“What’s the ROI of blogging for my company?”
It’s hard to answer, but easy to figure out. And we have a white paper that can help you figure the Return On Investment on hiring a ghost blogger versus blogging in-house. (Hint: ghost blogging wins.)
The numbers are pretty straight forward. If you’re trying to convince your boss that outsourcing is going to be more cost effective, because you won’t be able to hire an experienced writer with your current budget, then this can help you persuade him or her.