If you’re not getting readers to your blog, it may not be your social media promotion, it may be because your blog sucks.
(Okay, it doesn’t really suck. I was just saying that to get your attention. You’ll see why in a minute.)
I recently spoke to the Hoosier PRSA chapter of the Public Relations Society of America about the secrets of blogging, and realized I had never actually written about the subject of the presentation.
Blogs are a lot like newspapers. In fact, a good blog is written more like a newspaper than a magazine. And since bloggers are becoming citizen journalists, I think it’s important that bloggers learn to write like newspaper writers. Here are a few ways you can improve your blog writing and have it read more like a newspaper article.
Write in Newspaper Style.
This means the most important information goes first, second most important goes next, and so on. It’s the inverted pyramid style. After a certain point, usually around the halfway mark, you start seeing more of the inside information, background story, etc., and the story gets boring.
Newspapers are written this way, because readers usually abandon a story when it gets boring. They also abandon it because it’s too long.
So with a blog post, you need to end the post before you get to the boring part. When you start writing background information, or repeating old information, stop. Don’t write a post that’s long enough for people to get bored. Instead, put a “To learn more about this issue, check out these previous posts” section with links to older stories.
Short words. Short sentences. Short paragraphs.
Despite what my 7th grade English teacher said, it’s perfectly all right to have a one word paragraph.
Nyah.
By breaking things up, and making them easier to read, we’re more likely to continue on. We glance ahead and see all the short paragraphs and think, “that’s not so hard. I can go a little longer.” Pretty soon, “a little longer” turns into “the entire story.”
Negative Space = Readability
One of the reasons newspapers are tough to read is the lack of negative space (that’s fancy graphic designer talk for “spaces between paragraphs”). All the paragraphs are crammed together, which can make for some tiring reading.
Our eyes and our brains need a break from all the text running together, so we look for that break by switching to other stories, abandoning the one we were just reading. But if you can provide some extra relief in the story, that will help propel readers forward.
Create a Powerful Lede
I got your attention when I said your blog sucked, didn’t I? Not every blog post has to have a Pulitzer-quality opening, but it doesn’t hurt to have something that’s attention getting and informative.
Remember, a newspaper article’s job is to get you to read the first sentence. The first sentence’s job is to get you to read the second sentence, and so on. So your lede better be a doozy.
(By the way, the opening sentence of a newspaper is spelled “lede,” not “lead.” Lead is the soft metal used to create the individual letters used to lay out the newspaper. Since “ledd” and “leed” are spelled the same, journos started calling the opening sentence the “lede” to avoid confusion, forcing future generations to explain that we’re not idiots, and we do know how to correctly spell that word.)
Write For a Clever 12-Year-Old
It’s a newspaper’s dirty little secret that they write for a 6th grade education and attention span. (Don’t feel too insulted; TV news is produced at a 4th grade level.) That’s why the important stuff is at the front of the story. Bloggers need to do that too.
It’s not that your readers are stupid, or can’t understand big words. It’s that we just don’t want to devote the mental resources and energy to decoding really long and complicated words. Even academic journals written by and for Ph.Ds in an academic field are considered “better” if they’re written at a high school level instead of a post-graduate level.
So skip the polysyllabic words and use short ones instead.
It’s also important that you explain new terms. Assume that your story is going to be read by someone who is experiencing this issue for the very first time. Don’t assume knowledge on their part, don’t assume they know as much about the story as you do. So be sure to explain it like you’re telling that 12-year-old for the first time. Don’t use jargon, acronyms, and abbreviations unless you explain them.
For example, newspaper style requires you spell out what a term means, followed by the acronym/abbreviation in parentheses. That tells the reader you’re going to use it from then on in the story.
The Federal Motor Carrier Safety Administration (FMCSA) today announced a new measure banning texting by truck drivers.
Afterward, I can use FMCSA in the story wherever I want. However, when I do a new story, I have to assume a new set of readers, so I have to spell it out again.
