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Three Ghost Blogging Concerns We Hear From Clients

January 31, 2012 By Leave a Comment

Some people have issues with ghost blogging. We’ve got clients who use it on a regular basis, and love it. Other times, we have run into some people who can’t wrap their brains around it. They’re not sure they want to do it, and they have trouble accepting our help. These people tend to fall into one of three categories.

  • They don’t think they have a high-enough position to need a ghost writer. They don’t think they’re that important to “deserve” it. They think their company needs to be bigger, or they need to have a more prestigious position. I saw this a lot when I was doing speechwriting for a Congressional candidate in 2004. It’s not a matter of prestige, it’s a matter of having the time to do it.
    • A ghost

    Okay, that's kind of creepy.

  • They feel they need to “earn” the words by doing the work themselves. These people have a very strong do-it-yourself ethic, and think that they should be able to and know how to do every aspect of their business. They don’t want someone to do the things they should be capable of doing themselves, and they feel like they’re slacking when they don’t. But a lot of people can’t write quickly or efficiently — they take a couple hours to write a single blog post. That’s a problem when their time is worth $250 an hour, like a defense attorney. Why spend $500 of your billable time, three times a week, when you could hire someone to do the ghost blogging for you?
  • They think writing is so easy that anyone can do it. “After all,” they reason, “I learned how to write in school, so I can just take the skills I learned 20 – 30 years ago, right?” This is like saying, “I know how to work a table saw, so I ought to be able to make my own custom cabinets. Look, we all learned how to communicate via the written word, but that doesn’t make you a writer. A professional ghost blogger has been trained on how to write tight, concise copy that will inform, entertain, or persuade. While some people are able to do this without training, those people are few and far between. Don’t risk turning off your audience with less-than-professional writing that rambles on, is filled with errors, or just plain doesn’t make sense. (Not so surprisingly, these are the same people who demand that every position in their company has experience in their industry, including the accountant, the IT person, and even human resources staff.)

Ghost blogging is one of those services that companies need to maintain an online presence, but don’t have the time or resources to do it. It’s for the people who are too busy to write on a regular basis, no matter what “level” you are in your career. It’s for the people who struggle with writing, or are basically too expensive to do anything that doesn’t directly result in bottom line revenue for their company or firm.

Photo credit: starfish325 (Flickr)

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    Author :  •  Content Location : Indianapolis, IN  •  Headline : Three Ghost Blogging Concerns We Hear From Clients  •  Keywords : ghost blogging, blogging services, corporate blogging, business blogging  • 
    Filed Under: Blog Writing, Blogging, Business Blogging Content, Corporate Blogging, Marketing, Social Media, Writing Tagged With: , , ,

    Dear Social Media Haters: Social Networking Isn’t Going Anywhere

    October 3, 2011 By Leave a Comment

    Business blogging and social media can be effective in helping products or services find an audience to generate conversations. Business blogging is the hub of any social media campaign. Yet, how do you move large segments of the population to evangelize your product or service like a preacher can move a congregation?

    Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society. 

    This has played out recently with the events that have happened in Egypt, Syria, Libya and Tunisia. By accounts, small segments of the population were able to use Facebook and Twitter to steer their ideas into a majority which resulted in what has become known as the “Arab Spring”.

    Who says that cannot be done for a product or service? Look at Facebook, which is used by nearly half of the US population (170 million US users), or Twitter, which is used by 14% of the US’ adult Internet users.

    But to be a part of this trend, you have to participate in social media first. If you are not even engaging in conversation online, then your brand or competitor could be eating your lunch.

    As one of our clients said, “If you’re not tracking Twitter or Facebook, your brand could get destroyed. People can be really mean.” So participation is key. Because the 10% rule can go both ways. It can work for you or against you.

    Why? Consider this, Generation Y has now surpassed Baby Boomers as the largest population in the United States. They don’t watch television like Baby Boomers still do. Generation Y is online, texting and watching Youtube. If you want to reach Generation Y, television and newspapers will not do it.

    If you want to move them and become a majority product in their circles, you will have to participate in social media to make it happen. It’s scientifically proven that it only takes 10% for a movement to move like fire.

    Paul is the President of Professional Blog Service. PBS works with clients making strategic investments into business blogging, social media and search engine optimization.

