I’ll Read Your Ad for $250. My New Pay-For-View Pricing

Kim Kardashian annoyed more than a few Twitter users when it was leaked that Kardashian commands $10,000 to send a promotional tweet out to her then-2.7 million followers (now 5+ million).

(Kardashian denies that she receives that much money. Rather, she says she just tweets about products she likes.)

While I don’t follow her, I’m sure that her 5 million followers (minus the ones who aren’t spam bots and people who abandoned Twitter after a month) are looking forward to reading something interesting and not very vapid or shallow. (Yeah, good luck with that.)

How disappointing is it for her fans to learn that their favorite non-celebrity celebrity is only telling you she likes her shoes because someone forked over 10 grand to say so? While marketers think a so-called celebrity’s time and endorsement are valuable, they are also showing they think my time or interest isn’t.

So I have a new offer to marketers who want me to read celebrity endorsements and social media marketing messages: I will read anyone’s tweet, watch their commercial, or read their marketing copy for a fee.

That’s right. You can pay me to absolutely look at, read, watch, and consider your product. Think of it as a personal endorsement. After all, my time is valuable. Time I could spend working or being with my family is instead interrupted by you and your spokespeople trying to get me to buy something. And I do my best to ignore it, hide from it, or block it completely. So you come up with something new and creative, which means I have to do something new and creative to avoid it.

So how about you pay me instead? If you pay me, I will read whatever you put in front of me (except for that damn Kay Jewelers ad where the brain-addled woman is afraid of a thunderstorm). Rather than spending $10K on someone who is famous without actually doing anything useful, spend the money on me, and I will read or watch to your heart’s content.

According to my new Pay-For-View pricing schedule, I will:

  • Read any celebrity advertising tweet for $75. Any non-celebrity advertising tweet is only $25. (Hey, if you’re forking out $10,000 because someone is famous, chances are I find them annoying. So the extra $50 is for the wear and tear on my soul.)
  • Visit any company website for $150, and spend 10 minutes on the site, plus additional charges for any of the following:
  • Watch any video less than 5 minutes in length for $200. For videos longer than 5 minutes, it’s an additional $75 per minute.
  • Read any marketing copy, up to 750 words in length, for $150. Since I can read 750 words faster than you can say it in a video, I’ll cut you guys a break on the cost.
  • Also, any marketing surveys, registration forms, or instances where I have to give you my personal information is $100 plus a $25 per minute processing charge (minimum 5 minutes). I had originally considered charging a flat fee per information field (i.e. mailing address, phone number, etc.), but the rate sheet ended up being three pages long and still required a lengthy explanation.

Now, these prices are actually fairly reasonable, and I feel completely justified in charging them. After all, my time and consideration are valuable. I have a job, a family, and disposable income. I’m not easily swayed by celebrity endorsements, and will go out of my way to avoid most commercials and marketing messages. In short, you’re spending all that money to get celebrities to reach me, and I’m going to support you (and them) by spending my money. The least you can do is support me for spending my time thinking about you.

Kim Kardashian may be on to something, and I have to give her credit for helping me stumble upon the idea. As a thank you, I will read her next three promotional tweets for free.

No guarantees I’m buying anything though.

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency in Indianapolis, IN. He co-authored three social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (2nd ed., 2012; Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.

    Comments

    1. 10 years ago one of my business mentors taught me that TIME is the most valuable thing another person can give you. I think getting Indy business owners to realize that all time of other professions is valuable is a step in the right direction.

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