Category: Opinion

Stop Saying “Drink the Kool-Aid.” It’s Offensive.

The funny thing about language is that we accept the language of violence, and are shocked by the language of love, sex, and passion.

Last night, I watched Stephen Fry (@StephenFry) on the Late Late Show with Craig Ferguson (@CraigyFerg), in an audience-free show where the two chatted for almost an hour about some intelligent stuff. That’s when Fry said something that — to me, the wordsmith — just floored me.

If an alien was looking down on us, and inspecting our language, they would see that the worst thing we do on this planet is we torture, we kill, we abuse, we harm people. We’re cruel. And those are the things at which we should be ashamed. Amongst the best things we do is we breed children, we raise them, we make love to each other, we adore each other, we’re affectionate and fond of each other. Those are the good things we do.

They would say that how odd that the language for the awful things we use casually. ‘Oh the traffic was agony, it was hell, it was cruel, it was torture waiting in line.’ We use words like ‘torture.’ That’s the worst word.

And yet, if we use the F-word, which is the word for generating our species, for showing physical affection one to another, then we’re taken off air and accused of being wicked and irresponsible and a bad influence to children.

Words have power. They have impact. If I call you a rotten f—er (see, I can’t even use the word, because I might offend someone), that has real power. It’s a verbal slap to the face, soon to be followed by a real one.

But if you’re giving me hard time and I say, “you’re killing me,” we laugh at that, like it’s somehow funny that your minor inconveniences are going to result in my eventual death.

We can’t talk about the creation of life, or the affirmation of life, without howls of outrage, but it’s all right, even funny, to talk about the harm and destruction of it.

Don’t get me wrong, I love dark comedy and morbid humor. There’s something liberating to be able to laugh at the things that scare us. But there’s a line I don’t like to cross, and I’ve been thinking for a few months about where that line is.

It’s somewhere around the phrase, “drink the Kool-Aid.” We use that phrase in business without a thought. It means undying loyalty. If you “drink the company Kool-Aid,” you’re a company man through and through. You’ve bought into management’s vision, and you’ll follow it to The Bitter End. We throw this phrase around without a thought.

It comes from one of the largest mass suicides in all history, where more than 900 people died in Jonestown, Guyana. It was the day Jim Jones persuaded all 909 members of his cult to commit suicide by drinking cyanide-laced grape-flavored Flavor Aid (not Kool-Aid).

I was 11 years old when Jonestown happened. I remember the footage and photos of the bodies. I remember grownups talking about it. In some ways, it’s all the more shameful for us Hoosiers, because Jim Jones got his start right here in Indianapolis. (Click the link above if you’ve never heard the story.)

So I don’t say “drink the Kool-Aid” at all. It’s a horrible phrase about a horrible event created by a horrible man. And to toss it around like a punchline, a throwaway phrase to use in a motivational speech, is repugnant.

And this one phrase illustrates Fry’s point so well: we casually throw around the language of violence like it’s no big deal.

But we get embarrassed and throw a royal fit when a woman’s nipple is shown on national TV for a fraction of a second. We’re upset by a brief glimpse of a small segment of a woman’s body, yet we think nothing of talking about torture — the “worst word,” Fry called it — and suicide bombings and war and beheadings on the evening news while our kids are in the room. That’s somehow okay, but we fine TV stations millions of dollars because Janet Jackson got a little extra publicity.

(Now, I understand your initial reaction might be to talk about the rampant over-sexuality of our culture, and how our kids shouldn’t be exposed to that sort of thing. And I won’t disagree with you a single bit. Frankly, I don’t want my kids seeing Janet Jackson’s nipple during the Super Bowl either. But that’s not my point. So, if that’s your response, then you’ve completely missed the boat. Go back to the beginning and start over.)

My point is that language is powerful. One of the most powerful weapons we have. It cannot be used casually. We shouldn’t toss words around without thinking about the meaning behind them.

In social media circles, we talk about the creation and exchanging of ideas. Yet language is the biggest, most important idea — ideal? — of all. To treat it so thoughtlessly harms it. It reduces our values and ideals to afterthoughts and punchlines.

Here’s the segment of Fry and Ferguson’s conversation. The quote above comes at around the 8:00 mark, but it’s worth watching the entire thing.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

I’m Underwhelmed by Google Buzz

Google released their new “social network,” Buzz, to much fanfare this week.

