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		<title>Yet Another Serial Plagiarist Busted by Google</title>
		<link>http://problogservice.com/2012/03/27/yet-another-serial-plagiarist-busted-by-google/</link>
		<comments>http://problogservice.com/2012/03/27/yet-another-serial-plagiarist-busted-by-google/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 12:00:58 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Blog Writing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Citizen Journalism]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[humor columnist]]></category>
		<category><![CDATA[humor columns]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[plagiarism]]></category>
		<category><![CDATA[serial plagiarist]]></category>
		<category><![CDATA[Steve Jeffrey]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=5290</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2012/03/27/yet-another-serial-plagiarist-busted-by-google/">Yet Another Serial Plagiarist Busted by Google</a> </p><p>March is International Serial Plagiarist Month, apparently. Because it&#8217;s the month that I discovered my humor columns being ripped off by, not one, but two newspaper editors in North America. Yesterday morning, I received an email from humor columnist, George Waters, who said that we, plus 12 other humor writers, had been ripped off by Steve [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2012/03/27/yet-another-serial-plagiarist-busted-by-google/">Yet Another Serial Plagiarist Busted by Google</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p>March is International Serial Plagiarist Month, apparently. Because it&#8217;s the month that I discovered my humor columns being ripped off by, not one, but <em>two</em> newspaper editors in North America.</p>
<p>Yesterday morning, I received an email from humor columnist, <a href="http://www.thewablog.com/2012/03/another-serial-plagiarist-editor.html">George Waters</a>, who said that we, plus 12 other humor writers, had been ripped off by Steve Jeffrey, publisher of <a href="http://www.theanchor.ca">The Anchor</a> in Chestermere, Alberta, Canada, in 42 columns out of the last 52 weeks.</p>
<p>Not just a line here or there, or one of the funnier jokes. He did a complete copy-and-paste job, made some edits to give it a local flavor, and then published it under his name.</p>
<p>(You can read a very thorough writeup of the <a title="Steve Jeffrey" href="http://www.poynter.org/latest-news/mediawire/167616/humor-writer-says-hes-uncovered-another-serial-plagiarist-steve-jeffrey/">plagiarism</a> situation by Andrew Beaujon of The Poynter Institute, a journalism school in Florida.)<div class="wp-caption alignright" style="width: 310px"><img itemprop="image" title="Bicycle thieves" src="http://farm4.staticflickr.com/3052/2876377589_416b23f16e.jpg" alt="Bicycle thieves and Dutch police" width="300" /><p class="wp-caption-text">If only plagiarists were this easy to catch.</p></div></p>
<p>Earlier this month, Jon Flatland of the Blooming Prairie (Minn.) Times was found to have been <a title="Jon Flatland" href="http://problogservice.com/2012/03/01/google-caught-plagiarizing-newspaper-editor-ended-his-career/">plagiarizing humor columns and blogs</a> from several humor writers, possibly as far back as 15 &#8211; 18 years ago. He resigned in disgrace, and his publisher notified the Minnesota Newspaper Foundation and another writer notified the North Dakota Newspaper Association about his plagiarism. He&#8217;ll never work in newspapers again.</p>
<p>And 25 days later I get another email that I have been stolen from yet again, but I was only ripped off twice. Fellow humorist <a href="http://www.humorcolumnist.com">Sheila Moss</a> had 24 columns lifted.</p>
<p>How do we know? Because Waters copied every single column published under Steve Jeffrey&#8217;s name from the last 52 weeks — the online archives for anything beyond that were not available — and Googled unique phrases from each and every piece, and found columns that were written beforehand by someone else. That&#8217;s how he found me and three Canadians, eight Americans, and one Australian. I&#8217;ve also used Google Cache to find copies of my columns in <a href="http://webcache.googleusercontent.com/search?q=cache:HLYTKUa1WH0J:issuu.com/theanchor/docs/2011-10-13+&amp;cd=4&amp;hl=en&amp;ct=clnk&amp;gl=us">The Anchor&#8217;s Issuu.com</a> PDF newspapers. (<strong>Note:</strong> Just because you delete something from your website doesn&#8217;t mean it&#8217;s gone; Google saves this in their cache for weeks and even months.)</p>
<p>But that didn&#8217;t stop Jeffrey from expressing bewilderment at the accusation that 80% of his columns were found to be nearly identical to columns by other people. According to Beaujon&#8217;s article:</p>
<blockquote><p>Reached by telephone in Alberta, where he said he was about to travel to British Columbia for two weeks, Jeffrey seemed baffled by Waters’ allegations. His column, he told me, doesn’t even touch on comedy. “I don’t write humor, and I don’t blog,” he said. “I write a ‘Lighthouse’ column, but ‘Lighthouse’ is about local politics.”</p></blockquote>
<p>Well, the Lighthouse columns I read from August 25, 2011 and October 13, 2011 looked an awful lot like mine, with a few details changed. One is from 2003 about the three hours I worked as a telemarketer in college, and the other was an open letter to a fictitious fellow traveler to Boston. In 18 years, I have never written about local Canadian politics.</p>
<h3>God Save Me From Newspaper Editors</h3>
<p>As blogging has grown in popularity, bloggers have been increasingly under attack by the media. Bobby King, president of the Indianapolis Newspaper Guild, once called us the <a href="http://problogservice.com/2011/06/22/the-newspaper-industry-isnt-in-a-position-to-sneer-at-the-blogosphere/">animals in the blogosphere</a>. And yet, it&#8217;s not the bloggers, but the highly trained professional newspaper people that have stolen from me.</p>
<p>Three times.</p>
<p>In all the years that I&#8217;ve been a humor writer, I&#8217;ve had my work stolen by three different newspaper editors. (I discovered my work being lifted back in the early 2000s by an assistant editor of a weekly paper in Ontario.)</p>
<p>That means Canada leads the U.S. in theft of my work, 2 to 1.</p>
<p>But I have never found a legitimate, serious blogger stealing anything of mine. (That&#8217;s not to say it hasn&#8217;t happened, but I&#8217;ve never found it.)</p>
<p>What&#8217;s most frustrating about this is that I&#8217;ve been writing my newspaper column for little to no pay for all these years, publishing it in 10 different newspapers around Indiana, and in <a href="http://www.american-reporter.com">The American Reporter</a> online. I do this because I love writing, and I love making people laugh. Humor writing has never been about the money. I&#8217;ve tried self-syndicating, but found very few takers. &#8220;We don&#8217;t have the budget,&#8221; is the frequent answer. So I gave up trying to earn money from it, and just do it because I love it.</p>
<p>So it frosts me when editors — bearers of journalistic ethics and integrity — profit dishonestly from my work. They collect salaries, they collect advertising revenue, and they make their living by stealing something they weren&#8217;t willing to pay me for.</p>
