Category: Networking

Four Responses to Social Media Teetotalers

As a social media professional and ghost blogger, I’m naturally excited about it and what it can do for people. The relationships it can grow, the business it can create. Social media is interesting, and something I enjoy doing.

So I get a little frustrated when people hit me with “I don’t do social media,” bragging about it, like those morally superior people who sneer, “I don’t watch television.”

Maybe I don’t have a good attitude about it, but I do keep my thoughts to myself, as I explain to people why they’re missing out if they’re not at least one on network. I usually trot out at least one of four major arguments as to why they should be on it.

  1. It’s where the leaders in your industry are: In fact, this is how they got to become leaders. They found a public forum to espouse their viewpoints, and expressed them to as many people as they could. And if you want to become one of those leaders, you need to be on here. For some people, like Gary Vaynerchuk and Chris Brogan, they have launched their entire career thanks to social media.
  2. You’ll find information about your industry: Some of the early adopters in any industry have been the trade media. They’re looking for a way to grow readership, maintain their expertise and credibility, and continue to grow and move with the times. I was surprised to see that a publishing group in one of my old careers, Watt Agriculture (poultry and livestock publishing) had gone digital. They publish their magazine online, they blog, and they even have a Ning-based social network.
  3. Your friends and colleagues are on it: Our work culture has become one of collaboration and cooperation. We no longer operate in silos. If you want to find new projects to work on with business partners, you can find them on social media. I can think of at least three different business opportunities and five different speaking engagements I’ve gotten because of social media.
  4. Your competitors are already on it: If they’re not, they will be. Your customers are on social media, and they’re talking to whoever is on there. And right now, it’s your competitors. They’re working to be the leaders in your industry, and your customers are listening to them. So while you’re still cold calling and attending that one big trade show every year, your competitors are talking every day through their blogs, Twitter feeds, and on LinkedIn.

Photo: Johnny_Appleseed1774

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

The Best, Easiest Way to Build Blog Readership

Gary Vaynerchuk, author of Crush It!, says that one of the best ways to build readership for your blog is by commenting on other people’s blogs.

For one thing, it helps with your Google search juice. But more importantly, it lets people know you’re reading their blog and are interested in what they’re saying. Vaynerchuk says that we need to spend hours per day — hours! — posting comments on other people’s blogs.

While you may not have the time or desire to spend hours doing this (of course, you won’t crush it, says Vaynerchuk), you do need to leave some intelligent comments when you do. It’s not enough to just leave “Nice post!” as a comment. If you want to show the bloggers you’re truly engaged and interested, leave comments that show you have actually read and understood what they wrote about.

This does two things for you: 1) you meet like-minded readers, and let them know about your existence. When they find you, they’ll become readers, and you’re growing your social media footprint; and, 2) it builds backlinks to your own blog, which boost your search engine ranking.

This is a tried-and-true technique for building search rankings, especially as Google is recognizing authority of websites by their backlinks. They figure if a lot of people link to a blog, site, or even a post, it must be something worthwhile. And commenting, while not as powerful as, say, another blog post, is still a way to generate those much-sought after backlinks.

There are some search engine optimization companies that offer backlinking services to their clients, and will spend a lot of time (hopefully) leaving comments on people’s blogs, in addition to their other techniques and practices.

Less scrupulous companies will leave crappy comments that are nothing but spam, hoping that they won’t be deleted or caught in spam filters. While I’m not sure if Google or other search engines will penalize URLs that spam links lead to (if anyone knows, leave us a comment), it’s our fervent hope that the search engines will penalize those parasites, and that they suffer TSA strip searches and tax audits.

(WordPress has a great spam fighting software in Akismet, and it’s done wonders for this blog. It’s blocked 11,484 spam comments to date, and I deleted 35 spam comments right before I wrote this post. So I’m not a big fan of spammers.)

