The funny thing about language is that we accept the language of violence, and are shocked by the language of love, sex, and passion.
Last night, I watched Stephen Fry (@StephenFry) on the Late Late Show with Craig Ferguson (@CraigyFerg), in an audience-free show where the two chatted for almost an hour about some intelligent stuff. That’s when Fry said something that — to me, the wordsmith — just floored me.
If an alien was looking down on us, and inspecting our language, they would see that the worst thing we do on this planet is we torture, we kill, we abuse, we harm people. We’re cruel. And those are the things at which we should be ashamed. Amongst the best things we do is we breed children, we raise them, we make love to each other, we adore each other, we’re affectionate and fond of each other. Those are the good things we do.
They would say that how odd that the language for the awful things we use casually. ‘Oh the traffic was agony, it was hell, it was cruel, it was torture waiting in line.’ We use words like ‘torture.’ That’s the worst word.
And yet, if we use the F-word, which is the word for generating our species, for showing physical affection one to another, then we’re taken off air and accused of being wicked and irresponsible and a bad influence to children.
Words have power. They have impact. If I call you a rotten f—er (see, I can’t even use the word, because I might offend someone), that has real power. It’s a verbal slap to the face, soon to be followed by a real one.
But if you’re giving me hard time and I say, “you’re killing me,” we laugh at that, like it’s somehow funny that your minor inconveniences are going to result in my eventual death.
We can’t talk about the creation of life, or the affirmation of life, without howls of outrage, but it’s all right, even funny, to talk about the harm and destruction of it.
Don’t get me wrong, I love dark comedy and morbid humor. There’s something liberating to be able to laugh at the things that scare us. But there’s a line I don’t like to cross, and I’ve been thinking for a few months about where that line is.
It’s somewhere around the phrase, “drink the Kool-Aid.” We use that phrase in business without a thought. It means undying loyalty. If you “drink the company Kool-Aid,” you’re a company man through and through. You’ve bought into management’s vision, and you’ll follow it to The Bitter End. We throw this phrase around without a thought.
It comes from one of the largest mass suicides in all history, where more than 900 people died in Jonestown, Guyana. It was the day Jim Jones persuaded all 909 members of his cult to commit suicide by drinking cyanide-laced grape-flavored Flavor Aid (not Kool-Aid).
I was 11 years old when Jonestown happened. I remember the footage and photos of the bodies. I remember grownups talking about it. In some ways, it’s all the more shameful for us Hoosiers, because Jim Jones got his start right here in Indianapolis. (Click the link above if you’ve never heard the story.)
So I don’t say “drink the Kool-Aid” at all. It’s a horrible phrase about a horrible event created by a horrible man. And to toss it around like a punchline, a throwaway phrase to use in a motivational speech, is repugnant.
And this one phrase illustrates Fry’s point so well: we casually throw around the language of violence like it’s no big deal.
But we get embarrassed and throw a royal fit when a woman’s nipple is shown on national TV for a fraction of a second. We’re upset by a brief glimpse of a small segment of a woman’s body, yet we think nothing of talking about torture — the “worst word,” Fry called it — and suicide bombings and war and beheadings on the evening news while our kids are in the room. That’s somehow okay, but we fine TV stations millions of dollars because Janet Jackson got a little extra publicity.
(Now, I understand your initial reaction might be to talk about the rampant over-sexuality of our culture, and how our kids shouldn’t be exposed to that sort of thing. And I won’t disagree with you a single bit. Frankly, I don’t want my kids seeing Janet Jackson’s nipple during the Super Bowl either. But that’s not my point. So, if that’s your response, then you’ve completely missed the boat. Go back to the beginning and start over.)
My point is that language is powerful. One of the most powerful weapons we have. It cannot be used casually. We shouldn’t toss words around without thinking about the meaning behind them.
In social media circles, we talk about the creation and exchanging of ideas. Yet language is the biggest, most important idea — ideal? — of all. To treat it so thoughtlessly harms it. It reduces our values and ideals to afterthoughts and punchlines.
Here’s the segment of Fry and Ferguson’s conversation. The quote above comes at around the 8:00 mark, but it’s worth watching the entire thing.
Buzz, on the other hand, has a spot in my Google inbox, where I get to see how many different posts, articles, and statement about “I’m just trying to figure out Buzz,” along with every “me too. What does it do?” comment. The count just sits there, staring at me plaintively, until I clear out the Buzz inbox. And since there’s no “Mark all as read” button, I have to scroll down just to “read” them to get rid of them.
I’ve been listening to Waits’ Nighthawks at the Diner album a lot lately. It’s my favorite Waits album, and carries my favorite Waits song, 
Do you use Gmail or some other web-based program, or are you still accessing email strictly on your computer, cursing Outlook, and praying for the sweet, sweet release that 
The Best, Easiest Way to Build Blog Readership
Gary Vaynerchuk, author of Crush It!
, says that one of the best ways to build readership for your blog is by commenting on other people’s blogs.
For one thing, it helps with your Google search juice. But more importantly, it lets people know you’re reading their blog and are interested in what they’re saying. Vaynerchuk says that we need to spend hours per day — hours! — posting comments on other people’s blogs.
While you may not have the time or desire to spend hours doing this (of course, you won’t crush it, says Vaynerchuk), you do need to leave some intelligent comments when you do. It’s not enough to just leave “Nice post!” as a comment. If you want to show the bloggers you’re truly engaged and interested, leave comments that show you have actually read and understood what they wrote about.
This does two things for you: 1) you meet like-minded readers, and let them know about your existence. When they find you, they’ll become readers, and you’re growing your social media footprint; and, 2) it builds backlinks to your own blog, which boost your search engine ranking.
This is a tried-and-true technique for building search rankings, especially as Google is recognizing authority of websites by their backlinks. They figure if a lot of people link to a blog, site, or even a post, it must be something worthwhile. And commenting, while not as powerful as, say, another blog post, is still a way to generate those much-sought after backlinks.
There are some search engine optimization companies that offer backlinking services to their clients, and will spend a lot of time (hopefully) leaving comments on people’s blogs, in addition to their other techniques and practices.
Less scrupulous companies will leave crappy comments that are nothing but spam, hoping that they won’t be deleted or caught in spam filters. While I’m not sure if Google or other search engines will penalize URLs that spam links lead to (if anyone knows, leave us a comment), it’s our fervent hope that the search engines will penalize those parasites, and that they suffer TSA strip searches and tax audits.
(WordPress has a great spam fighting software in Akismet, and it’s done wonders for this blog. It’s blocked 11,484 spam comments to date, and I deleted 35 spam comments right before I wrote this post. So I’m not a big fan of spammers.)
Basically, if you want your comments to be accepted and appreciated by your fellow bloggers, explain why you think a post is comment-worthy, talk about your own viewpoints, and maybe a reason why you agree or disagree. Engage in an ongoing conversation with those people. And if someone leaves a comment on your blog, respond, and check out the other person’s blog.