<p>I still consider journalism to be a noble profession, and I still think editors play a vital role in informing the public. I won&#8217;t paint all editors with the same overgeneralizing brush that people like Bobby King have painted my profession. Hell, I got my &#8220;professional&#8221; writing start thanks to one newspaper editor in northern Indiana who took a chance on me 18 years ago, so I am forever grateful to editors as a whole.</p>
<p>But I&#8217;m also getting sick of media professionals decrying the state of the blogging industry, when it&#8217;s their brethren who keep stealing my stuff. If you want to talk about &#8220;the animals in the blogosphere,&#8221; let&#8217;s first have a conversation about &#8220;the thieves in the editors&#8217; offices.&#8221;</p>
<p>Otherwise, get your own house in order before you attack mine.</p>
<p>And quit stealing my stuff.</p>
<h3>Fallout from Steve Jeffrey&#8217;s Serial Plagiarism</h3>
<p>Here&#8217;s what has happened since the theft was first discovered:</p>
<p>All archives from The Anchor&#8217;s website were removed immediately after the Poynter.org story, as have all of their PDF versions from Issuu.com.</p>
<p>I&#8217;ve been in touch with the <a href="http://www.awna.com">Alberta Weekly Newspaper Association</a> and I launched an official complaint with the <a href="http://www.albertapresscouncil.ca/">Alberta Press Council</a>. I don&#8217;t know what results those will bring, but hopefully we&#8217;ll see some sort of investigation and resolution.</p>
<p><strong>UPDATE:</strong> According to an article in the Calgary Herald (&#8220;<a href="http://www.calgaryherald.com/news/alberta/Calgary+area+newspaper+editor+resigns+following+plagiarism+allegations/6366948/story.html">Calgary-area newspaper editor resigns following plagiarism allegations</a>&#8220;, Steve Jeffrey resigned his position as publisher of The Anchor today (Tuesday). According to the article,</p>
<blockquote><p>“I really don’t have any way to defend myself. I did use articles for inspiration, but thought that I had changed the content enough to comply,” (Jeffrey) said in an e-mail to the Herald.</p></blockquote>
<h3>Ripped Off Columnists</h3>
<p>All links point to at least one stolen newspaper column or blog:</p>
<ul>
<li><a href="http://www.thewablog.com/2008/01/sick-of-standardized-testing-bubble.html">George Waters</a></li>
<li><a href="http://www.kconlineinc.com/deckers/0604.html#06043">Erik Deckers</a></li>
<li><a href="http://www.humorcolumnist.com/oed.htm">Sheila Moss</a></li>
<li><a href="http://www.thetelegram.com/Opinion/Columns/2008-07-05/article-1460599/Gone-fishin/1">Russell Wangersky</a></li>
<li><a href="http://www.chianca-at-large.com/SAMPLES/klutz.html">Peter Chianca</a></li>
<li><a href="http://joelavin.com/netaddiction.html">Joe Lavin</a></li>
<li><a href="http://www.southernhumorists.com/martin2.htm">Man Martin</a></li>
<li><a href="http://featuredcolumn.southernobserver.com/2008/01/09/%E2%80%9Cblue-tooth%E2%80%9D-technology-enters-my-limited-world-of-modernity/">John Brock</a></li>
<li><a href="http://www.dunno.com.au/pause.html">Jon Martin (Australia)</a></li>
<li><a href="http://www.foolishtimes.net/2009/06/so-it-goes-driving/">Jason Love</a></li>
<li><a href="http://www.thetelegram.com/Opinion/Columns/2008-07-19/article-1457934/One-born-every-minute/1">Ed Smith</a></li>
<li><a href="http://findarticles.com/p/articles/mi_m1077/is_2_55/ai_58118320/">Laura B. Randolph</a></li>
<li><a href="http://www.collegiatetimes.com/stories/12679/column-dare-to-wish-someone-a-merry-christmas-this-year/p2">Daron Williams</a></li>
<li><a href="http://www.nlnewsnow.com/section/2008-03-04/article-1502327/Long-live-our-weekly-and-daily-newspapers/1">Bill Westcott</a></li>
</ul>
<h3>Stories about Steve Jeffrey&#8217;s serial plagiarism:</h3>
<p>Because I believe in thoroughness and the power of search engine optimization, you can also read stories about Steve Jeffrey&#8217;s serial plagiarism at these blogs and newspapers:</p>
<ul>
<li>Andrew Beaujon, Poynter Institute &#8211; <a href="http://www.poynter.org/latest-news/mediawire/167616/humor-writer-says-hes-uncovered-another-serial-plagiarist-steve-jeffrey/">Humor writer says he’s uncovered another serial plagiarist</a></li>
<li>Belinda Alzner, The Canadian Journalism Project &#8211; <a title="Steve Jeffrey" href="http://j-source.ca/article/alberta-community-newspaper-editor-and-publisher-accused-serial-plagiarism">Alberta community newspaper editor and publisher accused of serial plagiarism</a></li>
<li>The B.C. Reporter Reporter &#8211; <a title="Steve Jeffrey" href="http://bcreporter.wordpress.com/2012/03/26/alberta-editorpublisher-busted-for-rampant-plagiarism-plays-dumb/">Alberta editor/publisher busted for rampant plagiarism, plays dumb</a></li>
<li>National Society of Newspaper Columnists &#8211; <a title="Steve Jeffrey" href="http://www.columnists.com/?p=14055">Second Serial Plagiarist Accused</a></li>
<li>Topsy.com monitors Twitter mentions of <a href="http://topsy.com/www.thewablog.com/2012/03/another-serial-plagiarist-editor.html">Steve Jeffrey&#8217;s plagiarism</a>.</li>
</ul>
<p>&nbsp;</p>
<p><small>Photo credit: <a href="http://www.flickr.com/photos/welcome2bo/">welcome2bo (Flickr)</a></small></p>
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    <span class="schema_property_name"><b>Author  :</b> </span>
    <span class="schema_property_value" itemprop="author" content="">Erik Deckers</span>
</span>&nbsp;&bull;&nbsp;
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    <span class="schema_property_name"><b>Content Location :</b> </span>
    <span class="schema_property_value" itemprop="contentLocation" content="">Indianapolis, IN</span>
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    <span class="schema_property_name"><b>Headline  :</b> </span>
    <span class="schema_property_value" itemprop="headline" content="">Yet Another Serial Plagiarist Busted by Google</span>
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    <span class="schema_property_name"><b>Keywords  :</b> </span>
    <span class="schema_property_value" itemprop="keywords" content="">serial plagiarist, plagiarism, Steve Jeffrey, newspaper, humor columnist, humor columns</span>
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		<title>U.S. Court Declares Bloggers Second Class Citizens, Not Part of Media</title>
		<link>http://problogservice.com/2011/12/07/u-s-court-declares-bloggers-second-class-citizens-not-part-of-media/</link>
		<comments>http://problogservice.com/2011/12/07/u-s-court-declares-bloggers-second-class-citizens-not-part-of-media/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 21:21:18 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Citizen Journalism]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[citizen journalism]]></category>
		<category><![CDATA[media shield law]]></category>
		<category><![CDATA[Oregon]]></category>
		<category><![CDATA[Washington]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=4345</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2011/12/07/u-s-court-declares-bloggers-second-class-citizens-not-part-of-media/">U.S. Court Declares Bloggers Second Class Citizens, Not Part of Media</a> </p><p>Update: Judge Marco A. Hernandez has since clarified his ruling on this matter, and stated that his ruling was only meant to apply to Crystal Cox, and not all bloggers. Read my latest blog post for the rest of the story. A U.S. district court just ruled that bloggers — at least bloggers in Oregon [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2011/12/07/u-s-court-declares-bloggers-second-class-citizens-not-part-of-media/">U.S. Court Declares Bloggers Second Class Citizens, Not Part of Media</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p><strong>Update:</strong> Judge Marco A. Hernandez has since clarified his ruling on this matter, and stated that his ruling was only meant to apply to Crystal Cox, and not all bloggers. Read my latest <a href="http://problogservice.com/2012/04/03/us-judge-clarifies-bloggers-are-journalists-just-not-that-one/">blog post</a> for the rest of the story.</p>