Basically, if you want your comments to be accepted and appreciated by your fellow bloggers, explain why you think a post is comment-worthy, talk about your own viewpoints, and maybe a reason why you agree or disagree. Engage in an ongoing conversation with those people. And if someone leaves a comment on your blog, respond, and check out the other person’s blog.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Are You a Pioneer or a Settler?

Are you a pioneer or a settler? Do you blaze trails, follow them while they’re still rough, or wait until there’s a nicely paved road?

Being a settler is easy. You just tread down the same old path everyone else has, making sure it’s safe. But being a pioneer is tough. You’re the first to pass this way, you’re not sure if you’re heading in the right direction, and some days you’d swear you’re going the wrong way. But the rewards are well worth it.

So how do you pioneer your new niche? How do you become a leader in your field, especially when there is no niche, or the people in it are not connected? In this case, it’s actually easier to be the pioneer, rather than to be one of many. By the time the settlers are finally getting involved, there’s a traffic jam on the road the pioneers have paved. But by this time, you’ll be way ahead of the pack.

Becoming a Pioneer

Here are a few tools and techniques you can use to establish yourself as an expert in your chosen field. Before you start, make sure you have identified your niche, know who the players are, and actually have some content on your blog or website.

  • Find your flock. Use NearbyTweets.com, Twitterment.com, and Twitter Search to locate them and start following them. Avoid those “get 2,000 followers per day” spam programs, and earn your followers the honest way.
  • Talk to strangers. Read and comment on the blogs of other people in your industry. If there aren’t any, find logical allies to your industry. If you manufacture marbles, and you’re the only marble manufacturing blog out there, find marble collectors and marble players. Leave comments on their blogs and respond when they leave comments on yours. Not only do you build up some link juice, you create relationships with potential customers.
  • Share knowledge. If you find articles that would be of interest to your audience, share it with them on Twitter and your blog. Write commentary about the articles on the blog, and share those as well. If you can become a source of knowledge, people will look to you for answers.
  • Consider video. Gary Vaynerchuk of WineLibrary.tv and the author of Crush It, has built a social media footprint like an elephant’s by using video to sell and promote wine. Do video posts of you sitting at your desk, pontificating about industry goings-on. Publish excerpts of you speaking at conferences and events (this is also useful if you’re trying to build a speaking career).
  • Build your contact list. As you meet new people, keep your contacts organized in Gmail. If you use Outlook, sync it up with Gmail and keep that list fresh. Gmail is the go-to contact list by every social networking tool out there. Want to find friends on Twitter, LinkedIn, or YouTube? They’ll import your Gmail contact list with no problem.

These are just a very few steps to get yourself started finding your niche. I haven’t even touched on LinkedIn or creating an industry-related social network yourself. But these are enough steps to get you started.

What other tools and steps do you recommend? Leave a comment, and we’ll try to feature it in a future blog post.

Photo: Wikimedia Commons

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Be an Entre-Commuter With Just a Latte and a Laptop

I’m the mayor of my office and my church.

At least that’s what Foursquare tells me. I’ve checked in enough times at both places that I’ve been declared the mayor.

Foursquare is a location-based social networking site that lets you tell people where you are via Twitter and Facebook.

Think: 50% friend-finder, 30% social city guide, 20% nightlife game. We wanted to build something that not only helps you keep up with your friends, but exposes you to new things in and challenges you to explore cities in different ways.

You check in at different places around a city, give tips and recommendations, and in general get to know your city better.

I’ve been using FourSquare a lot lately, especially after I got my new Droid phone a few weeks ago.

I’m starting to earn the reputation for being out and about all the time. I check in everywhere I go: the office, the coffee shop, the library, the grocery store. I’m not out any more than usual. I’m just telling people about it.

But it’s become a whole lot easier now for me to be out and about too, thanks to my laptop and the proliferation of free wifi around the city. I’ve become a real entre-commuter.

