So who’s the king? Content? Frequency? Me?
When it comes to the whole “Content is King” discussion, no one can agree.
Chris Baggott, CEO of Compendium Blogware says it’s frequency: the more you post, the more searches you win.
I say content is king: the better you write, the more people will return.
Chris Brogan says it’s me, and he looks so cool in his shades, I want to believe him.
Okay, he didn’t say it was me per se, but rather anyone who was reading his blog post.
I’ve been thinking about this a lot. Content is not king. You are. (or Queen.) Content is currency. You’re the king.
Content is a means to deliver interest. It’s a gathering place for you and the people you hope to entertain/attract/educate/equip. That doesn’t make it the king.
And while I like Chris Brogan’s channeling of Mr. Rogers — everyone is special, a sentiment I firmly believe — I think new online relationships are started by our content.
Whether it’s our ideas, the words we choose, or how well we string them together, people find us because of search. They stay with us because of quality. They form relationships with us because of, well, us.
But I submit that it’s still the original content that started it all. You can’t win search without good content. You can’t win fans without good content. And people won’t stick around without good content.
Content may be currency in Chris Brogan’s world, but in a culture that worships the Almighty Dollar, I think the currency of ideas is our king.
We’re just the power behind the throne.
Photo: Chris Brogan