<p>A U.S. district court just ruled that bloggers — at least bloggers in Oregon — are not part of the media, and therefore, not protected by Oregon&#8217;s media shield laws.</p>
<p>As a citizen journalist, this scares the bejeezus out of me. If you&#8217;re a blogger of any kind, it should worry you too.</p>
<p>I&#8217;ve been clamoring for years that bloggers are citizen journalists. That is, we should be entitled to the same First Amendment protections, the same access, and the same considerations that newspaper, TV, and radio reporters get. At the same time, it means that bloggers need to <em>act</em> like journalists: with great power comes great responsibility, etcetera, etcetera.<img itemprop="image" alt="Handcuffs" src="http://farm6.staticflickr.com/5229/5634407513_54288d9852.jpg" title="Handcuffs" class="alignright" width="280" height="280" /></p>
<p>But a U.S. District Court judge in Portland, Oregon just set us back to pre-1990 days when he <a href="http://blogs.seattleweekly.com/dailyweekly/2011/12/crystal_cox_oregon_blogger_isn.php">ruled against Crystal Cox</a>, a blogger, after she was sued by Obsidian Finance Group for defamation over blog posts that criticized the firm and co-founder Kevin Padrick. The judge also awarded Padrick $2.5 million.</p>
<p>In his ruling, the judge wrote:</p>
<blockquote><p>. . . although defendant is a self-proclaimed &#8220;investigative blogger&#8221; and defines herself as &#8220;media,&#8221; the record fails to show that she is affiliated with any newspaper, magazine, periodical, book, <strong>pamphlet</strong>, news service, wire service, news or feature syndicate, broadcast station or network, or cable television system. Thus, she is not entitled to the protections of the law.</p></blockquote>
<p>Seriously? <em>Pamphlets?</em> In other words, if she had slapped together an 8-page booklet at Fedex/Kinko&#8217;s, she would have been protected?</p>
<p>Whether this is a problem with the judge not understanding the Internet, or — more likely — Oregon having a media shield law that doesn&#8217;t reflect 21st century technology, this may have a chilling effect on bloggers, even in states with media shield laws.</p>
<p>As it stands now, Oregon&#8217;s media shield law says:</p>
<blockquote><p>No person connected with, employed by or engaged in any medium of communication to the public shall be required by &#8230; a judicial officer &#8230; to disclose, by subpoena or otherwise &#8230; [t]he source of any published or unpublished information obtained by the person in the course of gathering, receiving or processing information for any medium of communication to the public[.]</p></blockquote>
<p>Seems comprehensive enough: <em>any medium of communication to the public</em> strikes me as anything from newspapers to TV to radio to the Internet (including blogs). But when someone learned about the Internet from the <a href="http://boingboing.net/2006/07/02/sen-stevens-hilariou.html">Ted Stevens&#8217; School of Technology</a>, they may not realize that the Internet is far more evolved than pamphlets.</p>
<p>Compare Oregon&#8217;s law to Washington&#8217;s media shield law:</p>
<blockquote><p>Any newspaper, magazine or other periodical, book publisher, news agency, wire service, radio or television station or network, cable or satellite station or network, or audio or audiovisual production company, or any entity that is in the regular business of news gathering and disseminating news or information to the public by any means, including, but not limited to, print, broadcast, photographic, mechanical, <strong>internet, or electronic distribution</strong>;</p></blockquote>
<p>(Read more about <a href="http://blogs.seattleweekly.com/dailyweekly/2011/12/unlike_oregon_bloggers_are_jou.php">Washington&#8217;s media shield law</a> here.)</p>
<p>Washington at least spells out what they consider to be the media. But any state that has not included &#8220;the Internet&#8221; in their shield laws may be able to exclude bloggers from the people who should be protected.</p>
<p>In other words, if you are a pamphleteer, you&#8217;re protected. If you type something on a typewriter, reproduce it on a mimeograph machine, and staple everything together by hand, you&#8217;re protected by the First Amendment. But if you publish the biggest online-only newspaper, and have for the last fifteen years, tough. You&#8217;re not protected by media shield laws in Oregon, or several other states.</p>
<p>This will have a chilling effect on your rights as a journalist, as the government can impose sanctions on bloggers and Internet-based writers, simply by declaring they are not part of the protected media.</p>
<p><small>Photo credit: <a href="http://www.flickr.com/photos/61940626@N04/">Tourettte (Flickr)</a></small></p>
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		<title>FollowBlast Allows Twitter Users to Connect Based on #Hashtags</title>
		<link>http://problogservice.com/2011/04/07/followblast-allows-twitter-users-to-connect-based-on-hashtags/</link>
		<comments>http://problogservice.com/2011/04/07/followblast-allows-twitter-users-to-connect-based-on-hashtags/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 17:00:15 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[BlastFollow]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[FollowBlast]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[TweepML]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=3704</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2011/04/07/followblast-allows-twitter-users-to-connect-based-on-hashtags/">FollowBlast Allows Twitter Users to Connect Based on #Hashtags</a> </p><p>It was the greatest thing at Blog Indiana 2010: someone on the stage mentioned BlastFollow.com as a way to follow a lot of people who were all using a specific hashtag, like, say #BIN2010. Everyone in the room immediately went to BlastFollow on their laptop and started using it. Unfortunately, BlastFollow went away after Twitter [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2011/04/07/followblast-allows-twitter-users-to-connect-based-on-hashtags/">FollowBlast Allows Twitter Users to Connect Based on #Hashtags</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p>It was the greatest thing at <a href="http://www.blogindiana.com">Blog Indiana 2010</a>: someone on the stage mentioned BlastFollow.com as a way to follow a lot of people who were all using a specific hashtag, like, say #BIN2010. Everyone in the room immediately went to BlastFollow on their laptop and started using it.</p>
<p>Unfortunately, BlastFollow went away after Twitter upgraded their system, not allowing non-OAuth access to the API, blocking 3rd party apps that let you mass follow and unfollow people, and insert other geek mumbo-jumbo here; I can&#8217;t recall everything. TweepML.org was a suitable replacement for a while, until they shut down in October the site to make some repairs, promising to get the system back up two weeks later. It&#8217;s early April, and they&#8217;re still not back up.</p>
