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5 Photo & Video Sharing Sites Travel Destinations Should Use

Tuesday, July 20th, 2010

Yesterday, I talked about the 5 Reasons Why Travel & Tourism Destinations Need Social Media, and how social media is being used by more and more people than you may have realized.

Social media helps people share news about their lives with their friends and family. Not only are they telling people they went on vacation, they’re able to show them where they went, what they did, and all the good times they had. They’re especially doing it on the photo and video sharing sites. Here are fives sites you should use to promote your own travel and tourism destination.

YouTube (VIDEO)

What it is: This is the website everyone knows when it comes to video sharing. According to one source, there are 1,500 years worth of videos on YouTube right now. But that’s because they make it so easy.
Get started:Go to YouTube.com and set up your account. If you already have a Google account of some sort (Gmail, iGoogle, Google Docs), you already have an account, because Google owns YouTube. Start finding other friends and guests by importing your email address book. Then follow the instructions to upload your videos.
Strategy: Encourage guests to upload their own videos and tag your destination in it. (This helps you get found for any searches on YouTube.) Upload your own videos (regular or HD) and embed them in your blog or link to your Facebook account.

Vimeo (VIDEO)

What it is: Vimeo is another video sharing site that’s not nearly as big as YouTube. The benefit to you is that you get to be a bigger fish in a bigger pond. According to their website, it was originally “. . . created by filmmakers and video creators who wanted to share their creative work, along with intimate personal moments of their everyday life,” so there tends to be more of an artsy feel to it, but you’re not limited to only being a filmmaker or artist.
Get started: Go to Vimeo.com and set up an account. Import your email address book (Google or Yahoo), and make connections with your guests.
Strategy: Same as Facebook. If your guests use Vimeo, encourage them to upload videos and tag your destination in it. Upload your regular and HD videos, and then use the embed code to place them in your blog or link to your Facebook account.

Flickr

What it is: Flickr is one of the two most popular photo sharing sites. In fact, by strict definition, it’s a social network centered around photo sharing (actually, all the video and photo sharing tools are considered social networks). You upload your photos and share them with your friends, embed them in blog posts, and link to them in Twitter messages.(Note: Flickr has begun accepting 90 second videos for uploading. While they won’t give YouTube a run for their money, they are making it easier for Flickr fans to keep their video in one place too.)
Get started: If you already have a Yahoo account, you have a Flickr account. Otherwise, sign up, import your email address book, and then start uploading photos. If you have an iPhone or Android, you can also upload photos directly to Flickr from your phone. There is also a digital camera storage card called the Eye-Fi that will not only store your photos, but upload them whenever you’re in a wifi hotspot.
Strategy: Hold a best photo contest and encourage guests to upload the photos to Flickr and Picasa (next section), and then embed the photos in the comments section of your website or your Facebook page.. Post the entries to your website, and allow voting for the best photo (use SurveyMonkey.com). Use the best photo(s) on your promotional materials. Also, consider using a Creative Commons license with your photos (this lets other people use your photos as long as they give you credit), and let them use photos that link back to your Flickr page.

Picasa

What it is: Another photo sharing site, but this one is owned by Google. I like Picasa a little more because it’s easier to integrate with a Blogger blog, plus they have different paid subscription levels. You can get 20GB for $5, or 200GB for $50.
Get started: If you have a Gmail account or a YouTube account, you’re all set. Otherwise, go to picasaweb.google.com Next, go to Picasa.com and download the Photo Uploader. This will let you upload photos in batches, rather than a few at a time.
Strategy: First, don’t worry about whether you can upload videos to Picasa, because you can also use YouTube. (Remember, they’re both owned by Google.) Next, just like with Flickr, hold a photo contest, and use the best photos in your promotional material. And consider using a Creative Commons license with your Picasa photos.

