LinkedIn Etiquette: No, I Don’t Want What You’re Selling

As I connect with marketers on LinkedIn, I’m reminded about what Gary Vaynerchuk once said about high school kids and relationships.

They’re always trying to close on the first date.

I’ve lost count of the number of people on LinkedIn who wanted to connect with me, only to turn around and immediately email me with whatever they’re selling.

It’s happened to me for nine years, and I can tell you exactly how many people I’ve responded to with any interest: zero.

I see most people who sell to me on LinkedIn as snake oil salesmen (and women)While I’m not an avid LinkedIn user, I do check it a few times a week, respond to non-sales messages, and will even reach out to a few people for connections.

But I hate it when people I’ve never met try to sell to me on something I never said I needed.

I mean, maybe if I expressed some interest in a particular service, or I publicly lamented about a problem I was having, then I might be interested in what these marketers and salespeople have to say. If I say I hate WordPress because it’s so hard to figure out, or if I gripe that managing my accounts takes too long, then I would expect to hear from WordPress designers or accountants.

(By the way, I’m good on WordPress and accounting. No problems there.)

But when they contact me about their web design, mobile app design, or SEO services, it’s clear they never even read my website, let alone my profile.

When they DM me on Twitter — “Hi, , thanks for connecting! Here’s a free ebook I wrote, which has nothing to do with anything you do for your job!” — I write a similarly-worded message, and invite them to visit my own humor website. I even told a few I would be willing to listen to their sales pitch if they did it. I rarely get a response, which makes me wonder if they read their DMs.

While some people over-connect on LinkedIn, trying to amass as many connections as they can, I take a more reserved approach. I’ll reach out to people I’ve met before, and connect with them. However, I’m less reserved when it comes to accepting connections, because I don’t know if any of them are readers or have bought one of my books. Rather than appear rude, I’ve accepted the connections, only to get a sales message less than 12 hours later.

The Facebook Problem

The problem is easy to identify on Facebook. I think we’ve all gotten these messages. Depending on your gender, a young woman or young man with only two photos on their profile will send a friend request. They’re not in your friend network, except for maybe one mutual friend. Their profile only has one or two photos, slightly sexy, but not overly provocative. And you have no idea how you would know this person.

You only have to accept a couple of these to realize this is some form of spam. The account either changes to porn, or you’re bombarded with private message communication requests. After a couple of these, you learn to ignore friend requests from anyone who does not know several of your friends of both genders.

(Helpful hint: Guys, it’s a telltale sign — and also a little creepy — when a 20-something woman’s only friends are men in their 40s and older.)

We have the same kind of problem on LinkedIn. So many people fail to change their “I’d like to add you to my professional network on LinkedIn” message that most people just accept it. I used to be more picky, and would only accept people who had updated their message. But I decided I was fighting a losing battle, and gave that up.

As a result, I fall prey to every salesperson who’s using LinkedIn to scope out their next cold call. Rather than trying to build a relationship or gauge my interest, they’re immediately pestering me for phone meetings and conference calls.

An accepted connection on LinkedIn does not mean I want to be sold to, especially when that’s the first communication I get from you. Not even a “hi, thanks for connecting.” Just a “Hi, we provide the identical service hundreds of other people have contacted you about.”

If you truly want to become a potential partner or vendor, take the time to gauge my interest and my needs. Provide me with useful information that will help me do my own job better and make my life easier. Share information, provide valuable content, and prove yourself to be someone who’s smart, knowledgeable, and capable of doing what you claim.

Don’t try to sell me in your very first communication. That’s a guaranteed “No.”

Photo credit: Carol Highsmith (Wikimedia Commons, Library of Congress, Public Domain)

Networking 101: How to Make a Solid Email Introduction

The key to good networking is not only meeting new people, but to serve as a referral source for others. But it doesn’t work to just tell someone, “you should call Bob. Tell him I sent you.” That’s a cheap cop-out, and those calls are bound to fail.

Branding Yourself cover image

Just a little tip from our book. I find myself still using this, even six years later.

For one thing, Bob is immediately going to be suspicious of anyone who calls him and starts name dropping. So he’s wary as you explain what you’re looking for.

Plus, he’s not emotionally invested. Sure, I told you to call Bob, but Bob doesn’t know why. And Bob isn’t going to trust you enough to say,”Oh, well if Erik sent you, you must be wonderful!” Bob needs me to tell him that you’re wonderful.