<p><a href="http://www.followblast.com">FollowBlast.com</a> is the new hashtag find-and-follow tool from my friends Noah Coffey (<a href="http://www.twitter.com/noahwesley">@NoahWesley</a>) and Chuck Gose (<a href="http://www.twitter.com/chuckgose">@ChuckGose</a>), and is something they just completed earlier this week.</p>
<p>I had a chance to check FollowBlast out right after the Indianapolis Social Media Brekafast, using the hashtag #indysm.</p>
<div id="attachment_3705" class="wp-caption aligncenter" style="width: 610px"><a href="http://problogservice.com/images/FollowBlast-screenshot.png"><img itemprop="image" class="size-full wp-image-3705" title="FollowBlast screenshot" src="http://problogservice.com/images/FollowBlast-screenshot.png" alt="FollowBlast.com lets you find and follow other Twitter users based on their #hashtags." width="600" /></a><p class="wp-caption-text">FollowBlast.com lets you find and follow other Twitter users based on their #hashtags.</p></div>
<p>The way FollowBlast works is that it pulls up the 50 most recent tweets that used that particular hashtag, and it lets you follow those people, either selecting them one at a time, or allowing you to mass follow those 50 people. (That&#8217;s how they get around the limits Twitter has placed on mass following/unfollowing.)</p>
<p>While the product is still very new, and has a few bugs to work out, it&#8217;s a great tool, especially if you go to a conference or event you&#8217;re not familiar with. It&#8217;s ideal for people who have newly joined Twitter and have an interest in a particular idea or event.</p>
<p>My one word of caution to FollowBlast users is that you do <em>not</em> use the Follow All link until you have checked out the results first. The first time I did it, I unintentionally followed someone I did not want to and had to go back and unfollow them.</p>
<p>The tool is supposed to filter out people you&#8217;re already following, but that wasn&#8217;t the case for my results, as most of them ended up being people I was already following. However, knowing Noah and Chuck, I&#8217;m sure that will be fixed soon.</p>
<p>FollowBlast has a promising future as a very useful tool for special event and conference attendees. It&#8217;s filling a very big hole that BlastFollow and TweepML have left, and as FollowBlast grows and improves, it&#8217;s going to become indispensable.</p>
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    <span class="schema_property_name"><b>Author  :</b> </span>
    <span class="schema_property_value" itemprop="author" content="">Erik Deckers</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Content Location :</b> </span>
    <span class="schema_property_value" itemprop="contentLocation" content="">Indianapolis, IN</span>
</span>&nbsp;&bull;&nbsp;
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    <span class="schema_property_name"><b>Headline  :</b> </span>
    <span class="schema_property_value" itemprop="headline" content="">FollowBlast Allows Twitter Users to Connect Based on #Hashtags</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Keywords  :</b> </span>
    <span class="schema_property_value" itemprop="keywords" content="">BlastFollow, conference, FollowBlast, networking, TweepML, twitter</span>
</span>&nbsp;&bull;&nbsp;
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		<title>Indianapolis Motor Speedway Cars Part of New Facebook Game &#8220;Car Town&#8221;</title>
		<link>http://problogservice.com/2010/10/27/indianapolis-motor-speedway-cars-part-of-new-facebook-game-car-town/</link>
		<comments>http://problogservice.com/2010/10/27/indianapolis-motor-speedway-cars-part-of-new-facebook-game-car-town/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 13:00:05 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Car Town]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Indianapolis Motor Speedway]]></category>
		<category><![CDATA[Indy 500]]></category>
		<category><![CDATA[race cars]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=2929</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2010/10/27/indianapolis-motor-speedway-cars-part-of-new-facebook-game-car-town/">Indianapolis Motor Speedway Cars Part of New Facebook Game &#8220;Car Town&#8221;</a> </p><p>As I get to know a few of the Indianapolis Motor Speedway and Indy Racing League marketing people, I&#8217;m impressed by how much they&#8217;re embracing social media. They took a big step two years ago, when they invited me and a few other bloggers to sit in the media center at the 2009 Indianapolis 500 [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2010/10/27/indianapolis-motor-speedway-cars-part-of-new-facebook-game-car-town/">Indianapolis Motor Speedway Cars Part of New Facebook Game &#8220;Car Town&#8221;</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p>As I get to know a few of the Indianapolis Motor Speedway and Indy Racing League marketing people, I&#8217;m impressed by how much they&#8217;re embracing social media. They took a big step two years ago, when they invited me and a few other bloggers to sit in the media center at the 2009 Indianapolis 500 and blog about the race.</p>
<p>Since then, they have been present at different social media events around Indianapolis, including <a href="http://www.blogindiana.com">BlogIndiana 2010</a>, a week before the Moto GP, they have their own blogs, and the <a href="http://problogservice.com/2010/09/23/indianapolis-motor-speedway-president-ceo-jeff-belskus-turning-to-video-blogging/">IMS CEO, Jeff Belskus, is now video blogging</a>.</p>
<div class="wp-caption alignright" style="width: 360px"><img itemprop="image" title="Dario Franchitti" src="http://lh6.ggpht.com/_0DyXtlZiV34/TBEpC60Z3QI/AAAAAAAAClU/K-tdvB6r8Lg/IMGA0274.JPG" alt="Dario Franchitti at the press conference after the 2010 Indianapolis 500" width="350" /><p class="wp-caption-text">Dario Franchitti after winning the 2010 Indianapolis 500</p></div>
<p>I just received a press release from the IMS about their latest social media effort, including a variety of race cars and pace cars from different races at the IMS for the new Facebook game, &#8220;Car Town.&#8221;</p>
<blockquote><p>“Car Town” is a social game created by Cie Games in which players collect and customize virtual cars, build their dream garage and help their friends do the same. It’s the only game on Facebook built around licensed automotive brands.</p></blockquote>
<p>This makes the IMS the first major motorsports venue to be featured in Car Town. The first two cars they&#8217;re releasing are the 2010 Indianapolis 500 Chevrolet Camaro SS Pace Car and the 2010 Brickyard 400 Chevrolet Corvette Pace Car. They will also make IMS, Indy 500, and IndyCar Series posters with real-life images and logos for players&#8217; virtual garages. They will release other Indy 500 race cars and assets on a regular basis.</p>
<p>While I&#8217;m not a big player of Facebook games myself, I appreciate what the IMS is doing. They recognize where their fans are, they recognize the explosive growth of both Facebook and online gaming, and they&#8217;re going to ride that wave to increased awareness and improved fan loyalty. Car Town may be one game I have to check out.</p>
<p><small>Photo credit: <a href="http://picasaweb.google.com/erik.deckers">Erik Deckers (Picasa)</a></small></p>
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    <span class="schema_property_name"><b>Author  :</b> </span>