Facebook

What it is: The biggest social network in the world. We talked about it previously.
Get started: Hopefully you already started a Facebook account, but if not, go to Facebook.com and start an account. Get comfortable with it and then start a business page (what they used to call a “Fan Page”) for your own business. Invite friends to “Like” your business page, and do it more than once (people need reminding).
Strategy: While this won’t be the hub of your social media campaign, it needs to be a major part of it. Facebook will have more of your guests and customers on it than any other social network. This is where you need to push a lot of your marketing message, which will drive people back to your main website or blog.

Where should you start?

While there is a chicken and egg question about whether you should join social networks first or start with photo and video sites, it ultimately doesn’t matter. It will take a few days to get everything ramped up. Focus on one video site and one photo site. Pick the one you like the best, and the one that is easiest to use, and just start using it.

At the same time, pick the social network you want to start on (I recommend Facebook, since that’s where everyone is), and work on that one as well. You’ll ultimately spend more time on Facebook than you will on your photo and video sites, so consider these sites as supporting sites for your social network.

PG
About the Author: Erik Deckers
Erik is the VP of Creative Services for Professional Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He is a newspaper humor columnist, appearing in 10 papers around Indiana. He has also written numerous business articles, radio theater plays, and stage plays. Erik helped write Twitter Marketing for Dummies, and is currently working on Branding Yourself: How to use social media to invent or reinvent yourself, which will be released in December 2010 by Que Publishing. He is writing a third book on social media and networking. Erik frequently speaks about blogging and social media.

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Posted in Facebook, Lead Generation, Networking, Photo, Public Relations, Reputation Management, Social Media, Social Networks, Video | View Comments

5 Reasons Why Travel & Tourism Destinations Need Social Media

Monday, July 19th, 2010

I speak to a lot of travel and tourism destinations about social media, and often answer the same question, “why do we even need social media?” There are several reasons, so before I ever start talking about how you can do social media, let’s focus on the why first.

Photo of marina at Patoka Lake, taken by Erik Deckers

Patoka Lake in southern Indiana

  • Generation Y loooooves social media. Last year, Gen Y outnumbered Boomers 81 million to 78 million in this country. And while Gen Y doesn’t buy as many vacations as Boomers, they ARE responsible for about $2 – $3 billion in spending each year. They influence things like the family’s car purchase, where the family goes to eat, and of course, where the family goes on vacation. Combine that with the fact that nearly 96% of Generation Y is on a social network of some kind, and you start to see who you need to reach.
  • Boomers are huge consumers of social media too. While Generation Y is the biggest demographic on Facebook (which will tip the scales at 500 million members in the next couple of weeks), the fastest growing demographic is women between the ages of 50 – 60. And they’re on the network telling their friends about their kids and grandkids, catching up with old friends, sharing glimpses of their lives, and of course, telling their friends where they went on vacation. And they’re sharing photos and videos of those memories.
  • Social Media is free. All of the major social networks are free to join, and free to use. You can join Facebook, Flickr, and YouTube right now, and get started. Of course, there’s a significant amount of time involved, but if you can find even 30 minutes a day to do your social media marketing, you’ll make a huge dent in your campaign, and be miles ahead of your competition. We’ll talk about how to do this in a future post.
  • Social media lets others do the work for you Facebook, YouTube (video sharing), and Flickr and Picasa (photo sharing) are all considered social networks. And they make it easy for people to share information about their vacation. They upload photos and videos to their sites, and share them on Facebook. As their friends see where they went, they think about going there too. So they’re doing your marketing for you via word-of-mouth. Cost to you? Nothing
  • Social media is about telling a story. People don’t want to see newspaper ads or read brochures. They want stories. They want proof. They want to know what other people are doing at your place. Don’t just tell people you offer water skiing or horseback riding, show them other guests who are riding horses or water skiing. Let your other guests tell stories about how much they enjoyed it. Tell people your stories, let your guests tell their own stories, and then share them through your social network. Again, cost to you? Nothing.

Social media is fast becoming the way people share information and news about themselves. We are becoming a society that values the opinions of our friends — and even online strangers — more than we value the marketers’ opinions. Social media lets you do all of that quickly and easily. We’ll show you how in the coming days and weeks.

