells so sweet

And I elbowed up at the counter with mixed feelings over mixed drinks
As Bubba and the Roadmasters moaned in pool hall concentration
And knit their brows to cover the entire Hank Williams songbook
Whether you like it or not

And the old National register was singin’ to the tune of $57.57
And then it’s last call, one more game of eightball
Berniece’d be puttin’ the chairs on the tables
And someone come in and say, ‘Hey man, anyone got any jumper cables?’
‘Is that a 6 or a 12 volt, man? I don’t know…’

Yeah, and all the studs in town would toss ‘em down
And claim to fame as they stomped their feet
Yeah, boastin’ about bein’ able to get more ass than a toilet seat

And the GMCs) and the Straight-8 Fords were coughin’ and wheezin’
And they percolated) as they tossed the gravel underneath the fenders
To weave home a wet slick anaconda of a 2-lane

With tire irons and crowbars a-rattlin’
With a tool box and a pony saddle
You’re grindin’ gears and you’re shiftin’ into first
Yeah, and that goddam Tranny’s just gettin’ worse, man

With the melody of see-ya-laters and screwdrivers on carburetors
Talkin’ shop about money to loan
And Palominos and strawberry roans

See ya tomorrow, hello to the Missus!
With money to borrow and goodnight kisses
As the radio spit out Charlie Rich, man,
and he sure can sing that son of a bitch

And you weave home, yeah, weavin’ home
Leavin’ the little joint winkin’ in the dark warm narcotic American night
Beneath a pin cushion sky
And it’s home to toast and honey, gotta start up the Ford, man

Yeah, and your lunch money’s right over there on the drainin’ board
And the toilet’s runnin’! Christ, shake the handle!
And the telephone’s ringin’, it’s Mrs. Randall
And where the hell are my goddamn sandals?
What you mean, the dog chewed up my left foot?

With the porcelain poodles and the glass swans
Staring down from the knickknack shelf
And the parent permission slips for the kids’ field trips
Yeah, and a pair of Muckalucks) scraping across the shag carpet

And the impending squint of first light
And it lurked behind a weepin’ marquee in downtown Putnam
Yeah, and it’d be pullin’ up any minute now
Just like a bastard amber Velveta yellow cab on a rainy corner
And be blowin’ its horn in every window in town

(Here’s a YouTube video of a different version of Putnam Conty than the one you’ll hear on Nighthawks at the Diner, but the lyrics are the same. Listen to it and read the lyrics again. You’ll get a sense of what Waits can do with language, and the power it can have to move people.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

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