(Entre-commuter: entrepreneurial commuter who works out of a coffee shop, cafe, restaurant, library, or any other place with free wifi. Term coined by Erik Deckers and Paul Lorinczi to justify why they don’t sit in the office all day, every day.)

We came up with the term entre-commuter for those people who own their own business and have the ability to do it anywhere. They can do it from home, the local library, or their local coffee shop. We happen to favor Hubbard & Cravens in Broad Ripple, although I’ll travel just about anywhere around Central Indiana for good coffee.

The great thing about being an entre-commuter is that you get to network with other people, and collaborate with them on occasion. I can’t tell you the number of people I’ve met with, helped, provided connections for, and done business with, just because we both happened to be out at the same time in the same place. And meeting some of the same people in the same place several times has blossomed my network beyond the typical Chamber and other networking events.

Where do entre-commuters gather?

I prefer to patronize local coffee shops and restaurants, although I’ll hit the occasional chain once in a while. We need to support our local establishments more than the chains — the chains don’t support our local economies. The locals do.

Is there entre-commuters etiquette?

There are a few rules for entre-commuters. They’re fairly common sense, but I still see people violate them from time to time.

  • Don’t camp out. They have to turn tables during peak times. If you’re sitting with a computer and a bottled water over lunch, they’re losing money on you.
  • Only occupy tables during low times. Don’t take up a 4-top all by yourself if you can help it, and don’t be afraid to share a table with a stranger either.
  • Buy something. Spend money, and more than just a little. Don’t buy a $2 coffee and then sit for 8 hours.
  • Be respectful. This is someone else’s business, not your office. Don’t treat it like it’s your place. You’re a guest.
  • Keep your voices down. Other people are there too, so don’t have loud conversations. You’re not at the club, you’re at a quiet little shop.

Entre-commuters just need to be somewhere we can find free wifi and good coffee. Somewhere we can connect online and offline. Find your local shops and spend some time there. See if you can create some business, as well as giving the local shops some business as well.

Photo: Nina Turns 40 blog

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Do Small Businesses Need a Social Media Person in Marketing?

A reporter posted a question to an email list I belong to, about whether small businesses need a specific social media expert on their marketing team. I replied that I thought a small business did not need an expert. Rather, they just need to appoint someone on their marketing team whose job it is to participate in social media, but that person can learn the ropes about the different tools they would use. (They will need other knowledge. More on that in a minute.)

Although people have become more and more specialized over the years, at least in the marketing world, social media and the Internet are turning us back into generalists.

You don’t need a special videographer, script writer, and editor to create a corporate video, you only need a Flip camera, a YouTube account, and some creativity to get your videos out to your customers. You don’t need a PR specialist to send out press releases to the local media, you need someone who is already connected to them on Twitter and LinkedIn to connect with them personally. (Yes, I’m oversimplifying a bit, but you get my point.)

And you don’t need someone who has logged thousands of hours on Twitter or Facebook, has written a book, or is a top-notch computer programmer (although they’re all very nice).

You do need:

  1. someone who has the time to do it on a regular, consistent basis. This is not something to do just once in a while, but needs to be done a couple hours per day.
  2. someone the company trusts enough to speak for its brand publicly. This is typically not an intern.
  3. someone who understands message creation and social psychology. It’s not the knowledge of the tools that is important, but the knowledge of how to create a solid message and how that message will affect a chosen group. Again, this is typically not an intern.
  4. management buy-in and their understanding that this is not just jacking around on “Facespace or whatever you young people call it.” They need to be committed to this venture, just like they have every other marketing campaign you’ve done.

We’ve reached the point that social media is no longer a fad. It has incredible usage rates that show that it’s here to stay. The tools may change over the years, but this connectedness among us is not going anywhere for a long while. And because these things are so easy, anyone can do it. The challenge is finding someone who actually knows how to harness the power, and has the time to do it.