Writing a blog can be easy, especially if you’re doing it informally, and for just a few people. But writing it newspaper style takes a little more effort, but the payoff can be worth it. You’ll get more readers, your readers will stick around longer, and you’ll earn a reputation of being a stellar writer.
Just remember to tell them where you learned it.
Photo credit (inverted pyramid at the Louvre): KeepTheByte, Flickr
Photo credit (lead type): JM3, Flickr
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: blogging, journalism, newspapers, writing
Posted in All Posts, Business Blogging, Business Blogging Content, Communication, Social Media, Writing | 2 Comments »
There has been a lot of news lately on how companies are really not hiring right now. A recent report talks about how a companies are hiring temp workers, but they are not hiring them to stay. In the past, a common practice was to test drive a worker then offer them a position. Hiring them as full-time employees is not happening right now.
The Best, Easiest Way to Build Blog Readership
Gary Vaynerchuk, author of Crush It!
, says that one of the best ways to build readership for your blog is by commenting on other people’s blogs.
For one thing, it helps with your Google search juice. But more importantly, it lets people know you’re reading their blog and are interested in what they’re saying. Vaynerchuk says that we need to spend hours per day — hours! — posting comments on other people’s blogs.
While you may not have the time or desire to spend hours doing this (of course, you won’t crush it, says Vaynerchuk), you do need to leave some intelligent comments when you do. It’s not enough to just leave “Nice post!” as a comment. If you want to show the bloggers you’re truly engaged and interested, leave comments that show you have actually read and understood what they wrote about.
This does two things for you: 1) you meet like-minded readers, and let them know about your existence. When they find you, they’ll become readers, and you’re growing your social media footprint; and, 2) it builds backlinks to your own blog, which boost your search engine ranking.
This is a tried-and-true technique for building search rankings, especially as Google is recognizing authority of websites by their backlinks. They figure if a lot of people link to a blog, site, or even a post, it must be something worthwhile. And commenting, while not as powerful as, say, another blog post, is still a way to generate those much-sought after backlinks.
There are some search engine optimization companies that offer backlinking services to their clients, and will spend a lot of time (hopefully) leaving comments on people’s blogs, in addition to their other techniques and practices.
Less scrupulous companies will leave crappy comments that are nothing but spam, hoping that they won’t be deleted or caught in spam filters. While I’m not sure if Google or other search engines will penalize URLs that spam links lead to (if anyone knows, leave us a comment), it’s our fervent hope that the search engines will penalize those parasites, and that they suffer TSA strip searches and tax audits.
(WordPress has a great spam fighting software in Akismet, and it’s done wonders for this blog. It’s blocked 11,484 spam comments to date, and I deleted 35 spam comments right before I wrote this post. So I’m not a big fan of spammers.)
Basically, if you want your comments to be accepted and appreciated by your fellow bloggers, explain why you think a post is comment-worthy, talk about your own viewpoints, and maybe a reason why you agree or disagree. Engage in an ongoing conversation with those people. And if someone leaves a comment on your blog, respond, and check out the other person’s blog.
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: blogging, comments, Gary Vaynerchuk
Posted in All Posts, Business Blogging, Business Blogging Content, Networking, Social Media, Writing | 1 Comment »
What Tom Waits Can Teach You About Powerful Writing
Tom Waits isn’t just a musician, he’s a lifestyle choice. The growly-voiced singer-songwriter has created some of the most powerful, haunting music I’ve ever poured into my ears. Waits does it with simple, sad music, but more importantly, with a mastery of poetic language that would make Lord Byron pull his hair out with envy.
Especially the metaphor. Waits’ music is filled with metaphors, which gives it the emotional impact and depth you just don’t get with the Single Ladies and Poker Faces of the world. (Most of today’s music has all the emotional complexity of a high school prom, but Waits is an in-depth, all-night discussion about the meaning of life.)
A couple months ago, I wrote about why metaphors make for more powerful writing than similes. I said:
Any writer who wants to learn about the power and grip of language should give this a listen, and pay careful attention to Waits’ use of language. A quick check showed only one simile in the entire piece, and the rest were metaphors.