    Paul Lorinczi is the President of Professional Blog Service. The goal of the company is the help clients use Blogging and Social Media to expand their business online through planning, execution, and measurement.

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      Author :  •  Content Location : Indianapolis, IN  •  Copyright Year : 2011  •  Headline : Dear Social Media Haters: Social Networking Isn't Going Anywhere  •  Keywords : social media, social networking  • 
      Filed Under: Blogging, Business Blogging Content, Facebook, Social Media, Social Media Marketing, Social Networks, Twitter Tagged With: , , , ,

      Three Reasons Why Your Blog Needs to be Well-Written

      August 17, 2011 By 2 Comments

      If you can’t write, you won’t show up on the search engines.

      That’s because Google is now looking at user experience as its primary ranking factor. That means, they check whether people are sticking around on your site, reading the great content you provided.

      They also know when people leave your site because it sucked.

      According to a Google employee, Wysz, on the Google Forums, Google uses a number of different signals to find low quality sites, including shallow or poorly written content. Here’s what Wysz says:

      Our recent update is designed to reduce rankings for low-quality sites, so the key thing for webmasters to do is make sure their sites are the highest quality possible. We looked at a variety of signals to detect low quality sites. Bear in mind that people searching on Google typically don’t want to see shallow or poorly written content, content that’s copied from other websites, or information that are just not that useful. In addition, it’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a whole.

      This can be a bit of an ego blow if you actually create your own content. I mean, it’s one thing to try to trick Google with a bunch of crap copy that got puked out by an article spinner. You shrug your shoulders, say “it’s a fair cop,” and then figure out another way to peddle your penis pills.

      But if you’re not trying to trick Google, it has to be the worst feeling to find that Google dinged you because your writing was shallow and poorly written.

      While Google isn’t getting into the literary criticism business or making moral judgments about you as a person (that’s what Facebook is for), Google wants you to write good copy that uses proper spelling, punctuation, and grammar. Here’s why:

      • People spell and use grammar correctly when they search. That’s because Google will correct their spelling in a search. “Did you mean _____” appears at the top of the search engine if you typed in a word incorrectly. Or if they think you’re really stupid, they just ignore your word choice and do a search for the correct spelling, giving you the option to click the less desirable, incorrect choice.
      • People share awesome. Scott Stratten said this once, and I’m stealing it. If you write some great stuff, people are more likely to share it. That means people are more likely to link to it in their own blogs, which builds backlinks, which helps your Google juice. But, more importantly, Google is starting to tailor your search results, not with the “official objective” results, but with the results you are more likely to be interested in. For example, you Google “Moleskine notebooks.” Instead of getting the regular search results for Moleskines, you’ll see a blog post I wrote about the little black notebook in your results. You’ll either see it because we’re connected socially, or because someone in your circle shared it, tweeted it, or even left a comment.
      • Google is getting better at semantic search. That means, Google knows what you meant, rather than what you said (see #1). Combine that with the fact that programs like Microsoft Word can check your grammar, and I can see a day where Google uses a grammar checker in their indexing to weed out not only the shallow, poorly-written copy used by spammers, but start dinging the poorly-written copy from people who just can’t write to begin with. After all, Google is about providing the best user experience. So that may start including ranking “good” writing higher and “bad” writing lower. While I can’t see them using an Amazon.com review system to rank sites, I can see them pushing all the lunatic ramblings, misspellings, and drunken love poetry off the top pages.

      If you’re a writer, this is one more reason to work on improving your craft. If you’re not a writer, this is a great reason why you need to improve. And if you’re a business trying to rank high in the search engines, this means you need to consider hiring a ghost blogger or other professional copywriter who actually knows what they’re doing.

      Photo credit: Leo Reynolds (Flickr)

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        Filed Under: Blog Writing, Blogging, Business Blogging Content, Corporate Blogging, Search Engine Optimization, Writing Tagged With: , , ,

        Your Blog Openings Suck

        June 27, 2011 By 8 Comments

        I truly don’t care why you wrote your blog post.

        It doesn’t matter that you were sitting in a coffee shop with your friend, Joe, when you were discussing some amazing idea. I don’t care that those of us who may know you may know that you’re committed to saving the manatees. I don’t care that you’ve been reading Gary Vaynerchuk’s new book, “And The Horse You Rode In On.” (Not a real Gary Vaynerchuk book.)