    <span class="schema_property_value" itemprop="author" content="">Erik Deckers</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Content Location :</b> </span>
    <span class="schema_property_value" itemprop="contentLocation" content="">Indianapolis, IN</span>
</span>&nbsp;&bull;&nbsp;
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    <span class="schema_property_name"><b>Headline  :</b> </span>
    <span class="schema_property_value" itemprop="headline" content="">Indianapolis Motor Speedway Cars Part of New Facebook Game &quot;Car Town&quot;</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Keywords  :</b> </span>
    <span class="schema_property_value" itemprop="keywords" content="">Car Town, facebook, Indianapolis Motor Speedway, Indy 500, race cars</span>
</span>&nbsp;&bull;&nbsp;
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		<title>A Look at Old School Journalism</title>
		<link>http://problogservice.com/2010/10/26/a-look-at-old-school-journalism/</link>
		<comments>http://problogservice.com/2010/10/26/a-look-at-old-school-journalism/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 12:00:18 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Blog Writing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Bil Browning]]></category>
		<category><![CDATA[mainstream media]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newspapers]]></category>

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		<description><![CDATA[<p><p><a href="http://problogservice.com/2010/10/26/a-look-at-old-school-journalism/">A Look at Old School Journalism</a> </p><p>When I wrote for my college newspaper, the Ball State Daily News, one of the things I liked to do was to put some paper in the manual typewriter, hammer out a few sentences, rip it out of the typewriter, and yell &#8220;COPY!!&#8221; which would always crack my editor up. This was back in about [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2010/10/26/a-look-at-old-school-journalism/">A Look at Old School Journalism</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p>When I wrote for my college newspaper, the Ball State Daily News, one of the things I liked to do was to put some paper in the manual typewriter, hammer out a few sentences, rip it out of the typewriter, and yell &#8220;<em>COPY!!</em>&#8221; which would always crack my editor up.</p>
<p>This was back in about 1988, when we thought that kind of news writing — furiously banging out news copy on clackety old typewriters — was old-fashioned, and that nobody did it anymore. After all, we were nearly at the 21st century, using dummy terminals to put all of our news into a mainframe that would process the story into a single column, where it could be printed, cut, waxed, and pasted up on the layout page.</p>
<p>The fact that I just used terms that most younger readers don&#8217;t know — paste up, wax, typewriter — probably renders the whole <em>COPY!!</em> joke unfunny.</p>
<p>I recently spoke to some journalism classes at Ball State about how to blog for newspapers. I tried referencing a few of my student journalism experiences, and even told an OJ Simpson story, and was met with blank stares. I didn&#8217;t realize until later that many of these students were born the year before I got married. They were two when the OJ Simpson trial was going on.</p>
<p>Still, I always appreciate the history of journalism, and I like knowing things about it, like the fact that copy boys were the boys who ran around the newsroom, grabbing papers out of writers&#8217; hands. Writers who had just ripped their story out of the typewriter and shouted &#8220;<em>COPY!!</em>&#8221;</p>
<p>I was interested to find this video in a post, &#8220;<a href="http://holykaw.alltop.com/how-to-be-an-old-school-journalist-video">How to be an Old School Journalist</a>,&#8221; on Alltop.com. While the segment at 5:06 may be a little&#8230; upsetting, keep in mind that the video is around 70 years old.</p>
<p><object width="425" height="344" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/I9E4xDq8IR4?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="425" height="344" type="application/x-shockwave-flash" src="http://www.youtube.com/v/I9E4xDq8IR4?fs=1&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Although I&#8217;m not sure exactly how old the movie is, you get some clues just by looking at the hats and suits, the cars, and even the phones. It&#8217;s an interesting look at what they thought of journalists — and women — back in those days.</p>
<p>It&#8217;s even more interesting when you realize how far we have come as a news gathering society.</p>
<ul>
<li>According to Google&#8217;s Eric Schmidt, <a href="http://techcrunch.com/2010/08/04/schmidt-data/">we produce as much data in <em>2 days</em> as we produced from the dawn of history up to 2003</a>.</li>
<li>More women blog than men. In fact, the Blogher Network boasts 2,500 women bloggers as part of their network alone.</li>
<li>A story written for a blog can be produced in minutes, not hours. Publication of a post is immediate. No typesetting, printing, or delivery. Hit Publish, and it&#8217;s out there. A news story can be written in minutes, but then it has to be pasted up (electronically, of course), and then printed, and delivered. The shortest amount of time it can take is 4 &#8211; 6 hours from the completion of the story.</li>
<li>To own a major newspaper takes millions of dollars and requires specialized knowledge to run specialized machines that only serve one purpose: to put ink on paper. To run a major blog takes a $1,000 laptop and a wifi connection. And when you&#8217;re done, you can watch a movie on it.</li>
</ul>
<p>In <a href="http://www.amazon.com/gp/product/1591843162?ie=UTF8&amp;linkCode=as2&amp;camp=1789&amp;creative=390957">Linchpin</a><img itemprop="image" style="border: none !important; margin: 0px !important;" src="http://www.assoc-amazon.com/e/ir?t=&amp;l=as2&amp;o=1&amp;a=1591843162" alt="" width="1" height="1" border="0" /> (affiliate link), Seth Godin talks about how the factory, the means of production, can be owned for $3,000 for a laptop (Seriously? $3,000? Seth, call me. I&#8217;ve got a deal on a few Dells for you, 2,000 bucks each.)</p>
<p>Bil Browning, owner of the <a href="http://www.bilerico.com">Bilerico Project</a> (the largest LGBT news blog on the web) runs his blog with four directors/editors, and <em>90</em> contributors (I even contributed an article last year). But he doesn&#8217;t have an office, doesn&#8217;t have printing presses, doesn&#8217;t have any overhead, other than his servers, and the salaries for him and his four directors. When I compare the low cost — $1,000 for a laptop — and ease of which he is able to reach hundreds of thousands of readers each month versus the time and effort we put into reaching people via newspaper today versus the time and effort we put into reaching people via newspaper 70 years ago, it&#8217;s a wonder we ever got it done at all. It&#8217;s also easy to see how Bil is able to reach his readership much more easily and cheaply than most big city newspapers.</p>
<p>Watch the video, see how our grandparents and great-grandparents got their news and information, and see if you&#8217;re not amazed.</p>
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    <span class="schema_property_name"><b>Author  :</b> </span>
    <span class="schema_property_value" itemprop="author" content="">Erik Deckers</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Content Location :</b> </span>
