Posts Tagged: experts

Time to Stop Misapplying the 10,000 Hour Rule

I’ve been thinking about the whole “it takes 10,000 hours to be an expert” thing, and I’ve come to one conclusion:

Most people are getting it wrong.

If you’re quoting it at me, especially in terms of business or technology, you’re taking it out of context.

The 10,000 hour rule comes from Malcolm Gladwell’s book, Outliers (affiliate link). The rule applies to people who have reached extraordinary success in their chosen field, whether it’s football, golf, chess, violin, hockey, computers, etc.

It’s about people who stand out as the best of the best, because they spent 10,000 hours practicing their skills, while the “still pretty damn good” crowd only spent 8,000 hours.

Here’s where people get it wrong: Gladwell did not say that if you want to be good, if you want to be an expert, at something, you have to spend 10,000 hours doing it (which is about 4 hours a day, every day, for almost 7 years).

But people continually misquote the rule (mostly because they haven’t read the book), and then misapply it to the use of tools.

“If you haven’t used these tools for 10,000 hours, then you can’t call yourself an expert,” they say.

That’s what is commonly known in the business world as “a load of crap.”

Tying expertise into time spent using a tool is just plain stupid. If I want an expert carpenter to build a deck for my house, I’m not looking for a guy who has spent 10,000 hours swinging a hammer. I want a guy who has spent 10,000 hours building things.

If a contractor has spent 10,000 hours swinging a hammer, but can’t measure and cut to save his life, then I don’t want him. If he doesn’t know to use treated lumber, or that we need concrete pilings below the frost line, which is 42″ 36″ in Central Indiana, then I don’t want him. If he’s an expert at using a tool, but can’t see the bigger picture, he’s the wrong guy to build my deck. (Update: The frost line is 36″ in Indiana. Thanks to Chris for pointing out the error.)

I’d rather have the guy who has spent a lot of time building things, whether it’s decks, houses, barns, or pergolas. That’s someone who knows how to use the tools he’s got. He’s not an expert at pounding nails, he’s an expert at creating. He knows the material, he knows joinery technique, he knows which fasteners work best. The tools don’t matter — he could use a hammer and a hand saw, or a nail gun and a chop saw — it’s what he builds with them that matters.

The same is true in the business setting. The expert is not someone who has spent 10,000 hours using a particular tool or a piece of software. The expert is someone who knows their subject matter, knows how to use it to their customers’ advantage, and and can properly use the tools to create something great with them.

The expert is the person who can use their skills and knowledge to make a profitable and successful business. They write books. They give talks. They are paid to apply their skills and knowledge. They are not experts because they spent 5 – 10 years using a particular piece of software. They’re experts because they know how to do great things with it, even if they’ve only used it for a year.

It’s time to stop labeling people as experts or non-experts through the misapplication of some misquoted rule meant only to apply to the astonishingly-skilled in a specialized field. It’s time to look at a person’s results and successes, not a time card.

Photo credit: Simpologist (Flickr)

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

What We Are & What We Aren’t

carpetbaggerOK, so Beth Harte has me thinking because of her “Top 25 Ways to Tell if Your Social Media Expert is a Carpetbagger“.

On Beth’s blog, she posts: “7. Will ghostwrite blog posts and other social content for you.” as an indicator that your social media expert may be a carpetbagger.

At first, I was offended. After stepping back and reading it again, Beth is right. If your social media consultant is being paid to advise you and tells you to have them ghost write your blog, the consultant is a douchebag (with apologies to douchebags).

See, a consultant has a responsibility to disclose conflicts of interest or to avoid them. If that consultant doesn’t than “carpetbagger” is a nice way to describe them. “Snake in the grass” may fit better. You see, there’s no integrity in being paid as an impartial advisor, only to turn advise buying services from your own company. Your client wanted an advisor, not a salesman.

Which leads me to a little clarification about our company – Professional Blog Service:

We are not social media consultants. We are not social media experts for hire who will analyze all kinds of problems and provide impartial advice. We’re downright biased. If you want impartial advice, talk to a non-carpetbagger consultant (there’s maybe 10 in existence).

If you want a blog and social media program and don’t have the time, skill set or just have terminal writer’s block, we are a good fit. We do the work so you don’t have to. You inspire, we perspire. We do the grunt work so you can get the glory.

We happen to believe in business blogging, we believe in social media, and are very, very good at it. Some people might even call us experts. But the truth is we would simply love to have more happy customers that use our service.

PG
About the Author: Mike Seidle
Mike Seidle is a leading Internet marketing strategist and has been helping companies with search engine optimization and developing cost effective Internet marketing strategies since 1998. Mike is a one of the founders of Professional Blog Service and currently serves on Professional Blog Service's board of directors.

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