If you want to master writing and create language that grabs you by the scruff of the neck and shakes you to pay attention, study these lyrics, listen to the song, and see if you can introduce this style into your own writing.
Putnam County, Tom Waits
I guess things were always kinda quiet around Putnam County
Kinda shy and sleepy as it clung to the skirts of the 2-lane
That was stretched out just like an asphalt dance floor
Where all the old-timers in bib jeans and store bought boots
Were hunkerin’ down in the dirt
To lie about their lives and the places that they’d been
And they’d suck on Coca Colas, yeah, and be spittin’ Day’s Work
Until the moon was a stray dog on the ridge and
And the taverns would be swollen until the naked eye of 2 a.m.
And the Stratocasters slung over the Burgermeister beer guts
And swizzle stick legs jackknifed over naugahyde stools
And the witch hazel spread out over the linoleum floors
And pedal pushers stretched out over a midriff bulge
And the coiffed brunette curls over Maybelline eyes
Wearing Prince Machiavelli, or something
Estee Lauder, smells so sweet
And I elbowed up at the counter with mixed feelings over mixed drinks
As Bubba and the Roadmasters moaned in pool hall concentration
And knit their brows to cover the entire Hank Williams songbook
Whether you like it or not
And the old National register was singin’ to the tune of $57.57
And then it’s last call, one more game of eightball
Berniece’d be puttin’ the chairs on the tables
And someone come in and say, ‘Hey man, anyone got any jumper cables?’
‘Is that a 6 or a 12 volt, man? I don’t know…’
Yeah, and all the studs in town would toss ‘em down
And claim to fame as they stomped their feet
Yeah, boastin’ about bein’ able to get more ass than a toilet seat
And the GMCs) and the Straight-8 Fords were coughin’ and wheezin’
And they percolated) as they tossed the gravel underneath the fenders
To weave home a wet slick anaconda of a 2-lane
With tire irons and crowbars a-rattlin’
With a tool box and a pony saddle
You’re grindin’ gears and you’re shiftin’ into first
Yeah, and that goddam Tranny’s just gettin’ worse, man
With the melody of see-ya-laters and screwdrivers on carburetors
Talkin’ shop about money to loan
And Palominos and strawberry roans
See ya tomorrow, hello to the Missus!
With money to borrow and goodnight kisses
As the radio spit out Charlie Rich, man,
and he sure can sing that son of a bitch
And you weave home, yeah, weavin’ home
Leavin’ the little joint winkin’ in the dark warm narcotic American night
Beneath a pin cushion sky
And it’s home to toast and honey, gotta start up the Ford, man
Yeah, and your lunch money’s right over there on the drainin’ board
And the toilet’s runnin’! Christ, shake the handle!
And the telephone’s ringin’, it’s Mrs. Randall
And where the hell are my goddamn sandals?
What you mean, the dog chewed up my left foot?
With the porcelain poodles and the glass swans
Staring down from the knickknack shelf
And the parent permission slips for the kids’ field trips
Yeah, and a pair of Muckalucks) scraping across the shag carpet
And the impending squint of first light
And it lurked behind a weepin’ marquee in downtown Putnam
Yeah, and it’d be pullin’ up any minute now
Just like a bastard amber Velveta yellow cab on a rainy corner
And be blowin’ its horn in every window in town
(Here’s a YouTube video of a different version of Putnam Conty than the one you’ll hear on Nighthawks at the Diner, but the lyrics are the same. Listen to it and read the lyrics again. You’ll get a sense of what Waits can do with language, and the power it can have to move people.
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: metaphors, similes, Tom Waits, writing
Posted in Business Blogging, Communication, Opinion, Writing | No Comments »
Are You a Pioneer or a Settler?
Are you a pioneer or a settler? Do you blaze trails, follow them while they’re still rough, or wait until there’s a nicely paved road?
Being a settler is easy. You just tread down the same old path everyone else has, making sure it’s safe. But being a pioneer is tough. You’re the first to pass this way, you’re not sure if you’re heading in the right direction, and some days you’d swear you’re going the wrong way. But the rewards are well worth it.
