We are sponsors of At The Top Networking, an Indianapolis-based networking group for people who are, or want to be, at the top of their career ladder, the top of their game.

Every month we have a strategy session before the general networking session, and this month was “Common Marketing Mistakes Companies Make.” Each of us had 10 minutes to speak on our topic, and each of us was supposed to talk about 3 mistakes. Mine was “Common Social Media Mistakes Companies Make.”

I have to thank — because I totally stole these points from them — the following people:

1. Ignoring Social Media: Gary Vaynerchuk, author of Crush It!” (affiliate link)
2. Broadcasting, Not Conversing: Tara Hunt, author of The Whuffie Factor“ (affiliate link)
3. Abandoning Your Campaign: Kyle Lacy, author of Twitter Marketing For Dummies“> (affiliate link, plus I helped write it).

Also on the panel:

• Carissa Newton, Delivra, Email Marketing (far left, not visible)
• Karen Scharf, Modern Image, General Marketing (left)
• Ron Sukenick, Relationship Strategies Institute (right)
• Scott Cramer, Delivra, panel moderator (far right)

We have one more At The Top event on May 20, at the Skyline Club in Indianapolis. We hope to have more events in the future, and we’ll have more information on that in the coming weeks.

About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.

Tags: At The Top, Erik Deckers, networking, public speaking, Social Media, social media marketing, speaking

This entry was posted on Tuesday, April 27th, 2010 at 8:00 am and is filed under Communication, Marketing, Networking, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.