People watched the live broadcast and tweeted about it excitedly. The unfortunate few who hadn’t received their Buzz account were asking, “what is it? What is it?” The Silicon Alley Insider giggled that Buzz was going to be a Twitter killer. Jason McCabe Calcanis breathlessly declared that Facebook’s traffic would drop by half because of the buzz.

The best I can give it is a “meh.”

I’m sorry, I really am. I like Google. I like their products. I use Blogspot for my personal blog. I use Gmail for my email interface, including Pro Blog Service emails. We use Google Docs for work flow and client document sharing. So I really wanted this to work.

But I haven’t been impressed by Google Buzz. It has become one more thing in my Inbox to nag at me. At least with Facebook and Twitter, I can ignore the feed for a while, and I don’t have to worry about whether I missed anything.

Screen shot 2010-02-12 at 11.15.03 AMBuzz, on the other hand, has a spot in my Google inbox, where I get to see how many different posts, articles, and statement about “I’m just trying to figure out Buzz,” along with every “me too. What does it do?” comment. The count just sits there, staring at me plaintively, until I clear out the Buzz inbox. And since there’s no “Mark all as read” button, I have to scroll down just to “read” them to get rid of them.

(Note: I’ve found that if I hit CMD-Down and go to the end of the page and then CMD-Up, it clears everything out.)

I’ve got accounts on FriendFeed, Plaxo, and other life streaming social networks, and I haven’t looked at any of them in months. I haven’t touched FriendFeed since the week I opened the account. Why? Because I don’t need to have all of the Twitter and Facebook information of all my friends aggregated into one place. If I want to see what someone is doing on Twitter and Facebook, I just go to those networks. I don’t need to go to a 3rd place to do it.

That’s what Google Buzz is, a life streamer. It aggregates every short question, Buzz post, tweet, status update, LinkedIn comment, Flickr and Picasa photo, and YouTube video any of my contacts have posted.

In short, Buzz isn’t going to kill Twitter or Facebook. It’s going to kill my productivity if I keep using it. And so rather than try to keep up with the firehose that it has become (and I’ve only got 70 people in my stream), I’m going to ignore it until someone shows me what I can do with Buzz that I can’t do with Tweetdeck and its ability to create lists and columns.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

What Tom Waits Can Teach You About Powerful Writing

Tom Waits isn’t just a musician, he’s a lifestyle choice. The growly-voiced singer-songwriter has created some of the most powerful, haunting music I’ve ever poured into my ears. Waits does it with simple, sad music, but more importantly, with a mastery of poetic language that would make Lord Byron pull his hair out with envy.

Especially the metaphor. Waits’ music is filled with metaphors, which gives it the emotional impact and depth you just don’t get with the Single Ladies and Poker Faces of the world. (Most of today’s music has all the emotional complexity of a high school prom, but Waits is an in-depth, all-night discussion about the meaning of life.)

A couple months ago, I wrote about why metaphors make for more powerful writing than similes. I said:

I don’t like similes. They’re weak. They’re the pencil-necked milksop of literary devices. They say things are similar, but not quite that item. Life is like a box of chocolates, but not really.

Take a look at (this) example: “Men’s words are bullets.” That’s a powerful phrase. It doesn’t say they’re like bullets, that they remind people of bullets, or “words can hurt people sort of like bullets can hurt people.” That’s just smarmy, wishy-washy pap.

“Men’s words are bullets,” on the other hand, makes you feel the the emotional damage that can be done by words, feeling the piercing, crashing power of a bullet fired from a large gun.

I’ve been listening to Waits’ Nighthawks at the Diner album a lot lately. It’s my favorite Waits album, and carries my favorite Waits song, Putnam County.

Any writer who wants to learn about the power and grip of language should give this a listen, and pay careful attention to Waits’ use of language. A quick check showed only one simile in the entire piece, and the rest were metaphors.

If you want to master writing and create language that grabs you by the scruff of the neck and shakes you to pay attention, study these lyrics, listen to the song, and see if you can introduce this style into your own writing.