So how do you pioneer your new niche? How do you become a leader in your field, especially when there is no niche, or the people in it are not connected? In this case, it’s actually easier to be the pioneer, rather than to be one of many. By the time the settlers are finally getting involved, there’s a traffic jam on the road the pioneers have paved. But by this time, you’ll be way ahead of the pack.
Becoming a Pioneer
Here are a few tools and techniques you can use to establish yourself as an expert in your chosen field. Before you start, make sure you have identified your niche, know who the players are, and actually have some content on your blog or website.
These are just a very few steps to get yourself started finding your niche. I haven’t even touched on LinkedIn or creating an industry-related social network yourself. But these are enough steps to get you started.
What other tools and steps do you recommend? Leave a comment, and we’ll try to feature it in a future blog post.
Photo: Wikimedia Commons
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: Gmail, Social Media, social networking, twitter, youtube
Posted in All Posts, Networking, Social Media, Social Networks, Tools, Twitter | 3 Comments »
PR Pros Take Note: Social Media is Changing the Way Companies Communicate
Social media continues to grow and have a big impact on the way corporations are communicating, both internally and externally. And now we have proof.
In their paper, An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice, Dr. Donald Wright, professor of Public Relations at Boston University (official motto: “No, you’re thinking of Boston College”), and Michelle Hinson, director of development, Institute for Public Relations, found that social media continues to have a positive effect on the way organizations are communicating.
Every year for the last four years, they have looked at the impact social media has on corporate communication, mainstream media, the perception of blogging, and the public relations industry. They surveyed PR professionals from around the world, and received 574 usable responses. The 2009 study compared data between 2008 and 2009. The results may surprise you. (Or not. You’re a hard bunch to please.)
In a nutshell, the belief that social media is having an effect on external communication has grown by 11% from 2008 to 2009; internal communication has grown by 7%.
Similarly, the duo found similar results when they asked whether social media complimented traditional mainstream media, or conflicted with it. In 2008, 75% believed it complimented, but in 2009, that number grew to 85%
While the report is chock full of useful statistics (yes, I said “chock full;” I’m from Indiana, what do you want?!), these two are rather important for PR professionals. These two stats speak volumes about what PR professionals should be thinking about social media, and how they can and should be pitching it to their clients.
There are a lot more data points the study demonstrated, and a lot more surprising results that bloggers, social media pros, PR pros, and the mainstream media can all learn from. We’ll discuss some of them in future posts.
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: academia, Public Relations, Social Media, study
Posted in Business Blogging, Communication, Public Relations, Social Media, Tools | No Comments »
Why Are There So Few Trend Setters in Social Media?
I noticed an interesting trend, and I’m ashamed to say I’m part of it.
There are very few trend setters in social media. Very few pioneers. We’re mostly settlers.
We all try to be as cutting edge as we can, but we’re sometimes at the mercy of what everyone else is talking about. We pay close attention to luminaries like Chris Brogan, Jason Falls, Jeremiah Owyang, and Gary Vaynerchuk. We wait to see what they’re talking about, and we talk about that. And we all hold up their discarded sandals, like that great scene from Monty Python’s Life of Brian.
I do it too. I see an interesting article on Jason’s blog, and decide I’ll comment on that. Or I’ll see something Doug Karr wrote in the Marketing Technology blog, and piggyback off that. But it’s rare that I write about issues that those guys didn’t write about first.
I’ve done it a few times — crisis communication, entre-commuting, or getting spanked by the Canadian Council of PR Firms — but I’ve also jumped solidly on the bandwagon, pushing women and children out of the way so I could get a comfy seat.
Unfortunately, this is a rather centralized industry. We only have a few tools we use with any regularity — Twitter, Facebook, LinkedIn, Google — and so we all talk about how we use them, and the great things we’ve learned, or the trends coming our way.
I want to stop doing that. I want to be that one guy in the crowd who says, “Hold up the sandal!”