Business will serve themselves well by either hiring someone who does social media marketing as part of their responsibilities, or contracting out to someone on a part-time basis to do the work. But either way, they need to jump on this bandwagon before they’re left at the side of the road with the people still running their IBM PS/2s wondering when all this talk about the Internet is going to die down.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

I Was Wrong. Canadian Council of PR Firms is Doing RFPs right

A couple of days ago, I took the Canadian Council of PR Firms (CCPRF) to task for asking media monitoring agencies to submit an RFP to help teach the members about good media monitoring and what they can expect to pay.

I said, finger pointed to the heavens, “It sounds like the CCPRF is just information gathering. There’s no chance of winning a project. There’s no definite work that’s going to come out of it. It’s just hours of work that doesn’t really educate, answer questions, or teach people about what that particular company does.

Boy, am I an idiot.

Joseph Thornley, president of the CCPRF, very calmly and kindly responded with why I was a big idiot, without ever saying so. He left a comment on the blog, saying:

My post may have left you with the wrong impression. I’m talking about why we’re asking for proposals. But we are asking for proposals and we are planning to issue contracts at the end of the process. You can download the actual RFP from the link in the first paragraph of my post. (Link added — Erik)

So it sounds like the CCPRF is actually going to issue contracts, which is great. This isn’t just an educational effort. It’s an honest-to-God RFP that’s going to result in a nice contract for someone.

So rather than just bury a mea culpa in the comments, I wanted to write this post so I can correct the record and make sure that the corrected version gets some Google love.

Thanks for taking the time to educate me, Joseph.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

9 Books That Will Improve Your Writing

Demian Farnworth over at CopyBlogger came up with a list of the 10 Books That Will Transform Your Writing. Ten books, that if you read them, will help your writing improve just by reading some examples of what is good, and then modeling them

A few of Farnworth’s 10 transforming books:

  • King James Bible
  • Barbarians at the Gate – Bryan Burrough and John Helyar
  • Complete Odes and Epodes of Horace
  • Outliers – Malcolm Gladwell

While I’ve only read a couple of Farnworth’s recommendations, I have a few recommendations of my own. These are my own favorite books and the ones I read more than once just to get an idea of how I want my writing to look.

  1. On Writing – Stephen King. I’m not a big fan of writing books and try to avoid them whenever possible. But more than a few writing friends recommended this one. Stephen King talks more about the desires and itch to write, and how he pursued his love of writing, even when he was first starting out. His story is inspiring and makes believe I can be successful.

  2. Fool – Christopher Moore. Really, any Christopher Moore book will do. The guy is a comic genius and knows how to write humor that catches you off-guard and makes you laugh out loud. Moore writes off-the-wall, exaggerated characters who seem so natural in their setting, and their descriptions and his jokes seem so effortless. He doesn’t crowbar anything into his stories, they just flow.

  3. My Beautiful Idol – Pete Gall. Pete is a writer here in Indianapolis, and has such tight writing that, after I read the first chapter, I started working to tighten up my own writing. I typically don’t notice the quality of writing unless it leaps out at me, good or bad. I’m more carried away by the story. But Pete’s writing just grabbed my attention, and made me pay attention to the quality of the words.

  4. My Other Life – Paul Theroux. I read this novella in an issue of Granta, and became a fan of Theroux. I’m not a big fan of creative writing and the emotional angst anyone with an MFA feels compelled to flog, but Theroux is one of the few I actually enjoy. He’s got a mastery of the language that I wish I could reach.


  5. Breakfast of Champions – Kurt Vonnegut. Indianapolis’ son is a world-famous wordsmith whose mastery of the language shines through, even when he’s writing some of the weirdest stuff. While most of his novels are fairly weird, Breakfast of Champions turns the Weirdness amp up to 11 . But even in this opus of oddity, the brilliance of his writing is obvious.

  6. Leaves of Grass – Walt Whitman. The Romantic poet sure knew how to turn a phrase. He and a few other of the Romantic poets are great inspiration when you want to capture the flavor of language, and tap into its rhythm and energy, read someone like Whitman, Burns, or Lord Byron to get the creative juices flowing.