This is where the email introduction comes in. And if you’re a good networker, this is how you’ll introduce people. It’s quick, it’s effective, and it’s certainly a lot cheaper than inviting them both to lunch.

A good email introduction to people involves three things:

  1. An explanation of how you know each person.
  2. An explanation of how and why they can help each other.
  3. Some enthusiasm. You shouldn’t just connect people for the sake of making a connection. Connect them because you think they can actually do some good for each other.

Here’s how that email introduction should look.

Bob, meet Rachel Wentzel. Rachel is a direct mail marketer, and has helped a lot of companies with their own direct mail campaign. I’ve known her for several years, after she helped me with my own business.

Rachel, meet Bob Heintzel. Bob owns a marketing agency that specializes in digital strategies for B2B companies. I’ve worked with Bob for five years and watched him create some effective strategies that helped his clients excel.

Bob and I were talking over coffee today, and he mentioned that he had a client who wanted to launch a catalog campaign, and I immediately thought of Rachel.

I think that together, the two of you can help each other out, and make great things happen for each other and for Bob’s client. I’ll leave it to you to go forward from here. Good luck!

Let’s break it down

In this example, I’ve given a background of each person, and what I think the other person needs to know. I’ve also explained how I know them, so as to add some credibility to my recommendation.

I also explained the inspiration for making the introduction — Bob has a client who needs a catalog campaign. I do this because I can’t wait for them to figure it out themselves. Bob may find a direct mail provider before he ever sits down with Rachel, but I don’t want that. So I make it obvious.

Then, I step back and let them take the reins; they don’t need me for this. They can figure out a time to meet for coffee or lunch, have a nice conversation, learn more about each other, and then hopefully Bob will ask for assistance with his new client. If not, hopefully Rachel will remember to.

Finally, when it comes to an introduction like this, Rachel should take the initiative and reach out to Bob first. Why? Because she needs something Bob has, a paying client. Bob may not be in as much of a rush, so Rachel needs to take the first step, rather than waiting for Bob to clear his calendar.

Successful networkers aren’t known by the number of people in their Contacts list. Successful networkers are known by the number of referrals they make. Don’t just collect people in your email list or LinkedIn network. Do some actual good in the world and make email introductions between people you know. Explain how you know them, why they should know each other, and be enthusiastic about it.

5 Secrets Writers Can Learn from Actors

One thing I love about being a creative professional is the kinship with my fellow creatives. We understand the life — the instability, the random free time, and the unreliable flow of money — and we share a knowing-yet-slightly-sad smile when we meet. We get each other.

I had a chance this past April to talk with actor David Schmittou when he was in Indianapolis, playing “The Man in the Chair” in Beef & Board Theatre’s The Drowsy Chaperone (you can read my review of it here).

I wasn’t sure what I wanted when we sat down. I just wanted to see what I could learn from someone who got to be “someone else” professionally. Actors get to lie about who they are; writers lie about everything else.

So David and I sat outside at Paradise Café for nearly two hours, talking about the creative life. He told me about acting, what it’s like to be a working actor, and many of the different roles he’s played. He told me lessons he’s learned from working with people or taking classes from some of the biggest names in the industry.

That got me to thinking about how the keys to good acting are similar to the keys to good writing. Whether it’s fiction or nonfiction, short stories or content marketing, good writers can learn from good actors.

I didn’t write anything down. I didn’t want to disrupt his flow. As if I moved, it would startle him, and he would realize what he was doing and stop. So I made sure to remember the important points, and wrote them down in the car.

These are a few of the ideas I got from two brilliant hours with David Schmittou.

1. Create and absorb as many tiny details as possible.

David Schmittou in Beef & Boards' production of "The Drowsy Chaperone"

David Schmittou in Beef & Boards’ production of “The Drowsy Chaperone”

When you’re acting, these details will inform the way the character reacts in certain situations. It might even be a very tiny thing, like setting the needle on a record on stage in just the right place, even though no one is going to hear it, because that’s what we do in real life. Or making sure you put on side 1 in Act 1, and side 2 in Act 2. No one will see this, no one will know, but you will absorb it into your role, and it can have a powerful effect on your performance.

