I was talking to another writer this past weekend, and he told me he was writing a book with a very famous NASCAR driver, but that they had only just started.
“It’s really just him telling a bunch of stories,” said the writer. “And man, can he tell stories.”
A book like this is perfect for video promotion and social media marketing, before it’s even published. In many cases, a book is available for pre-ordering, especially on Amazon. Here’s one idea you can use to promote the book using your subject and his great stories:
- Set up a blog with the domain name of the driver and book, like “www.RickyBobbyBook.com.”
- Get a Flip video camera and record all of your interview sessions.
- Edit the different stories into separate video clips.
- Post the stories, one per week, on the blog. Include the call to action, “You can read more stories like this in the upcoming book. Pre-order it on Amazon.com now” with a link to the order page.