No One Likes My New Job Title

It was a brief spark of an idea, and one I got a little excited about: I wanted to change my job title.

I am currently the VP of Operations and Customer Service. It’s a little wordy, but accurately describes my position here. (I’m also a co-owner.)

“I know,” I said to myself. “I’ll change my title to Chief Blogging Evangelist. That’ll be cool.”

I asked Paul Lorinczi, my business partner, about it, and he said it sounded kind of buzzwordy.

“Bah!” I thought, and emailed Jason Falls whether he thought the title sounded “cool” or “eww.”

I’d say “content” evangelist to stay hip with on- and off-site services.
I don’t think it’s bad. Not necessarily “cool” but not bad.

So I threw it open to my Twitter network. We’re always preaching about using one’s network, so this was going to be my chance to do it. I was looking for confirmation that Chief Blogging Evangelist was a cool title, and that it would help me land more speaking gigs, and make me look really cool (I mean, cooler) when I go to my high school reunion next month.

I received 37 responses on my SurveyMonkey.com survey, and was stunned at the results.

Question #1: When I first saw the title “chief blogging evangelist,” my first reaction was:
Love it!
Meh
Don’t care for it.
That’s stupid.

Out of 37 responses, 1 person loved it.

(One person?! And I didn’t even vote! What the hell? This is cutting edge! This is Job Title 2.0. This is the epitome of social media coolness. And only one person liked it? If I didn’t know any better, I would think my mom had voted.)

It gets worse: 15 people thought it was “meh,” 11 people “didn’t care for it,” and 10 people thought it was “stupid.” In other words, 21 people either didn’t like it or downright hated it.

In question #4, (I think the title “Chief Blogging Evangelist:”), 36 people said it was either too buzzwordy or trendy (23), or it would scare off customers (13).

If I ever wanted proof that I can have some fairly dumb ideas, my Twitter followers and SurveyMonkey just showed it to me. (Except I didn’t want proof. I like being blissfully ignorant and thinking my ideas are awesome.)

So I asked for a few alternatives. And people were very helpful and creative. Some of my favorites were:

  • VP, Verbal Artistry
  • VP of Social Media
  • VP of Creative Services
  • Creative Vice President of Operational Services
  • Chief Social Media Evangelist
  • VP of Communications
  • Chief Blogging Atheist
  • Big Daddy Blogger

But my favorite response was:

  • It made me laugh, but then I said “seriously?”

So, I don’t know what my new job title will be, or if I even need one. But I know what it’s not going to be.

Of course, “Big Daddy Blogger” has a nice ring to it. I wonder what that would look like in a Garamond. . .

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency in Indianapolis, IN. He co-authored three social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (2nd ed., 2012; Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.

    Comments

    1. […] This post was mentioned on Twitter by Mike Seidle and Daniel Herndon, indypaul. indypaul said: RT @edeckers New post: No One Likes My New Job Title. http://bit.ly/8YoWDb […]

    2. The title is logical. Ken Blanchard readers would like it. Sounds akin to position titles mentioned via his book series on organizational leadership. And I like it. Yet, I’m notorious for being an early adopter, wherein ideas usually catch on later with someone else. So three likes makes a pod.

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