For Hemingway, details were crucial, even if you omitted most of them. That’s what he called The Iceberg Theory (the 1/8 of an iceberg that we see is supported by the 7/8 we don’t). If a writer knows a lot about a subject, he or she can leave certain things out, and the reader would still feel their presence. But if a writer doesn’t know a lot about a topic, and leaves certain things out, there’s a hollowness to the work.

An actor who only recites lines and offers up the barest of tiny details in their actions is wooden and not very memorable. A writer who does it is plain and uninteresting.

2. Live in the world of the play.

Don’t think of yourself as an actor on a stage, David said, be in that world. Absorb the character and imagine you’re him or her. Don’t think about after the show, don’t think about the argument you had with the director. Be present in that world, not this one. For David in The Drowsy Chaperone, he was in New York City, in his apartment, listening to his favorite record of his favorite musical, chasing away the blues.

For writers, especially fiction writers, this means being more than a story teller looking at their story as if they’re watching television. It means being in the world, notebook in hand, chronicling what you see, dodging bullets, storming the castle, and shooting at spaceships.

If you can immerse yourself in the world, you see more details, the experience becomes fuller, and you’re able to deliver a better performance/product to your audience.

3. Create a back story for your character.

Write scenes and short stories about characters. In his mind, David created a whole back story for the Man in the Chair, what he did for work, why he was single (“Since this was the 1970s, he had been married, but was unhappy, because he didn’t know what it meant to be gay,” David told me.)

Oftentimes, characters don’t come with back stories. They don’t have relationships spelled out. Did the Man in the Chair have friends? Why isn’t he with them? Does he get along with his mother? What kind of job does he have? Actors have to answer those questions themselves.

Writers, especially TV writers, will write create a “show bible,” which spells out character back stories, small details, likes and dislikes, and anything that might become important later on. They’ll write out scenes between characters that will never see the light of day, just to know how they would act and react.

If you can know why your characters are made the way they are, who influenced them, and why they like or don’t like other people, this becomes one of those very important iceberg details that shape your writing.

4. Base characters on yourself and other people.

David’s portrayal of the Man in the Chair was based on people he knew, and not past performances. He never even saw the play until he had already done the role once or twice. But he based the mannerisms and the back story on people in his life.

When Hemingway created characters for his stories, he modeled them after people he actually knew. He just changed their names. By using real people, he already had the back story written, he knew the tiny details, and he could more easily inhabit their world.

In a letter to F. Scott Fitzgerald, Hemingway said:

Goddamn it you took liberties with peoples’ pasts and futures that produced not people but damned marvellously faked case histories. . . You could write a fine book about Gerald and Sara for instance if you knew enough about them and they would not have any feeling, except passing, if it were true.

In essence, don’t make up people, because the characters will be fake. Instead, write about real people and make minor changes.

By using real people, you can create real characters who are emotionally rich and deep, not shallow caricatures or archetypes.

5. Listen carefully and react to the other actors.

Actors need to listen to their fellow actors on stage. Whether it’s traditional theatre or improv, listening is a crucial skill. You never know when an actor is going to make a mistake, say the wrong thing, or even change their mood or inflection of their next line. Actors have to be able to react to what was just said, not automatically say what they were going to say.

Sometimes fiction writers will “let the characters take over.” They let their characters act and react to what’s happening on the page. I’ve written stories where I have a basic idea of what should happen, only to have the two characters take the story in a completely different direction.

What’s really happening is the writers imagine how their characters would react in certain situations, and write that down instead. Rather than forcing actions and conversations to reach a certain end, the writer just holds on and goes along for the ride. This can only happen when writers live in the world of their story, create a back story for their characters, and base them on real people they know.

In the nonfiction world, sometimes “you” are the person you should listen to. Imagine yourself delivering your article as a speech, and write what you would say. Build on knowledge, feeding one idea into the next. If you can’t do step 2 without doing step 1 first, put the steps in the right order. This isn’t a mystery to be solved or a secret to be revealed. Listen to the way you would teach this knowledge, and write that.

When you get a chance to meet someone whose work inspires you, take it. When you get a chance to talk about the creative process with other creative people, take it. With a little lateral thinking, you never know what you might learn.

How to Get Discovered by Brands (GUEST POST)

This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf, a tool that ensures that brands connect with the most relevant influencers. The Shelf’s technology includes patent pending brand and ecommerce indicators.

Get Discovered By Brands

Are you a blogger looking to be discovered by a brand for collaboration opportunities? We totally understand the challenges you’re facing.