PG
About the Author: Erik Deckers
Erik is the VP of Creative Services for Professional Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He is a newspaper humor columnist, appearing in 10 papers around Indiana. He has also written numerous business articles, radio theater plays, and stage plays. Erik helped write Twitter Marketing for Dummies, and is currently working on Branding Yourself: How to use social media to invent or reinvent yourself, which will be released in December 2010 by Que Publishing. He is writing a third book on social media and networking. Erik frequently speaks about blogging and social media.

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Posted in Communication, Facebook, Lead Generation, Marketing, Social Media, Twitter, Video | View Comments

Social Media Is NOT Socially Isolating

Tuesday, June 8th, 2010

A friend recently sent me a link to Tom Wright’s response to blogging and social media, wherein Wright called the two movements “cultural masturbation.” In it, he warned against the social isolationism of social media and blogging.

Blogging? Seriously? How is blogging any more socially isolating than just plain old writing? Writing a book, writing in your journal, writing a short story, writing a poem. Yes, these are all socially isolating in and of themselves, but what makes blogging soooo much different from every other form of writing?

(Hint: it doesn’t. It’s only believed to be a problem by people who don’t fully understand that blogging is just one more form of publishing.)

NT Wright on Blogging/Social Media from Bill Kinnon on Vimeo.

Bah!

It’s easy to say something creates isolationism. Tom Wright says it about blogging and social media, that it will somehow keep people from interacting with other people. He worries that if we spend too much time in front of a computer screen, we will lose regular face-to-face contact with real people. We will substitute computer time for real time, and completely ruin society.

Double Bah!

This is nothing new. Experts have been wringing their hands about something making us lose touch with our humanity for years.

  • “Experts” said it about email and the Internet in the mid-90s.
  • “Experts” said it about television in the 40s and 50s.
  • “Experts” said it about movies in the 20s and 30s.
  • “Experts” said it about radio in the 20s.
  • “Experts” said it about the telephone at the turn of the century.
  • “Experts” said it about the automobile at the turn of the century.

I think the only thing who are isolated from society are the experts.

Tom Wright admits he doesn’t use social media, doesn’t know how to use it, and this somehow qualifies him to speak about the social and relational ramifications of social media? (He does admit to being an avid texter and emailer though; so is he socially isolated?)

For one thing, if he used social media to any degree, he would also know that many social media users — at least in the business setting — turn their online contacts into real-world contacts. I have personally drunk gallons of coffee with people I’ve met online. I’ve had conversations with them, done business with them, become friends with them. All people I never would have met if it hadn’t been for social media.

And I’m not the only one. My entire industry is rife with people who use social media to enhance and even create their careers.

Social Media is Not the Bad Guy, Human Behavior Is

Anything can be a detriment to human relationships: food, sex, exercise, fashion, sports, shopping, work, play, sleep, collecting, hobbies, cooking. You name it, and I can find someone obsessed with it, and then say that __________ is a detriment to human relationships, because someone took it too far.

There are always people who will take something too far. But to look at the outlier, that one in a million person, and extrapolate a calamitous end for anyone and everyone who uses it is just being a sensationalist.

Wright assumes that the people who spend all this time in front of a computer screen don’t work or go to school, and are already teetering on the brink of being a hermit, when they were tipped over the edge into complete solitude by the siren call of the online relationship.

If you’re doing social media right, you’re using it to create relationships that expand and extend into the real world. If you’re not doing it right, well, you probably spend too much time indoors with your eight cats already.

PG
About the Author: Erik Deckers
Erik is the VP of Creative Services for Professional Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He is a newspaper humor columnist, appearing in 10 papers around Indiana. He has also written numerous business articles, radio theater plays, and stage plays. Erik helped write Twitter Marketing for Dummies, and is currently working on Branding Yourself: How to use social media to invent or reinvent yourself, which will be released in December 2010 by Que Publishing. He is writing a third book on social media and networking. Erik frequently speaks about blogging and social media.

