3 Common Social Media Mistakes Companies Make

We are sponsors of At The Top Networking, an Indianapolis-based networking group for people who are, or want to be, at the top of their career ladder, the top of their game.

Every month we have a strategy session before the general networking session, and this month was “Common Marketing Mistakes Companies Make.” Each of us had 10 minutes to speak on our topic, and each of us was supposed to talk about 3 mistakes. Mine was “Common Social Media Mistakes Companies Make.”

I have to thank — because I totally stole these points from them — the following people:

  1. Ignoring Social Media: Gary Vaynerchuk, author of Crush It!” (affiliate link)
  2. Broadcasting, Not Conversing: Tara Hunt, author of The Whuffie Factor“ (affiliate link)
  3. Abandoning Your Campaign: Kyle Lacy, author of Twitter Marketing For Dummies“> (affiliate link, plus I helped write it).

Also on the panel:

We have one more At The Top event on May 20, at the Skyline Club in Indianapolis. We hope to have more events in the future, and we’ll have more information on that in the coming weeks.

About Erik Deckers

Erik Deckers is the VP of Creative Services for Professional Blog Service. He has been blogging since 1997, and has been a published writer for more than 24 years. He is a newspaper humor columnist, appearing in 10 papers around Indiana. Erik helped write Twitter Marketing for Dummies, and published Branding Yourself: How to use social media to invent or reinvent yourself, in December 2010 with Pearson Publishing, and will release No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing in October. Erik frequently speaks about blogging and social media marketing.

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    [...] Every Marketer Makes.” As the social media professional, I was asked to address the three common social media mistakes every company makes. Carissa Newton of Delivra spoke on email marketing, Karen Scharf of Modern Image spoke about [...]

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    Social comments and analytics for this post…

    This post was mentioned on Twitter by problogservice: New post: 3 Common Social Media Mistakes Businesses Make (My 10 minute talk at @AtTheTopNetwork last week) http://bit.ly/cQbGby...

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    [...] This post was mentioned on Twitter by Erik Deckers and Mike Seidle , problogservice. problogservice said: New post: 3 Common Social Media Mistakes Businesses Make (My 10 minute talk at @AtTheTopNetwork last week) http://bit.ly/cQbGby [...]

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