I’ve worked with a sizable number of bloggers in the past, having written a book on social media marketing with an entire chapter dedicated to blogging. Many people start their blog and come to me immediately after two or three posts, thinking that money and recognition will come immediately.

It won’t.

There are over 200 million blogs—and that’s just one platform. However, even though the space is extremely competitive, there’s a lot of noise and not enough signal. For you as a blogger, that’s a great thing. Discovery will take time but it is doable.

My key piece of advice for all people trying to start a blog: keep at it. Work really hard and post consistently.

But more so, network! Let other people discover you by engaging on their content. And above all, keep your attitude positive and your head held up high. These days, engagement on blog posts is low. Blogs in 2015 don’t get as many comments as blogs in 2010. However, as you keep up on blogging, your social proof as a personal brand will go up. Your Twitter follower numbers will rise. Your Facebook Likes will increase. You will be recognized by people who will be interested in who you are and what you do.

Now you have an established following and brands are taking notice. A few have reached out to you and want to work with you–but you may want to work with others. One of the biggest challenges you will have is how to effectively pitch and collaborate with brands. I totally recommend making the first move.

As long as you have the social proof, you’re in a position to effectively pitch and build upon these brand relationships that benefit both you and your brand. Here’s how we suggest that you build the relationships:

Do Your Research

Look at what other bloggers in your niche are covering. Are they working with other brands that may be interested in your audience as well? If so, take a look at how they’re collaborating with these other brands and feel them out. Was it a giveaway? Affiliate offer? Sponsored post? Once you have a solid understanding of what type of collaboration they are working with, you’ll have a solid foundation for formulating your pitch.

Take a look into the brand’s marketing initiatives. Are they working on any existing campaigns it may be helpful to align with? It may help to check out the brand’s social media channels where you may find promotional materials that help you learn about current campaigns that are worth participating in.

Develop Your Pitch

On top of your research, you may already have a few brands in mind that you want to work with. They could be products/services that totally jive with your audience and your interest level. By now, with both of these, you should have a pretty solid understanding of the types of collaborations that have been done before with the brand and other bloggers, if at all. (And if not, just make the first move and ask!)

Why does your blog align so well with their brand personality? It’s helpful to communicate this particular point in your pitch. To stand above the crowd, you may wish to get creative and offer some other ideas on other types of collaborations.

After you’ve jotted down your thoughts, create the pitch: include a short overview of who you are, how the campaign benefits the brand, and any deliverables you’ll give them. Make your email short and sweet, and if you’d like, include a media kit so that the brand knows about your audience, your social followings, and your positioning in the marketplace.

Be in constant contact

Assuming your pitch is good, those brands should be able to get in touch with you quickly. If they schedule a meeting or phone call to discuss the scope of the project further, take it. Be open to hearing as much as possible from them so that you fully understand their objectives so you know exactly what they’d expect from you and how you could realistically help them. By having this meeting, you should be able to get all the information you need to craft a formal proposal with requested compensation.

If they didn’t get back to you, try again. I hate to say how many times I’ve dealt with people who are good people but are just bad at responding to emails. Maybe they were reading your initial contact while under the covers at 11pm. Maybe they were in a meeting. (Maybe they suck.) But don’t be afraid to try again and be politely persistent until they respond. In fact, if you’re passionate about them, show them you’re already engaged with the content. Feature their brand in an article. Tag them on social media. Engage with their posts and show them your love of the product.

And if you’re already in communications with them, that’s a tipping point! Your blog has now become a professional medium, and it is important to be professional with your communications with these brands to keep these collaborations coming. This is the best step toward a long term relationship that benefits everyone and puts you in a great light.

Initially, it will feel like quite an intimidating process to be involved in this next step with brands. But at the end of the day, the brand gets visibility and you get some benefit through product, payment, and affiliation as well. After all, you’re an influencer. It would be silly not to interact with people who had the If you don’t have the courage to reach out, the opportunity may never present itself.

Handshake is NOT a Verb

Turning nouns into verbs for business purposes is the Death Of A Thousand Cuts to writers and people who care about language. It kills us slowly, cut by cut. Blood drop by blood drop.

I recently heard someone say on a podcast, And when they’re really ready, we’ll handshake them to the investor community.

How do you handshake someone to someone else? What does that mean? Is that even a thing?