I can’t say I won’t keep doing following the pioneers, but I’m going to make a conscious effort to do it less. That’s one reason I didn’t post anything on the blog for a couple of weeks. (Yeah, yeah, that’s the reason.)
So it may mean I post fewer times per week on the blog. It may mean shorter posts, and fewer how-to posts. But we’re going to try to make our own path as much as possible, even if it runs adjacent to someone else’s. We’re just going to quit following the well-worn path that some people have meandered down.
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: Chris Brogan, Douglas Karr, Jason Falls, Social Media, social networking
Posted in Business Blogging, Communication, Opinion, Social Media, Social Networks | 3 Comments »
Five Essential Tools Any Crisis Communication Pro Needs
Thanks to social media tools, there is no reason a crisis communication pro shouldn’t have these tools in his or her toolbox, ready to respond to an emergency within minutes, rather than hours, or even days.
Whether you’re a government agency dealing with a massive emergency, or a famous athlete caught with his pants down, you need to be able to respond quickly and truthfully. You need to get ahead of the speculators and talking heads whose grinding of the rumor mill can do more harm than the actual truth.
Many organizations, especially government agencies, are still using old-school media to get their news out. The problem is they’re trying to reach a newspaper audience with timely news, but it’s changed in the last 30 minutes. Or they’re trying to reach the TV news by 3:00 p.m. for a 5:00 broadcast, while most people are still in their cars. And in many cases, broadcast media only spends seconds on your story, and the newspapers are only devoting a few precious inches to your side of the story.
With social media, you can bypass the media filters, reach the greatest number of people, and in many cases, get the news out before the mainstream media. This is especially useful if you have time-sensitive information, like medication dispensing points, product recalls, hours of operation, etc.
I’m not saying you should ignore the mainstream media (MSM), or quit using the old methods. Rather, consider adding social media to your arsenal.
Strategy: Appoint a blog writer you trust, and give him or her carte blanche in reporting the latest news.
Strategy: Have conversations, provide information, correct misinformation, and answer questions.
Strategy: Run your blog and Twitter feeds through your fan page. Follow the conversations people are having on the page, and participate in them.
Strategy: Adopt at least one analytics package, and use it to monitor the success of your social media strategy. Compare it to your traditional methods, and see which tools are bringing you the best results. Plow more time and energy into the successful ones, and see if it’s possible to roll the less-successful ones into your new strategies.
Strategy: Bug your boss until you get a laptop and wifi card (Verizon has the MiFi, a mobile wifi hotspot you carry), and then learn how to use it; these other four tools are useless if you’re ever caught without a laptop and wifi. Use the mobile setup until it’s second nature. If you’re ever caught out during an emergency, you don’t have to pull out the manual just to figure out how to use the wifi card.
There are more tools available than you could ever hope to master, most of them supporting one of these five basics, but these are the ones you can build an entire crisis communication plan around. If you can figure these out, you’ll be miles ahead of those organizations and agencies who are still trying to figure out the fastest way to fax a one-page press release to 500 different newspapers in less than six hours.
Photo: Fire Monkey Fish
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: Crisis Communication, facebook, Social Media, twitter
Posted in Business Blogging, Communication, Crisis Communication, Public Health, Social Media, Tools, Twitter | 2 Comments »
A Year in Review
Professional Blog Service started a year ago out of Indy Associates to assist companies in generating content they need for most of their Internet marketing activity.
While at Indy Associates, we always recommended blogging as a good Search Engine Optimization (SEO) strategy. With the popularity of social media sites like Linkedin, Facebook and micro-blogging service Twitter, the strategy has become even more important. The challenge for most of our customers was the blog content generation. Most companies do not have trained content writers that are able to develop conversational blog content, while writing for the search engines. Most important, many of clients have great ideas with no time to share them.
So, what have we learned in 2009?
Most companies still do not have the resources, or the time to write their own content.
2009 saw the unemployment rate hit 10% in November. It was reported that many companies laid off many in their workforce leaving those left behind with more work to do and little time to get it done. The last thing on anyone’s mind is getting blog content written, even though everyone agrees that marketing is still important in a down economy.
