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3 Common Social Media Mistakes Companies Make

April 27, 2010 By 3 Comments

We are sponsors of At The Top Networking, an Indianapolis-based networking group for people who are, or want to be, at the top of their career ladder, the top of their game.

Every month we have a strategy session before the general networking session, and this month was “Common Marketing Mistakes Companies Make.” Each of us had 10 minutes to speak on our topic, and each of us was supposed to talk about 3 mistakes. Mine was “Common Social Media Mistakes Companies Make.”

I have to thank — because I totally stole these points from them — the following people:

  1. Ignoring Social Media: Gary Vaynerchuk, author of Crush It!” (affiliate link)
  2. Broadcasting, Not Conversing: Tara Hunt, author of The Whuffie Factor“ (affiliate link)
  3. Abandoning Your Campaign: Kyle Lacy, author of Twitter Marketing For Dummies“> (affiliate link, plus I helped write it).

Also on the panel:

We have one more At The Top event on May 20, at the Skyline Club in Indianapolis. We hope to have more events in the future, and we’ll have more information on that in the coming weeks.

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    Filed Under: Communication, Marketing, Networking, Social Media Tagged With: , , , , , ,

    At the Top – Entrepreneurial Networking for Indianapolis

    November 2, 2009 By 1 Comment

    Ron Sukenick approached me several weeks ago and described a new networking event he was putting together called “At the Top”. As he his idea, it had a familiar sound to it. It sounded a lot like the old Entrepreneurs Alliance of indiana.

    I thought, “Man, I miss the old Entrepreneur’s Alliance.” I miss seeing everyone on the 3rd Thursday of every month to have drinks and learn about how business started, failed and succeeded.

    So, Ron asked if Professional Blog Service would like to be a co-sponsor of the event. I said, “Absolutely.”

    Here is why, I would not have co-started Professional Blog Service, if not for the Entrepreneurs Alliance. It was there that I heard many stories from many different Indianapolis business people who were just like me. My all-time favorites were:

    • Ray Compton – “You don’t need a lot of money to market, you need to be creative.”
    • Harley Davidson – “There are three things needed to be a successful manager – knowledge, experience, and emotional competency.” With the emphasis on emotional competency.
    • Jeff Smulyan – Great story about how he got started

    And the other companies:

    • Ritters Ice Cream
    • JD Byrider
    • Scott Jones
    • Ontario Systems

    The list really goes on and on. There were a lot of great companies and speakers that participated at the Entrepreneurs Alliance of Indiana.

    So, Ron has resurrected this idea with his “At the Top” program. The venue is the excellent Skyline Club downtown. (Get it? “At the Top” on top of Indianapolis?) The format is going to be similar to what we did at EAI. There will be cocktails and appetizers with a guest speaker for each meeting.

    So, if you are an Entrepreneur seeking inspiration from other Entrepreneurs that have gone through what you are experiencing, go to the “At the Top” meeting November 18, 2009.

    What: At the Top
    When: November 18, 2009
    Time: 5:30p
    Where: Skyline Club – Downtown Indianapolis

    Professional Blog Service is very happy to be a co-sponsor of this important series of meetings. Without entrepreneurs, there is no economy. And we’re happy to help contribute our efforts to this event.

    Photo: ExistDifferently

    Paul Lorinczi is the President of Professional Blog Service. The goal of the company is the help clients use Blogging and Social Media to expand their business online through planning, execution, and measurement.

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      Filed Under: Lead Generation, ProBlogService Tagged With: , , ,