Yes, it means to introduce someone. They’re going to introduce people to the investor community.

So why don’t you just say “we’ll introduce them to the investor community?”

Uhh, this way sounds cooler?

No. It doesn’t. It sounds awkward. It sounds like someone tried to come up with some other name to mean the same thing they’re actually trying to say, only they want to say it differently.

I understand the sentiment. You want to introduce people to each other. When they are introduced, they will shake hands. So, you “handshake them” to someone else.

But there was nothing wrong with “introduce” in the first place. You’re taking something that was just fine, in perfect working order, and you improved it.

And by “improved it,” I mean “jumped up and down on it until it was a mangled heap, barely recognizable to even its own mother.”

The problem with business jargon is that people who use it just want to sound cool. They come up with some new term to mean something else.

People talk about “onboarding” when they mean “sign up.”

They “ideate” when they mean “come up with ideas,” or even “think.”

And they say “handshake to” when they mean “introduce.”

Hopefully you’ve never done this yourself. Hopefully you’ve never used “handshake” as a verb, at least when you’re introducing two people. (I understand it’s a term used to describe the way two computers communicate — they “handshake” with each other. But that’s the computer world.)

If you have, I won’t judge. I won’t cast aspersions on your character or demean your language abilities.

But I would ask you to stop it.

On a going forward basis.

The Right and Wrong Way to Promote Your Personal Brand

One of the rules of promoting your personal brand is to help other people. If someone asks for help, you give it. You don’t keep score, expect a return favor, or hold it over their head.

And you certainly never, EVER scream at the other person or make them feel like a schmuck for looking up to you or hoping you’ll take five minutes to help them.

But Cleveland communication pro, Kelly Blazek, broke that rule when she sent several furious emails to young professionals who asked for a connection and subscription to an email job board she offered 7,300 other Clevelanders.

Diana Mekota received one after asking to be included on Blazek’s email list, and to connect with her on LinkedIn.

Apparently you have heard that I produce a Job Bank, and decided it would be stunningly helpful for your career prospects if I shared my 960+ LinkedIn connections with you — a total stranger who has nothing to offer me. Your invite to connect is inappropriate, beneficial only to you, and tacky.

Your invite to connect is inappropriate, beneficial only to you, and tacky. Wow, I cannot wait to let every 25-year-old jobseeker mine my top-tier marketing connections to help them land a job. Love the sense of entitlement in your generation. And therefore I enjoy denying your invite, and giving you the dreaded ‘I Don’t Know’ [NAME] because it’s the truth.

Oh, and about your request to actually receive my Job Bank along with the 7,300 other subscribers to my service? That’s denied, too. I suggest you join the other Job Bank in town. Oh wait – there isn’t one.

Kelly Blazek letter to MenkotaShe wrote at least two other hateful emails to people who she believed were not good enough for her network.

Blazek’s responses are wrong on so many levels, and she says she knows that now (after she got blasted on social media, and her emails became an international story). She wrote an apology, and I’m inclined to believe it, but I think she’s damaged her reputation pretty soundly. There’s even a move to have her stripped of her 2013 Communicator of the Year award from the Cleveland chapter of the International Award of Business Communicators.

How Good Networking Is Actually Done

When you reach a certain position, whether as a professional, speaker, author, or any other visible role in your community or industry, you have to acknowledge that you got there with the help of a lot of other people. You asked people for help, and they gave it. Or better yet, you didn’t ask, but received it anyway.

People who reach these stages are often excellent networkers. They love sharing and helping others achieve their goals. Good networkers do it without thinking, bad networkers either don’t do it at all, or do it with many strings attached.

Good networkers operate from a few foundational principles.

  • Your network should never be closed. While there are problems with having it be too big, there’s a lot more to be said against making it exclusive. You’re not a celebrity, and your friends aren’t movie stars and rock stars. There may be connections you protect from casual introductions, but that doesn’t mean you completely shut everyone out.
  • Blazek blasted Mekota as being “a total stranger who has nothing to offer me.” Good networkers believe everyone has something to offer. But to say a person has no value? That’s one of the worst things you could tell someone. Each of us has something to offer the world, and sometimes our job is to help others realize what their gift is.
  • “Nothing to offer me.” Good networkers never expect the other person to have something to offer them, because networking is not an “I’ll do for you only if you do for me” relationship. If you expect a quid pro quo exchange, people will soon grow tired of you. Keeping track of favors makes you stingy, and no one will want to help you at all.
  • And while you should never be rude, you definitely shouldn’t leave evidence of your rudeness. Not only does it make you less of a person — remember, we’re supposed to be our best selves — but your rudeness will be shared for everyone to see. In just a few short minutes, Blazek undid 10 years of hard work, all because she thought she was too good to help, and that they were beneath her.