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Posted in Communication, Facebook, Networking, Social Media, Twitter, Video, Writing | View Comments

7 Ways to Use Blogging to Promote Events

Wednesday, May 19th, 2010

We’ve often used blogging to promote special events for ourselves and our clients. I’m even a blogger for VisitIndiana, the website and blog for Indiana Tourism, our state government’s tourism department.

  1. Pre-event promotion: This is the one thing most people think of. But don’t limit yourself to a single blog post about the event coming up. Tie every blog post into your event. Blog about topics that tie into the event. For example, if you sell tradeshow displays, talk about the upcoming social media and tradeshow marketing panel discussion you’re going to host on June 9 at the Hilton Garden Inn. (By the way, I’m speaking at a panel discussion on social media and tradeshow marketing on June 9 for Skyline Exhibits – Indianapolis).

  2. Live blogging: This can be challenging, but it can also be fun, because it draws people into the energy of the event, especially if they’re not able to attend with you. I have live blogged at two sporting events. One was the 2009 Indianapolis 500. I had also spent several days in May on the track, blogging about different things I saw, which helped build up my readership for the big day. I also live-blogged from an Indiana Fever game, which I will never do again. As I was writing about a play, something cool would happen, and I would miss it. Now I just tweet the highlights and enjoy the game. The easiest way to do live blogging is to use the Email to Post feature on WordPress or Blogger, or set up a blog at Posterous.com. I especially like Posterous, because I can attach photos and they’ll automatically be placed into each post.
  3. Post-event wrap-up: You want to remind people of the good time they had, or tell them about the good time they missed so they’ll be sure to come back next year. Use this time to talk about what worked well, what could have been better, funny stories, traditions you might start, and photos of the great time people had. Ask attendees for suggestions about what they would like to see changed or kept the same.
  4. Photo blogging: Set up some slideshows on Flickr or Picasa, and paste the embed code into a blog post. You can show photos you’ve already taken, or embed the code early, and then add photos as you take them, which will expand the slideshow. This is especially great for live blogging. Just use a photo uploader on your smart phone, get an EyeFi card for your digital camera, or make sure you have a way to quickly download photos from your camera and then upload them to your photo sharing site. You will need to do some tweaking on your account, but you can start sharing the photos right away.
  5. Video blogging: The same techniques and ideas that you can use for photo blogging work for video blogging. I’m not talking about producing pre-written and edited videos. Rather, take some videos and upload them via your smart phone’s uploader, or YouTube. Take some quick interviews of event attendees, show some speakers/music/events/games, and post them as quick as you can. I especially like Posterous.com for photo and video blogging, because you can set up your account to automatically forward all photos and videos to their respective services when you email them to Posterous.
  6. Get other bloggers: Ask other people to blog about your event in all three stages, pre, during, and post. Give them free admission or tickets to come to your event and write about it. You want to find bloggers in that niche or industry, but don’t limit yourself to only finding the most popular ones. The ones who don’t have a lot of readers can still be valuable. For one thing, they’re reaching a group of people that the bigger bloggers might not. For another, any links they make back to your website help your search engine optimization (see #7), which makes it easier for people to find your event for next year.
  7. It’s all for Search Engine Optimization: It doesn’t matter if you got a lot of people to read about your event this year, or if only a few dozen people were following your blog at the time of the event. All this blogging does one additional thing for you: it builds your content out for search engine placement. If you’re going to hold your event next year, all the work you did this year will help you rank higher on the search engines for next year. This is true whether you’re hosting your own event, or whether you’re participating in someone else’s event. For example, if you’re taking photos, videos, and blogging about your participating at an arts festival, you’ll be one of the first names to pop up when people start searching for it again for next year.

Just remember, blogging is for the long haul too, not a just quick burst of publicity. It’s the marathon, not the spring. But it doesn’t hurt to have a fast start to get out in front of your competition either.

Photo credit: MattIndy77 (Flickr)

PG
About the Author: Erik Deckers
Erik is the VP of Creative Services for Professional Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He is a newspaper humor columnist, appearing in 10 papers around Indiana. He has also written numerous business articles, radio theater plays, and stage plays. Erik helped write Twitter Marketing for Dummies, and is currently working on Branding Yourself: How to use social media to invent or reinvent yourself, which will be released in December 2010 by Que Publishing. He is writing a third book on social media and networking. Erik frequently speaks about blogging and social media.