Putnam County, Tom Waits

I guess things were always kinda quiet around Putnam County
Kinda shy and sleepy as it clung to the skirts of the 2-lane
That was stretched out just like an asphalt dance floor
Where all the old-timers in bib jeans and store bought boots
Were hunkerin’ down in the dirt
To lie about their lives and the places that they’d been

And they’d suck on Coca Colas, yeah, and be spittin’ Day’s Work
Until the moon was a stray dog on the ridge and
And the taverns would be swollen until the naked eye of 2 a.m.
And the Stratocasters slung over the Burgermeister beer guts

And swizzle stick legs jackknifed over naugahyde stools
And the witch hazel spread out over the linoleum floors
And pedal pushers stretched out over a midriff bulge
And the coiffed brunette curls over Maybelline eyes
Wearing Prince Machiavelli, or something
Estee Lauder, smells so sweet

And I elbowed up at the counter with mixed feelings over mixed drinks
As Bubba and the Roadmasters moaned in pool hall concentration
And knit their brows to cover the entire Hank Williams songbook
Whether you like it or not

And the old National register was singin’ to the tune of $57.57
And then it’s last call, one more game of eightball
Berniece’d be puttin’ the chairs on the tables
And someone come in and say, ‘Hey man, anyone got any jumper cables?’
‘Is that a 6 or a 12 volt, man? I don’t know…’

Yeah, and all the studs in town would toss ‘em down
And claim to fame as they stomped their feet
Yeah, boastin’ about bein’ able to get more ass than a toilet seat

And the GMCs) and the Straight-8 Fords were coughin’ and wheezin’
And they percolated) as they tossed the gravel underneath the fenders
To weave home a wet slick anaconda of a 2-lane

With tire irons and crowbars a-rattlin’
With a tool box and a pony saddle
You’re grindin’ gears and you’re shiftin’ into first
Yeah, and that goddam Tranny’s just gettin’ worse, man

With the melody of see-ya-laters and screwdrivers on carburetors
Talkin’ shop about money to loan
And Palominos and strawberry roans

See ya tomorrow, hello to the Missus!
With money to borrow and goodnight kisses
As the radio spit out Charlie Rich, man,
and he sure can sing that son of a bitch

And you weave home, yeah, weavin’ home
Leavin’ the little joint winkin’ in the dark warm narcotic American night
Beneath a pin cushion sky
And it’s home to toast and honey, gotta start up the Ford, man

Yeah, and your lunch money’s right over there on the drainin’ board
And the toilet’s runnin’! Christ, shake the handle!
And the telephone’s ringin’, it’s Mrs. Randall
And where the hell are my goddamn sandals?
What you mean, the dog chewed up my left foot?

With the porcelain poodles and the glass swans
Staring down from the knickknack shelf
And the parent permission slips for the kids’ field trips
Yeah, and a pair of Muckalucks) scraping across the shag carpet

And the impending squint of first light
And it lurked behind a weepin’ marquee in downtown Putnam
Yeah, and it’d be pullin’ up any minute now
Just like a bastard amber Velveta yellow cab on a rainy corner
And be blowin’ its horn in every window in town

(Here’s a YouTube video of a different version of Putnam Conty than the one you’ll hear on Nighthawks at the Diner, but the lyrics are the same. Listen to it and read the lyrics again. You’ll get a sense of what Waits can do with language, and the power it can have to move people.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Why Are There So Few Trend Setters in Social Media?

I noticed an interesting trend, and I’m ashamed to say I’m part of it.

There are very few trend setters in social media. Very few pioneers. We’re mostly settlers.

We all try to be as cutting edge as we can, but we’re sometimes at the mercy of what everyone else is talking about. We pay close attention to luminaries like Chris Brogan, Jason Falls, Jeremiah Owyang, and Gary Vaynerchuk. We wait to see what they’re talking about, and we talk about that. And we all hold up their discarded sandals, like that great scene from Monty Python’s Life of Brian.

I do it too. I see an interesting article on Jason’s blog, and decide I’ll comment on that. Or I’ll see something Doug Karr wrote in the Marketing Technology blog, and piggyback off that. But it’s rare that I write about issues that those guys didn’t write about first.

I’ve done it a few times — crisis communication, entre-commuting, or getting spanked by the Canadian Council of PR Firms — but I’ve also jumped solidly on the bandwagon, pushing women and children out of the way so I could get a comfy seat.

