What Does Google Really Care About?

Okay, it’s the day before thanksgiving and I’ve decided to pick on Google a little bit. Now don’t get me wrong, I love Google despite the fact that a lot of people are currently calling it ‘The Wal-Mart of the Internet‘. I’ll save that discussion for another day, because on this Thanksgiving eve, I’d like to examine how difficult it must be to have to write the parameters that decide which results you get when you do a Google search.

So what is Google’s main prerogative?

Well firstly, they want to make sure you use THEIR search engine, so providing relevant search results is high on the list. If people start using another search engine, they’re not clicking on the paid ads on Google, Google goes under, and the end of the free world as we know it will very soon be upon us.

Here’s where it gets interesting…

Google needs people to click on the paid ads in order to stay in business. I make it a point to never click on the paid ads unless I plan on buying something. I know some people don’t know the difference between paid and unpaid search results, so they click indiscriminately. My point is that the folks at Google are smart (really smart) and they’ve adjusted their algorithms so that blogs are favored for the organic search results so that if someone is primed and ready to buy, they will click on a paid ad. It’s really brilliant if you think about it.

On a side-note, I’d like to thank the folks at Google for all the great services that I use and enjoy every day (Google reader, Google analytics, Gmail, Google Docs, Google Apps, Google Chrome, and hopefully soon Android).

They’re a truly unique and amazing company that continues to adapt their business model and stay ahead of the curve, as well as keep us all on our toes. I hope everyone has a happy holiday, and your comments are always welcome.

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