Don’t Trust Your Staff to Write Your Corporate Blog? Guess Whose Fault That Is.

Do you trust your staff to blog?

No? Then that’s your fault.

You hired incompetent staff. You hired people you can’t trust to properly deliver your company message. You hired people you don’t believe will represent you correctly to the outside world. That sounds like you made some bad decisions.

Do you trust your employees to answer your phones, or do you answer all the calls yourself? Do you trust your salespeople to speak to customers without you, or go on all the sales calls with them?

Of course you trust them. You have people you trust to count and spend your money. You have people you trust to write sales brochures and organize trade shows. You have people you trust to produce your product, put it in a box, and stick it on a truck. You have people you trust to speak to customers when they call in with complaints. And you even have employees you trust enough to let have access to email.

Yet you don’t have people you can trust to write 350 words three times a week on a platform where errors are easily fixed? That means you hired the wrong people for the job, and that’s nobody’s fault but yours.

Think of it this way:

• Zappos CEO Tony Hsieh trusted his employees.
• Hsieh trusted them to tweet and blog.
• They tweeted and blogged the bejeezus out of that company, in addition to providing some awesome customer service.
• Hsieh sold Zappos for $928 million.

Now do you want to trust your employees?

Photo credit: James @ NZ (Flickr)

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