One of the chief features of social media is the ability to participate in a larger community without needing to reinvent it. The idea with social media marketing is that your reach can be extended by publishing on existing social sites.
Post a question on your website, you get a few responses. Pose the same question to LinkedIn you get many, many more answers.
Which raises the question: Why do corporations and brand managers keep trying to make their own social networks? It really doesn’t make sense, but (more…)