Unfortunately, this is a rather centralized industry. We only have a few tools we use with any regularity — Twitter, Facebook, LinkedIn, Google — and so we all talk about how we use them, and the great things we’ve learned, or the trends coming our way.

I want to stop doing that. I want to be that one guy in the crowd who says, “Hold up the sandal!”

I can’t say I won’t keep doing following the pioneers, but I’m going to make a conscious effort to do it less. That’s one reason I didn’t post anything on the blog for a couple of weeks. (Yeah, yeah, that’s the reason.)

So it may mean I post fewer times per week on the blog. It may mean shorter posts, and fewer how-to posts. But we’re going to try to make our own path as much as possible, even if it runs adjacent to someone else’s. We’re just going to quit following the well-worn path that some people have meandered down.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

My new HTC Droid

Me and my DroidI’m loving my new HTC Droid on Verizon right now, although I’m worried about my motivation for buying it. I finally decided to get it because Chris Brogran got one.

Now, I’m not the kind of guy who buys stuff because some celebrity says so. In fact, I will often go out of my way to not buy something because a celebrity did. Ashton Kutcher is schlepping some new camera? I won’t buy it. Peyton Manning has a new MasterCard commercial? He’s one of my favorite players, but I’ll stick with my own credit card.

I realize Chris is not actually a celebrity (he’s what we call a “cewebrity”). But after reading Chris’ book Trust Agents, especially his chapter on “One of Us,” I decided I could trust him. Chris uses a cell phone all the time. If he decided he couldn’t live with AT&T’s crappy network anymore, and that the Droid was a pretty good deal, then maybe it was time I joined the 21st century and got rid of my old flip phone. (It wasn’t that old.)

Basically, I was torn in three directions: do I get the Droid and stay with Verizon (I’ve been with them for 8 years)? Do I wait to see if the iPhone becomes available to Verizon in Q3 2010? Or do I leave Verizon and go to AT&T just to get an iPhone and have to deal with a network that most of my Indianapolis friends detest?

Once I saw that Chris Brogan — One of Us — had made the switch, I knew which one to get.

So my wife and I took advantage of Verizon’s Buy One Get One offer on the Droid ERIS (which I think should be called the ERIK, but they didn’t ask me), as well as our upgrade credits and rebates, and got two of them for $24. Not a bad deal.

I’m still learning how to use it, but I’m starting to see all the cool stuff the Droid can do: Twidroid for Twitter, Evernote, Google Latitude with turn-by-turn directions, and — God help me! — Foursquare. (I am seriously digging FourSquare. It makes me want to get out more.)

I’m still fiercely clinging to my celebrity independence, and refuse to be swayed by someone’s popularity when I know they’re nothing more than a shill-for-hire, pimping out their name and reputation to the highest bidder.

But I’m also wondering if Chris will autograph my Droid the next time I see him.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Entrepreneurs, Support Your Local Coffee Shops So We’ll Support You

I was at a Rainmakers meeting last night, when my friend Lorraine Ball was the guest speaker. She spoke about the local business economy and the importance of supporting local businesses, especially if you’re in a small business yourself.

Karla & Ashley at Hubbard & CravensLorraine talked about when Rainmakers first started, they had their favorite local special coffee shop at the corner of 86th & Keystone. The owner, Malcolm, was even a Rainmaker, so it made sense that they would all meet there. Since they didn’t have offices, that became their de facto office. If you wanted to find Tony Scelzo, Lorraine, or any of the other Rainmakers, you didn’t call them, you drove there. Until one day, Lorraine showed up at the shop, and found that it was closed down.

Although there are a lot of reasons and suppositions about why it happened, the simple fact is that Malcolm just wasn’t getting enough local support from local customers. The Rainmakers made up about 40% of his business, but at the time, they only numbered about 100. You can’t run a successful coffee shop on 250 people.

Now, Rainmakers has reached 1600 members. They’re having one-on-ones and entrepreneur meetings galore, at a variety of coffee shops all over the city. Unfortunately, most of these places tend to be at a nearby Starbucks, and not a local coffee shop like Malcolm’s.

Our local economy is built on local business, not on national business. Local coffee shops, local supermarkets, local hardware stores bring in money to our city and state; Starbucks, Wal-Mart, and Lowe’s don’t.