        I want you to impress the hell out of me and make me want to read your post. And frankly, telling me that you were discussing the importance of light bulb recycling over a non-fat lemon chai with ginger sprinkles — which is Doug Karr’s favorite drink — doesn’t impress me at all.

        Houston Chronicle

        Want to write good leads? Study newspapers.

        (I will admit that I am still guilty of these kinds of leads sometimes, but have committed to never do them again.)

        An opening sentence in a blog, also called a lead — or lede if you’re a newspaper traditionalist — is supposed to grab your readers’ attention and fling them to the next paragraph (graf, if we’re still going old-school newspaper). The goal of that graf is to propel people to the one after that, and so on.

        But you’re not even going to get out of the starting gate if your lead sucks.

        When I took my Intro to Journalism class way back when newspapers were still thriving, our professor drummed the importance of writing good leads into us for weeks. “It’s the most important sentence in the entire article,” he would tell us. “Your lead tells people exactly what happened, but it does it with drama and flair.”

        In short, your lead doesn’t blather about coffee shops and books. Your lead needs to grab people and intrigue them, or it needs to provide information, or both.

        My lead — the fact that I don’t care about why you wrote your blog post — is a true one. I really don’t. Or if I do, I don’t want it to be the first thing you tell me. Drop it in later, if you want to give me the background. It can almost be an aside, but it shouldn’t be the thing you start with.

        I think we get into storytelling mode when we write blog posts. We’re so used to “Once upon a time” that we think it’s important to our blog writing as well. Believe me, I love a good story. I love telling stories, hearing stories, reading stories. But when I go to a blog, I want to be educated and informed.

        Chances are, your lead is buried under 3 – 4 paragraphs. You could get rid of the opening couple of paragraphs and be all set, although some writers will tell you — maybe a little cynically — that most people could get rid of the first half, and still be fine.

        So when you write your blog post, start it any way you want. But then go back and start deleting paragraphs until you get down to the most important point in the whole piece. Lead off with that. If you need to add the old paragraphs back in for background information, do it. But do it later on in the piece.

        As you get better, and your leads begin to surface sooner, you’ll reach the point where you’re writing that stellar opening lead right off the bat, getting your readers’ attention earlier, and propelling them all the way through the post. Time on site will go up, conversions will go up because people made it all the way to the end, and you’ll look like a genius.

        And you can tell me all about it over a cup of coffee.

        Photo credit: JudsonD (Flickr)

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          Who Would You Hire, the Rookie or the Veteran?

          May 17, 2011 By 1 Comment

          I’m occasionally asked by clients whether we have a writer with a specific background. Are/were they in IT, in finance, in animal husbandry?

          I can usually find someone with a skill set that matches what the client is looking for, but it’s not always possible. But, it’s not always necessary either. We have two things going for us that make it unnecessary to have a solid background in the client’s industry:

          1. The client provides us with all the information first, and then they approve the final post. If anything is incorrect, they find it before it gets published.
          2. Our writers are smart enough and spend enough time working with a client that they get pretty good at the client’s issues, their value to the client’s, and the features that make the client’s business so awesome. They become marketing copywriters for that company.

            3. So this presents an interesting problem for us. Do we hire a good writer who is smart and can learn the product, or do we hire someone from the industry and fix their writing?

            Think of it this way: You’re a baseball coach, and you need to sign a hitter to your team. You have a choice between a rookie who can run from home to 1st in 3.5 seconds, and a veteran who run the same distance in the same time. Who do you pick?

            Most people will pick the veteran, because he knows the game and is a proven talent. But the best pick is going to be the rookie. If he can run to 1st in 3.5 seconds right now, think of how great he’ll be if you can hone his technique and teach him a couple tricks to make him run faster.

            That’s how we choose our writers. I prefer to work with writers who don’t have the industry skills, because I can teach them about the industry, and help them become better “runners.” But hiring the industry veterans who have reached their writing peak is problematic. I can’t teach them anything new. They’ve gone as far as they’re going to go as writers, unless they dedicate themselves to becoming better writers. (That’s not to say that these adults can’t become writers. It’s just that they have to make a major commitment to improving and becoming better, but I don’t have time to wait for that.)

