24 Quotes to Inspire Any Marketer, Plus One of Mine

Have you ever had your name mentioned in a sentence with someone you admire? Like you’re being compared to them, or included with them? And not, “Is Erik Deckers older than Jason Falls?”

It happens occasionally for me, where someone includes me in a list of people I’ve only read about, and who wouldn’t know me from Adam. Every time it does, I want to say, “Wait, I think you made a mistake.” It’s terribly exciting and a real honor. It’s also something I struggle to accept.

People from Indiana are taught to be humble, and to not brag. (We’re America’s Canada.) We don’t take compliments very well, because we’re supposed to be humble and not appear boastful.

So when someone includes my name or mentions something I’ve done/said in a list of people I’ve looked up to, quoted, and read regularly, part of my brain ducks its head, says “aw, shucks,” and kicks at the ground. And another part squeals like a 12-year-old girl meeting Justin Bieber.

It happened yesterday after someone pointed me to a slide deck of “25 Quotes to Inspire Any Marketer” from ezanga.com. It included quotes from Dan & Chip Heath (Made to Stick), Seth Godin (Purple Cow, Tribes, and Linchpin), John Jantsch (Duct Tape Marketing), David Meerman Scott (Real-Time Marketing & PR), and David freaking Ogilvy.

And me.

The line is from Branding Yourself, a book that Kyle Lacy and I wrote in 2010, and finished a second edition in 2012. I can’t remember who we learned it from (we cited him in the book), but it was used to illustrate the idea that, just like people have emotional reactions to their most-loved and most-hated brands, people have the same reaction to us.

I thought, “this must be a mistake. Or it’s one of those ‘Daily Paper.li’ pages where 87 different people get included and tweeted.” But then I looked and saw that it was neither of those things. It really was something I said, and it was good enough to be included in a list with the Johnson Brothers, Seth Godin, David Meerman Scott, and David freaking Ogilvy.

People think it’s odd that the personal branding guy has difficulty in accepting compliments or stating simple facts like, “I wrote a book,” especially when he wrote a book that told people “get over yourself.” But I do. I get red in the face when I get complimented. I still don’t like telling people, “I wrote a couple books,” because it seems like bragging. And I still feel like a fake when someone asks me to sign their book.

I have to fight that urge to not say anything about what I’ve done and, you know, actually do the things I tell other people to do.

So, here it goes:

“I had a quote about marketing included in a slide deck and blog post that included a lot of really smart people.”

You have no idea how hard that just was.

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    About Erik Deckers

    is the President of Professional Blog Service, a ghost blogging and social media marketing agency in Indianapolis, IN. He has been blogging since 1997, and has been a published writer for more than 26 years. He is a newspaper humor columnist, appearing in 10 papers around Indiana, and in The American Reporter. Erik co-authored No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (2nd ed., 2012; Que Biz-Tech). His latest co-authored effort, The Owned Media Doctrine, was released in 2013.

    Comments

    1. Thank you so much for sharing the presentation! I know the ‘aw, shucks,’ moment you speak of, because it seems kind of crazy that Erik Deckers and David Meerman Scott are even aware of something I put together. Social media really is fun!

      • This is the moment where you, David Meerman Scott, and I all collapse into each other’s arms, sobbing, “No, YOU’RE awesome!”

        Thanks for putting the list together, Brittany. I appreciate it.

    2. Erik, nice! And I am equally honored to be named in this post. Social media is fun, isn’t it?

      • You’re welcome. It’s a blast, and I’ve learned a lot about it from people like you, so thanks for stopping by here. Also, see my reply to Brittany above.