  7. Kitchen Confidential – Anthony Bourdain. I worked in a restaurant for a few months when I first moved here to Indianapolis, and while I didn’t spend much time in the kitchen, I can tell you it’s hot, sweaty, unpleasant work. But Bourdain is able to make it sound glamorous, cool, and even enjoyable. If he can make kitchen grunt work sound fun and exciting, what can you do with your blog with his influence?

  8. The Naming of the Dead – Ian Rankin. You can actually pick any Inspector Rebus novel by this Scottish writer to get a look at what good dialog looks (he’s written 20 Rebus novels alone; he’s written 12 others) like. The dialog is tight, believable, and sounds like real people. I figure Rankin knows what he’s doing, because according to literary legend, Rankin lives on the same street as J.K. Rowling, who lives in a damn castle. If he made enough money to be her neighbor, he must be doing something right.

  9. Fear and Loathing in Las Vegas – Hunter S. Thompson. The man’s crazed drug and alcohol addictions notwithstanding, HST was a brilliant writer in his early days. His writing suffered as he slipped deeper into his addictions, but his earlier stuff was brilliant. It packed all the punch of a Chuck Norris movie, and was as tight as a drum. That’s because Hunter would write a series of ledes (newspaper talk for “lead,” or the opening sentence of a story), and string them together. Rather than having only one punchy attention-grabbing sentence, he had a dozen of them. If you want to add power to your writing, get the early Thompson works. (Fear and Loathing on the Campaign Trail is another recommended read.)

Other writers I could have included, but didn’t for any reason: Douglas Adams, Dave Barry, Dick Francis,

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

How a Coffee Shop Used Twitter to Double Its Business

This post was originally published on February 3, 2009 on the DeckersMarketing.com blog, which will soon be closed down.

J.R. Cohen, operations manager for CoffeeGroundz Cafe (@CoffeeGroundz) in Houston, TX, used Twitter to nearly double his clientele, by using it to take advance orders from customers, thus flying in the face of everyone who has ever said Twitter can’t be used to make money.

Erica O’Grady tells an interesting story at the Pistachio Consulting blog about Cohen’s foray into Twitter, and how he used it to successfully grow his business.

Before he started, Cohen had never even heard of Twitter, but a customer talked him into trying it, and he soon had 1,000 followers on the micro-blog network.

It started on Halloween Day, 2008 when one of Cohen’s regulars Tweeted a drive-through breakfast order to him. This was hailed as possibly the first to-go order placed on Twitter, and Cohen began taking orders via direct message from his followers.

Cohen has become such a big fan of Twitter that he used CoffeeGroundz as site for a Tweetup for 100 Houston Twitterites – who bought food and drinks – which O’Grady says was the largest Houston Tweetup ever.

Houston Twitterati meet at CoffeeGroundz for a Tweetup

Houston Twitterati meet at CoffeeGroundz for a Tweetup

What about you? How do you use Twitter? Have you made money from it? Is there a way you could? Or do you have any suggestions from anyone else who wants to dive into Twitter?

From the Pistachio Consulting site
Erica O’Grady is the #1 Erica on Google – Most days :o) Currently she is a Social Media Consultant based in Houston, Texas (the damn near finest city in the South). You can read her blog at ReinventingErica.com or follow her on Twitter (@ericaogrady).

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Five Ways Nonprofits Can Use Social Media to Improve Fundraising, Membership

Yesterday, I talked about why nonprofits needed to use social media in 2010. And I promised to talk about the strategies nonprofits can use to grow membership and fundraising dollars.

To get started, create a Gmail account and import all the email addresses of your members to it. Keep this one private, and don’t use it. Not because there are any problems, but because you don’t want your members to get confused when they get emails from a Gmail account with your name on it.