            Who would you choose? Would you go for the industry rookie and teach him or her the ropes, or would you get the industry veteran who has a wealth of knowledge on the topic? Leave a comment and let me hear from you.

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            Filed Under: Blog Writing, Blogging, Corporate Blogging, Ghost Writing Tagged With: , , , , , , , ,

            Corporate Blogging’s Chief Purpose from Google’s Chief Blogger

            August 3, 2010 By 2 Comments

            A couple weeks ago, Kipp Bodnar, HubSpot’s blog manager, talked to Google’s chief blogger, Karen Wickre about corporate blogging, and the important things companies need to do when taking the plunge into blogging.

            Wickre says the most important thing a company new to blogging should do is to get a feel for what’s out there, and consider what they would want their blog to say. A blog could be personal, could be about thought leadership, or could focus on customer service. But find the blog’s voice, and stick with it, she says.

            While that’s important, I don’t think it’s the most important thing. In some ways, that issue is going to resolve itself as time goes by.

            I believe the most important thing about corporate blogging is that a blog will “establish ground for the company.” Wickre said a good company blog should do all these things:

            • Do most posts offer useful or unique information?
            • Do they reflect the company’s values and interests?
            • Do they demonstrate the people behind the company/products?

            Wickre had other good points for corporate bloggers to consider, but for me, this was the biggest. We try to get our clients to see that their blog needs to be more than just a commercial, or a catalog. Yes, you can have those kinds of posts, but you also need to tell your customers about your company. You need to show what you stand for, how you work, why you work. You need to answer questions about your company, your products, and your values. You need to introduce your staff to your customers, and let them develop relationships. (Remember, people buy from people they like. If they like your staff, they’ll like your company, and they’ll buy from you.)

            Your corporate blog is more than just a marketing mouthpiece. It’s not a cheap form of sales literature. It’s the window into your company and possibly one of the best ways to communicate with your customers. So find the voice, jump in, and you’ll answer all Wickre’s questions as time goes by.

            Photo credit: DannySullivan (Flickr)

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              Filed Under: Blog ROI, Blogging, Business Blogging Content, Communication, Marketing Tagged With: , , ,

              Don’t Trust Your Staff to Write Your Corporate Blog? Guess Whose Fault That Is.

              August 2, 2010 By 2 Comments

              Do you trust your staff to blog?

              Sheep in New Zealand

              No? Then that’s your fault.

              You hired incompetent staff. You hired people you can’t trust to properly deliver your company message. You hired people you don’t believe will represent you correctly to the outside world. That sounds like you made some bad decisions.

              Do you trust your employees to answer your phones, or do you answer all the calls yourself? Do you trust your salespeople to speak to customers without you, or go on all the sales calls with them?

              Of course you trust them. You have people you trust to count and spend your money. You have people you trust to write sales brochures and organize trade shows. You have people you trust to produce your product, put it in a box, and stick it on a truck. You have people you trust to speak to customers when they call in with complaints. And you even have employees you trust enough to let have access to email.

              Yet you don’t have people you can trust to write 350 words three times a week on a platform where errors are easily fixed? That means you hired the wrong people for the job, and that’s nobody’s fault but yours.

              Think of it this way:

              • Zappos CEO Tony Hsieh trusted his employees.
              • Hsieh trusted them to tweet and blog.
              • They tweeted and blogged the bejeezus out of that company, in addition to providing some awesome customer service.
              • Hsieh sold Zappos for $928 million.

              Now do you want to trust your employees?

              Photo credit: James @ NZ (Flickr)

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                Four Blogging Tips for Travel and Tourism Destinations

                July 26, 2010 By 4 Comments
                Screen shot of the Indiana Insider blog from VisitIndiana.com

                One of the best things travel and tourism destinations can use for social media marketing is blogging. It’s a way to share content that:

                • is easy to update. Writing a blog post is as easy as writing an email.
                • helps with search engine ranking. Search engines love blog content.
                • will last for years. Your content can be found years later by interested visitors.

                So here are the four things you can do with your blog to help market your tourism destination to your visitors.Screen shot of the Indiana Insider blog from VisitIndiana.com

                1. Tell stories about the stuff your guests are doing.

                Rather than just describe the activities that are available at your destination, talk about the things your guests have been doing. Write it more like one of the old weekly newspaper columns that used to tell us when the town’s citizens had visited each other.