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Posted in Blogging, Business Blogging Content, Social Media, Tools, Twitter, Video | View Comments

Bonefish Grill’s Corporate Videos Look Too Corporate

Saturday, May 1st, 2010

I’ve become enamored lately with the use of videos to promote one’s brand, whether personal or corporate.

Videos can be used for demonstrations, like the hilarious Will It Blend videos, for sharing information and expertise, like the BrandSwag TV videos I helped Kyle Lacy and Colin Clark produce, and corporate videos like the Bonefish Grill.

I like the fact that Bonefish Grill has embraced social media. Since we’re going to eat there tonight, I thought I would check out their social media footprint.

I found them on Foursquare, and learned they have a Twitter account (@bonefish) (hint: you should be following as many people as are following you: A 17:1,500 ratio looks like you don’t care what others have to say). From there, I found their Facebook page, and watched their latest video on making ceviche (above).

Like I said, I’m pleased to see that the restaurant is using social media with such thoroughness. I just have a little bone to pick with them.

Corporate Videos Should Not Look Corporate

Video marketers understand that anyone who is using corporate video should try to make it look a little more natural and less high end. Believe it or not, videos that look less slick and more homemade tend to perform better in marketing tests, number of viewers, and even virality. Even the Will It Blend videos, while the image quality is great, still has a homemade feel to it.

Videos that look professionally done have an air of artificiality about them, while the simple, basic video made with a Flip cam or a Droid or iPhone seem, well, sincere. This one looks like it’s part cooking show, part travel show, part commercial for Meyers Rum.

And that’s my biggest complaint about the Bonefish video: the overt use of Meyers Rum in the video, without ever telling us they’re a sponsor, supplier, or just good buddies of Tim’s. That’s where it really begins to smack of insincerity and artificiality.

Tim Curci and Rum Ambassador Robert Pallone squeeze in between several bottles of Meyers Rum to prepare some ceviche (awesome looking ceviche, mind you). Then at the end of the video, the bar owner brings out some rum runners with a little topper by Robert of, you guessed it, Meyers Rum.

Now, I understand that Bonefish sells Meyers, and that they (hopefully) asked Meyers to underwrite this little video in exchange for some placement (if they didn’t, they’re missing out on a great opportunity). However, regardless of the arrangement, it looks less natural and more forced when Meyers gets prominent placement without any explanation of why.

Don’t worry if they paid for the placement. You can tell us. No one is going to hold it against you. But it looks like you’re trying to hide it when you don’t mention why Tim and Robert are trying to avoid knocking over the display of Meyers bottles with their elbows.

If I had to grade their effort on this video, I would give it a C, but they get a whole bonus letter grade for being on social media so thoroughly. The only restaurant I know that has embraced it more is Scotty’s Brewhouse (@brewhouse) (Scotty, I’d love to see a variation of Bang Bang Shrimp on the menu.)

So, Bonefish Grill, you get a B for the video, because you’re firing on all the other social media cylinders.

And even though I wasn’t a fan of the video, I’m going to try my first-ever ceviche tonight. Assuming I don’t stuff myself on Bang Bang Shrimp first.

(Update: They didn’t have the ceviche tonight, so I had to resign myself to the Bang-Bang Shrimp and the fish tacos. Still a great meal. My prejudice against their videos does not cross over to their food.)

PG
About the Author: Erik Deckers
Erik is the VP of Creative Services for Professional Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He is a newspaper humor columnist, appearing in 10 papers around Indiana. He has also written numerous business articles, radio theater plays, and stage plays. Erik helped write Twitter Marketing for Dummies, and is currently working on Branding Yourself: How to use social media to invent or reinvent yourself, which will be released in December 2010 by Que Publishing. He is writing a third book on social media and networking. Erik frequently speaks about blogging and social media.

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Posted in Blogging, Facebook, Social Media, Twitter, Video | View Comments

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