Blazek has since closed down her Twitter account, LinkedIn account, and her WordPress blog. But in her wake, another Twitter account, @OtherNeoJobBank (“Oh wait, there is one”) has stepped up and is sharing job openings around the Cleveland area.

Mister Rogers Knows Networking

In the words of my hero, Mister Rogers, “I hope you’re proud of yourself for the times you’ve said ‘yes,’ when all it meant was extra work for you and was seemingly helpful only to someone else.”

The people who taught me about networking all modeled this idea. They said yes, even when it meant extra work for them. So I do the same for others; I do what I can to teach them to do it for the people who will come to them one day, asking them for the same help.

Networking is never about paying back. It’s about helping others achieve their goals, and teaching them how that’s done. Because one day, when they’re established and have reached the next level of their career, someone will ask for their help.

The lessons they teach and the help they give, will be a reflection on me, which is a reflection of those who taught me, and those who taught them. I hope they understand the long line of giving they come from, and continue to carry it on.

Five Best Blogging Service Providers in Indianapolis

It’s a great exercise in humility and a test of your ego to answer the question, “who are the five best blogging service providers,” and being told you can’t name yourself.

(Of course, anyone from Indiana would know better than to name themselves. Hoosiers are a humble people, after all.)

But who would I name as good content marketing/blogging service providers? After all, I should know this community and industry fairly well.

As I thought about the question, I thought back to my friendships that I’ve established over the years, and the people I’ve shared ideas, projects, and even clients with. And these are the five people and companies I would pick as five of the best blogging companies in central Indiana (in no particular order).

  • Metonymy Media: President Ryan Brock has made it a mission to hire only creative writing graduates, which is good, since creative writing as a professional pursuit is difficult. But it also makes Metonymy great story tellers. If we do face an impending content shock, then the storytellers are going to be the ones who win. He’s also managed to grow Metonymy into a sizable agency with several professional writers, and taught the city of Indianapolis what “metonymy” actually means. Ryan is also the founder of Indy WordLab, a writers’ meetup I attend nearly every month.
  • Lindsay Manfredi plays guitar

    Lindsay Manfredi. Seriously, how can you not be impressed by someone who has her own band?

  • Raidious: CEO Taulbee Jackson and I wrote The Owned Media Doctrine together last year, and I ended up learning a lot from him about content marketing on the enterprise level. They treat their content marketing efforts like a newsroom focusing on each day’s stories, being able to provide content to clients within hours, not days. Raidious also ran the Social Media Command Center for Super Bowl XLVI, a practice that every Super Bowl has adopted since then, and will continue to do so.
  • Lindsay Manfredi: She was one of the first bloggers I met when I started in this business, and I’ve learned a lot from watching her work. She was also willing to give advice when I needed it, and I’ve even referred a couple clients to her. Plus I love her energetic writing style — it matches her in person energy and the energy she brings to the stage when she’s playing live music around the city.
  • Digital Relevance: I’ve known Jeremy Dearringer since Digital Relevance was Slingshot SEO, and the company was just three guys doing SEO work for corporate clients. They’ve suffered under Google’s different algorithm changes, but have managed to pivot and become a content company that does SEO. They’re still one of the biggest tech employers in the city, and I’ve known several people who have worked at Digital Relevance (and Slingshot) at one time or another. If anyone knows SEO better in the Midwest, I haven’t met them.
  • Jackie Bledsoe: I first met Jackie during the Branding Yourself book launch in 2010, and have helped him as he learned about blogging and the professional copywriting life. He has parlayed his hard work into becoming one of the premier bloggers on fatherhood and family, writing for several family-related websites and publications, interviewing several celebrities, launching a podcast for couples, and is even working on an educational series that may turn into a book and speaking tour.

Those are the five people who I look to for my own inspiration and ideas of what I should be doing in running my own business. I try to learn from their creativity, their storytelling, work ethic, attention to technology, and energy. Hopefully I’ve been able to take something from the best of each of them and incorporate it into how I work.