                The stories should talk about some of the stuff the guests are doing. Do a quick interview with them, find out the favorite part of their activity, and write a brief synopsis of what they did. Include some photos if possible (see #2).

                We just heard from David and Sharon A. about the round of golf they played this morning. Sharon is a fair golfer and scored a 91, although David (89) is still recovering from a back injury. David said that while the course was a little challenging, he still couldn’t make it out of the water trap on the 13th hole.

                Meanwhile, the Robins just returned from their horseback ride, on Morgan and Shadow. Morgan is always a gentle horse, which is good, because David Robins has never ridden before. They spent the morning out on the trail and stopped for a picnic lunch out on Oak Lookout.

                It’s just a short post, and people may not really care about what the families are doing (more on that in a minute), but the people who have gotten caught in the 13th hole water trap, ridden Morgan, or had a picnic lunch on Oak Lookout are going to have their own memories of the place, and will remember the great times they had. (However, the families who are mentioned in your post may also tell their friends about your blog entry, and they’ll get to read about your place as well.

                2. Post your photos and videos.

                We talked in a previous post about why travel and tourism destinations should use photo and video sharing sites. The only issue is that you can’t always get people to go to those photo and video sites, especially if you’re uploading hundreds and thousands of photos.

                But your blog is also an easy place to share those photos and videos. Choose the embed code for your album or video, and paste it into a blog post. You can use this content to reinforce the text you’re writing about, and increase the impact of your posts. Plus, videos and photos embedded on your blog will help your search engine rankings

                3. Talk about behind-the-scenes stuff.

                Think about your good friends, the ones you really like. How much do you know about their lives, the stuff they don’t tell just everyone? Probably quite a bit. And it’s that non-public knowledge that probably makes you feel closer. You can do the same thing on your blog.

                Inn-Bedded Resorter Martin Earley is spending two months at The Balsams Grand Resort Hotel as their social media guy. He’s been enjoying all the amenities the guests get to use, but he’s also giving people a behind-the-scenes look at The Balsams. You can see a video of the kitchen during a dinner rush, but he has also spent time with the cleaning staff, and will also spend one night working security.

                He’s showing regular and potential guests how things work around the place, so people will understand a little better how their favorite New England resort works, but also so they feel a little closer to it, and will want to return again and again.

                4. Write it as a letter.

                The biggest mistake beginning bloggers make is writing for posterity. They imagine thousands of readers, book editors, and critics, all poring over their blog. As a result, the posts sound stilted and forced, the language is wooden, and the whole thing sounds like it was written by a marketing committee.

                Don’t write it for those people, write it for one person. Pick your favorite guest, your best friend from high school, or your mom. Write it in the same friendly tone as if this was only being read by that one person. In fact, start your post out with “Dear Sharon” or “Dear Mom.” Then, write the post to Sharon or your mom. When you’re finished, go back and delete the salutation. The tone of the post will come across as casual, friendly, and personal. The net result is more people will enjoy reading it, and they’ll want to come back every time you publish a new post.

                Photo credit: Erik Deckers (Disclosure: I am a travel writer for the Indiana Tourism Department’s Blog, Indiana Insider.)

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                  Filed Under: Blog Writing, Blogging, Business Blogging Content, Communication, Marketing, Social Media, Social Networks, Tools Tagged With: , , , , , , , ,

                  Why You Should Blog About Work AND Personal Issues

                  April 2, 2010 By 2 Comments

                  A friend told me he was getting frustrated with blogging, because he was trying to publish some serious posts about serious issues, while his colleagues were writing posts about their favorite TV shows or weekends with their kids.

                  “Chin up, little buckaroo,” I told him. (Okay, I didn’t. But I wanted to.) Here’s what I did tell him.

                  Corporate bloggers should not be afraid to write about issues, but should also include personal posts about your favorite shows, restaurants, crazy things your kids did, etc. And while it is a pain to have your profound thoughts overshadowed by personal reflections on how The Biggest Loser has changed someone else’s life, this is what blogging is.

                  In fact, it’s what life is: whoever speaks last and/or loudest is heard the best.

                  Blogging does two things for the average business person, whether you’re a consultant, small business owner, or corporate executive.