In fact, out of every dollar you spend at a local business, 40 cents of it stays in the community. When you spend a dollar at the big chain stores, 13 cents stays in the local economy. And that’s usually in the form of salaries, which are then spent on coffee, food, and home items. . . from Starbucks, Wal-Mart, and Lowes.

In other words, if you want to grow your local economy, patronize local restaurants, coffee shops, and stores whenever possible.

As a small business owner and networking fiend, I have had more than my share of one-on-ones in coffee shops. I’ve personally drunk enough copy to float a battleship and put Juan Valdez’s kids through Harvard Business School. And I’ve tried to do it whenever possible at any of my favorite local shops. I avoid Starbucks whenever possible (although there are times it’s just unavoidable).

I have my favorites, and I often tell people about “the two best coffees in the city,” both of which roast their beans locally, rather than buying them from somewhere else. I visit Hubbard & Cravens in Broad Ripple several times a week, and can often count on bumping into people I know, including several Rainmakers, fellow writers, and other social media luminaries. It’s sort of like Cheers for the networking set.

Now, one of my own favorites (and Doug Karr’s home away from home), the Bean Cup, is closing down. It’s the fourth or fifth closing that I can think of since I moved here three-and-a-half years ago. Why? Because more people are concerned about buying coffee with an image, not supporting their local shops.

Here’s the bottom line: if you’re a local business owner or entrepreneur, and you expect people to support your business, it’s important that you support your local community. If you’re a local entrepreneur, and hold most of your meetings in a Starbucks, then does that mean I don’t have to support you? It seems rather odd that people who depend on a local customer base do their business in a national chain that only gives $.13 back to our community.

“Until Starbucks starts sending me checks from Seattle,” said Lorraine, “I’m not going to patronize them.”

Here’s my challenge: if you meet with clients, partners, and vendors at coffee shops, forgo Big Corporate Coffee and visit a local shop instead. Be brave, be bold, be daring. Try something new for once, try something that’s not bitter and over-roasted, and see if you can find a new favorite coffee shop. And if you’re in the leadership of a networking organization geared toward local businesses, I think it’s especially important that you be a role model in this. Stop visiting coffee shops that don’t support our mission of “Be more, serve more” and “SHARE” and hold your meetings in the ones that do.

If you’re not sure where to find one, check out the Indy Indie Coffee shop map Doug Karr and I created. It’s an up-to-date Google map of all the local coffee shops in Central Indiana. Visit the map, zoom in to your neighborhood, and pick a shop in your area. Start holding your meetings at these locations and become a regular. Take advantage of their free wifi, better tasting coffee, and strong sense of community.

If we’re going to rebuild our local economy, it’s not going to happen by eating at big chain restaurants, drinking big chain coffee, or buying big chain groceries. It’s going to happen by visiting local coffee shops, buying from a local hardware store, and even going to local supermarkets and farmers markets.

And if you want to know what the two best coffees in Indianapolis are, send me an email and I’ll share my favorites with you. I’ll also tell you where to find the best brownies, best atmosphere, and best owners.

Photo: Me. That’s Karla & Ashley, two of the fine baristas at one of my favorite coffee shops.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Rich Harris is All About Social Media Experts, Ninjas, and Grasshoppers

Blogger Rich Harris over at 47 Project is the latest to proclaim ain’t no party like a Scranton party there’s no such thing as a social media experts, with his post “Social Media Expert? You Have Lots to Learn, Grasshopper.

Now that title may at first glance appear somewhat pretentious but even being someone who manages social media for a large company like myself, I have a hard time proclaiming guru or expert status.

Here’s the thing. You can’t be an expert at something that first of all has really only started culminating the last couple years, and second, changes almost every week. You can call yourself a social media ninja, bad ass, maestro, whatever the hell you wanna call it….but there’s a 96.87% chance you are no guru or expert.

… said the guy who calls himself Musician, Artist, Photographer, Web Ninja, Sarcastic Jerk.

(Personally, I don’t think anyone should call themselves a ninja unless they can hide in the darkness and kill people with their thumb, but that’s just me.)

I don’t take issue with Harris’ idea that “just because you have a Twitter account and you know how to use it, doesn’t make you a social media marketer.”

We see that a lot in our business. We’re ghost bloggers. We write blogs, and that’s all we do. We’re professional writers and communicators who understand how to a) turn a phrase, b) do it so the search engines find us, and c) it’s still pleasing to readers.