    <span class="schema_property_value" itemprop="contentLocation" content="">Indianapolis, IN</span>
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    <span class="schema_property_name"><b>Headline  :</b> </span>
    <span class="schema_property_value" itemprop="headline" content="">A Look at Old School Journalism </span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Keywords  :</b> </span>
    <span class="schema_property_value" itemprop="keywords" content="">Bil Browning, mainstream media, media, News, newspapers</span>
</span>&nbsp;&bull;&nbsp;
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		<title>Taking Nominations for Social Media&#8217;s 40 OVER 40</title>
		<link>http://problogservice.com/2010/08/02/taking-nominations-for-social-medias-40-over-40/</link>
		<comments>http://problogservice.com/2010/08/02/taking-nominations-for-social-medias-40-over-40/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 17:00:59 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[40 over 40]]></category>
		<category><![CDATA[contest]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=2406</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2010/08/02/taking-nominations-for-social-medias-40-over-40/">Taking Nominations for Social Media&#8217;s 40 OVER 40</a> </p><p>I&#8217;m so sick of these 40 under 40 lists I see going around. Indianapolis Business Journal did a 40 under 40. There are Young Professionals Groups all over the place. And even the trade organizations are getting in on it. What&#8217;s the big deal with being 39 or less? It&#8217;s if 40 is some magical [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2010/08/02/taking-nominations-for-social-medias-40-over-40/">Taking Nominations for Social Media&#8217;s 40 OVER 40</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p>I&#8217;m so sick of these 40 under 40 lists I see going around. Indianapolis Business Journal did a 40 under 40. There are Young Professionals Groups all over the place. And even the trade organizations are getting in on it.</p>
<p>What&#8217;s the big deal with being 39 or less? It&#8217;s if 40 is some magical number that anyone over it is no longer good enough to be considered awesome. As if you&#8217;re over 40, the rest of society is going to go all <em>Logan&#8217;s Run</em> on you. As if being over 40 means you&#8217;re a doddering geezer who&#8217;s staining their shirtfront with drool and cluelessness.</p>
<h3>The Social Media 40 OVER 40 List</h3>
<div class="wp-caption alignright" style="width: 310px"><img itemprop="image" title="Old People Sign" src="http://farm1.static.flickr.com/48/151985627_f76043167b.jpg" alt="" width="300" /><p class="wp-caption-text">The Social Media 40 OVER 40</p></div>
<p>I&#8217;m tired of it, and I&#8217;m going to do something about it. So I&#8217;m going to compile a Social Media 40 OVER 40 list.</p>
<p>This isn&#8217;t a definitive list yet. In fact, I&#8217;m not entirely sure how this is going to turn out. Is it based on voting? Is it an editorial decision? Will we do it state by state? We&#8217;re not sure. It depends on how big this gets.</p>
<p>But here&#8217;s what I want. I want nominations of anyone who is 40 years or older and works with social media, whether professionally, or as part of their job responsibilities, or even someone who does it as a sideline or hobby. I just want nominations of someone who is a rock star, or aspiring rock star, in social media.</p>
<p>If you want to nominate yourself, that&#8217;s fine. There is no shame in doing this. If you want to nominate someone else, that&#8217;s fine too. Please leave the following information in the comments section:</p>
<ul>
<li>Name</li>
<li>City, State</li>
<li>Twitter handle</li>
<li>Website (hey, you can even link to it so you get some SEO juice out of it)</li>
<li>No more than 200 words about how you&#8217;re using social media.</li>
</ul>
<p><small>Photo credit: <a href="http://www.flickr.com/photos/rileyroxx/">RileyRoxx (Flickr)</a></small></p>
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</span></span><div class="schema_property_wrap"><span class="schema_property">
    <span class="schema_property_name"><b>Author  :</b> </span>
    <span class="schema_property_value" itemprop="author" content="">Erik Deckers</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Content Location :</b> </span>
    <span class="schema_property_value" itemprop="contentLocation" content="">Indianapolis, IN</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Headline  :</b> </span>
    <span class="schema_property_value" itemprop="headline" content="">Taking Nominations for Social Media's 40 OVER 40</span>
</span>&nbsp;&bull;&nbsp;
<span class="schema_property">
    <span class="schema_property_name"><b>Keywords  :</b> </span>
    <span class="schema_property_value" itemprop="keywords" content="">40 over 40, contest, Social Media</span>
</span>&nbsp;&bull;&nbsp;
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		<title>NOW I&#8217;m an Expert: I Was on FOX59 News Last Night</title>
		<link>http://problogservice.com/2010/05/27/now-im-an-expert-i-was-on-fox59-news-last-night/</link>
		<comments>http://problogservice.com/2010/05/27/now-im-an-expert-i-was-on-fox59-news-last-night/#comments</comments>
		<pubDate>Thu, 27 May 2010 12:47:32 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Fox59]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=2152</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2010/05/27/now-im-an-expert-i-was-on-fox59-news-last-night/">NOW I&#8217;m an Expert: I Was on FOX59 News Last Night</a> </p><p>I had the opportunity and honor of being on Fox59 News at 10 last night, as a social media expert, to talk about how Generation Y is beginning to take their online reputation and privacy more seriously than they have in the past. According to a new report from the Pew Internet &#38; American Life [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2010/05/27/now-im-an-expert-i-was-on-fox59-news-last-night/">NOW I&#8217;m an Expert: I Was on FOX59 News Last Night</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p>I had the opportunity and honor of being on <a href="http://www.fox59.com/news/wxin-online-reputation-pew-052610,0,6716955.story">Fox59 News at 10</a> last night, as a social media expert, to talk about how Generation Y is beginning to take their online reputation and privacy more seriously than they have in the past.<img itemprop="image" class="alignright" title="Fox59 News Logo" src="http://www.tactselfdefense.com/FOX59logo.jpg" alt="" width="140" height="105" /></p>
<p>According to a new report from the Pew Internet &amp; American Life Project, <em><a href="http://www.pewinternet.org/Reports/2010/Reputation-Management.aspx">Reputation Management and Social Media</a></em>, young people have surpassed the Baby Boomers in taking care of their online reputation. They&#8217;re hiding their negative photos — the so-called &#8220;Spring Break&#8221; photos, untagging themselves when they do appear online, and even practicing reverse search engine optimization to push their negative content off Google&#8217;s front page.</p>
<p>I was particularly proud that they used one of my favorite lines, one that I use at all my talks about reputation management: <em>If you don&#8217;t want skeletons in your closets, don&#8217;t put the bodies in there in the first place.</em></p>
