Erik Deckers Interviewed on The Business of Story Podcast

I think I could just build a media career by appearing on every Jay Baer podcast he and his company produces.

Earlier this week, my interview on The Business Of Story was released — my third interview on Jay Baer’s third podcast. (You can hear my interview, “Top Tips from a Humor Columnist on How to Tell Better Brand Stories” here.)

Erik Deckers Teaser for The Business of Story podcastPark Howell, a content marketing and storytelling professional, interviews different writers and storytellers, talking about to use proper storytelling in the business world. He’s interviewed screenwriters, film makers, editors, directors, makeup artists, and voice over actors (including Dick Orkin, the creator of Chicken Man, which I used to love!)

We had a chance to talk about humor writing, and how it can be used in the business world. Some of the topics we discussed include:

  • Why infusing your writing with humor will improve it dramatically
  • How to break down comedic theory to make it accessible and useable
  • Why you can absolutely can learn to be funny
  • How stories are more approachable and more memorable with comedy
  • Why some are hesitant to use humor in the workplace, but it is a misplaced fear
  • How to absorb lessons from great fiction writers

Anyway, give the show a listen and let me know what you think. And be sure to check out Jay’s other podcasts for more great marketing information.

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency in Indianapolis, IN. He co-authored three social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (2nd ed., 2012; Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.