But there are plenty of people who barely passed high school English schlepping themselves on GetAFreelancer.com (I won’t even link to that place), calling themselves blog writers, offering to write blog posts for $2 apiece. That’s not writing, that’s typing.

So I’m with Rich on this one: just because you can do it, doesn’t mean your good at it.

But as I said a few weeks ago, I’ve rejected this whole notion of “No Social Media Experts” as utter bullshit.

The NSME argument usually goes something like this:

  1. Malcolm Gladwell says you have to do something for 10,000 hours to be an expert.
  2. Social media tools like Twitter are not 10,000 hours old.
  3. You can’t have used Twitter for 10,000 hours.
  4. Therefore, there are no social media experts.

However, the tools don’t make the expert. Sure, your job is easier if you have a more-than-passing understanding of the tools (and no, playing Oregon Trail or Pirate Clan on Facebook doesn’t count), but it doesn’t mean you can’t be an expert just because you’re on a brand new social network.

Social media experts do things like get paid a lot of money to speak at conferences (Chris Brogan), write widgets, plug-ins and blogging software-as-a-service (Doug Karr), or write books like Twitter Marketing for Dummies (Kyle Lacy). Experts are basically doing this for a living, making money with it, and can make bigger claims that 20,000 artificial followers on Twitter.

Harris actually agrees with me, which sort of makes me feel bad for the ninja crack, although he stops short of proclaiming himself a social media expert, even though he does social media for a large unnamed corporation.

To be a social media expert or guru, you need to understand all the tools, how they all work together and you need to have a passion for human beings and their behavior, good, bad and ugly. If you understand that stuff, have a vision, and are fascinated with human beings, you will be a social media jedi one day. I hope I get to be one too. :-)

Expertise in social media doesn’t rely on knowledge of the tools. Rather, it relies on two other things, communication and social psychology. In other words, the ability to create an effective message, and the understanding of how that message will affect/appeal to your chosen audience. If you can synthesize those two things, and use tools like Twitter, Facebook, LinkedIn, or the Nails For Males Yahoo discussion group to have your intended effect, you’re probably more of a social media expert than the guy who keeps sending DM after DM to tell you how to make money while you sleep.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Did Online Networking Kill Offline Networking?

Are people too plugged in to get out in the real world? Would you rather talk to people from your computer or face to face? Can you learn more about a person in 140 characters, or by playing Mafia Wars with them?

Beth Brody recently asked whether online networking was replacing offline networking in her “Lessons Learned” blog.

She wondered, did online networking kill an organization that boasted hundreds of members just 15 years ago? When Brody first started as a self-employed PR flak, she joined the New Jersey Communications, Advertising and Marketing Association, they had hundreds of members in the 1990s. They’re about to fold completely today.

While Brody said online networking may have drawn members away from real world meetings, NJ CAMA made the mistake of holding monthly lunch meetings, even though people didn’t have time to leave the office for a long lunch.

Bill Petzinger, president of NJ CAMA said,

“Online networking has impacted offline networking groups. For example, one reason attendance went down considerably at NJ CAMA’s monthly networking events was folks couldn’t commit to a three-hour event when you factor in travel. Most individuals prefer to network online because they can accomplish more in a few hours spread out over a week at their convenience versus what may take months. Offline groups can’t compete with the efficiency of online networking. That said, you still need face-to-face networking, which is vital. So offline networking still has its benefits. I think the most successful networking groups are those that have the right balance of online networking and off.”

Can we blame online networking for an offline networking’s group demise? Is there a direct cause-and-effect relationship between online surges and offline declines?

Sure, online networking is convenient, but I don’t believe it’s taking the place of people meeting face to face. I’ve organized tweetups, attend nearly every N-thousandth member party of Smaller Indiana (we’re celebrating the 7,000th member on Thursday, September 17th, 5:30 at the Rathskeller Restaurant in Indianapolis).

If anything, online is increasing offline relationships.

I can count to a large number of relationships that started online, and have developed into strong offline relationships.

  • I met both Kyle Lacy and Doug Karr because of Smaller Indiana. (I even helped Kyle write his book, Twitter Marketing for Dummies — an opportunity that came about because of our friendship).
  • I reconnected with Big Joe Clark, a certified financial planner and media darling for MSNBC and Fox Business, a kid I went to elementary school with.
  • I even became an owner of Pro Blog Service after first joining the company as an employee. I got the job because Mike Seidle saw my work on Smaller Indiana. (And it turns out we grew up in the same city and went to Ball State University at the same time, but never knew each other. We met online instead).