<p>Big thanks to <a href="http://www.kylelacy.com">Kyle Lacy</a> for referring me to <a href="http://www.twitter.com/tishalewis">Tisha Lewis</a>. And big thanks to <a href="http://www.fox59.com/about/station/newsteam/wxin-tisha-lewis-bio-page,0,4137288.story">Tisha &#8220;actually it&#8217;s TEE-sha&#8221; Lewis</a>, her intern Andy, and her shooter (cameraman), Adam, for making the trek all the way out to the hinterlands of Fishers, Indiana to do the interview.</p>
<p>(As soon as the video becomes available, I&#8217;ll link to it here.)</p>
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		<title>Who has time to do the work today?</title>
		<link>http://problogservice.com/2010/03/01/who-has-time-to-do-the-work-today-2/</link>
		<comments>http://problogservice.com/2010/03/01/who-has-time-to-do-the-work-today-2/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 22:48:48 +0000</pubDate>
		<dc:creator>Paul Lorinczi</dc:creator>
				<category><![CDATA[Blog ROI]]></category>
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		<description><![CDATA[<p><p><a href="http://problogservice.com/2010/03/01/who-has-time-to-do-the-work-today-2/">Who has time to do the work today?</a> </p><p>Despite the optimistic news about the economy, companies are still reluctant to hire people, so a lot of work is not getting done, workers are stressed and there are missed opportunities in the marketplace.</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2010/03/01/who-has-time-to-do-the-work-today-2/">Who has time to do the work today?</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p><a href="http://problogservice.com/images/icon-blog-time.png"><img itemprop="image" class="alignright size-full wp-image-542" title="icon-blog-time" src="http://problogservice.com/images/icon-blog-time.png" alt="Clock - who has time to get work done" width="156" height="115" /></a>There has been a lot of news lately on how companies are really not hiring right now.  A <a href="http://news.yahoo.com/s/ap/20100215/ap_on_bi_ge/us_temp_workers_what_signal">recent report</a> talks about how a companies are hiring temp workers, but they are not hiring them to stay.  In the past, a common practice was to test drive a worker then offer them a position.  Hiring them as full-time employees is not happening right now.</p>
<p><strong>So, who is getting the work done?</strong></p>
<p>When I joined ATA Airlines back in 1997, George Michelsons brought in Bain and Company to basically prepare the company for sale.  The process was to get rid of a lot of people and put more jobs onto fewer people.  While this strategy worked around the country for Bain, it usually preceded an upgrade in office automation to ensure the work could still get done.</p>
<p>The office automation phase did not occur at ATA Airlines.</p>
<p>The result was a lot of stressed out people carrying around their imaginary trays trying to figure out how they were going to fit one more item onto an already heavy load.  No longer were people interested in teamwork, they were more interested in self-preservation.  It created a lot of ill-tempered people in the process.</p>
<p>As some of my clients reveal their corporate cultures, I am finding similarities to what I experienced at ATA Airlines.  No one has time to commit to anything above and beyond what their core responsibilities are.  According to the <a href="http://online.wsj.com/article/SB10001424052748704533204575047790975524892.html?mod=WSJ_mgmt_LeftTopNews">Wall Street Journal</a>, it is not projected to get much better &#8211; CEO’s are reluctant to hire.</p>
<p><strong>What are the solutions?</strong></p>
<p><strong></strong>The easiest is what is being done by some today.  Hire temp workers to get things done.  They may cost a little more in the short-term, but allow you to avoid the headaches of hiring employees and their costs over the long-term.  There are a lot of companies providing these services.</p>
<p>Sometimes, just hiring a grunt worker is not enough.  Sometimes you need a professional person to do the work, you don’t have time to do.  There are companies being set up that can act as your Marketing Department, your Accounting Department, or your HR Department.  They can do it at a cost that is far cheaper than hiring full-time employees, but are focused solely on getting work done for you.</p>
<p>So, look around and ask yourself, are you and your colleagues a bunch of stressed out grumpy people not really accomplishing much because there is too much to do?  There is help out there that can help your company meet its strategic goals for the year.</p>
<p>We actually put together a white paper on the ROI of outsourcing blogging and social media.  You can <a href="http://problogservice.com/ghost-blogging-whitepaper/">download it here</a>, if you want to take a look.</p>
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		<title>I&#8217;m Underwhelmed by Google Buzz</title>
		<link>http://problogservice.com/2010/02/12/im-underwhelmed-by-google-buzz/</link>
		<comments>http://problogservice.com/2010/02/12/im-underwhelmed-by-google-buzz/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 16:24:55 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[life stream]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=1787</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2010/02/12/im-underwhelmed-by-google-buzz/">I&#8217;m Underwhelmed by Google Buzz</a> </p><p>Google released their new &#8220;social network,&#8221; Buzz, to much fanfare this week. People watched the live broadcast and tweeted about it excitedly. The unfortunate few who hadn&#8217;t received their Buzz account were asking, &#8220;what is it? What is it?&#8221; The Silicon Alley Insider giggled that Buzz was going to be a Twitter killer. Jason McCabe [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2010/02/12/im-underwhelmed-by-google-buzz/">I&#8217;m Underwhelmed by Google Buzz</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><h4>Google released their new &#8220;social network,&#8221; Buzz, to much fanfare this week.</h4>
<p>People watched the live broadcast and tweeted about it excitedly. The unfortunate few who hadn&#8217;t received their Buzz account were asking, &#8220;what is it? What is it?&#8221; The Silicon Alley Insider giggled that <a href="http://www.businessinsider.com/google-is-set-to-launch-twitter-clone-for-gmail-2010-2">Buzz was going to be a Twitter killer</a>. Jason McCabe Calcanis breathlessly <a href="http://jasonmccabecalacanis.blogspot.com/2010/02/breaking-google-buzz-is-brilliant.html">declared that Facebook&#8217;s traffic would drop by half because of the buzz</a>.</p>
<p>The best I can give it is a &#8220;meh.&#8221;</p>
<p>I&#8217;m sorry, I really am. I like Google. I like their products. I use Blogspot for <a href="http://laughing-stalk.blogspot.com">my personal blog</a>. I use Gmail for my email interface, including Pro Blog Service emails. We use Google Docs for work flow and client document sharing. So I really wanted this to work.</p>
<p>But I haven&#8217;t been impressed by Google Buzz. It has become one more thing in my Inbox to nag at me. At least with Facebook and Twitter, I can ignore the feed for a while, and I don&#8217;t have to worry about whether I missed anything.</p>