Blogging and Social Media continue to evolve from AOL of the 90s to Facebook, Linkedin, and Twitter heading into a new decade.
“Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all Internet time, according to a Nielsen report published in March of this year, “Global Faces and Networked Places.” These numbers keep rising as the year progresses. By 2012, IBM predicts that globally, a quarter of the global population will be using social media in some form.
Results still matter to most companies.
Learning how to play in social media is one thing. Getting people to interact with you is another. Your clients may or may not interact with you through social media. The challenge for all companies is finding out which ones they should engage. You may be able to sell like Dell, or respond to customer complaints like Southwest Airlines and Jet Blue Airlines have done. (Note to my former colleagues at American Airlines – take note!). Either way, Social Media and Blogging is measurable in some way depending on the strategic approach you take with it.
There are great tools like Yahoo Analytics (shameless plug as we are a Yahoo Analytics consultant). Radian6 and Scoutlabs can track who’s talking about you, and help you decide whether to act on the positive or negative media being generated.
We predict that 2010 will be the year of results with blogging and social media. In a nutshell, you are doing it to build your marketing list, or to generate interest in your products or services. To succeed, you will need:
If you can learn how to do it before your competition, you win. It will take them 12 months just to figure out what you have done.
Happy New Year from Professional Blog Service
Paul Lorinczi is the President of Professional Blog Service. The goal of the company is the help clients use Blogging and Social Media to expand their business online through planning, execution, and measurement.
Tags: blogging, business blogging, Social Media, Social Media Analytics, social networking, social networks
Posted in Blog ROI, Business Blogging, Business Blogging Content, Research Desk, Social Media, Social Media Analytics | No Comments »
Marketing Plan for 2010? Try the 70-20-10 Marketing Mix
Patrick Spenner at the Marketing Leadership Council presented a great variation on the Pareto Principle (also called the 80/20 rule) when it comes to trying new marketing tactics: (Beat the Social Media Investment Catch-22, November 9, 2009)
Spenner suggests any marketing plan should be follow the 70-20-10 spending rule: Roughly 70% of your marketing budget should be on the “tried and true” marketing channels — areas that you know absolutely have succeeded in the past.
The middle 20%, says Spenner, is for the most successful of last year’s 10%. “These touchpoints are incubating — we should manage them to develop benchmarks for success,” wrote Spenner. “These touchpoints eventually move over into the 70% as the organization accepts them.
Where could you find some new traffic? It may not always be on social media (said the social media company). It may be something new like trade shows and non-industry conferences. It may be a new website. Or email newsletters. Or a strategy of participating in discussion forums. Or telemarketing. And it just may very well be Twitter and blogging. The point is that you look at at least one new strategy and give it a year to see what happens.
Take some of the money you’ve been spending on newspaper and radio advertising, and try a new social media campaign. Pepsi Cola just did it, forgoing the multi-million Super Bowl ad buy, and putting $20 million into a social media campaign instead. Toys ‘R’ Us saw some explosive growth on their Facebook fan page. And even the Cincinnati Bengals have joined the Twitterverse and have over 15,000 followers.
Finding new marketing channels is important. Media consumption by your customers is always changing, and they’re going to places you didn’t have in your 70% bucket a few years ago, or even last year. Two years ago, I thought Twitter was the stupidest thing ever. Today, as much as one-third of my personal blog’s traffic comes from Twitter, but the largest portion comes from StumbleUpon.
So what’s your new 10%? What are some new channels you could explore for 2010?
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging for more than nine years (even before it was called blogging), and has been a published writer for more than 20 years. He has written humor newspaper columns, business articles, stage plays, radio theatre plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and frequently speaks on blogging and social media.
Tags: Cincinnati Bengals, marketing, Pepsi Cola, Social Media, Super Bowl, twitter
Posted in Blog ROI, Business Blogging, Communication, Lead Generation, Social Media, Social Media Analytics, Social Networks, Twitter | No Comments »
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