Would I have gotten these opportunities or connected with these people without an online network? Never.

These relationships, and many more, came about strictly because of an online contact first.

But what nurtured these relationships? A whoooole lot of offline relationship building.

And that’s where the NJ CAMA and other failing organizations are having problems. While NJ CAMA may have made a mistake with long lunches every month, the members are more to blame for not putting a priority on NJ CAMA. People get busy, so they don’t put the effort into their organizations or relationships that gave them the opportunities they have, and six months later, they wonder why they’re not getting the opportunities they used to have.

I can’t point fingers at anyone without having three fingers point back at me. I used to be a regular attender of Rainmakers meetings, a networking organization for small businesses and entrepreneurs here in Indiana. I used to go to 6 or 7 meetings a month (out of a possible 35 at the time). Now, I’m lucky if I make 2 or 3.

Online networking hasn’t kept me away. Rather it’s the priority I give to Rainmakers compared to my workload, and the need to keep clients happy. Obviously getting work done and making money is more important than going to a meeting. I figure I can always make another meeting — we’ve got 41 of them in Indiana now — or go next month. But next month rolls around, and I have the same problem.

I think this is what has happened to NJ CAMA and the other organizations. We’re not getting enough of a reason to continue to go. I don’t have a reason to make Rainmakers a top priority, and I would bet the members of NJ CAMA don’t have a reason to take the extra time for a 2 hour lunch (3 hours with travel time).

While online networking has many faults, killing offline relationships isn’t one of them. If anything online enhances offline, it doesn’t replace it. You can maintain contacts and open communication with people you would rarely, if ever, talk to otherwise.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Yes Virginia, There Are Social Media EXPERTS

(Originally published on DeckersMarketing.com on August 14, 2009)

I’ve been thinking about the whole “there’s no such thing as social media experts” argument lately.

I’ve decided it’s wrong.

We’ve heard this “no such thing” argument from a lot of people, including me, who all sound like a bunch of 8-year-olds fighting on the playground.

“Nuh-uh! Social media isn’t even 10,000 hours old. Malcolm Gladwell says you have to have 10,000 hours of experience to be an expert!”

Fair enough. Malcolm Gladwell’s idea that if you want to have a true mastery of a skill, you need 10,000 hours of work, practice, and study in that field.

However, keep in mind that this is to be a superstar in your field. The Michael Jordans, the Peyton Mannings, the Tiger Woods. If you want to be that good, then yes, you have to have 10,000 hours or more of practice.

But what about to be just “decent?” To be better than most? You don’t have to be better than everyone, you just have to be better than your clients, your colleagues, or the people who just invited you to speak to their trade association for a few thousand bucks. (Do you really want to tell those guys you’re not really an expert?)

Think about it. Do you truly have 10,000 hours of experience in your chosen field? If you’re a public speaker, have you given 10,000 1-hour speeches? If you’re in public relations and you consider yourself a good press release writer, have you truly written press releases for 10,000 hours? And how many years would it take to rack up 10,000 hours of experience as a professional photographer? (Measure it in 1/60th of a second increments.)

Let’s face it, there aren’t that many experts in any field. The 10,000 hour commandment we’ve all accepted as gospel from St. Malcolm is not appropriate for us.

My friend Doug Karr decided it was a load of bullshit last month, and has a new definition for an expert.

Peter Shankman has a big list about ways to tell if your social media expert is not really an expert. (My favorite: 5. Everything they learned about social media they learned by reading blog posts (i.e. no application). You can learn a ton about sex from reading Kinsey’s manuals, but I’d still rather be with someone who has some practical experience.

So I think we need a new standard when calling ourselves an expert, whether it’s social media, public relations, photographer, etc. And it’s a simple, 4-question survey. If you can answer yes to all four of these questions, you’re an expert. If you can’t, well, then get back to work until you can.

