Promote Your Book with Video and Social Media Marketing

I was talking to another writer this past weekend, and he told me he was writing a book with a very famous NASCAR driver, but that they had only just started.

“It’s really just him telling a bunch of stories,” said the writer. “And man, can he tell stories.”

A book like this is perfect for video promotion and social media marketing, before it’s even published. In many cases, a book is available for pre-ordering, especially on Amazon. Here’s one idea you can use to promote the book using your subject and his great stories:

    Set up a blog with the domain name of the driver and book, like “”

  1. Get a Flip video camera and record all of your interview sessions.
  2. Edit the different stories into separate video clips.
  3. Post the stories, one per week, on the blog. Include the call to action, “You can read more stories like this in the upcoming book. Pre-order it on now” with a link to the order page.

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency in Indianapolis, IN. He co-authored three social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (2nd ed., 2012; Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.


    1. Scott, Just fire up your laptop video camera, or set up a digital camera with video capabilities, and just start talking to one imaginary person. Tell them a story, and record it. It doesn’t have to be a full-blown production, and you don’t have to come across as a seasoned professional. You can do it!

    2. Wow – this is a really cool idea. I’m not sure if I could get up the nerve to do it myself, but I have caught myself watching some of the embedded promotional videos from authors like Dave Barry on Amazon, so maybe there’s something to this…


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