Kyle Lacy and I are working on another social media book geared toward someone who is entering the “Second Phase” of their career.
(I helped him write Twitter Marketing for Dummies).
Our new book is not for the recent college graduate, or the social media newbie. This is for someone who is proficient on a computer, and is even aware of social media. They may even have a Facebook account.
Problem is, we don’t like the name “Second Phase.”
So we need your help. We’re turning to all of our friends and social media buddies, and asking for your suggestion on what to call the book.
Here is a blurb from our book proposal to give you an idea of what we’re doing.
(T)here is a Second Phase of personal branding when a person leaves the corporate workforce to find their passion, something that moves them, that gives them a reason for getting out of bed in the morning. They’ll look for a new job, a new industry, or even launch an entire new career.
Creating this Second Phase needs to happen both online and off. It’s a rebirth and a redefinition. The Second Phase means people are starting anew, learning how to take lessons learned in the corporate infrastructure, and rekindle their sense of purpose, their personal mission.
The point of our book is to show people how to kickstart the Second Phase, to rebrand themselves into how they want to be seen, not how they need to be seen to be hired, a decidedly First Phase way of thinking.
Thanks to today’s social media tools, this redefinition is not only becoming easier, it’s crucial to personal and professional success. It’s more about working YOUR network, adding value, and thinking and acting like an authority, even when you might not feel like one.
We used “Second Phase” in the proposal, but we’re trying to find something cooler, something that sounds more modern, and — dare we say it? — a little trendy.
So we’re looking for suggestions. Give us an idea, any idea. Leave it in the comments section, and if we use it, we’ll give you credit inside the acknowledgments. And if it’s possible, we’ll even use you in the book. (I’m not promising anything; if we can get it in, it will go in. If not, c’est la vie.)
Related articles by Zemanta
- 5 Ways to Increase Donations through Social Media (kylelacy.com)
- “I don’t have time for Facebook and Twitter” (mikemoran.com)
- Selling social media upstairs (smartblogs.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=aa3ea2d6-9c95-4054-9a44-d1dce6f623e1)
About Erik Deckers
How about “Phase Next,” (Using social media to kickstart the new you or some really clever sub-title)…because you are allowed to reinvent yourself more than once ;)
Mission: Reinvention
Phase 2.0
#startingover
The Me in Social Media
.-= Chuck Gose´s last blog ..Age distribution on social networking sites =-.
Act II: The Social Path to Life’s Purpose
Act II: Now the Fun Really Begins…
Now the Fun Really Begins…Social Media’s Role in a Purposeful Life
That’s all I’ve got for now…I think Purpose is a good word to use somewhere in the title.
Good luck guys!!
“Resurgence Made Easy”
Good luck with the book, Erik
.-= Rose A. Valenta´s last blog ..Take Two Aspirin and Call Me in the Morning =-.
Here are some random brainstorms on titles and/or phrases that might spark another idea:
- Your Social Brand 2.0: Using social media to shape your brand name
- The Transparency Factor
- Socially Authentic
- The Personal Brand Rebirth: Digital tactics to shape your personal brand
- Mindtrust – Job security is between your ears (not within corporate walls)
- Persona Equity
- Zen and the Art of Personal Brand Rebirth
- Re-ignition
- Digital Distinction: How to use social media to get noticed, get hired and get a raise
- Crossing the Brand Chasm –
- The Sea of Me Too: Using social media to be distinct and communicate (and manage) your authentic personal brand
Blah blah blah
.-= Dave Morse´s last blog ..Why I hate the term “social media” =-.
How about this title?
You: Part 2
Regards,
Liz
Noob 2.0
MyFace, YouSquare, NuPhase: Marketing Guidelines for Social Media Enthusiasts.
In the Urban Dictionary- Steampunk Definition #3 includes this:
Other examples of steampunk contain alternate history-style presentations of “the path not taken” of such technology as dirigibles or analog computers; these frequently are presented in an idealized light, or a presumption of functionality.
If your second phase, or your Steampunk phase, is the path not taken and creating your alternate history- I think it fits.
Just popped in my head as I hit “Submit”.
“Next: Now That I Know What NOT To Do”
.-= Bnpositive´s last blog ..Dear Qdoba, Please Stick to Food =-.
Here are some ideas:
Me 2.0
My Life: The Sequel
The New Me: A 400 Level Class
Who Are You, More Than What You Do
.-= Bnpositive´s last blog ..Dear Qdoba, Please Stick to Food =-.
How about “Reboot” or “Rebooting Your Career”?
One more thought…there are quite a few people talking about this idea. The word I hear attached to it most often is reinvention. Reinventing yourself, your career, your lifestyle.
Wow! What you described above is exactly where I’m at right now in my life and career. I’ll give this some thought….although naming things is not an easy task. I’ve lost sleeping over naming products, etc.!
Freudian slip! I was thinking about seaman er, um. Sorry for my spelling error.
Social Media Navels not navals!
Always an Outie – Rebirth & Your Social Media Navel
Damn.
You are two of my favorite value branding wild & crazy guys.
Just recently I decided to begin a fresh career. It’s challenging to break old thought patterns and try new ones. Good luck with your second phase.
Here are my contributions for your book title:
Does This Content Make Me Look Fat?
Me, Myself, and the Eyes of Social Media
Always an Outie – Rebirth & Your Social Media Naval
Content May Appear Larger in Mirror
The Next Best Me
Maybe you could play off:
The second phase of the moon is called “waxing crescent.”
The second rule of thermodynamics is Entropy, or a measure of how organized or disorganized a system is (easy to correlate to social media usage) – energy, conversion, temperature, systems.
What else comes second: Tuesday (Monday?), February, Lunch, Sophomore, Beta, 2nd base, 2nd down, 2nd story,
Is Mardi Gras the second Tuesday of the second month? Might be something there.
Taurus is the second sign of the Zodiac.
Phase = state, chapter, period, time, step, point, position, juncture.
I don’t care what you name it; I am buying it as soon as I can.
I have been through this exact situation, and blogged about is a couple of years ago here – http://scottnaylor.net/?p=3 – where I called it “Career v2.0″…
How about “You’re no longer a Dummie”, or “You’re no longer a Newbie”
You said anything…