Scott Stratten is pleading with Realtors to stop misusing QR codes, social media, and even advertising claims. He’s having a go at Canadian Realtors, but the message applies to American ones as well.
Here’s the gist of his complaint:
- QR codes are for mobile phones. Don’t point a QR code at a desktop website. Create a mobile-friendly website. If you can’t do that, don’t use a QR code.
- Don’t just put Facebook and Twitter logos on your advertising. Tell us where to actually find you on Facebook and Twitter. Make it easy for your clients to find you.
- Don’t treat your Twitter feed like a listing service. If you’re not engaging buyers and sellers, then you’re not going to get any benefit out of social media at all.
Coming up this week, I’ll have a post about five ways Realtors can properly use social media.