  1. Do you know more about your tool/method/equipment than most people? Would you be graded on the 90th percentile or even 95th percentile in terms of knowledge?
  2. Can you speak intelligently about the application and usage of that tool/method/equipment? Are you asked to give presentations and/or teach others about it?
  3. Have you written extensively about that tool/method/equipment? Have you published articles, blog posts, or even books on the subject? Do you have an extensive body of work that demonstrates your knowledge?
  4. Are you generally recognized by your peers as having some authority and credibility in this subject? Does your name come up frequently when someone asks, “who knows a lot about ?”

If you can’t answer yes to these questions, it doesn’t matter how many hours you’ve spent on that subject. I can think of six people who I would gladly hang the label “social media expert” on, because they can answer “hell, yes!” to each of these questions.

To the people who put “social media expert” in the same “no such thing” camp as Bigfoot and the Loch Ness Monster, get over yourselves. Just because no one is recognizing you as an expert doesn’t mean you have to get all snarky about the ones who really are.

I’m with you when it comes to booting out the so-called experts who have only been using Facebook for six months, and that’s to play Pirate Clan. But when you’ve got people who are truly well-versed on the tools, don’t give me this “10,000 hour” bullshit when it just doesn’t apply in this case.

It doesn’t matter if these tools are less than five years old. It’s not the tool that matters. The tool is useless and pointless, and it doesn’t make you an expert.

Knowing what messages to send and how your message and those tools will affect a group (social psychology) is where the expertise lies. In a few days, I’ll be writing about how knowing how to use the tools is not nearly as important as knowing what messages to send and the social psychology of a group is where the true expertise lies.

PG
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

Why You Shouldn’t Hire Social Media EXPERTS

We wrote about the problem with people calling themselves social media experts a few months ago, saying there basically aren’t any. We figured this was just some little topic of discussion we had going on around town that would have died off pretty quickly, but it’s still going on, and there are a few more people talking about the same thing.

(We don’t think we started it though.)

Now, Doug Karr is putting a new spin on the “there are no social media experts” argument, saying there are a few, and he’s one of them. (We agree. He’s one of the few we gladly hang the “expert” moniker on.)

Doug says:

I call myself an expert for three reasons:

1. Businesses seek experts, not gurus and geeks.
2. Calling myself an expert holds me to a higher standard and expectation with a company that I must fulfill.
3. I fit the definition:

An expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well distinguished domain. An expert, more generally, is a person with extensive knowledge or ability in a particular area of study.

Peter Shankman of Help A Reporter Out fame has come up with a rather extensive list of things to watch out for when hiring a social media expert:

3. They “discovered” social media in the last six to 16 months, and there’s nothing online from them in the social media space prior to that. (Remember – Google is your friend.)

4. All of a firm or agency’s “social media strategists” come from traditional PR or Marketing agencies.

5. Everything they learned about social media they learned by reading blog posts (i.e. no application). You can learn a ton about sex from reading Kinsey’s manuals, but I’d still rather be with someone who has some practical experience.

In short, it takes a big set of. . . experiences to call oneself an expert in an industry that’s not old enough to have any true experts. If we use the Malcolm Gladwell definition of 10,000+ hours, then most people will fail in this definition. The problem is we get people who have used the technology — usually Facebook and Twitter — for a few months, and think they know enough to be an expert.

The problem is, your average high school student has logged more hours on Facebook and the like, and thus “knows more” than the so-called experts.

However, I’ll accept people using the term “expert” in a few exceptions:

  1. The person helped to actually create the tools like Twitter and Facebook (i.e. Biz Stone and Mark Zuckerberg).
  2. The person is a developer or programmer for those tools, because in order to write for it, you have to have a deep understanding of how it works. Someone like Doug Karr, basically.
  3. Someone who can show several measurable successes with the tools. Have they done campaigns before? How did they do? How did they do it? They should be able to show it, explain it, and replicate it.
  4. Someone who knows more than most people. Now, this one violates the 10,000 Hour Rule, because it’s possible to know more than most, but only have a few thousand hours of experience. The term expert is relative, because there will be someone with more experience than you, but it’s a place to start.
  5. They understand that social media is just another tool in the marketing toolbox. They should understand the psychology and marketing behind successful social media campaigns, not just which buttons to click. They should be able to integrate social media into an overall PR or marketing campaign, rather than declare that Twitter is the be all and end all of the campaign.
  6. Graphic credit: Arbenting

    PG
    About the Author: Erik Deckers
    Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.

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