                  1. It adds to your credibility and expertise on your chosen field. Now, anyone who knows you personally already knows you have it. But what about those people who don’t have the chance to meet you or only get to talk to you for a couple minutes at a networking event. Blogging helps you show off your knowledge about a subject.

                    And by publishing your knowledge over and over, you’re going to show people that you know a lot about your chosen subject. Your potential customers are going to realize you know a lot about their issues and their problems (especially if you answer their questions on your blog). As a result, when they have a problem they need to pay to have fixed, they’ll call the person who knows enough to talk about it on a regular basis.

                  2. 2) Personal blogging — as dreadful as you may think it is — is going to make you more accessible and, well, personal. People will get to know you, and feel a closer connection to you, by reading what you think about personal topics like your favorite TV show, or your adventures in finding a babysitter to watch the kids on a Friday night. While this may not seem as important — because it frankly doesn’t do squat for your credibility and expertise — it lets people know you. When they get to know you, they will trust you. And when they trust you, they’ll want to be a part of what you’re doing.

                  If you’re not sure about whether you should write about personal issues, read Chris Brogan and Julien Smith’s Trust Agents (affiliate link). In one of the chapters, they talk about people being One Of Us.

                  If you are One Of Us, we will listen to what you have to say. If you are One Of Us, you understand our struggles and problems. Too many old-school business people I have known were not One Of Us, and held themselves in a higher position than their employees and their customers. They weren’t approachable, and were often not trusted. We still see this now, only executives and politicians are held in lower esteem than they were 30 – 40 years ago. They think they’re too good for the unwashed masses, and then don’t understand it when people don’t like them.

                  On the other hand, if I know you like 30 Rock and collect beer cans and have issues with raising a kid, that means you’re One Of Us. That means I’m more willing to listen and learn from you.

                  So, you should be doing both types of blogging, even if the second kind seems stupid. Because it’s those personal connections that are going to bring people in and keep them coming back.

                  Photo credit: CrystalJingSR (Flickr)

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                    Who has time to do the work today?

                    March 1, 2010 By Leave a Comment

                    Clock - who has time to get work doneThere has been a lot of news lately on how companies are really not hiring right now. A recent report talks about how a companies are hiring temp workers, but they are not hiring them to stay. In the past, a common practice was to test drive a worker then offer them a position. Hiring them as full-time employees is not happening right now.

                    So, who is getting the work done?

                    When I joined ATA Airlines back in 1997, George Michelsons brought in Bain and Company to basically prepare the company for sale. The process was to get rid of a lot of people and put more jobs onto fewer people. While this strategy worked around the country for Bain, it usually preceded an upgrade in office automation to ensure the work could still get done.

                    The office automation phase did not occur at ATA Airlines.

                    The result was a lot of stressed out people carrying around their imaginary trays trying to figure out how they were going to fit one more item onto an already heavy load. No longer were people interested in teamwork, they were more interested in self-preservation. It created a lot of ill-tempered people in the process.

                    As some of my clients reveal their corporate cultures, I am finding similarities to what I experienced at ATA Airlines. No one has time to commit to anything above and beyond what their core responsibilities are. According to the Wall Street Journal, it is not projected to get much better – CEO’s are reluctant to hire.

                    What are the solutions?

                    The easiest is what is being done by some today. Hire temp workers to get things done. They may cost a little more in the short-term, but allow you to avoid the headaches of hiring employees and their costs over the long-term. There are a lot of companies providing these services.

                    Sometimes, just hiring a grunt worker is not enough. Sometimes you need a professional person to do the work, you don’t have time to do. There are companies being set up that can act as your Marketing Department, your Accounting Department, or your HR Department. They can do it at a cost that is far cheaper than hiring full-time employees, but are focused solely on getting work done for you.

                    So, look around and ask yourself, are you and your colleagues a bunch of stressed out grumpy people not really accomplishing much because there is too much to do? There is help out there that can help your company meet its strategic goals for the year.

                    We actually put together a white paper on the ROI of outsourcing blogging and social media. You can download it here, if you want to take a look.

                    Paul Lorinczi is the President of Professional Blog Service. The goal of the company is the help clients use Blogging and Social Media to expand their business online through planning, execution, and measurement.

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                      Filed Under: Blog ROI, Blogging, Ghost Writing, News, Research Desk, Tools, Writing Tagged With: , , , ,
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