This post was originally published on February 10, 2009 on the DeckersMarketing.com blog, which will soon be closed down.
Neal “Taffy” Taflinger, of Indy.com posted a blogging question on my Facebook page a few days ago:
Question for you, Mr. Blogger Man – is it better to blog frequently so people know there is something to read or only as often as you have something valuable to say?
By an incredible coincidence, my good friend Doug Karr wrote an article about the very same subject on his Compendium Blogware work blog.
Rather than saying it’s one or the other, I would say post frequently and make sure you have something valuable to say.
Business blogs should post at least once a day (once a weekday is fine, and skip the weekends). Personal blogs like Neal’s or my humor blog can be once a week. However, once a week is the bare minimum. But I wouldn’t sacrifice either or choose one over the other. You need valuable content, and you need to post it with some frequency. The more you post, the more the search engines will find you (and love you!). This makes it easier to be found in the search engines for your particular search terms.
More importantly, you need to post consistently. If you post once a week, post it on the same day. If you post it daily, post it at the same time.
Plus, if you post regularly, your readers will know when and how to find you, and your readership will build more quickly and reliably than if you were to post every 7 – 15 days, without rhyme or reason, or any regular schedule.
Bottom line is this isn’t an either/or answer. There are those who say you can sacrifice quality for quantity, but since Neal’s blog is based on readership more than it is search engines, he should focus on quality, and don’t forget the quantity.
