@Tim and @Kristi, thank you.

@timotis

Very good post, you hit a very important topic that should be addressed. If agencies are not careful, then their online presence (or lack there of) will become the elephant in the room at meetings in which they are pitching social media.

My only issue is that you say it is important to give a senior level person the responsibility to use social media. I don’t think that is always the case. I think agencies and any company for that matter need to identify what their goals are and then decide who should take the initiative based on that. Sometimes it is not senior level management, sometimes it is a young recruiter, and in some cases it is a complete team effort.
Dan´s last blog ..The Hidden Benefits of Building Your Brand Through Social Media: (Passive) Recruiting

I can’t imagine making a ‘recommended time period to do social’. You’re either into it, or you’re not. You either get the benefits of expanding your online circles or you don’t. I live on Twitter, meaning, I go into and out of it during the day more often than I go into or out of my house. It’s a lifestyle, this social connectivity, not a job. Sometimes I get busy with client work and don’t tweet for a day or two – other times I tweet a lot during a day. It’s just the way I live now, not a place to distribute canned promotions like @iTunesMusic does. Companies and ad agencies need to wake up and stop being too pretentious to mix and mingle with fans, brand enthusiasts, moderately interested passers-by and detractors. That’s the real missing ingredient in “getting” all these social platforms… do you like the people you’re trying to sell to or not? Are you one of them? People seeking help from ad agencies in the social space and then experiencing this disparity are in essence, not relating to what they’re finding. The math of “we love social” has to compute with what you’re doing in the space, or you won’t be taken seriously, whether you’re some big boy ad agency or not. Social platforms have really become the great equalizer of consumers vs. brands in that regard. You have to put your money where your mouth is, whether you have time or not, or reap the consequences.
Kristi Colvin´s last blog ..I want to always have this video with me, so I’m embedding…

This post was mentioned on Friendfeed by Erik Deckers: New post: Ad Agencies Slow to Use Social Media Themselves http://bit.ly/6JLaDp...