Gmail contacts

  • Join Facebook and start a Facebook Fan Page for your organization. Import your members into your Facebook account — this is what the Gmail account is for — and friend the ones who are on there. Encourage them to communicate with you and each other on the Fan Page. Ask your members to recommend the Fan Page to their friends. Participate in conversations with your members and fans.

  • Set up a Twitter account, and encourage members to start “following” you. They’ll receive your updates (tweets), and be able to keep up with what you’re doing. Participate in Twitter conversations with your members, and follow people who talk about the same issues. Use things like Twitter search or NearbyTweets.com to find people in your area talking about your organization’s key issues.

  • Start a blog and write about the issues that are important to you. Don’t give up your print newsletter, but use your blog to communicate with members in between your monthly or quarterly mailings. Write about other organizations in your field, like a similar nonprofit in another town. For example, if you run a food bank, write about the great things a food bank in another state is doing.

  • Use LinkedIn to establish your personal brand. Your personal brand is just as important as your organization’s. By getting to know people outside your organization, you may find different opportunities to be out in your community. This helps you meet people who could be likely donors, find other opportunities where your organization could be a beneficiary of a community event, or even find possible members and volunteers among your new network.

  • Automate some of your content feeds. You could do this all by hand, but this will save you several minutes a day. Use the Network Blogs feature on Facebook to feed your posts to the Fan Page. Use Twitterfeed.com to automatically feed your blog posts to your Twitter stream. Don’t turn your feeds into automated bots (robots), but use automation to lighten your load a bit.

There are more ways than these five that you can use social media to your advantage. But these are the five that can get you started. If you have any ideas or suggestions, let us hear from you. Leave us a comment, and if we get enough, we’ll use them in a future post.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Five Reasons Why Nonprofits Need Social Media in 2010

As widespread as social media is, there are still a lot of organizations who are avoiding it, including nonprofits.

Those organizations are missing an important tool in their fundraising toolbox. Most nonprofits have their reasons for not using it, like “our members don’t use it,” “we don’t have the time,” or “it’s too hard.”

Except, they do, you will, and it’s not.

How important is it? Watch the video at the bottom of the screen to see what’s happening with social media these days. And it’s only going to get bigger. Here are five reasons you need to start using social media as part of your fundraising efforts in 2010.

  1. Your current members are using social media. According to Facebook, their fastest growing demographic is 35 and over. Erik Qualman, author of Socialnomics, says it’s actually females, age 55 – 65. would wager a large majority of your members, donors, and volunteers fit in either group.

  2. Your future members are using social media. How are you going to attract new members by sending a mailing to your existing mailing list? You’re not. You need to go where the people are, and they’re on places like Facebook and other social networking sites. If you want to notify potential new members about what you’re doing, this is one of the best ways to reach them. Watch the video below for an idea of how big this has gotten.

  3. It’s cheaper than direct mail. I used to sell direct mail, and I can tell you that while it’s a great, effective way to target your ideal donors, it still costs money. There’s printing, assembly, and postage, and the fancier everything is, the higher the cost. On the other hand, social media has a much bigger, easier, and less expensive reach for a fraction of the cost. You can reach more people more often than you can with direct mail.

  4. You can communicate frequently. In fact, it’s encouraged. There are a lot of things going on in your office that your members want to know about, whether it’s the latest legislation that affects your constituency, the grant you were just awarded, and the envelope stuffing party you’re holding. If you’re communicating only through a newsletter, you’re missing a lot of opportunities to talk to your fans.

  5. Errors are easily fixed. How many times have you printed the annual fundraising letter and found a mistake? It doesn’t matter with a blog post. If you make a typo or mistake, you can always fix it. Even after it’s published, you can easily go back and fix an error. If it’s an important error, just send out notices to your blog readers through your usual social media channels.



Next time, we’ll talk about how nonprofits can start using social media.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Call Us Now

Email Subscribe

Email address

 

Topics