<p><img itemprop="image" class="alignright size-full wp-image-1788" title="Screen shot 2010-02-12 at 11.15.03 AM" src="http://problogservice.com/images/Screen-shot-2010-02-12-at-11.15.03-AM.png" alt="Screen shot 2010-02-12 at 11.15.03 AM" width="180" height="318" />Buzz, on the other hand, has a spot in my Google inbox, where I get to see how many different posts, articles, and statement about &#8220;I&#8217;m just trying to figure out Buzz,&#8221; along with every &#8220;me too. What does it do?&#8221; comment. The count just sits there, staring at me plaintively, until I clear out the Buzz inbox. And since there&#8217;s no &#8220;Mark all as read&#8221; button, I have to scroll down just to &#8220;read&#8221; them to get rid of them.</p>
<p>(Note: I&#8217;ve found that if I hit CMD-Down and go to the end of the page and then CMD-Up, it clears everything out.)</p>
<p>I&#8217;ve got accounts on FriendFeed, Plaxo, and other life streaming social networks, and I haven&#8217;t looked at any of them in months. I haven&#8217;t touched FriendFeed since the week I opened the account. Why? Because I don&#8217;t need to have all of the Twitter and Facebook information of all my friends aggregated into one place. If I want to see what someone is doing on Twitter and Facebook, I just go to those networks. I don&#8217;t need to go to a 3rd place to do it.</p>
<p>That&#8217;s what Google Buzz is, a life streamer. It aggregates every short question, Buzz post, tweet, status update, LinkedIn comment, Flickr and Picasa photo, and YouTube video any of my contacts have posted.</p>
<p>In short, Buzz isn&#8217;t going to kill Twitter or Facebook. It&#8217;s going to kill my productivity if I keep using it. And so rather than try to keep up with the firehose that it has become (and I&#8217;ve only got 70 people in my stream), I&#8217;m going to ignore it until someone shows me what I can do with Buzz that I can&#8217;t do with Tweetdeck and its ability to create lists and columns.</p>
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		<title>Newsday Has 35 Paid Subscribers for Online Newspaper</title>
		<link>http://problogservice.com/2010/01/27/newsday-has-35-paid-subscribers-for-online-newspaper/</link>
		<comments>http://problogservice.com/2010/01/27/newsday-has-35-paid-subscribers-for-online-newspaper/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 13:00:55 +0000</pubDate>
		<dc:creator>Erik Deckers</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Traditional Media]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Indianapolis]]></category>
		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://problogservice.com/?p=1725</guid>
		<description><![CDATA[<p><p><a href="http://problogservice.com/2010/01/27/newsday-has-35-paid-subscribers-for-online-newspaper/">Newsday Has 35 Paid Subscribers for Online Newspaper</a> </p><p>I can&#8217;t decide whether to feel schadenfreude or pity for Newsday, the Long Island daily newspaper. They have 35 (yes, thirty-five) paid subscribers for their online newspaper. The New York Observer reveled in schadenfreudic glee as they reported this news: As in fewer than three dozen. As in a decent-sized elementary-school class. That astoundingly low [...]</p></p><p><a href="http://problogservice.com">Professional Blog Service - Number one business blogging agency</a></p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://problogservice.com/2010/01/27/newsday-has-35-paid-subscribers-for-online-newspaper/">Newsday Has 35 Paid Subscribers for Online Newspaper</a> </p><span itemprop="mainContentOfPage"><span itemprop="articleBody"><p>I can&#8217;t decide whether to feel schadenfreude or pity for Newsday, the Long Island daily newspaper. They have 35 (yes, thirty-five) paid subscribers for their online newspaper.</p>
<p><a href="http://www.observer.com/2010/media/after-three-months-only-35-subscriptions-newsdays-web-site">The New York Observer reveled in schadenfreudic glee as they reported this news</a>:</p>
<blockquote><p>As in fewer than three dozen. As in a decent-sized elementary-school class.</p>
<p>That astoundingly low figure was revealed in a newsroom-wide meeting last week by publisher Terry Jimenez when a reporter asked how many people had signed up for the site. Mr. Jimenez didn&#8217;t know the number off the top of his head, so he asked a deputy sitting near him. He replied 35.</p>
<p>Michael Amon, a social services reporter, asked for clarification.</p>
<p>&#8220;I heard you say 35 people,&#8221; he said, from Newsday&#8217;s auditorium in Melville. &#8220;Is that number correct?&#8221;</p>
<p>Mr. Jimenez nodded.</p></blockquote>
<p>Man, I haven&#8217;t written with that much malicious glee since <a href="http://laughing-stalk.blogspot.com/2008/11/ann-coulters-jaw-wired-shut-best.html">Ann Coulter had to have her jaw wired shut</a>.</p>
<p>What&#8217;s worse is that Newsday has had their newspaper behind a paywall, newsday.com, since October 2009. (I&#8217;m not going to hotlink newsday.com, since you&#8217;d have to pay to read any of the stories anyway.)</p>
<p>Apparently, this new website cost Newsday $4 million, and they have grossed $9,000.</p>
<p><img itemprop="image" class="alignright" title="Nespapers" src="http://farm4.static.flickr.com/3602/3478704843_d9d8fb8755.jpg" alt="" width="250" height="250" />That doesn&#8217;t mean there are only 35 people reading the website. Anyone who subscribes to the paper or has Optimum Cable gets free access — about 75% of Long Island. I&#8217;m not sure how many subscribers there are to the paper, but it&#8217;s a nice little out to give free access to cable subscribers as a way to <a href="http://www.ruthholladay.com/2007/jun/30/how-papers-are-manipulating-circulation-numbers/">boost subscription numbers</a>.</p>
<p>Still, other dailies considering going to a paid-only option may be feeling a little more panic than they&#8217;re already feeling, <a href="http://www.ruthholladay.com/2008/oct/08/gannett-burying-indycom/">having laid off most of their local writers and getting local content from non-local providers, and then wondering why people aren&#8217;t subscribing anymore</a>.</p>
<p>We can learn or surmise a few things about the newspaper industry from Newsday&#8217;s crappy subscribership and the Indianapolis Star&#8217;s not-so-slow descent into <em>USA Today: Indianapolis Edition</em>.</p>
<ul>
<li>Readers have gotten spoiled. We&#8217;re used to getting our news for free, so we&#8217;re a little hesitant to pay for something we can get elsewhere. Since the Star is nothing more than an Associated Press outlet these days, I can hop over to <a href="http://www.ap.org/">AP.org</a> if I want some national news.</li>
<li>People want local content. And not-so-surprisingly, we want it from local sources. The Indy Star is getting local content from Metromix, a company based out of Chicago. Long Island&#8217;s Newsday is putting local spins on national stories. &#8220;What LIers Want to Hear In Obama&#8217;s Address&#8221; was one of today&#8217;s headlines. Why would people want to pay for something like this? If it was truly local news, I would care. But it isn&#8217;t, so I don&#8217;t.</li>
</ul>
<p>If newspapers truly want to make money online, they need to consider going back to truly local news, written by local reporters who have more experience than a journalism internship and six months of covering school board meetings. Let the national news outlets cover the national news. Make your newspaper the best and only source for local news.</p>
<p>This is where the small weeklies and dailies are going to survive, and even succeed by focusing on local content, with only a brief mention of world and national affairs.</p>
<p><small>Photo: <a href="http://www.flickr.com/photos/nitroglicerino/">Nitroglicerino</a></small></p>
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